Doing Ai

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Doing AI

Author : Richard Heimann
Publisher : BenBella Books
ISBN 13 : 1953295738
Total Pages : 273 pages
Book Rating : 4.9/5 (532 download)

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Book Synopsis Doing AI by : Richard Heimann

Download or read book Doing AI written by Richard Heimann and published by BenBella Books. This book was released on 2021-12-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has captured our imaginations—and become a distraction. Too many leaders embrace the oversized narratives of artificial minds outpacing human intelligence and lose sight of the original problems they were meant to solve. When businesses try to “do AI,” they place an abstract solution before problems and customers without fully considering whether it is wise, whether the hype is true, or how AI will impact their organization in the long term. Often absent is sound reasoning for why they should go down this path in the first place. Doing AI explores AI for what it actually is—and what it is not— and the problems it can truly solve. In these pages, author Richard Heimann unravels the tricky relationship between problems and high-tech solutions, exploring the pitfalls in solution-centric thinking and explaining how businesses should rethink AI in a way that aligns with their cultures, goals, and values. As the Chief AI Officer at Cybraics Inc., Richard Heimann knows from experience that AI-specific strategies are often bad for business. Doing AI is his comprehensive guide that will help readers understand AI, avoid common pitfalls, and identify beneficial applications for their companies. This book is a must-read for anyone looking for clarity and practical guidance for identifying problems and effectively solving them, rather than getting sidetracked by a shiny new “solution” that doesn’t solve anything.

Scary Smart

Author : Mo Gawdat
Publisher : Bluebird
ISBN 13 : 9781529077650
Total Pages : 0 pages
Book Rating : 4.0/5 (776 download)

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Book Synopsis Scary Smart by : Mo Gawdat

Download or read book Scary Smart written by Mo Gawdat and published by Bluebird. This book was released on 2022-12-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Sunday Times Business Book of the Year. Scary Smart will teach you how to navigate the scary and inevitable intrusion of Artificial Intelligence, with an accessible blueprint for creating a harmonious future alongside AI. From Mo Gawdat, the former Chief Business Officer at Google [X] and bestselling author of Solve for Happy. Technology is putting our humanity at risk to an unprecedented degree. This book is not for engineers who write the code or the policy makers who claim they can regulate it. This is a book for you. Because, believe it or not, you are the only one that can fix it. - Mo Gawdat Artificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predict outcomes and even use sensors to see around physical and virtual corners. So why does AI frequently get it so wrong and cause harm? The answer is us: the human beings who write the code and teach AI to mimic our behaviour. Scary Smart explains how to fix the current trajectory now, to make sure that the AI of the future can preserve our species. This book offers a blueprint, pointing the way to what we can do to safeguard ourselves, those we love, and the planet itself. 'No one ever regrets reading anything Mo Gawdat has written.' - Emma Gannon, author of The Multi-Hyphen Method and host of the podcast Ctrl Alt Delete

What To Do When Machines Do Everything

Author : Malcolm Frank
Publisher : John Wiley & Sons
ISBN 13 : 1119278678
Total Pages : 256 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis What To Do When Machines Do Everything by : Malcolm Frank

Download or read book What To Do When Machines Do Everything written by Malcolm Frank and published by John Wiley & Sons. This book was released on 2017-01-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Refreshingly thought-provoking...” – The Financial Times The essential playbook for the future of your business What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. Illustrated with real-world cases, data, and insight, the authors provide clear strategic guidance and actionable steps to help you and your organization move ahead in a world where exponentially developing new technologies are changing how value is created. Written by a team of business and technology expert practitioners—who also authored Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business—this book provides a clear path to the future of your work. The first part of the book examines the once in a generation upheaval most every organization will soon face as systems of intelligence go mainstream. The authors argue that contrary to the doom and gloom that surrounds much of IT and business at the moment, we are in fact on the cusp of the biggest wave of opportunity creation since the Industrial Revolution. Next, the authors detail a clear-cut business model to help leaders take part in this coming boom; the AHEAD model outlines five strategic initiatives—Automate, Halos, Enhance, Abundance, and Discovery—that are central to competing in the next phase of global business by driving new levels of efficiency, customer intimacy and innovation. Business leaders today have two options: be swallowed up by the ongoing technological evolution, or ride the crest of the wave to new profits and better business. This book shows you how to avoid your own extinction event, and will help you; Understand the untold full extent of technology's impact on the way we work and live. Find out where we're headed, and how soon the future will arrive Leverage the new emerging paradigm into a sustainable business advantage Adopt a strategic model for winning in the new economy The digital world is already transforming how we work, live, and shop, how we are governed and entertained, and how we manage our money, health, security, and relationships. Don't let your business—or your career—get left behind. What To Do When Machines Do Everything is your strategic roadmap to a future full of possibility and success. Or peril.

