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Driving Sales
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Download or read book Value$elling written by Julie Thomas and published by Vva Pub. This book was released on 2006-06 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: To help readers gain and consistently maintain their winning edge, Thomas shares the simple yet powerful framework that fueled her meteoric rise to CEO of ValueVision Associates. Pragmatic and fast-paced, each chapter focuses on specific strategies to move the sale forward.
Book Synopsis Driving Distributor Sales Beyond by : Dirk Beveridge
Download or read book Driving Distributor Sales Beyond written by Dirk Beveridge and published by Natl Assn Wholesale-Distr. This book was released on 2009 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis E-commerce Marketing: Driving Sales and Conversions by : Mayfair Digital Agency
Download or read book E-commerce Marketing: Driving Sales and Conversions written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2023-01-22 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: "E-commerce Marketing: Driving Sales and Conversions" is a comprehensive guidebook that explores the strategies and techniques essential for enhancing sales and increasing conversions in the competitive world of online commerce. This book delves into the intricacies of marketing in the digital landscape, offering valuable insights on how to effectively target and engage the right audience. It covers a wide array of topics, including search engine optimization (SEO), social media marketing, email campaigns, and paid advertising, providing readers with a well-rounded understanding of the various channels available for driving growth. With practical tips and real-world examples, the book equips readers with actionable steps to optimize their online presence and boost revenue through successful marketing endeavors. Whether for entrepreneurs, marketers, or business owners, "E-commerce Marketing: Driving Sales and Conversions" serves as an indispensable resource to achieve sustainable success in the dynamic world of e-commerce.
Book Synopsis 7 Steps to Sales Force Transformation by : Warren Shiver
Download or read book 7 Steps to Sales Force Transformation written by Warren Shiver and published by Springer. This book was released on 2016-04-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales force is a company's main engine for driving revenue, one that often requires change to stay competitive and achieve desired results. To improve sales performance, many organizations seek out a 'Silver Bullet'. Transformation is not a one-time, check-the-box event, but a rigorous, ongoing process. Unfortunately, there is no one-off solution to the hard work of transformation. There is, however, a methodology derived from the authors' combined decades of work and their qualitative and quantitative research on sales force transformation. This book provides a practical approach to effect significant, measurable and sustainable transformation in your sales organization. 7 Steps to Sales Force Transformation will help readers determine if their sales organizations need a transformation and if so, how to assess their sales organization's readiness through the analysis of six 'levers' of successful sales transformations. It also guides readers through a series of tasks, analyses, and decisions that will lead to a successful transformation. In particular, the authors will show you how to clarify your sales transformation vision and sell it to upper management, detail methods on how to deploy your vision, offer advice on how to sustain transformation through leadership and communication, and outline current trends that will impact future sales transformation. This book is targeted at anyone who has control over a sales organization or who wants to transform a sales team, including sales managers, sales executives, CEOs, COOs, and others who advise or influence those stakeholders, such as associates at consulting and private equity firms. Through original quantitative research, the authors' own experiences transforming sales organizations, and the lessons learned by a host of sales professionals they interviewed, you will understand how to transform and modernize your sales force to achieve your desired sales results and provide your customers with better service and value.
Download or read book Mobilized Marketing written by Jeff Hasen and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Book Synopsis The Road to AUM by : Sandra Powers Murphy
Download or read book The Road to AUM written by Sandra Powers Murphy and published by . This book was released on 2018-01-31 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Road to AUM provides investment managers and business owners, marketing and sales professionals with a roadmap to institutional asset growth based on observations and comments directly from the institutions themselves. Whether a firm is launching, emerging, stuck in neutral, or moving in a new direction, a view of the road ahead is paramount.
Book Synopsis Mastering Sales Managerial Skills: Building High-Performing Teams & Driving Exceptional Results by : Gerard Assey
Download or read book Mastering Sales Managerial Skills: Building High-Performing Teams & Driving Exceptional Results written by Gerard Assey and published by Gerard Assey. This book was released on 2024-01-27 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Sales Managerial Skills: Building High-Performing Teams & Driving Exceptional Results is a vital resource for Sales Managers seeking to excel in their roles and achieve outstanding results. This book explores the multifaceted world of sales management, offering a treasure trove of insights, strategies, and actionable steps. From recruiting & onboarding to team building & leadership, setting goals & sales targets, sales forecasting, to data-driven decision-making, problem solving, time management & effective productivity skills, ethics, and personal development, each chapter delves into essential aspects of sales management. Real-world examples, detailed action plans, and strategies empower Sales Managers to lead with excellence. Encouraging ongoing learning and growth, this book emphasizes networking, mentorship, and feedback. It equips Sales Managers with the tools to foster a culture of success within their teams, adapt to industry changes, and maintain work-life balance. Whether you're a seasoned leader or aspiring to be one, this guide is your roadmap to becoming an exceptional Sales Manager in today's competitive business landscape.
Book Synopsis Building a Winning Sales Force by : Andris A. ZOLTNERS
Download or read book Building a Winning Sales Force written by Andris A. ZOLTNERS and published by AMACOM Div American Mgmt Assn. This book was released on 2009-02-11 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales force effectiveness drives every company's success, but keeping a sales organization at the top of its game is a constant challenge. As experts in the field, Andy Zoltners and Prabha Sinha have helped sales leaders around the world perfect their sales strategy, operations, and execution. Combining strategic insight with pragmatic advice, Building a Winning Sales Force provides current and aspiring sales leaders with innovative yet practical solutions to many of the most common issues faced by today’s sales organizations. The book shows readers how to: assess how good their sales force really is • identify sales force improvement opportunities • implement tools and processes that have immediate impact on sales effectiveness • attract and retain the best salespeople • design incentive compensation plans • set goals • manage sales performance • motivate the sales force With practical advice and case studies of companies that have conquered even the most challenging obstacles, Building a Winning Sales Force will enable every company to drive sales and stay competitive.
