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Author :
Publisher : Al Hanzal
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4./5 ( download)
Download or read book Driving More Customers to Your Local Business written by and published by Al Hanzal. This book was released on with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hans Felden
Publisher : CreateSpace
ISBN 13 : 9781511634199
Total Pages : 92 pages
Book Rating : 4.6/5 (341 download)
Download or read book Online Marketing Secrets for Local Business written by Hans Felden and published by CreateSpace. This book was released on 2015-04-11 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Must Know Strategies to Drive Local Traffic Straight To Your Door Why It's Getting Harder To Get New Customers New Customer Getting Methods Spreading the Word About Your Business! Start of a New Era: How the Internet Became Local Gaining Local Market Share: Capitalizing on Local Searches Preselling Your Business Online- Building a Great Website to Kick Start Your Internet Marketing Plan Converting Website Visitors to Buyers The Top Five Benefits of Having a Great Website Why Great Website Copy Is Essential Getting Traffic to Your Business: Tools Needed To Get Started With Local Online Marketing Strategy #1: Search Engine Optimization - Ensuring Your Page Ranking KeyWord Research - What Are Your Prospects Strategy #3: Local Online Directories - Placing Your Business In Your Prospects Pockets How to Get Google+ Reviews for Your Business Strategy #4: Social Media - Facebook, Twitter, YouTube and More The Power of Videos Strategy #5: Mobile Marketing - One of the Newest Forms of Mass Marketing Strategy #6: Blogging - The Overlooked Local Marketing Tool Email Marketing - Why an Automated Email System is Essential An Unexpected Lesson in Follow-Up Bonus Strategy: Reputation Management - What Are They Saying About Your Online? A Word On Branding Special Report Content: The 11 Essentials to Marketing Your Business Online
Author : James Farnham
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781542596053
Total Pages : 76 pages
Book Rating : 4.5/5 (96 download)
Download or read book Complete Domination for Local Business written by James Farnham and published by Createspace Independent Publishing Platform. This book was released on 2017-01-16 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to drive more local traffic to your door step? Running a business is an exciting prospect, but how do you keep foot traffic coming through the doors. A recent Small Business Administration study reports that local businesses are increasing in number at an unprecedented rate. Since the early 90's, large corporations have reduced the amount of jobs they offer by 4 million and local businesses have added 8 million new ones. The overall number of local businesses has increased 49%, and this equates to almost 12 million new enterprises throughout the US. This means that local businesses are experiencing greater competition for customers, clients or patients than ever before. So what's a local business owner to do? This exciting new book is here to save the day. Complete Domination for Local Business Online will make it much easier to attract new customers while also keeping your existing ones coming back buying more, all while increasing profits at the same time. Within the pages of this fabulous resource, you will find chapters on things like; -Spreading the word about your business -Getting your share of the local market - Building a great website -Search Engine Optimization (SEO) -Social Media -How to using YouTube to market your business -And a whole lot more... From branding to email marketing, blogging and managing your reputation, Complete Domination for Local Business Online will give you exactly what it says on the cover. And with the additional input of the 11 essential things you must do to successfully market your business and a bonus section, you'll be armed with all the knowledge you'll ever need to make sure you get your slice of the cake.
Author : Mark Vaughn
Publisher :
ISBN 13 : 9781523404803
Total Pages : 92 pages
Book Rating : 4.4/5 (48 download)
Download or read book Online Marketing Mastery for Local Business written by Mark Vaughn and published by . This book was released on 2016-01-14 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local businesses are seeing more competition for customers, clients, and patients than ever before. A recent Small Business Administration study reports that local businesses are seeing the largest increase in years. Recent statistics show that even after coming out of the hard economic times of the past several years, many local businesses are struggling to survive and many will go out of business in the next 3-5 years. There are still plenty of customers out there and if you are ready to take your business to the next level, the information I am about to share could be worth a fortune to you!The good news is that it is very likely that you will be able to implement the strategies laid out in this book without having to spend any more than you already are on advertising.
