Education Marketing

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EBOOK: Marketing Higher Education

Author : Felix Maringe
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335236863
Total Pages : 213 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Marketing Higher Education by : Felix Maringe

Download or read book EBOOK: Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.

Selling School

Author : Catherine DiMartino
Publisher : Teachers College Press
ISBN 13 : 0807776785
Total Pages : 195 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis Selling School by : Catherine DiMartino

Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Author : Tripathi, Purnendu
Publisher : IGI Global
ISBN 13 : 1466640154
Total Pages : 388 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by : Tripathi, Purnendu

Download or read book Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

International Marketing of Higher Education

Author : Terry Wu
Publisher : Springer
ISBN 13 : 1137542918
Total Pages : 262 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis International Marketing of Higher Education by : Terry Wu

Download or read book International Marketing of Higher Education written by Terry Wu and published by Springer. This book was released on 2016-09-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

Shakespeare, Einstein, and the Bottom Line

Author : David L. Kirp
Publisher : Harvard University Press
ISBN 13 : 9780674011465
Total Pages : 350 pages
Book Rating : 4.0/5 (114 download)

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Book Synopsis Shakespeare, Einstein, and the Bottom Line by : David L. Kirp

Download or read book Shakespeare, Einstein, and the Bottom Line written by David L. Kirp and published by Harvard University Press. This book was released on 2003-11-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.

Competition in Higher Education Branding and Marketing

Author : Antigoni Papadimitriou
Publisher : Springer
ISBN 13 : 3319585274
Total Pages : 254 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Competition in Higher Education Branding and Marketing by : Antigoni Papadimitriou

Download or read book Competition in Higher Education Branding and Marketing written by Antigoni Papadimitriou and published by Springer. This book was released on 2017-10-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

Education Marketing

Author : Tony Attwood
Publisher : First and Best in Education
ISBN 13 : 1860837379
Total Pages : 219 pages
Book Rating : 4.8/5 (68 download)

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Book Synopsis Education Marketing by : Tony Attwood

Download or read book Education Marketing written by Tony Attwood and published by First and Best in Education. This book was released on 2005 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Event Marketing in the Context of Higher Education Marketing and Digital Environments

Author : Florian Neus
Publisher : Springer Nature
ISBN 13 : 3658292628
Total Pages : 166 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Event Marketing in the Context of Higher Education Marketing and Digital Environments by : Florian Neus

Download or read book Event Marketing in the Context of Higher Education Marketing and Digital Environments written by Florian Neus and published by Springer Nature. This book was released on 2020-02-25 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

EBOOK: Foundations of Marketing, 6e

Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526847353
Total Pages : 454 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: Foundations of Marketing, 6e by : John Fahy

Download or read book EBOOK: Foundations of Marketing, 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

Foundations of Marketing

Author : John Fahy
Publisher : McGraw-Hill Europe
ISBN 13 : 9780077137014
Total Pages : 0 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Foundations of Marketing by : John Fahy

Download or read book Foundations of Marketing written by John Fahy and published by McGraw-Hill Europe. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

Higher Education Marketing in Africa

Author : Emmanuel Mogaji
Publisher : Springer Nature
ISBN 13 : 3030393798
Total Pages : 424 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Higher Education Marketing in Africa by : Emmanuel Mogaji

Download or read book Higher Education Marketing in Africa written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2020-05-20 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students’ choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent.

New Strategies in Higher Education Marketing

Author : James A Burns
Publisher : Routledge
ISBN 13 : 1136582495
Total Pages : 192 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis New Strategies in Higher Education Marketing by : James A Burns

Download or read book New Strategies in Higher Education Marketing written by James A Burns and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

Market Education

Author : Andrew Coulson
Publisher : Routledge
ISBN 13 : 1351506889
Total Pages : 430 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Market Education by : Andrew Coulson

