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Author : Yong Pan
Publisher : Springer Nature
ISBN 13 : 9819711150
Total Pages : 170 pages
Book Rating : 4.8/5 (197 download)
Download or read book Trust Management in the Chinese E-Commerce Market written by Yong Pan and published by Springer Nature. This book was released on with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2003 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Levy
Publisher :
ISBN 13 : 9780070893207
Total Pages : 517 pages
Book Rating : 4.8/5 (932 download)
Download or read book Retailing Management written by Michael Levy and published by . This book was released on 2014-03 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Huan Liu
Publisher : Foundations and Trends (R) in Marketing
ISBN 13 : 9781680834949
Total Pages : 92 pages
Book Rating : 4.8/5 (349 download)
Download or read book Multichannel Retailing written by Huan Liu and published by Foundations and Trends (R) in Marketing. This book was released on 2018-12-19 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author : Roger R. Betancourt
Publisher : Edward Elgar Publishing
ISBN 13 : 1845423364
Total Pages : 256 pages
Book Rating : 4.8/5 (454 download)
Download or read book The Economics of Retailing and Distribution written by Roger R. Betancourt and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book should become a standard reference in the field. . . It combines rigorous modeling with sophisticated econometrics and includes telling examples to illustrate general principles. Dennis C. Mueller, University of Vienna, Austria This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors. The author integrates the existing literature with new applications to provide novel insights into the multi-product nature of retailing, the service aspects of packaging, and the evolution of retail formats such as supermarkets, non-store retailers (including the Internet) and shopping centers. He illustrates how the complementarity that underlies retail activities leads to lower average prices for customers. This integrative process also brings out the role of distribution services as mechanisms to exercise economic power. This is evident not only in channels of distribution but in the evolution of Wal-Mart and the development of franchise contracts. The author also identifies the crucial differences between the retailing of goods and the retailing of services. This impressive volume skilfully integrates conceptual, theoretical and empirical research to analyse critical issues in the economics of retailing and distribution. It will be required reading for academics and professional economists interested in industrial organization, marketing, applied microeconomics and business.
Author : Ward A. Hanson
Publisher : South-Western College
ISBN 13 : 9780324074772
Total Pages : 0 pages
Book Rating : 4.0/5 (747 download)
Download or read book Internet Marketing & E-commerce written by Ward A. Hanson and published by South-Western College. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNET MARKETING & E-COMMERCE emphasizes rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. INTERNET MARKETING & E-COMMERCE shows how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMMERCE looks at Internet marketing as from the view of large companies, small business, and online startups.
Author : Jan-Benedict Steenkamp
Publisher : Kogan Page Publishers
ISBN 13 : 0749483482
Total Pages : 265 pages
Book Rating : 4.7/5 (494 download)
Download or read book Retail Disruptors written by Jan-Benedict Steenkamp and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Author : Joe Karaganis
Publisher : Lulu.com
ISBN 13 : 0984125744
Total Pages : 438 pages
Book Rating : 4.9/5 (841 download)
Download or read book Media Piracy in Emerging Economies written by Joe Karaganis and published by Lulu.com. This book was released on 2011 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Piracy in Emerging Economies is the first independent, large-scale study of music, film and software piracy in emerging economies, with a focus on Brazil, India, Russia, South Africa, Mexico and Bolivia. Based on three years of work by some thirty five researchers, Media Piracy in Emerging Economies tells two overarching stories: one tracing the explosive growth of piracy as digital technologies became cheap and ubiquitous around the world, and another following the growth of industry lobbies that have reshaped laws and law enforcement around copyright protection. The report argues that these efforts have largely failed, and that the problem of piracy is better conceived as a failure of affordable access to media in legal markets.
Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1615206124
Total Pages : 1349 pages
Book Rating : 4.6/5 (152 download)
Download or read book Encyclopedia of E-Business Development and Management in the Global Economy written by Lee, In and published by IGI Global. This book was released on 2010-02-28 with total page 1349 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466697881
Total Pages : 2440 pages
Book Rating : 4.4/5 (666 download)
Download or read book Encyclopedia of E-Commerce Development, Implementation, and Management written by Lee, In and published by IGI Global. This book was released on 2016-03-31 with total page 2440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Author : Harold Hotelling
Publisher : Springer Science & Business Media
ISBN 13 : 1461389054
Total Pages : 187 pages
Book Rating : 4.4/5 (613 download)
Download or read book The Collected Economics Articles of Harold Hotelling written by Harold Hotelling and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985 I first began my research on the life and work of Harold Hotel ling. That year, Harold Hotelling's widow had donated the collection of his private p:;tpers, correspondence and manuscripts to the Butler Library, Columbia University. This is a most appropriate place for them to reside, in that Hotelling's most productive period as an active researcher in eco nomics and statistics coincides with the years when he was Professor of Mathematical Economics at Columbia (1931-1946). The Hotelling Collection comprises some 13,000 separate items and contains numerous unpublished letters and manuscripts of great importance to historians of economics and statistics. In the course of the following year I was able, with the generous financial assistance of the Nuffield Foundation, the Economic and Social Research Council, the British Academy and the University of Durham, to spend six weeks over the Easter period working on the collection. I returned to New York in September 1986 while on sabbatical leave from the University of Durham, and I spent most of the following eight months examining the many documents in the collection. During that academic year I was grateful to Columbia University who gave me the title of Visiting Research Professor and gave me the freedom to work in their many well-stocked libraries.
Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 142214027X
Total Pages : 94 pages
Book Rating : 4.4/5 (221 download)
Download or read book Do You Want to Keep Your Customers Forever? written by B. Joseph Pine and published by Harvard Business Press. This book was released on 2009 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
Author : W. Zhiyan
Publisher : Springer
ISBN 13 : 1137276355
Total Pages : 187 pages
Book Rating : 4.1/5 (372 download)
Download or read book From Chinese Brand Culture to Global Brands written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author : Elvira Ismagilova
Publisher : Springer
ISBN 13 : 3319524593
Total Pages : 148 pages
Book Rating : 4.3/5 (195 download)
Download or read book Electronic Word of Mouth (eWOM) in the Marketing Context written by Elvira Ismagilova and published by Springer. This book was released on 2017-02-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
Author : George J. Mailath
Publisher : Oxford University Press
ISBN 13 : 0198041217
Total Pages : 664 pages
Book Rating : 4.1/5 (98 download)
Download or read book Repeated Games and Reputations written by George J. Mailath and published by Oxford University Press. This book was released on 2006-09-28 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personalized and continuing relationships play a central role in any society. Economists have built upon the theories of repeated games and reputations to make important advances in understanding such relationships. Repeated Games and Reputations begins with a careful development of the fundamental concepts in these theories, including the notions of a repeated game, strategy, and equilibrium. Mailath and Samuelson then present the classic folk theorem and reputation results for games of perfect and imperfect public monitoring, with the benefit of the modern analytical tools of decomposability and self-generation. They also present more recent developments, including results beyond folk theorems and recent work in games of private monitoring and alternative approaches to reputations. Repeated Games and Reputations synthesizes and unifies the vast body of work in this area, bringing the reader to the research frontier. Detailed arguments and proofs are given throughout, interwoven with examples, discussions of how the theory is to be used in the study of relationships, and economic applications. The book will be useful to those doing basic research in the theory of repeated games and reputations as well as those using these tools in more applied research.
Author : Yochai Benkler
Publisher : Yale University Press
ISBN 13 : 9780300125771
Total Pages : 532 pages
Book Rating : 4.1/5 (257 download)
Download or read book The Wealth of Networks written by Yochai Benkler and published by Yale University Press. This book was released on 2006-01-01 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how patterns of information, knowledge, and cultural production are changing. The author shows that the way information and knowledge are made available can either limit or enlarge the ways people create and express themselves. He describes the range of legal and policy choices that confront.
