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Domestic Tourism Market Research Study Etude Sur Le Marche Interieur Du Tourisme
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Book Synopsis Le Marche Interieur du Tourisme - Etude de Recherche (Domestic Tourism Market Research Study) by : Canadian Government Publishing
Download or read book Le Marche Interieur du Tourisme - Etude de Recherche (Domestic Tourism Market Research Study) written by Canadian Government Publishing and published by . This book was released on 1996 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Domestic Tourism Market Research Study: Quebec by :
Download or read book Domestic Tourism Market Research Study: Quebec written by and published by . This book was released on 1996 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Domestic Tourism Market Research Study by : Canadian Tourism Commission
Download or read book Domestic Tourism Market Research Study written by Canadian Tourism Commission and published by . This book was released on 1996 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the results of a domestic tourism market research study, this report examines seasonal variations in domestic travel and profiles segments of the domestic market with a propensity for off-season and shoulder-season travel. Information is included on the incidence, volume, and characteristics of trips taken by Canadians in each of the four seasons. The profiles of market segments identify and profile travellers such as those interested in winter sports, those who have travelled heavily in the off season in the past, and those likely to respond to special incentives in the shoulder season. Several opportunities for off-peak tourism product development and marketing are identified.
Book Synopsis Domestic Tourism Market Research Study: Ontario by :
Download or read book Domestic Tourism Market Research Study: Ontario written by and published by . This book was released on 1996 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Domestic Tourism Market Research Study: Manitoba by :
Download or read book Domestic Tourism Market Research Study: Manitoba written by and published by . This book was released on 1996 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Domestic Tourism Market Research Study: Alberta by :
Download or read book Domestic Tourism Market Research Study: Alberta written by and published by . This book was released on 1996 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Domestic Tourism Market Research Study: Atlantic Canada by :
Download or read book Domestic Tourism Market Research Study: Atlantic Canada written by and published by . This book was released on 1996 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Domestic Tourism Market Research Study: British Columbia by :
Download or read book Domestic Tourism Market Research Study: British Columbia written by and published by . This book was released on 1996 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Domestic Tourism Market Research Study by :
Download or read book Domestic Tourism Market Research Study written by and published by . This book was released on 1996 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Progress in Tourism Marketing by : Metin Kozak
Download or read book Progress in Tourism Marketing written by Metin Kozak and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.
Book Synopsis Handbook on Tourism Market Segmentation by :
Download or read book Handbook on Tourism Market Segmentation written by and published by . This book was released on 2007 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Recent Advances in Tourism Marketing Research by : Kaye Sung Chon
Download or read book Recent Advances in Tourism Marketing Research written by Kaye Sung Chon and published by Routledge. This book was released on 2014-09-19 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling experience-based sampling methods qualitative methods in tourism researchRecent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.
Author :S. Casini Publisher :Luxembourg : Office for Official Publications of the European Communities ISBN 13 : Total Pages :188 pages Book Rating :4.:/5 (318 download)
Book Synopsis The Tourism Sector in the Community by : S. Casini
Download or read book The Tourism Sector in the Community written by S. Casini and published by Luxembourg : Office for Official Publications of the European Communities. This book was released on 1985 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Research in Travel and Tourism by : Paul Brunt
Download or read book Market Research in Travel and Tourism written by Paul Brunt and published by Routledge. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies
Book Synopsis Le Marche Interieur du Tourisme - Etude de Recherche (Domestic Tourism Market Research Study) by : Commission canadienne du tourisme
Download or read book Le Marche Interieur du Tourisme - Etude de Recherche (Domestic Tourism Market Research Study) written by Commission canadienne du tourisme and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Overtourism written by Claudio Milano and published by CABI. This book was released on 2019-06-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the evolution of the phenomenon and explores the genesis of overtourism and the system dynamics underlining it. The 'overtourism' phenomenon is defined as the excessive growth of visitors leading to overcrowding and the consequential suffering of residents, due to temporary and often seasonal tourism peaks, that lead to permanent changes in lifestyles, amenities and well- being. Enormous tensions in overtourism affected destinations have driven the intensification of policy making and scholarly attention toward seeking antidotes to an issue that is considered paradoxical and problematic. Moving beyond the 'top 10 things you can do about overtourism', this book examines the evolution of the phenomenon and explores the genesis of overtourism as well as the system dynamics underpinning it. With a rigorous scientific approach, the book uses systems-thinking and contemporary paradigms around sustainable development, resilience planning and degrowth; while considering global economic, socio-political, environmental discourses. Researchers, analysts, policy makers and industry stakeholders working within tourism as well as those within the private sector, community groups, civil society groups and NGOs will find this book an essential source of information.
Book Synopsis The Social Appraisal of Projects by : David William Pearce
Download or read book The Social Appraisal of Projects written by David William Pearce and published by A&C Black. This book was released on 1981 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