Awkward Intelligence

Author : Katharina A. Zweig
Publisher : MIT Press
ISBN 13 : 0262047462
Total Pages : 283 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Awkward Intelligence by : Katharina A. Zweig

Download or read book Awkward Intelligence written by Katharina A. Zweig and published by MIT Press. This book was released on 2022-10-25 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert offers a guide to where we should use artificial intelligence—and where we should not. Before we know it, artificial intelligence (AI) will work its way into every corner of our lives, making decisions about, with, and for us. Is this a good thing? There’s a tendency to think that machines can be more “objective” than humans—can make better decisions about job applicants, for example, or risk assessments. In Awkward Intelligence, AI expert Katharina Zweig offers readers the inside story, explaining how many levers computer and data scientists must pull for AI’s supposedly objective decision making. She presents the good and the bad: AI is good at processing vast quantities of data that humans cannot—but it’s bad at making judgments about people. AI is accurate at sifting through billions of websites to offer up the best results for our search queries and it has beaten reigning champions in games of chess and Go. But, drawing on her own research, Zweig shows how inaccurate AI is, for example, at predicting whether someone with a previous conviction will become a repeat offender. It’s no better than simple guesswork, and yet it’s used to determine people’s futures. Zweig introduces readers to the basics of AI and presents a toolkit for designing AI systems. She explains algorithms, big data, and computer intelligence, and how they relate to one another. Finally, she explores the ethics of AI and how we can shape the process. With Awkward Intelligence. Zweig equips us to confront the biggest question concerning AI: where we should use it—and where we should not.

The Myth of Artificial Intelligence

Author : Erik J. Larson
Publisher : Harvard University Press
ISBN 13 : 0674983513
Total Pages : 321 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis The Myth of Artificial Intelligence by : Erik J. Larson

Download or read book The Myth of Artificial Intelligence written by Erik J. Larson and published by Harvard University Press. This book was released on 2021-04-06 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Artificial intelligence has always inspired outlandish visions—that AI is going to destroy us, save us, or at the very least radically transform us. Erik Larson exposes the vast gap between the actual science underlying AI and the dramatic claims being made for it. This is a timely, important, and even essential book.” —John Horgan, author of The End of Science Many futurists insist that AI will soon achieve human levels of intelligence. From there, it will quickly eclipse the most gifted human mind. The Myth of Artificial Intelligence argues that such claims are just that: myths. We are not on the path to developing truly intelligent machines. We don’t even know where that path might be. Erik Larson charts a journey through the landscape of AI, from Alan Turing’s early work to today’s dominant models of machine learning. Since the beginning, AI researchers and enthusiasts have equated the reasoning approaches of AI with those of human intelligence. But this is a profound mistake. Even cutting-edge AI looks nothing like human intelligence. Modern AI is based on inductive reasoning: computers make statistical correlations to determine which answer is likely to be right, allowing software to, say, detect a particular face in an image. But human reasoning is entirely different. Humans do not correlate data sets; we make conjectures sensitive to context—the best guess, given our observations and what we already know about the world. We haven’t a clue how to program this kind of reasoning, known as abduction. Yet it is the heart of common sense. Larson argues that all this AI hype is bad science and bad for science. A culture of invention thrives on exploring unknowns, not overselling existing methods. Inductive AI will continue to improve at narrow tasks, but if we are to make real progress, we must abandon futuristic talk and learn to better appreciate the only true intelligence we know—our own.

