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Eddie Stobart
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Download or read book Eddie Stobart written by Martin Roach and published by Random House. This book was released on 2013-09-30 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: From humble beginnings in a Cumbrian farmyard over forty years ago, the Eddie Stobart fleet has found a big parking place in the nation's heart, loved as much for its 2,200 immaculate green and red trucks, each emblazoned with a girl's name on the front, as for its famous army of dedicated Stobart Spotters who try to find each one. Buckle up with the Stobart drivers, and join them on a week in the life of a massive delivery, from paperwork to pallet. Learn what it's like to be sat in the driver seat of a Stobart truck - the noises, visibility, clutch control, gears, steering - and discover the sheer size and power of these machines. Illustrated throughout with amazing photographs, and featuring first-hand stories of incredible journeys from the intrepid truckers, as well as astonishing facts and stats and the history of the fleet, this is truly an irresistible book for Stobart fans of all ages.
Book Synopsis The Eddie Stobart Story by : Hunter Davies
Download or read book The Eddie Stobart Story written by Hunter Davies and published by HarperCollins UK. This book was released on 2009-09 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've never seen an Eddie Stobart truck, you've never driven down a British motorway. This is the story of a multi-million pound business that spawned a middle-class motorway game.
Book Synopsis Essentials of Strategic Management by : Martyn R Pitt
Download or read book Essentials of Strategic Management written by Martyn R Pitt and published by SAGE Publications. This book was released on 2012-05-02 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, Essentials of Strategic Management does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, authors Martyn R. Pitt and Dimitrios Koufopoulos not only create understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities.
Download or read book The Entirepreneur written by Bill Bolton and published by Routledge. This book was released on 2015-05-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Bill Bolton and John Thompson present a completely new take on the conventional domains of entrepreneur, leader and manager. They argue that in today’s turbulent and uncertain world, businesses no longer have the time for a business cycle that begins with an entrepreneur, hands over to a manager and finally brings in a strategic leader when things are flagging. ‘The New Normal’ that now prevails requires that these things run together and calls for a new kind of all-rounder. Bolton and Thompson give us a new word to describe such a person: The ENTIREPRENEUR The entirely competent person, able to discern aright and make things happen. Drawing upon the successful person-centred approach of their books on entrepreneurs they first tell the stories of over 40 entirepreneurs, demonstrating clearly that such people do exist. After discussing the ‘New Normal’ context they present a fascinating analysis that goes below the surface to describe the key Talent, Temperament, Technique and Discernment attributes that explain the entirepreneur. Readers have the opportunity to make a self-evaluation of their own attribute strengths, concluding with a final ‘entirepreneur’ score. This fascinating and insightful look at the entirepreneur is a clear pointer to what will be demanded of those who wish to succeed amid the vicissitudes of the 'New Normal’.
Download or read book Marketing written by Paul Reynolds and published by Routledge. This book was released on 2013-06-17 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
Book Synopsis B2B Customer Experience by : Paul Hague
Download or read book B2B Customer Experience written by Paul Hague and published by Kogan Page Publishers. This book was released on 2023-05-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.
Book Synopsis ACCA P4 Advanced Financial Management by : BPP Learning Media
Download or read book ACCA P4 Advanced Financial Management written by BPP Learning Media and published by BPP Learning Media. This book was released on 2016-02-01 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: BPP Learning Media's status as official ACCA Approved Learning Provider - Content means our ACCA Study Texts and Practice & Revision Kits are reviewed by the ACCA examining team. BPP Learning Media products provide you with the exam focussed material you need for exam success.
Book Synopsis The Marketing Pathfinder by : David W. Stewart
Download or read book The Marketing Pathfinder written by David W. Stewart and published by John Wiley & Sons. This book was released on 2014-10-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make
Book Synopsis Operations Management by : Peter Jones
Download or read book Operations Management written by Peter Jones and published by Oxford University Press, USA. This book was released on 2020 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise, engaging, relevant: light on quantitative techniques and packed with cases offering a real-world perspective, this text provides the most accessible approach to operations management.
