Ebrands

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EBrands

Author : Phil Carpenter
Publisher : H B S Press
ISBN 13 : 9780875849294
Total Pages : 324 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis EBrands by : Phil Carpenter

Download or read book EBrands written by Phil Carpenter and published by H B S Press. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential Strategies for Building Powerful eBrands At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks with brands they trust. The companies that win their wallets will be those that invest now in building premier electronic brands, or eBrands. While scores of books have promoted various Internet marketing tactics and Web site design rules, none has provided the necessary strategic context in which true eBrand builders make names for themselves. Through thoughtful analysis of the overall marketing strategies of six Web innovators--Yahoo!, CDNow, iVillage, Onsale, Barnesandnoble.com, and Fogdog Sports--veteran Silicon Valley marketing executive Phil Carpenter takes a hard look at how a core set of companies have pushed to develop powerful Internet brands. Carpenter takes readers backstage in his in-depth interviews with more than forty company executives and industry experts. Recounting the successes, failures, and fears of eBrand pioneers, the author assesses the opportunities and vulnerabilities of his case study companies compared to those of their on- and offline competitors. His analysis shows how several "pure play" Internet ventures have established brand awareness and credibility, how an offline leader has boldly asserted itself in this new medium, and how a start-up has battled to distinguish its brand among the many deeper-pocketed players. Carpenter argues that Internet contenders must expand their notion of branding far beyond such assets as logotypes, trademarks, and brand names to include programs for building brand awareness, forging alliances, and cultivating customer loyalty, to name a few. Through these bedrock best practices distilled from the experiences of the online elite, even a dot.com nobody can become a cyberbranded star. For anyone with a stake in ebusiness--from CEOs to entrepreneurs, from marketers to customer service and PR specialists, and from venture capitalists to financial analysts-- eBrands will prove a thoughtful guide to creating truly durable brands in the electronic marketplace.

PHP PROGRAMMING

Author : NARAYAN CHANGDER
Publisher : CHANGDER OUTLINE
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4./5 ( download)

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Book Synopsis PHP PROGRAMMING by : NARAYAN CHANGDER

Download or read book PHP PROGRAMMING written by NARAYAN CHANGDER and published by CHANGDER OUTLINE. This book was released on with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE PHP PROGRAMMING MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE PHP PROGRAMMING MCQ TO EXPAND YOUR PHP PROGRAMMING KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.

Contemporary Research in E-Branding

Author : Bandyopadhyay, Subir
Publisher : IGI Global
ISBN 13 : 1599048159
Total Pages : 378 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Contemporary Research in E-Branding by : Bandyopadhyay, Subir

Download or read book Contemporary Research in E-Branding written by Bandyopadhyay, Subir and published by IGI Global. This book was released on 2008-11-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

West's Federal Supplement

Author :
Publisher :
ISBN 13 :
Total Pages : 1542 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis West's Federal Supplement by :

Download or read book West's Federal Supplement written by and published by . This book was released on 2002 with total page 1542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases decided in the United States district courts, United States Court of International Trade, and rulings of the Judicial Panel on Multidistrict Litigation.

Sport Brands

Author : Patrick Bouchet
Publisher : Routledge
ISBN 13 : 0415532841
Total Pages : 210 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Sport Brands by : Patrick Bouchet

Download or read book Sport Brands written by Patrick Bouchet and published by Routledge. This book was released on 2013 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

Annual Review of Developments in Business and Corporate Litigation,2007 Edition-2 Volume Set

Author : Committee on Business and Corporate Litigation
Publisher : American Bar Association
ISBN 13 : 9781590318638
Total Pages : 1510 pages
Book Rating : 4.3/5 (186 download)

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Book Synopsis Annual Review of Developments in Business and Corporate Litigation,2007 Edition-2 Volume Set by : Committee on Business and Corporate Litigation

Download or read book Annual Review of Developments in Business and Corporate Litigation,2007 Edition-2 Volume Set written by Committee on Business and Corporate Litigation and published by American Bar Association. This book was released on 2007 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the 2007 Edition, leading authorities in over 24 specialized areas review and comment on key issues nationwide, with detailed outlines and summaries of cases, legislation, trends, and developments. Use the Annual Review for updates in your specialty area, when you are asked to consider issues that cross over multiple areas of specialty, or to give an initial reaction to a new situation.

Trade Regulation Reporter

Author :
Publisher :
ISBN 13 :
Total Pages : 1828 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Trade Regulation Reporter by :

Download or read book Trade Regulation Reporter written by and published by . This book was released on 1988 with total page 1828 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dance of the Furies

Author : Michael S. Neiberg
Publisher : Harvard University Press
ISBN 13 : 0674049543
Total Pages : 331 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Dance of the Furies by : Michael S. Neiberg

Download or read book Dance of the Furies written by Michael S. Neiberg and published by Harvard University Press. This book was released on 2011-04-25 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: By training his eye on the ways that people outside the halls of power reacted to the rapid onset and escalation of the fighting in 1914, Neiberg dispels the notion that Europeans were rabid nationalists intent on mass slaughter. He reveals instead a complex set of allegiances that cut across national boundaries.