The Atlas of AI

Author : Kate Crawford
Publisher : Yale University Press
ISBN 13 : 0300209576
Total Pages : 336 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Atlas of AI by : Kate Crawford

Download or read book The Atlas of AI written by Kate Crawford and published by Yale University Press. This book was released on 2021-04-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hidden costs of artificial intelligence, from natural resources and labor to privacy and freedom What happens when artificial intelligence saturates political life and depletes the planet? How is AI shaping our understanding of ourselves and our societies? In this book Kate Crawford reveals how this planetary network is fueling a shift toward undemocratic governance and increased inequality. Drawing on more than a decade of research, award-winning science, and technology, Crawford reveals how AI is a technology of extraction: from the energy and minerals needed to build and sustain its infrastructure, to the exploited workers behind "automated" services, to the data AI collects from us. Rather than taking a narrow focus on code and algorithms, Crawford offers us a political and a material perspective on what it takes to make artificial intelligence and where it goes wrong. While technical systems present a veneer of objectivity, they are always systems of power. This is an urgent account of what is at stake as technology companies use artificial intelligence to reshape the world.

AI 2041

Author : Kai-Fu Lee
Publisher : Crown Currency
ISBN 13 : 0593238311
Total Pages : 497 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis AI 2041 by : Kai-Fu Lee

Download or read book AI 2041 written by Kai-Fu Lee and published by Crown Currency. This book was released on 2024-03-05 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will AI change our world within twenty years? A pioneering technologist and acclaimed writer team up for a “dazzling” (The New York Times) look at the future that “brims with intriguing insights” (Financial Times). This edition includes a new foreword by Kai-Fu Lee. A BEST BOOK OF THE YEAR: The Wall Street Journal, The Washington Post, Financial Times Long before the advent of ChatGPT, Kai-Fu Lee and Chen Qiufan understood the enormous potential of artificial intelligence to transform our daily lives. But even as the world wakes up to the power of AI, many of us still fail to grasp the big picture. Chatbots and large language models are only the beginning. In this “inspired collaboration” (The Wall Street Journal), Lee and Chen join forces to imagine our world in 2041 and how it will be shaped by AI. In ten gripping, globe-spanning short stories and accompanying commentary, their book introduces readers to an array of eye-opening settings and characters grappling with the new abundance and potential harms of AI technologies like deep learning, mixed reality, robotics, artificial general intelligence, and autonomous weapons.

The AI Advantage

Author : Thomas H. Davenport
Publisher : MIT Press
ISBN 13 : 0262538008
Total Pages : 243 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The AI Advantage by : Thomas H. Davenport

Download or read book The AI Advantage written by Thomas H. Davenport and published by MIT Press. This book was released on 2019-08-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

The Alignment Problem: Machine Learning and Human Values

Author : Brian Christian
Publisher : W. W. Norton & Company
ISBN 13 : 039363583X
Total Pages : 459 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis The Alignment Problem: Machine Learning and Human Values by : Brian Christian

Download or read book The Alignment Problem: Machine Learning and Human Values written by Brian Christian and published by W. W. Norton & Company. This book was released on 2020-10-06 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: A jaw-dropping exploration of everything that goes wrong when we build AI systems and the movement to fix them. Today’s “machine-learning” systems, trained by data, are so effective that we’ve invited them to see and hear for us—and to make decisions on our behalf. But alarm bells are ringing. Recent years have seen an eruption of concern as the field of machine learning advances. When the systems we attempt to teach will not, in the end, do what we want or what we expect, ethical and potentially existential risks emerge. Researchers call this the alignment problem. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole—and appear to assess Black and White defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And as autonomous vehicles share our streets, we are increasingly putting our lives in their hands. The mathematical and computational models driving these changes range in complexity from something that can fit on a spreadsheet to a complex system that might credibly be called “artificial intelligence.” They are steadily replacing both human judgment and explicitly programmed software. In best-selling author Brian Christian’s riveting account, we meet the alignment problem’s “first-responders,” and learn their ambitious plan to solve it before our hands are completely off the wheel. In a masterful blend of history and on-the ground reporting, Christian traces the explosive growth in the field of machine learning and surveys its current, sprawling frontier. Readers encounter a discipline finding its legs amid exhilarating and sometimes terrifying progress. Whether they—and we—succeed or fail in solving the alignment problem will be a defining human story. The Alignment Problem offers an unflinching reckoning with humanity’s biases and blind spots, our own unstated assumptions and often contradictory goals. A dazzlingly interdisciplinary work, it takes a hard look not only at our technology but at our culture—and finds a story by turns harrowing and hopeful.