Download or read book Market Education written by Andrew Coulson and published by Routledge. This book was released on 2017-09-08 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discontent with public education has been on the rise in recent years, as parents complain that their children are not being taught the basics, that they are not pushed to excel, and that their classrooms are too chaotic to encourage any real learning. The public has begun to reject school bond levies with regularity, frustrated by what it perceives to be mounting education costs unaccompanied by increased achievement or accountability. Coulson explores the educational problems facing parents and shows how these problems can best be addressed. He begins with a discussion of what people want from their school systems, tracing their views of the kinds of knowledge, skills, and values education should impart, and their concerns over discipline, drugs, and violence in public schools. Using this survey of goals and attitudes as a guide, Coulson sets out to compare the school systems of civilizations both ancient and modern, seeking to determine which systems successfully educated generations past and which did not. His historical study ranges from classical Greece and ancient Rome, through the Islamic world of the Middle Ages, to nineteenth-century England and modern America. Drawing on the historical evidence of how these various systems operated, Coulson concludes that free educational markets have consistently done a better job of serving the public's needs than state-run school systems have. He sets out a blueprint for competitive, free-market educational reform that would make schools more flexible, more innovative, and more responsive to the needs of parents and students. He describes how education for low-income children might be funded under a market system, and how the transition from monopolistic public education to market education might be achieved. Coulson's Market Education touches on a wide range of issues, including declines in academic achievement, minority education, the role of public school teachers, and mismanagement and corruption in educational bureaucracies. Coulson examines alternative reform proposals from vouchers and charter schools to national standards for school curricula. This timely and engaging book will appeal to parents, educators, and others concerned with the quality and cost of schooling, and will serve as an excellent resource in college courses on the economics and history of education.

Research Anthology on Business and Technical Education in the Information Era

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799853462
Total Pages : 1448 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Business and Technical Education in the Information Era by : Management Association, Information Resources

Download or read book Research Anthology on Business and Technical Education in the Information Era written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-01-08 with total page 1448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Industrial Revolution has disrupted businesses worldwide through the introduction of highly automated processes. This disruption has affected the way in which companies conduct business, impacting everything from managerial styles to resource allocations to necessary new skillsets. As the business world continues to change and evolve, it is imperative that business education strategies are continuously revised and updated in order to adequately prepare students who will be entering the workforce as future entrepreneurs, executives, and marketers, among other careers. The Research Anthology on Business and Technical Education in the Information Era is a vital reference source that examines the latest scholarly material on pedagogical approaches in finance, management, marketing, international business, and other fields. It also explores the implementation of curriculum development and instructional design strategies for technical education. Highlighting a range of topics such as business process management, skill development, and educational models, this multi-volume book is ideally designed for business managers, business and technical educators, entrepreneurs, academicians, upper-level students, and researchers.

Selling Higher Education: Marketing and Advertising America's Colleges and Universities

Author : Eric J. Anctil
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Selling Higher Education: Marketing and Advertising America's Colleges and Universities by : Eric J. Anctil

Download or read book Selling Higher Education: Marketing and Advertising America's Colleges and Universities written by Eric J. Anctil and published by Jossey-Bass. This book was released on 2008-09-16 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J. Anctil offers a critical call to action for institutions who wish to continue and thrive in the business of higher education. Topics covered include: Market Driven Versus Mission Driven Persuasion and Choice Marketing and Advertising Higher Education Marketing and Advertising the Intangible Market Differentiation Recommendations for Selling Higher Education To be viable in the modern era, today's colleges and universities must strike a balance among delivering sound academic programs, conducting and promoting research, and engaging with the community as social institutions and places of higher learning -- while also meeting the contemporary challenges of running large organizations with dwindling public support and greater competition from the for-profit education sector. Colleges and universities that are not only aware of this environment but also are savvy in the changing marketplace increase their changes of establishing distinction among their peers. Strong institutional identity requires clearly recognizing one's organizational strengths, effectively communicating how one is different in a crowded marketplace, and building collaborative partnerships both internally and externally to promote greater awareness and recognition among key stakeholders. Strategic marketing enables one to move from being simply driven by the market to being savvy about it. This monograph is an invaluable guide to that process. This is the second issue in the 34th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph in the series is the definitive analysis of a tough higher education problem, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.

Marketing the Green School: Form, Function, and the Future

Author : Chan, Tak C.
Publisher : IGI Global
ISBN 13 : 1466663138
Total Pages : 426 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing the Green School: Form, Function, and the Future by : Chan, Tak C.

Download or read book Marketing the Green School: Form, Function, and the Future written by Chan, Tak C. and published by IGI Global. This book was released on 2014-07-31 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: As environmental concerns become more prevalent, it is important for todays youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green practices. Marketing the Green School: Form, Function, and the Future features the latest research surrounding the operational efficiency, financial and legal considerations, and effectiveness of environmentally friendly school systems, as well as the integration of environmental education curriculum. Investigating the impact a green environment has on student well-being and success, this book is an essential reference source for school superintendents, school business managers, contractors, architects, and civil engineers interested in the development and promotion of green initiatives in educational institutions.

Marketing Education

Author : Lynton Gray
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Marketing Education by : Lynton Gray

Download or read book Marketing Education written by Lynton Gray and published by . This book was released on 1991 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's vision of marketing educational services is one concerned centrally with improving experiences of formal education. He suggests ways in which educationalists might make use of principles underpinning some commercial services to employ marketing techniques effectively.