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Eddie Stobart
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Download or read book Eddie Stobart written by Martin Roach and published by Random House. This book was released on 2013-09-30 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: From humble beginnings in a Cumbrian farmyard over forty years ago, the Eddie Stobart fleet has found a big parking place in the nation's heart, loved as much for its 2,200 immaculate green and red trucks, each emblazoned with a girl's name on the front, as for its famous army of dedicated Stobart Spotters who try to find each one. Buckle up with the Stobart drivers, and join them on a week in the life of a massive delivery, from paperwork to pallet. Learn what it's like to be sat in the driver seat of a Stobart truck - the noises, visibility, clutch control, gears, steering - and discover the sheer size and power of these machines. Illustrated throughout with amazing photographs, and featuring first-hand stories of incredible journeys from the intrepid truckers, as well as astonishing facts and stats and the history of the fleet, this is truly an irresistible book for Stobart fans of all ages.
Book Synopsis The Eddie Stobart Story by : Hunter Davies
Download or read book The Eddie Stobart Story written by Hunter Davies and published by HarperCollins UK. This book was released on 2016-12-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s greatest haulier – a rags-to-riches tale of British entrepreneurialsim.
Book Synopsis Marketing Principles with Student Resource Access 12 Months by : William M. Pride
Download or read book Marketing Principles with Student Resource Access 12 Months written by William M. Pride and published by Cengage AU. This book was released on 2017-09 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Book Synopsis The Marketing Pathfinder by : David W. Stewart
Download or read book The Marketing Pathfinder written by David W. Stewart and published by John Wiley & Sons. This book was released on 2014-10-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make
Book Synopsis A Lake District Miscellany by : Tom Holman
Download or read book A Lake District Miscellany written by Tom Holman and published by Frances Lincoln. This book was released on 2010-10-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with facts, figures, biographies, recipes, poems and lists, this is an entertaining and informative ramble through the Lake District. Discover the area's best fells, walks, views, food and pubs, all chosen by people in the know. Learn the lingo of Cumbrian sheepdog trials and wrestling, and uncover the secrets of cooking sticky toffee pudding and Kendal mint cake. The Lake District Miscellany has everything you need to know about this much-loved part of the country - and a few things you never thought you wanted to know. This title is also available as an ebook, in either Kindle, ePub or PDF editions
Download or read book British Stuff written by Geoff Hall and published by Summersdale. This book was released on 2016-05-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating, full-colour, photographic compendium invites you to discover contemporary Britain through its everyday objects. Showcasing a wealth of iconic British design staples – from the Mini and the Anglepoise lamp to wellies and Worcestershire sauce – this must-have guide will help you to understand British culture from the inside out.
Book Synopsis Business to Business Marketing Management by : Alan Zimmerman
Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2013-04-12 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook covers all the aspects of B2B marketing any marketer needs, be they student or professional. It's the only textbook to do so from a global standpoint, giving them the best possible perspective on a market that is often (and more frequently) conducted within a global environment. This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and sustainability.
Download or read book On Roads written by Joe Moran and published by Profile Books. This book was released on 2010-12-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this history of roads and what they have meant to the people who have driven them, one of Britain's favourite cultural historians reveals how a relatively simple road system turned into a maze-like pattern of roundabouts, flyovers, and spaghetti junctions. Using a unique blend of travel writing, anthropology, history and social observation, he explores how Britain's roads have their roots in unexpected places, from Napoleon's role in the numbering system to the surprising origin of sat-nav. Full of quirky nuggets of history, such as the day trips organised to see the construction of the M1 and the 2.5m Mills and Boons used to build the M6 Toll Road, On Roads also celebrates innovators whose work we take for granted, such as the designers of the road sign system. On subjects ranging from speed limits to driving on the left, and the 'non-places where we stop to the unwritten laws of traffic jams, these hidden stories have never been told together, until now.
Download or read book Marketing written by Geoffrey Lancaster and published by Routledge. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory and information are presented at just the right depth to allow rapid and high quality learning for all business and marketing students.
Download or read book Marketing written by Paul Reynolds and published by Taylor & Francis. This book was released on 2013-06-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
Book Synopsis Key Account Plans by : Lynette Ryals
Download or read book Key Account Plans written by Lynette Ryals and published by Routledge. This book was released on 2010-05-14 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short-term cost cutting. Instead, as the best companies understand, it depends on fostering carefully developed and profitably managed relationships with an equally carefully selected group of key accounts. This is a genuinely strategic activity that goes well beyond sales management and the simplistic use of budgets to generate targets. It is about the behaviours and practices that make predictable, profitable and sustainable Key Account Management possible. To achieve this the book is constructed to deliver- * Clear descriptions of the various techniques and the reason for their importance * A hugely powerful step by step approach to using the key techniques to build strategic skills * Templates for building real plans * Cases, examples and vignettes to show best real world practice Based on wide application in the business world, and the world class research at Cranfield Management School this book will be an essential introduction to the principles and reality of Strategic Key Account Planning. For senior managers, key account managers at all levels as well as those on executive and MBA courses it will be an essential guide and text.