What AI Can Do

Author : Manuel Cebral-Loureda
Publisher : CRC Press
ISBN 13 : 1000908992
Total Pages : 459 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis What AI Can Do by : Manuel Cebral-Loureda

Download or read book What AI Can Do written by Manuel Cebral-Loureda and published by CRC Press. This book was released on 2023-08-01 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The philosopher Spinoza once asserted that no one knows what a body can do, conceiving an intrinsic bodily power with unknown limits. Similarly, we can ask ourselves about Artificial Intelligence (AI): To what extent is the development of intelligence limited by its technical and material substrate? In other words, what can AI do? The answer is analogous to Spinoza’s: Nobody knows the limit of AI. Critically considering this issue from philosophical, interdisciplinary, and engineering perspectives, respectively, this book assesses the scope and pertinence of AI technology and explores how it could bring about both a better and more unpredictable future. What AI Can Do highlights, at both the theoretical and practical levels, the cross-cutting relevance that AI is having on society, appealing to students of engineering, computer science, and philosophy, as well as all who hold a practical interest in the technology.

The Promise of Artificial Intelligence

Author : Brian Cantwell Smith
Publisher : MIT Press
ISBN 13 : 0262355213
Total Pages : 179 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Promise of Artificial Intelligence by : Brian Cantwell Smith

Download or read book The Promise of Artificial Intelligence written by Brian Cantwell Smith and published by MIT Press. This book was released on 2019-10-08 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument that—despite dramatic advances in the field—artificial intelligence is nowhere near developing systems that are genuinely intelligent. In this provocative book, Brian Cantwell Smith argues that artificial intelligence is nowhere near developing systems that are genuinely intelligent. Second wave AI, machine learning, even visions of third-wave AI: none will lead to human-level intelligence and judgment, which have been honed over millennia. Recent advances in AI may be of epochal significance, but human intelligence is of a different order than even the most powerful calculative ability enabled by new computational capacities. Smith calls this AI ability “reckoning,” and argues that it does not lead to full human judgment—dispassionate, deliberative thought grounded in ethical commitment and responsible action. Taking judgment as the ultimate goal of intelligence, Smith examines the history of AI from its first-wave origins (“good old-fashioned AI,” or GOFAI) to such celebrated second-wave approaches as machine learning, paying particular attention to recent advances that have led to excitement, anxiety, and debate. He considers each AI technology's underlying assumptions, the conceptions of intelligence targeted at each stage, and the successes achieved so far. Smith unpacks the notion of intelligence itself—what sort humans have, and what sort AI aims at. Smith worries that, impressed by AI's reckoning prowess, we will shift our expectations of human intelligence. What we should do, he argues, is learn to use AI for the reckoning tasks at which it excels while we strengthen our commitment to judgment, ethics, and the world.