Download or read book On Roads written by Joe Moran and published by Profile Books. This book was released on 2010-12-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this history of roads and what they have meant to the people who have driven them, one of Britain's favourite cultural historians reveals how a relatively simple road system turned into a maze-like pattern of roundabouts, flyovers, and spaghetti junctions. Using a unique blend of travel writing, anthropology, history and social observation, he explores how Britain's roads have their roots in unexpected places, from Napoleon's role in the numbering system to the surprising origin of sat-nav. Full of quirky nuggets of history, such as the day trips organised to see the construction of the M1 and the 2.5m Mills and Boons used to build the M6 Toll Road, On Roads also celebrates innovators whose work we take for granted, such as the designers of the road sign system. On subjects ranging from speed limits to driving on the left, and the 'non-places where we stop to the unwritten laws of traffic jams, these hidden stories have never been told together, until now.
Book Synopsis A Practical Guide to Logistics by : Jerry Rudd
Download or read book A Practical Guide to Logistics written by Jerry Rudd and published by Kogan Page Publishers. This book was released on 2019-07-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few people come into logistics management with knowledge and experience of all aspects of the profession. Some may have worked their way up from driving a vehicle but know little of warehouses, others may find themselves taking responsibility for logistics as part of a wider remit such as operations. A Practical Guide to Logistics aims to equip them with the necessary knowledge to move on to the next stage, with simple non-technical explanations of the options available, and impartial advice on how to choose the right option for their business. It is also an excellent primer for students studying logistics for the first time, on BSc or MSc courses, as well as practitioners on professional training courses. A Practical Guide to Logistics is a straightforward guide taking readers through all aspects of this fascinating industry, covering packaging, transportation, warehousing and exporting and importing of goods. There is a real need for this basic knowledge, both for practitioners starting out in the industry or more experienced practitioners who may have gaps in their knowledge. The book examines each aspect of logistics in turn and the text is supported by numerous illustrations.
Book Synopsis Customize the Brand by : Torsten H. Nilson
Download or read book Customize the Brand written by Torsten H. Nilson and published by John Wiley & Sons. This book was released on 2003-04-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
Book Synopsis The Complete Mumsnet Guides by : Mumsnet
Download or read book The Complete Mumsnet Guides written by Mumsnet and published by A&C Black. This book was released on 2011-06-06 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Mumsnet Guides brings together the wisdom of Pregnancy: The Mumsnet Guide, Babies: The Mumsnet Guide and Toddlers: The Mumsnet Guide. It is packed full of the advice, reassurance and down-to-earth humour of the hundreds of thousands of mums (and a fair few dads too) who have swapped recommendations and war stories on Mumsnet.com, distilled and presented in a way that is both accessible and authoritative. From hormones to hypnobirthing, stretch marks to swollen ankles, birth plans to births-not-so-planned, Pregnancy: The Mumsnet Guide is the essential birthing bible for every parent-to-be. Babies: The Mumsnet Guide then takes you through everything from breastfeeding, colic and getting some sleep to debates about parenting gurus and the best form of childcare, by way of a fair bit of gore and the odd bit of flagrant silliness about postnatal vaginal circumference and baby names. Finally, Toddlers: The Mumsnet Guide carries you on through behaviour and discipline, potty training, food, sibling rivalry, returning - or not - to work, travel and education. This is the indispensable guide from the frontline of parenting.
Book Synopsis DAF TRUCKS since 1949 by : Colin Peck
Download or read book DAF TRUCKS since 1949 written by Colin Peck and published by David and Charles. This book was released on 2019-03-05 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book chronicles the fascinating first 80 years of DAF's history, from being a small Dutch trailer manufacturer through to its acquisition by US truck giant Paccar, and the development of the company to its present position as the top-selling truck in the UK and a major global brand. Buses, cars and army trucks are also covered, as well as details of how DAF has worked with various other truck makers, such as Leyland, International Harvester, Renault, RABA and GINAF, making the book essential reading for truck enthusiasts everywhere.
Book Synopsis Business to Business Marketing Management by : Alan Zimmerman
Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2017-09-25 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Download or read book Marketing written by Jon Groucutt and published by Kogan Page Publishers. This book was released on 2004 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt
Download or read book New Statesman written by and published by . This book was released on 2010-04 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
