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Author : Frederick D. Sturdivant
Publisher : Marketing Classics Press
ISBN 13 : 1613112025
Total Pages : 30 pages
Book Rating : 4.6/5 (131 download)
Download or read book Disadvantaged Consumers: Research Dimensions written by Frederick D. Sturdivant and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan R. Andreasen
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.F/5 ( download)
Download or read book The Disadvantaged Consumer written by Alan R. Andreasen and published by . This book was released on 1975 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angela Y. Lee
Publisher : Emerald Group Publishing
ISBN 13 : 1802629556
Total Pages : 201 pages
Book Rating : 4.8/5 (26 download)
Download or read book The Vulnerable Consumer written by Angela Y. Lee and published by Emerald Group Publishing. This book was released on 2024-06-24 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
Author : James F. Engel
Publisher :
ISBN 13 : 9780030896736
Total Pages : 686 pages
Book Rating : 4.8/5 (967 download)
Download or read book Consumer Behavior written by James F. Engel and published by . This book was released on 1978 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick D. Sturdivant
Publisher : Marketing Classics Press
ISBN 13 : 1613112017
Total Pages : 151 pages
Book Rating : 4.6/5 (131 download)
Download or read book Minorities and Marketing written by Frederick D. Sturdivant and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Glen Mick
Publisher : Routledge
ISBN 13 : 1848728522
Total Pages : 768 pages
Book Rating : 4.8/5 (487 download)
Download or read book Transformative Consumer Research for Personal and Collective Well-being written by David Glen Mick and published by Routledge. This book was released on 2012 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Author : Michael Saren
Publisher : Routledge
ISBN 13 : 0750680660
Total Pages : 269 pages
Book Rating : 4.7/5 (56 download)
Download or read book Critical Marketing written by Michael Saren and published by Routledge. This book was released on 2007 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In response to important new developments, this book raises awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
Author : Susan Dunnett
Publisher : Routledge
ISBN 13 : 1351386514
Total Pages : 280 pages
Book Rating : 4.3/5 (513 download)
Download or read book Consumer Vulnerability written by Susan Dunnett and published by Routledge. This book was released on 2018-10-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer skills in order to empower themselves in such exchanges. It does so by exploring how consumer vulnerability is experienced across a range of different contexts such as poverty and disability, and the potential impact of vulnerability from childhood to old age. Other chapters extend focus from the consumer to the organisational perspective or consider more macro issues such as socio-spatial disadvantages. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. They draw on various methodological approaches that generate both marketing management and policy-focused implications. A series of commentaries are also included to stimulate critical reflection and new insights into consumer vulnerability. This book was originally published as a special issue of the Journal of Marketing Management.
Author : Douglas Brownlie
Publisher : Routledge
ISBN 13 : 1317850211
Total Pages : 306 pages
Book Rating : 4.3/5 (178 download)
Download or read book Expanding Disciplinary Space: On the Potential of Critical Marketing written by Douglas Brownlie and published by Routledge. This book was released on 2014-10-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
Author : A. M. Findlay
Publisher : Taylor & Francis
ISBN 13 : 9780415087209
Total Pages : 508 pages
Book Rating : 4.0/5 (872 download)
Download or read book Retailing: The environments for retailing written by A. M. Findlay and published by Taylor & Francis. This book was released on 2002 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Fatih Sonmez
Publisher : Springer Nature
ISBN 13 : 3031591445
Total Pages : 357 pages
Book Rating : 4.0/5 (315 download)
Download or read book Fostering Consumer Well-Being written by Fatih Sonmez and published by Springer Nature. This book was released on with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264079661
Total Pages : 126 pages
Book Rating : 4.2/5 (64 download)
Download or read book Consumer Policy Toolkit written by OECD and published by OECD Publishing. This book was released on 2010-07-09 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how markets have evolved and provides insights for improved consumer policy making. It explores, for the first time, how what we have learned through the study of behavioural economics is changing the way policy makers are addressing problems.
Author : Esther Dermott
Publisher : Policy Press
ISBN 13 : 1447334272
Total Pages : 384 pages
Book Rating : 4.4/5 (473 download)
Download or read book Poverty and Social Exclusion in the UK written by Esther Dermott and published by Policy Press. This book was released on 2017-11-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we measure poverty in the United Kingdom today, and which measures are most reliable? Is poverty related to other problems and disadvantages? Based on the largest research study on UK poverty ever commissioned, these fascinating volumes answer these questions and more, providing the most authoritative and up-to-date picture ever assembled of poverty throughout the four countries of the United Kingdom. Using state-of-the-art measurement methods, Poverty and Social Exclusion in the UK looks across geography, time, and key domains like health, employment, and housing to make enlightening--and sometimes shocking--comparisons. In the second volume, contributors consider different aspects of disadvantage, from access to local services, the world of work, the quality of housing and neighborhoods, and physical and mental health. They also look at wider aspects of social and community life, as well as participation in civic and political activities.
Author : Bang Nguyen
Publisher : Routledge
ISBN 13 : 1317622006
Total Pages : 304 pages
Book Rating : 4.3/5 (176 download)
Download or read book The Dark Side of CRM written by Bang Nguyen and published by Routledge. This book was released on 2015-09-04 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
Author : Dale Achabal
Publisher :
ISBN 13 :
Total Pages : 724 pages
Book Rating : 4.3/5 (243 download)
Download or read book Diversification of the Local Revenue System written by Dale Achabal and published by . This book was released on 1976 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christine Riefa
Publisher : Routledge
ISBN 13 : 1000209709
Total Pages : 264 pages
Book Rating : 4.0/5 (2 download)
Download or read book Vulnerable Consumers and the Law written by Christine Riefa and published by Routledge. This book was released on 2020-10-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts the difficulties encountered by vulnerable consumers in their access to justice, through the contributions of prominent authors (academic, practitioners and consultants) in the field of consumer law and access to justice. It demonstrates that despite the development of ADR, access to justice is still severely lacking for the vulnerable consumer. The book highlights that a broad understanding of access to justice, which encompasses good regulation and its public enforcement, is an essential ingredient alongside access to the mechanisms of traditional private justice (courts and ADR) to protect the vulnerable consumer. Indeed, many of the difficulties are linked to normative obstacles and lack of access to justice is primarily a vulnerability in itself that can exacerbate existing ones. In addition, because it may contribute to ‘pushing’ already vulnerable consumers into social exclusion it is not simply about economic justice but also about social justice. The book shows that lack of access to justice is not irreversible nor is it necessarily linked to consumer apathy. New technologies could provide solutions. The book concludes with a plea for developing ‘inclusive’ justice systems with more emphasis on public enforcement alongside effective courts systems to offer the vulnerable with adequate means to defend themselves. This book will be suitable for both students and practitioners, and all those with an interest in the justice system.
