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EBOOK: Foundations of Marketing, 6e

Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526847353
Total Pages : 454 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: Foundations of Marketing, 6e by : John Fahy

Download or read book EBOOK: Foundations of Marketing, 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

Foundations of Marketing

Author : John Fahy
Publisher : McGraw-Hill Europe
ISBN 13 : 9780077137014
Total Pages : 0 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Foundations of Marketing by : John Fahy

Download or read book Foundations of Marketing written by John Fahy and published by McGraw-Hill Europe. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

Hospitality Marketing Management

Author : David C. Bojanic
Publisher : Wiley Global Education
ISBN 13 : 1119195152
Total Pages : 386 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Hospitality Marketing Management by : David C. Bojanic

Download or read book Hospitality Marketing Management written by David C. Bojanic and published by Wiley Global Education. This book was released on 2016-11-16 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

Beyond the Static Page

Author : Alex T. Wolf
Publisher : A.T. Wolf & Company
ISBN 13 : 1312236299
Total Pages : 105 pages
Book Rating : 4.3/5 (122 download)

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Book Synopsis Beyond the Static Page by : Alex T. Wolf

Download or read book Beyond the Static Page written by Alex T. Wolf and published by A.T. Wolf & Company. This book was released on 2023-08-12 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beyond the Static Page: An Interactive Learning Approach for Students" is a comprehensive and inspiring guide that explores the intricate world of eBook design. Seamlessly merging the realms of artistry and technology, this book unlocks the secrets to creating visually captivating, user-friendly eBooks that leave readers spellbound. From cover to layout, typography to interactive elements, “Beyond the Static Page” delves into essential design principles, offering practical tips and step-by-step tutorials for beginners and seasoned designers. Embracing the reader-centric approach demystifies the digital landscape, ensuring eBooks shine on any device. Whether you're an author, designer, or self-publisher, "Beyond the Static Page" empowers you to transform words into enchanting digital experiences, forging a connection with readers that transcends the boundaries of the page.

Fundamentals of Marketing 2e

Author : Paul Baines
Publisher : Oxford University Press, USA
ISBN 13 : 0198829256
Total Pages : 404 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Fundamentals of Marketing 2e by : Paul Baines

Download or read book Fundamentals of Marketing 2e written by Paul Baines and published by Oxford University Press, USA. This book was released on 2021-01-12 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Essentials of Marketing Research

Author : Joseph F. Hair
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Essentials of Marketing Research by : Joseph F. Hair

Download or read book Essentials of Marketing Research written by Joseph F. Hair and published by McGraw-Hill/Irwin. This book was released on 2007-07-02 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Foundations of Family Resource Management

Author : Elizabeth B. Goldsmith
Publisher : Taylor & Francis
ISBN 13 : 1000563316
Total Pages : 702 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Foundations of Family Resource Management by : Elizabeth B. Goldsmith

Download or read book Foundations of Family Resource Management written by Elizabeth B. Goldsmith and published by Taylor & Francis. This book was released on 2022-08-22 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foundations of Family Resource Management uses the lenses of consumer science, management, and economics, and beyond to help students make intelligent decisions about resources, time, and energies at the individual and family level. It has a strong interdisciplinary, global, and multicultural focus. This sixth edition brings in new material on millennials, delayed marriage, household composition, neuroscience, behavioral economics, sustainable consumption, technology, and handling crises. It has been updated in line with the latest census data and academic literature. The text contains lots of features to support student learning, including chapter summaries, "Did You Know?" questions, glossary of key terms, examples and cases, critical thinking activities, and review questions for discussion and reflection. Lecture slides and an instructor manual are available as digital supplements. This textbook meets the standards and criteria for the Certified Family Life Educator (CFLE) designation of the National Council on Family Relations (NCFR) and will be suitable for resource management courses in family and consumer science, human ecology, and human environmental science programs.

Principles of Marketing

Author : John F. Tanner, Jr.
Publisher : Ingram
ISBN 13 : 9781936126293
Total Pages : pages
Book Rating : 4.1/5 (262 download)

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Book Synopsis Principles of Marketing by : John F. Tanner, Jr.

Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Foundations of Marketing

Author : John Fahy
Publisher : McGraw-Hill Incorporated, Us
ISBN 13 : 9780077167950
Total Pages : 0 pages
Book Rating : 4.1/5 (679 download)

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Book Synopsis Foundations of Marketing by : John Fahy

Download or read book Foundations of Marketing written by John Fahy and published by McGraw-Hill Incorporated, Us. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.

Book Yourself Solid Illustrated

Author : Michael Port
Publisher : John Wiley & Sons
ISBN 13 : 1118611357
Total Pages : 480 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Book Yourself Solid Illustrated by : Michael Port

Download or read book Book Yourself Solid Illustrated written by Michael Port and published by John Wiley & Sons. This book was released on 2013-03-28 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

The Occupational Therapy Manager

Author : Karen Jacobs
Publisher :
ISBN 13 : 9781569003909
Total Pages : 786 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis The Occupational Therapy Manager by : Karen Jacobs

Download or read book The Occupational Therapy Manager written by Karen Jacobs and published by . This book was released on 2019 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition includes 76 new chapters in 12 sections that cover everything from leadership and management foundations to budgeting to managing your career.

Digital Marketing Fundamentals

Author : Marjolein Visser
Publisher : Routledge
ISBN 13 : 1000035328
Total Pages : 834 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Digital Marketing Fundamentals by : Marjolein Visser

Download or read book Digital Marketing Fundamentals written by Marjolein Visser and published by Routledge. This book was released on 2019-11-04 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

Sports Marketing

Author : Matthew D. Shank
Publisher : Prentice Hall
ISBN 13 : 9780131440777
Total Pages : 0 pages
Book Rating : 4.4/5 (47 download)

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Book Synopsis Sports Marketing by : Matthew D. Shank

Download or read book Sports Marketing written by Matthew D. Shank and published by Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.

Social Marketing

Author : Nancy R. Lee
Publisher : SAGE Publications
ISBN 13 : 154435150X
Total Pages : 625 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Social Marketing by : Nancy R. Lee

Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2019-01-17 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

Marketing Management

Author : Dawn Iacobucci
Publisher : Cengage Learning
ISBN 13 : 9780357635087
Total Pages : 336 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Marketing Management by : Dawn Iacobucci

Download or read book Marketing Management written by Dawn Iacobucci and published by Cengage Learning. This book was released on 2021-08-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

Market-based Management

Author : Roger J. Best
Publisher : Prentice Hall
ISBN 13 : 9780131469563
Total Pages : 0 pages
Book Rating : 4.4/5 (695 download)

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Book Synopsis Market-based Management by : Roger J. Best

Download or read book Market-based Management written by Roger J. Best and published by Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Marketing Management

Author : Greg W. Marshall
Publisher :
ISBN 13 : 9781260381917
Total Pages : 0 pages
Book Rating : 4.3/5 (819 download)

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Book Synopsis Marketing Management by : Greg W. Marshall

Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--