Author : Merrill R. Clark
Publisher : Crestview Marketing Service
ISBN 13 : 0578050064
Total Pages : 141 pages
Book Rating : 4.5/5 (78 download)
Download or read book How Your Small Local Business Can Get More Customers On The Internet written by Merrill R. Clark and published by Crestview Marketing Service. This book was released on 2010-03-19 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Trudy Murphy
Publisher : CreateSpace
ISBN 13 : 9781483905143
Total Pages : 120 pages
Book Rating : 4.9/5 (51 download)
Download or read book Smart Marketing for Local Businesses written by Trudy Murphy and published by CreateSpace. This book was released on 2013-04-18 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Smart Marketing for Local Businesses", Trudy Murphy shares 35 simple, yet highly effective marketing strategies for growing your small business without using social media or blogging. All of the marketing strategies described are low cost, easy to implement and proven techniques. With candid, jargon-free language & real examples, you'll learn the following about how to market your business: - Position and brand your small business like a pro. - Price your products and services to sell in any industry and economic times. - Drive sales revenue using marketing that resonates with your customers, builds trust and adds value. - Efficiently create a Smart Marketing Plan that you can start implementing today. - Identify and avoid the pitfalls of hiring marketing experts. - Balance your online and offline marketing efforts in proportion with the expected sales revenue. - Identify the optimal marketplace to connect with your customers and maximize sales by understanding their emotional state and buying behavior. - Sell anything to anyone with 5 proven tips for being a kick butt marketer. With penetrating insights gained from personal experience owning small businesses, Murphy reveals the step-by-step approach she has used to rapidly start and grow her businesses. This book began as a handwritten journal and has since become a trusted guide and must-have resource for small business owners. "Smart Marketing for Local Businesses" is a must read book for any entrepreneur who's ready to take their business to a whole new level. Praise for this book "Having been in marketing for twenty years myself I am often on the consultant end with friends and family who are trying to understand how to market their business. Trudy manages to condense the marketing world into very easy to understand concepts that are actionable by anyone and will definitely lead to efficient, well targeted marketing programs that will improve every aspect of your customers' experience in your brand and drive more demand for your products and services. It's a must read for any existing or prospective local business owner." - Mark Farmer, Marketing Director "Just finished reading it. Very good stuff!" @VillageLaundry "love, love, love your book, a huge help with my Pacific Ocean row plans. thanks so much" @arrancat "Thanks for Following, Trudy. Already have your book. Love it!" @roxannsouci Click the buy button & get started today!
Author : American Business Information, Inc
Publisher :
ISBN 13 : 9781561058082
Total Pages : 50 pages
Book Rating : 4.0/5 (58 download)
Download or read book How to Find New Customers and Increase Sales written by American Business Information, Inc and published by . This book was released on 1997-02 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Eliason
Publisher : John Wiley & Sons
ISBN 13 : 1118217225
Total Pages : 240 pages
Book Rating : 4.1/5 (182 download)
Download or read book At Your Service written by Frank Eliason and published by John Wiley & Sons. This book was released on 2012-04-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to refocusing your business on those who matter most: customers and employees. Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, it seems as if customer service is at an all time low, and that the few companies who are choosing to focus on their customers are experiencing a great competitive advantage. At Your Service explains the importance of refocusing your business on your customers and your employees, and just how to do it. Explains how to create a culture of empowered employees who understand the value of a great customer experience Advises on the need to communicate that experience to their customers and potential customers Frank Eliason, recognized by BusinessWeek as the 'most famous customer service manager in the US, possibly in the world,' has built a reputation for helping large businesses improve the way they connect with customers and enhance their relationships At Your Service will appeal to leaders, managers, business owners, customer service professionals, and anyone who wants to learn how to add value to their organization.
Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)
Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Author : Robert A. Dickson
Publisher : Createspace Independent Pub
ISBN 13 : 9781463704155
Total Pages : 104 pages
Book Rating : 4.7/5 (41 download)
Download or read book Local Marketing in a Digital World written by Robert A. Dickson and published by Createspace Independent Pub. This book was released on 2011-08-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Buying an ad in the Yellow Pages just won't cut it anymore..." People use the internet to find pretty much everything. If they need something, they don't take the time to find their phone book and search page by page. They simply spend 10 seconds searching online, and every one of their options is laid out for them, complete with reviews and links to more information. If your business isn't reaching your customers (and potential customers) in the places they're searching for information, you're going to get left behind by your competition. In this book, we take a look at some of the things that you need to be aware of when marketing online. We'll also look at some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often!
