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Economic Advertising 1916 Vol 9
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Book Synopsis Economic Advertising, 1916, Vol. 9 by :
Download or read book Economic Advertising, 1916, Vol. 9 written by and published by Forgotten Books. This book was released on 2018-10-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Economic Advertising, 1916, Vol. 9: A Monthly Magazine for Canadian Advertisers Silent salesmanship - advertising - will play a more prominent part in the big successes of 1916 than ever before. Forcible silent salesmanship, which is advertising in newspapers, backed up by equally forcible personal salesman ship, will determine the varying degree of success aspired to by manufacturers in the coming year. Concerns that have products which the people want at a fair price will have a banner year between now and the beginning of 1917. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis Selling Themselves by : Russell Johnston
Download or read book Selling Themselves written by Russell Johnston and published by University of Toronto Press. This book was released on 2012-02-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Book Synopsis The Advertising Book, 1916 by : Paul Terry Cherington
Download or read book The Advertising Book, 1916 written by Paul Terry Cherington and published by . This book was released on 1916 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis State and Federal Marketing Activities and Other Economic Work by : United States. Bureau of Agricultural Economics
Download or read book State and Federal Marketing Activities and Other Economic Work written by United States. Bureau of Agricultural Economics and published by . This book was released on 1929 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bibliography Library Economy, 1876-1920 by :
Download or read book Bibliography Library Economy, 1876-1920 written by and published by . This book was released on 1927 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cooperative Purchasing and Marketing Organizations Among Farmers in the United States by : Oscar Bernard Jesness
Download or read book Cooperative Purchasing and Marketing Organizations Among Farmers in the United States written by Oscar Bernard Jesness and published by . This book was released on 1917 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Index to Publications of the United States Department of Agriculture, 1901-1925 by : Mary Alice Bradley
Download or read book Index to Publications of the United States Department of Agriculture, 1901-1925 written by Mary Alice Bradley and published by . This book was released on 1932 with total page 2704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Advertising Book, 1916 by : Paul Terry Cherington
Download or read book The Advertising Book, 1916 written by Paul Terry Cherington and published by . This book was released on 2015-06-04 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Advertising Book, 1916 The chief purpose of "The First Advertising Book" - 1916 - is to put into form for convenient reference some of the available records of recent progress in advertising methods. This is done with two separate objects in view. One object is to give to such persons as may be interested in advertising (but who are not familiar with its inner workings in its modern forms) a clear idea of what is being done from within to make more effective this part of the present-day selling mechanism. The other, and the more important object, is to help those who are actively engaged in selling operations to acquire a working familiarity with some of the events forming current advertising history. To such persons, the records of these events may have suggestive value in connection with efforts to reduce waste in the processes of distributing merchandise. In the conclusion of "Advertising as a Business Force," a similar compilation made for the Associated Clubs in 1912-13, 1 called attention to three lines in which it seemed to me advertising was making distinct progress: 1. Immediate contact with selling. 2. Accurate knowledge as a basis for action, and 3. Exacting standards of honor. This new compilation of some articles which have appeared during the past two years serves to show clearly that the progress being made in each of these lines -as well as in others - is of a substantial character. The present volume may be said to have been built around the following sentence at the close of "Advertising as a Business Force": "It does not require the gift of prophecy, then, to foresee the very imminent coming of the time when the very highest possible standards of honor in advertising appeal will not merely be 'good business' but will be absolutely essential to any advertising appeal which can be expected to have any real effect." About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis Subject Index of Modern Books Acquired by : British Library
Download or read book Subject Index of Modern Books Acquired written by British Library and published by . This book was released on 1922 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bulletin of Bibliography and Magazine Subject-index by :
Download or read book Bulletin of Bibliography and Magazine Subject-index written by and published by . This book was released on 1917 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Subject Index of the Modern Works Added to the British Museum Library by :
Download or read book Subject Index of the Modern Works Added to the British Museum Library written by and published by . This book was released on 1922 with total page 1234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Subject Index of the Modern Books Acquired by the British Museum in the Years ... by : British Museum
Download or read book Subject Index of the Modern Books Acquired by the British Museum in the Years ... written by British Museum and published by . This book was released on 1922 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bulletin of Bibliography and Dramatic Index by :
Download or read book Bulletin of Bibliography and Dramatic Index written by and published by . This book was released on 1915 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bibliography on the Marketing of Agricultural Products by :
Download or read book Bibliography on the Marketing of Agricultural Products written by and published by . This book was released on 1925 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Index of the Periodical Dental Literature Published in the English Language by :
Download or read book Index of the Periodical Dental Literature Published in the English Language written by and published by . This book was released on 1922 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with 1962, references are not limited to material in the English language.
Book Synopsis Give and Take by : Shirley Tillotson
Download or read book Give and Take written by Shirley Tillotson and published by UBC Press. This book was released on 2017-11-15 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can a book about tax history be a page-turner? You wouldn’t think so. But Give and Take is full of surprises. A Canadian millionaire who embraced the new federal income tax in 1917. A socialist hero, J.S. Woodsworth, who deplored the burden of big government. Most surprising of all, Give and Take reveals that taxes deliver something more than armies and schools. They build democracy. Tillotson launches her story with the 1917 war income tax, takes us through the tumultuous tax fights of the interwar years, proceeds to the remaking of income taxation in the 1940s and onwards, and finishes by offering a fresh angle on the fierce conflicts surrounding tax reform in the 1960s. Taxes show us the power of the state, and Canadians often resisted that power, disproving the myth that we have always been good loyalists. But Give and Take is neither a simple tale of tax rebels nor a tirade against the taxman. Tillotson argues that Canadians also made real contributions to democracy when they taxed wisely and paid willingly.
Download or read book Early Cinema written by Thomas Elsaesser and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty years preceding the First World War, cinema rapidly developed from a fairground curiosity into a major industry and social institution, a source of information and entertainment for millions of people. Only recently have film scholars and historians begun to study these early years of cinema in their own right and not simply as first steps towards the classical narrative cinema we now associate with Hollywood. The essays in this collection trace the fascinating history of how the cinema developed its forms of storytelling and representation and how it evolved into a complex industry with Hollywood rapidly acquiring a dominant role. These issues can be seen to arise from new readings of the so-called pioneers - Melies, Lumiere, Porter, and Griffith - while also suggesting new perspectives on major European filmmakers of the 1910s and 20s. Editor Thomas Elsaesser complements the contributions from leading British, American, and European scholars with introductory essays of his own that provide a comprehensive overview of the field. The volume is the most authoritative survey to date of a key area of contemporary film research, invaluable to historians as well as to students of cinema.