The United States Patents Quarterly

Author :
Publisher :
ISBN 13 :
Total Pages : 1252 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The United States Patents Quarterly by :

Download or read book The United States Patents Quarterly written by and published by . This book was released on 2012 with total page 1252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report of cases relating to patents, trade marks, copyrights decided by Supreme Court of the United States, United States Circuit courts of appeals, District courts of the United States, United States Court of Customs and Patent Appeals, Court of Claims of the United States, United States Court of Appeals for the District of Columbia, Commissioner of Patents and Patent Office Board of Appeals.

American Hereford Record and Hereford Herd Book

Author : American Hereford Cattle Breeders' Association
Publisher :
ISBN 13 :
Total Pages : 880 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis American Hereford Record and Hereford Herd Book by : American Hereford Cattle Breeders' Association

Download or read book American Hereford Record and Hereford Herd Book written by American Hereford Cattle Breeders' Association and published by . This book was released on 1925 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:

2014 International Conference on Advanced Education and Management (ICAEM2014)

Author :
Publisher : DEStech Publications, Inc
ISBN 13 : 1605951536
Total Pages : 621 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis 2014 International Conference on Advanced Education and Management (ICAEM2014) by :

Download or read book 2014 International Conference on Advanced Education and Management (ICAEM2014) written by and published by DEStech Publications, Inc. This book was released on 2014-02-13 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ICAEM2014 aims to bring together researchers, educators and students from around the world in both industry and academia for sharing the state-of-art research results and applications, for exploring new areas of research and development, and for discussing emerging issues on education and management fields. We received a total of 312 submissions from various parts of the world. The Technical Program Committee worked very hard to have all papers reviewed before the review deadline. The final technical program consists of 92 papers. There are one keynote speech and 2 invited sessions. The proceedings were published by DEStech Publications, Inc. and will submitted to Ei Compendex databases for indexing. We would like to mention that, due to the limitation of the conference venue capacity, we are not able to include many fine papers in the technical program. Our apology goes to those authors.

EBrands

Author :
Publisher :
ISBN 13 : 9781775441236
Total Pages : 8 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis EBrands by :

Download or read book EBrands written by and published by . This book was released on 2010 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Behind the Search Box

Author : ShinJoung Yeo
Publisher : University of Illinois Press
ISBN 13 : 0252054172
Total Pages : 299 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Behind the Search Box by : ShinJoung Yeo

Download or read book Behind the Search Box written by ShinJoung Yeo and published by University of Illinois Press. This book was released on 2023-04-18 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once seen as a harbinger of a new enlightened capitalism, Google has become a model of robber baron rapaciousness thanks to its ruthless monetizing of private data, obsession with monopoly, and pervasive systems of labor discrimination and exploitation. Using the company as a jumping-off point, ShinJoung Yeo explores the political economy of the search engine industry against the backdrop of the relationship between information and capitalism’s developmental processes. Yeo’s critical analysis draws on in-depth discussions of essential issues like how the search engine evolved into a ubiquitous commercial service, it’s place in a global information business that is restructuring the information industry and our very social lives, who exactly designs and uses search technology, what kinds of workers labor behind the scenes, and the influence of geopolitics. An incisive look at a pervasive presence in our lives, Behind the Search Box places the search engine industry’s rise and ongoing success within an original political economy of digital capitalism.

Strategy & Business

Author :
Publisher :
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Strategy & Business by :

Download or read book Strategy & Business written by and published by . This book was released on 2003 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The EBrand

Author : Ian Thompson
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (717 download)

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Book Synopsis The EBrand by : Ian Thompson

Download or read book The EBrand written by Ian Thompson and published by . This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

West's Federal Practice Digest 4th

Author :
Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis West's Federal Practice Digest 4th by :

Download or read book West's Federal Practice Digest 4th written by and published by . This book was released on 2004 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Locate federal cases decided in the U.S. Supreme Court, Court of Appeals, district courts, Claims Court, bankruptcy courts, Court of Military Appeals, the Courts of Military Review, and other federal courts. This Key Number Digest contains all headnotes, classified according to West's® Key Number System, for federal court decisions reported from 1984 to the present. The topics are listed in alphabetical order. The Key Numbers within those topics are listed in numerical order. Each topic begins with scope notes about subjects included and subjects excluded and covered by other topics. Also, there is an outline of the topic, which includes a list of all Key Numbers in that topic. Headnotes are collected by jurisdiction or court and filed according to the West Key Number System®.

e-Retailing

Author : Eleonora Pantano
Publisher : Routledge
ISBN 13 : 1134385870
Total Pages : 355 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis e-Retailing by : Eleonora Pantano

Download or read book e-Retailing written by Eleonora Pantano and published by Routledge. This book was released on 2004-08-26 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.