Book Synopsis Organizational Behaviour by : Richard Pettinger
Download or read book Organizational Behaviour written by Richard Pettinger and published by Routledge. This book was released on 2013-05-13 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh and comprehensive approach to the essentials that constitute the discipline of organizational behaviour with a strong emphasis on the application of organizational behaviour and performance management in practice. It concentrates on the development of effective patterns of behaviour, values and attitudes, and relates these issues to effective organization performance in times of organizational and environmental change and turbulence. The book is divided into four parts, providing a clear structure for the study of the subject: Part One: The context of organizational behaviour Part Two: The disciplines of organizational behaviour Part Three: Organizational behaviour in practice Part Four: Organizational behaviour – expertise and application Organizational Behaviour is packed with references to current topics, practical examples and case studies from large corporations from around the world, including Ryanair, The Body Shop and RBS. This book covers examples of both good and bad practice, making it an interesting and unique introduction to the study of organizational behaviour.
Book Synopsis B2B Customer Experience by : Paul Hague
Download or read book B2B Customer Experience written by Paul Hague and published by Kogan Page Publishers. This book was released on 2018-06-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who want to deliver a 'wow' to their customers. Achieving this 'wow' factor helps organizations distinguish themselves from their competition, while simultaneously winning new business and retaining existing clients. B2B Customer Experience is the essential handbook that guides the reader through the process of creating an exceptional customer experience. Intensely practical in its approach, B2B Customer Experience is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Clearly argued and supported by real-world examples, this text will help readers understand critical features including the difference between customer experience, loyalty and inertia; how to use journey maps to establish strengths and weaknesses in an organization, and how to ensure that sales teams are engaged in the customer experience programme. Discussing some of the best known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.
Book Synopsis The Financial Times Handbook of Corporate Finance by : Glen Arnold
Download or read book The Financial Times Handbook of Corporate Finance written by Glen Arnold and published by Pearson UK. This book was released on 2011-01-24 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis What's Stopping You? by : Robert Kelsey
Download or read book What's Stopping You? written by Robert Kelsey and published by John Wiley & Sons. This book was released on 2012-08-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to attacking the most common of phobias: fear of failure A practical guide to attacking the most common of phobias: fear of failure Since its publication in 2011, What's Stopping You? has offered readers a hard look at the quality of their careers and personal lives. For those who'd give themselves a solid "C+", this brutally honest guide to taking stock also offers the keys to self-improvement. By dismantling the fear inhibiting all achievement—fear of failure—author Robert Kelsey offers a set of seven steps designed to help readers map out their actions, and attain what once seemed elusive milestones. Written for the frustrated underachiever or anyone who feels like one, this unique book addresses can the real obstacles hindering both professional and personal growth. Includes a new chapter with tactics for overcoming a fear of failure Explores methods for dealing with different types of people in a host of situations, such as getting a new job, pitching for new work, making presentations, or communicating clearly in an argument With a Foreword by one of Britain's most successful businessman, Luke Johnson, this unique handbook to overcoming the most basic of fears is a must for anyone who would like to upgrade the quality of their life.
Book Synopsis Essentials of Strategic Management by : Martyn R Pitt
Download or read book Essentials of Strategic Management written by Martyn R Pitt and published by SAGE Publications. This book was released on 2012-05-02 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, Essentials of Strategic Management does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, authors Martyn R. Pitt and Dimitrios Koufopoulos not only create understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities.
Download or read book The Entirepreneur written by Bill Bolton and published by Routledge. This book was released on 2015-05-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Bill Bolton and John Thompson present a completely new take on the conventional domains of entrepreneur, leader and manager. They argue that in today’s turbulent and uncertain world, businesses no longer have the time for a business cycle that begins with an entrepreneur, hands over to a manager and finally brings in a strategic leader when things are flagging. ‘The New Normal’ that now prevails requires that these things run together and calls for a new kind of all-rounder. Bolton and Thompson give us a new word to describe such a person: The ENTIREPRENEUR The entirely competent person, able to discern aright and make things happen. Drawing upon the successful person-centred approach of their books on entrepreneurs they first tell the stories of over 40 entirepreneurs, demonstrating clearly that such people do exist. After discussing the ‘New Normal’ context they present a fascinating analysis that goes below the surface to describe the key Talent, Temperament, Technique and Discernment attributes that explain the entirepreneur. Readers have the opportunity to make a self-evaluation of their own attribute strengths, concluding with a final ‘entirepreneur’ score. This fascinating and insightful look at the entirepreneur is a clear pointer to what will be demanded of those who wish to succeed amid the vicissitudes of the 'New Normal’.