Book Synopsis Driving More Sales by : Patricia Watkins
Download or read book Driving More Sales written by Patricia Watkins and published by Silicon Valley Press. This book was released on 2017-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Driving MORE Sales" is targeted at first-time CEOs and non-sales executives in the tech industry. Industry veterans Patricia Watkins and Dan Doster bring to life the art and science of sales through real-world examples and practical wisdom in this useful guide for transforming sales teams into winning organizations. Detailed and comprehensive, yet entertaining and easy-to-read, Watkins and Doster's book provides guidance on what you need to know to drive MORE sales. In the first week of the book's Kindle launch / promotion, the book achieved #1 Amazon Best Seller Ranking in the following categories: Strategic Management, Management, Global Marketing, Entrepreneurship and Small Business, Business Skills, and Skills and Techniques. "CEOs: pay attention!! Driving More Sales hands you the keys to the sales "black box" and provides the steering wheel needed to accelerate sales growth. It is jam packed with practical insight that will help your company today!" -Mike Ruffolo, Chairman, Edgeware AB, Former CEO - Internap Corporation, Crossbeam Systems and Liquid Machines "One recurrent problem I've observed while serving on boards of directors is the lack of effective communications regarding sales strategies and tactics among C-suite executives. Watkins and Doster have provided a sophisticated set of benchmarks and best practices to drive this vital dialogue." -Ernie von Simson, President, Ostriker von Simson, Inc., Senior Partner, CIO Strategy Exchange (Retired) "Outstanding execution is going to make the difference in delivering impressive sales results. Readers who embrace the processes outlined in this book, and make them a part of what they do every day, week, month, and quarter will be better positioned for success. This is not just a guide for sales management; it is imperative that all senior management be aligned to the sales process." -Scott Schafer, Executive Vice President, Sales, Marketing and Services Arecont Vision "All executives want more sales. These timeless top-line-growth insights will challenge you in your pursuit of success. And, who doesn't want to read a workbook for winning?" -Eric Roegner, Executive Vice President, Group President, Rolled Products, ARCONIC "In banking, as in the tech industry, a well-researched path to winning in sales makes the difference in achieving your company and personal goals." -Johnny Passyn, Senior Vice President, Performance Management, US Banking Sector For MORE information on Driving MORE Sales, please visit www.Driving-More-Sales.com.
Download or read book Driving Demand written by Carlos Hidalgo and published by Springer. This book was released on 2015-11-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Book Synopsis The Psychology of Selling by : Brian Tracy
Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Download or read book New Sales written by Mike Weinberg and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.
Book Synopsis Sales Growth by : McKinsey & Company Inc.
Download or read book Sales Growth written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2016-05-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.
Download or read book Driving Loyalty written by Kirk Kazanjian and published by Random House Digital, Inc.. This book was released on 2013-04-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company.
Download or read book Driving Sales written by Chris Martinez and published by . This book was released on 2016-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Through sheer determination to succeed after almost dropping out of high school, finishing in 5 years and then failing to see college through, the car business unexpectedly found Chris Martinez in 2003. In his more than 13 years in the industry, he has assisted with the openings of 5 dealerships across the U.S. and helped turn a failing store into one of the Top 10 dealerships in the nation. Driving Traffic is a comprehensive roadmap that details what it takes to sell 1000+ cars per month---from the 4 critical strategies your sales team must master to the building blocks that took Charles Maund Toyota to 1000+ car sales per month to how to strategically drive customers to your dealership. This insider's guide is a must-read for any dealership ready to level up.
Book Synopsis The Challenger Sale by : Matthew Dixon
Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Book Synopsis Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change by : Lou Schachter
Download or read book Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change written by Lou Schachter and published by McGraw Hill Professional. This book was released on 2016-03-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking approach to selling in a world demanding change Leaders, sales managers and professionals have found themselves stuck at a crossroads between the past and the future of selling, and they need a roadmap to help them embrace the challenges they face at such a critical juncture. Selling Vision is a step-by-step guide to creating and selling change. By implementing new change management strategies into their unique X→XY→Y selling methodology, the authors: · Propose a new logic for thinking about and executing major sales transformations · Examine these transformations from the customer’s perspective and how their changing buying patterns suggest a particular way of focusing selling activities · Consider the perspective of salespeople and what they can do to sell change to their customers · Look at how sales leaders and managers can change the way their organizations sell products or services · Highlight the pivotal moments that determine the success of major change initiatives Based on their unique X→XY→Y selling methodology, Schachter and Cheatham provide a proven sales strategy to help any sales leader, manager, or professional. For sales leaders, their approach provides a path for transforming the sales organization. For sales managers, it describes how to inspire change in the behavior of salespeople. And for salespeople, it offers a new way of selling that will have a dramatic impact on their performance. For any business executive, Selling Vision provides a faster path to driving change. This book provides immediate actions you can take and experiments you can conduct to find the right direction for future sales efforts at any level of an organization. How you respond to changing sales dynamics will determine your company’s success, that of your customers, and, to a great extent, your own personal career goals and future.