Author : Perry Marshall
Publisher : Entrepreneur Press
ISBN 13 : 1613083238
Total Pages : 333 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author : John Pickett
Publisher :
ISBN 13 : 9781978441118
Total Pages : 92 pages
Book Rating : 4.4/5 (411 download)
Download or read book Online Marketing Secrets to Compete and Grow Local Business written by John Pickett and published by . This book was released on 2017-10-21 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local Small Business Online Marketing Domination To Grow A Successful Business: 7 Must Have Strategies To Gain New Clients, Nurture The Existing & Send Them Back Into The Store, Spending More-More Often. Smart business owners are using these 7 strategies for because the insist on the best ROI, loyal clients & know the importance of attracting the people most likely to buy. If customers are not coming to see you, you need to invest into this book NOW... & connect with [email protected]
Author : Martyn Lenthall
Publisher :
ISBN 13 : 9781515154792
Total Pages : 92 pages
Book Rating : 4.1/5 (547 download)
Download or read book Online Marketing Secrets for UK Local Businesses written by Martyn Lenthall and published by . This book was released on 2015-07-22 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never has there been a better time for online or 'bricks and mortar' businesses to get more customers from the internet.Mobile phone and mobile device searches are higher than ever and search engines, like Google, are keen to promote local businesses in their search results.However, running a business in your field of expertise does not necessarily lend itself to being an expert in online marketing.This book lays out step-by-step how to market your business on the internet from the basics through to the 'secret' strategies that very few businesses are employing allowing you to get ahead of your competition.Buy the book - before your competitor does and act on the easy to follow guide to boost your customer numbers for many years to come.
Author : Court Cunningham
Publisher : John Wiley & Sons
ISBN 13 : 0470497424
Total Pages : 514 pages
Book Rating : 4.4/5 (74 download)
Download or read book Local Online Advertising For Dummies written by Court Cunningham and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!
Author : Bob Phibbs
Publisher : John Wiley & Sons
ISBN 13 : 0470587172
Total Pages : 279 pages
Book Rating : 4.4/5 (75 download)
Download or read book The Retail Doctor's Guide to Growing Your Business written by Bob Phibbs and published by John Wiley & Sons. This book was released on 2010-05-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's one of the toughest economies in years, but don't fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you. By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance Redesign your organizational structure Reap the maximum returns on your investment Keep your business financially healthy Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing. While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor's Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.
Author : Charles P. Kassotis
Publisher : CreateSpace
ISBN 13 : 9781463500184
Total Pages : 140 pages
Book Rating : 4.5/5 (1 download)
Download or read book Is Your Business Google-Able written by Charles P. Kassotis and published by CreateSpace. This book was released on 2011-05-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Local Marketing Is Your Small Business Google-Able? Can Your Customers Find You On Google, Bing or MSN? Is That Important For Your Business? What if they don't even know you exist, but could really use your services? Right now, while they're in your neighborhood, driving by, ready to buy... Mobile marketing, local marketing... These terms are new and can be confusing to the small business owner. But they are so vital to growing and expanding your business in today's techno-society. Many of the books you'll find on the market today talk about teaching the small business owner how to go about marketing their business locally on mobile devices. But, from my experience, working directly with small business owners for several years, the problem isn't that they need to learn how, can't learn, or the fact that it's confusing, technical or daunting. The Real problem is that they simply don't have the Time to learn or more importantly, the Time to implement these marketing strategies. So rather than teach you how to market your business on mobile phones, tablet pc's, android devices, iPhones, iPads, Google places, Facebook, Twitter etc.! Which would realistically take you several hours a day, that, as a small business owner, I know you don't have to spare; Instead, let's talk in real simple terms about what these services are, why you should offer them to your customers and how they are going to change your bottom line, bring in more customers and increase the retention rate and overall value of existing customers. Once you've figured it all out and you're ready to get started, we'll talk about finding and hiring the right people to get the job done for you, the right way. Some of the topics we'll talk about include: Are You Leaving Money on the Table? Center of Influence Marketing How to Find Customers for Life The Referral Marketing Goldmine How to Tear Down Customer Resistance The Right Way to Place Yellow Page Ads Getting Online - Where To Start What About Facebook - Is It Worth My Time? Analytics Are The Key To Your Success 5 Proven Internet Strategies to Explode Your Local Sales Message From The Author: I've been doing this for a long time both locally here in Boca Raton, FL where I live and Nationally online. I've had the opportunity to work with some truly amazing small business owners and I've had a great time. In the process I've learned what these folks really need when it comes to creating an online presence, believe me, I've heard the same story a thousand times and I never get tired of it. Most small business owners are having a hard enough time just fulfilling orders, keeping their shelves stocked and managing employees. Finding the time to sit in front of a computer and build a website, set up autoresponders, create facebook fan pages and the list goes on, well, let me just put the way one of my clients put it... Not Gonna Happen! So I really want to encourage you to find someone that can make this happen for your business, it's vitally important in these times that you have an online presence. If nothing else, you need to be found on mobile devices like we talked about starting on page 85. To Your Success, Charles
Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)
Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