Why AI Undermines Democracy and What To Do About It

Author : Mark Coeckelbergh
Publisher : John Wiley & Sons
ISBN 13 : 1509560947
Total Pages : 98 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Why AI Undermines Democracy and What To Do About It by : Mark Coeckelbergh

Download or read book Why AI Undermines Democracy and What To Do About It written by Mark Coeckelbergh and published by John Wiley & Sons. This book was released on 2024-02-15 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across the world, AI is used as a tool for political manipulation and totalitarian repression. Stories about AI are often stories of polarization, discrimination, surveillance, and oppression. Is democracy in danger? And can we do anything about it? In this compelling and balanced book, Mark Coeckelbergh reveals the key risks posed by AI for democracy. He argues that AI, as currently used and developed, undermines fundamental principles on which liberal democracies are founded, such as freedom and equality. How can we make democracy more resilient in the face of AI? And, more positively, what can AI do for democracy? Coeckelbergh advocates not only for more democratic technologies, but also for new political institutions and a renewal of education to ensure that AI promotes, rather than hinders, the common good for the twenty-first century. Why AI Undermines Democracy and What to Do About It is illuminating reading for anyone who is concerned about the fate of democracy.

Artificial Intelligence

Author : Harvard Business Review
Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

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Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Deep Learning for Coders with fastai and PyTorch

Author : Jeremy Howard
Publisher : O'Reilly Media
ISBN 13 : 1492045497
Total Pages : 624 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Deep Learning for Coders with fastai and PyTorch by : Jeremy Howard

Download or read book Deep Learning for Coders with fastai and PyTorch written by Jeremy Howard and published by O'Reilly Media. This book was released on 2020-06-29 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deep learning is often viewed as the exclusive domain of math PhDs and big tech companies. But as this hands-on guide demonstrates, programmers comfortable with Python can achieve impressive results in deep learning with little math background, small amounts of data, and minimal code. How? With fastai, the first library to provide a consistent interface to the most frequently used deep learning applications. Authors Jeremy Howard and Sylvain Gugger, the creators of fastai, show you how to train a model on a wide range of tasks using fastai and PyTorch. You’ll also dive progressively further into deep learning theory to gain a complete understanding of the algorithms behind the scenes. Train models in computer vision, natural language processing, tabular data, and collaborative filtering Learn the latest deep learning techniques that matter most in practice Improve accuracy, speed, and reliability by understanding how deep learning models work Discover how to turn your models into web applications Implement deep learning algorithms from scratch Consider the ethical implications of your work Gain insight from the foreword by PyTorch cofounder, Soumith Chintala

Working with AI

Author : Thomas H. Davenport
Publisher : MIT Press
ISBN 13 : 0262371197
Total Pages : 312 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Working with AI by : Thomas H. Davenport

Download or read book Working with AI written by Thomas H. Davenport and published by MIT Press. This book was released on 2022-09-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two management and technology experts show that AI is not a job destroyer, exploring worker-AI collaboration in real-world work settings. This book breaks through both the hype and the doom-and-gloom surrounding automation and the deployment of artificial intelligence-enabled—“smart”—systems at work. Management and technology experts Thomas Davenport and Steven Miller show that, contrary to widespread predictions, prescriptions, and denunciations, AI is not primarily a job destroyer. Rather, AI changes the way we work—by taking over some tasks but not entire jobs, freeing people to do other, more important and more challenging work. By offering detailed, real-world case studies of AI-augmented jobs in settings that range from finance to the factory floor, Davenport and Miller also show that AI in the workplace is not the stuff of futuristic speculation. It is happening now to many companies and workers. These cases include a digital system for life insurance underwriting that analyzes applications and third-party data in real time, allowing human underwriters to focus on more complex cases; an intelligent telemedicine platform with a chat-based interface; a machine learning-system that identifies impending train maintenance issues by analyzing diesel fuel samples; and Flippy, a robotic assistant for fast food preparation. For each one, Davenport and Miller describe in detail the work context for the system, interviewing job incumbents, managers, and technology vendors. Short “insight” chapters draw out common themes and consider the implications of human collaboration with smart systems.

Competing in the Age of AI

Author : Marco Iansiti
Publisher : Harvard Business Press
ISBN 13 : 1633697630
Total Pages : 175 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Competing in the Age of AI by : Marco Iansiti

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

The AI Marketing Canvas

Author : Raj Venkatesan
Publisher : Stanford University Press
ISBN 13 : 1503628043
Total Pages : 295 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The AI Marketing Canvas by : Raj Venkatesan

Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.