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Author : Genevieve Gordon
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.3/5 (512 download)
Download or read book Dramatized Salesmanship written by Genevieve Gordon and published by . This book was released on 1928 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 074945217X
Total Pages : 289 pages
Book Rating : 4.7/5 (494 download)
Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007-07-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Author :
Publisher :
ISBN 13 :
Total Pages : 878 pages
Book Rating : 4.3/5 (243 download)
Download or read book National Association of Corporation Training. Bulletin written by and published by . This book was released on 1928 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has supplements.
Author : Frederic Arthur Russell
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.3/5 (97 download)
Download or read book Textbook of Salesmanship written by Frederic Arthur Russell and published by McGraw-Hill Companies. This book was released on 1974 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1028 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Journal of Home Economics written by and published by . This book was released on 1928 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 152252374X
Total Pages : 383 pages
Book Rating : 4.5/5 (225 download)
Download or read book Narrative Advertising Models and Conceptualization in the Digital Age written by Y?lmaz, Recep and published by IGI Global. This book was released on 2017-02-01 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Author : Charles B. Roth
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.:/5 (1 download)
Download or read book Professional Salesmanship written by Charles B. Roth and published by . This book was released on 1949 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 2334 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. New Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1929 with total page 2334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part 1, Books, Group 1, v. 25 : Nos. 1-121 (March - December, 1928)
Author :
Publisher :
ISBN 13 :
Total Pages : 868 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Retail Clerks International Advocate written by and published by . This book was released on 1927 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : California. Bureau of Business Education
Publisher :
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.M/5 ( download)
Download or read book Fundamentals of Salesmanship written by California. Bureau of Business Education and published by . This book was released on 1948 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carlton A. Pederson
Publisher :
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.3/5 (91 download)
Download or read book Salesmanship written by Carlton A. Pederson and published by . This book was released on 1955 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen Marino
Publisher : Bloomsbury Publishing
ISBN 13 : 1350310107
Total Pages : 291 pages
Book Rating : 4.3/5 (53 download)
Download or read book Arthur Miller - Death of a Salesman/The Crucible written by Stephen Marino and published by Bloomsbury Publishing. This book was released on 2015-08-16 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arthur Miller was one of the most important American playwrights and political and cultural figures of the 20th century. Both Death of a Salesman and The Crucible stand out as his major works: the former is always in performance somewhere in the world and the latter is Miller's most produced play. As major modern American dramas, they are the subject of a huge amount of criticism which can be daunting for students approaching the plays for the first time. This Reader's Guide introduces the major critical debates surrounding the plays and discusses their unique production histories, initial theatre reviews and later adaptations. The main trends of critical inquiry and scholars who have purported them are examined, as are the views of Miller himself, a prolific self-critic.
Author :
Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.3/5 (91 download)
Download or read book India Rubber & Tire Review written by and published by . This book was released on 1925 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 2134 pages
Book Rating : 4.3/5 ( download)
Download or read book Advertising & Selling written by and published by . This book was released on 1944 with total page 2134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Sterling
Publisher : Rodopi
ISBN 13 : 904202450X
Total Pages : 185 pages
Book Rating : 4.0/5 (42 download)
Download or read book Arthur Miller's Death of a Salesman written by Eric Sterling and published by Rodopi. This book was released on 2008 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arthur Miller's Death of a Salesman, the third volume in the Dialogue series, covers six major and controversial topics dealing with Miller's classic play. The topics include feminism and the role of women in the drama, the American Dream, business and capitalism, the significance of technology, the legacy that Willy leaves to Biff, and Miller's use of symbolism. The authors of the essays include prominent Arthur Miller scholars such as Terry Otten and the late Steven Centola as well as young, emerging scholars. Some of the essays, particularly the ones written by the emerging scholars, tend to employ literary theory while the ones by the established scholars tend to illustrate the strengths of traditional criticism by interpreting the text closely. It is fascinating to see how scholars at different stages of their academic careers approach a given topic from distinct perspectives and sometimes diverse methodologies. The essays offer insightful and provocative readings of Death of a Salesman in a collection that will prove quite useful to scholars and students of Miller's most famous play.
Author : Frank V. Cespedes
Publisher : Harvard Business Press
ISBN 13 : 1422196054
Total Pages : 330 pages
Book Rating : 4.4/5 (221 download)
Download or read book Aligning Strategy and Sales written by Frank V. Cespedes and published by Harvard Business Press. This book was released on 2014 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most firms face a wide gap between their strategic goals and their sales and other go-to-market efforts. Aligning these activities is - or should be - an important component of competitive advantage for entrepreneurs and established companies. Yet for most, it isn't ... This book is about aligning strategy and go-to-market efforts. It starts by explaining why many sales problems in companies are really strategic alignment issues. It helps managers understand and diagnose both the overt and hidden costs of not aligning strategic goals with sales initiatives, and why getting better at selling typically requires more than a motivational speech, sales force reorganization, new incentives, or a good training seminar. It outlines a process for articulating strategy in ways that people in the field can understand and in ways that help strategy formulators understand the required sales tasks inherent in strategic plans for the enterprise. Given a coherent strategy, the book provides a framework for analyzing and managing the core levers available to firms when they seek to align selling behaviors with sales tasks, and examines each lever. Readers will learn how to synchronize strategy and sales activities across the organization, and get value from improving their firm's performance in the following areas: - How to move from a strategic vision to an integrated selling plan- How to build a sales organization to match strategy- How to create and maintain the optimal infrastructure and processes"--Publisher's description.
Author : Oliver Preston Robinson
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.F/5 ( download)
Download or read book Successful Retail Salesmanship written by Oliver Preston Robinson and published by . This book was released on 1961 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
