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Direct And Interactive Marketing New Techniques For Fundraising Success
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Book Synopsis Fundraising Responsibilities of Nonprofit Boards by : James M. Greenfield
Download or read book Fundraising Responsibilities of Nonprofit Boards written by James M. Greenfield and published by BoardSource, Inc.. This book was released on 2008 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Storytelling Non-Profit by : Vanessa Chase Lockshin
Download or read book The Storytelling Non-Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Book Synopsis Fundraising in Diverse Cultural and Giving Environments by : Robert E. Fogal
Download or read book Fundraising in Diverse Cultural and Giving Environments written by Robert E. Fogal and published by Jossey-Bass. This book was released on 2003-04-02 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing diverse cultural traditions into philanthropic fundraising can be rewarding for all parties involved. Accomplishing that daunting task successfully is the theme of this issue. Opening a constructive dialogue between theory and practice in philanthropic fundraising in diverse cultural and giving environments, editor Robert E. Fogal, executive director of St. Mary's Duluth Clinic Foundation, is joined by contributing authors from the 2002 Think Tank on Fundraising at St. Mary's College, Notre Dame Indiana. Exploring the topic from a variety of perspectives, editor and authors seek a set of normative recommendations and findings that will promote a stronger philanthropic community and extend professional, academic, and public conversations about philanthropic issues. Chapters examine trends in giving in African American, Asian American, Latino, and Native American communities. Pier C. Rogers presents the results of structured interviews with Africa American philanthropic professional managers, volunteer leaders, and fundraisers for nonprofits and provides insight into values, attitudes, and practices in this community. Janice Gow Petty addresses the theme of remittances in nonmajority immigrant families and explores ways that the majority culture can understand and engage this tradition to create new models of giving that successfully blend various and distinct methods of giving and sharing. Mike Cortes examines common assumptions about the "Hispanic" community and illustrates the more specific geographical identities in that diverse Latino community that supersedes the term. Similarly Kay C. Peck reminds fundraising professionals that there is no single American Indian culture and stresses the importance of recognizing the history of cultural destruction as a prerequisite to understanding philanthropic traditions within the American Indian community. Effects of race and gender on giving and volunteering are explored. Presenting the results of a survey of 885 Indiana households, a research team at the School of Public and Environmental Affairs, Indiana University - Purdue University Indianapolis examines these effects and tracks them across different survey methodologies used in eight past studies. Findings from this study bring to light significant, and surprising, trends in giving and volunteering behaviors by race and gender. Philanthropic fundraisers must also recognize emerging cultures. Working at the Community Foundation Silicon Valley, Barbara Larson explores the "new philanthropy" in the dot-com world, and reveals the breakdown of donor market categories in the face of the variety of options and vehicles for giving in this volatile, constantly changing donor community. Unexpected trends emerging in the wake of the Bush administrations' initiatives to foster faith-based engagement in social welfare through government funding must be recognized as well. Director of Development for Catholic Near East Welfare Association Margaret Guellich examines some of the potential risks to mission integrity, stewardship, and donor erosion. Thomas H. Jeavons, visiting fellow at the Yale University Program on Nonprofit Organizations at Yale Divinity School, cautions against perceive faith-based organizations as monolith social entities and demonstrates that the impact of the proposed government program is likely to be small. What does the fundraising professional need to face these and other emerging challenges? Roger C. Hedgepeth, principal consultant for CWC/Hedgepeth Group, asserts that fundraising and fundraising professionals are not prepared to deal with the cultural and social changes they face. Instead, they need to become boundary spanners characterized by uncommon professional skills that are supported by keen self-awareness and multicultural literacy. This volume is a crucial tool for philanthropic fundraisers committed to achieving that goal.
Book Synopsis Capacity Building for Nonprofits by : David J. Kinsey
Download or read book Capacity Building for Nonprofits written by David J. Kinsey and published by Jossey-Bass. This book was released on 2003-10-21 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide your organization into a more productive paradigm Capacity Building for Nonprofits: New Directions for Philanthropic Fundraising, Number 40 provides insightful guidance on modernizing the nonprofit model. Taking apart the buzzword "building capacity" to determine its actual meaning, this discussion provides thought-provoking perspective on mission validation, vision, values, resources, strategies, productivity, and more. An excellent resource for both new and experienced nonprofit managers, this book brings clarity to an idea that is often overlooked as "buzz" — despite its importance at all levels of the organization.
Book Synopsis Nonprofit Marketing and Fundraising by : Roger Bennett
Download or read book Nonprofit Marketing and Fundraising written by Roger Bennett and published by Routledge. This book was released on 2018-07-26 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions ‘why people donate’ and ‘what characteristics describe the "giving type"’? ‘theories of giving’ and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.
Book Synopsis Taking Fundraising Seriously: The Spirit of Faith and Philanthropy by : Dwight F. Burlingame
Download or read book Taking Fundraising Seriously: The Spirit of Faith and Philanthropy written by Dwight F. Burlingame and published by Jossey-Bass. This book was released on 2002-11-14 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the relationship between spiritual motivation and identification in the philanthropic practice, this issue brings scholars and practitioners together to debate, discuss, and examine a variety of findings from different viewpoints. Offering a selected sample of revised papers and presentations from the 14th annual symposium sponsored by the Center on Philanthropy at Indiana University, this issue fosters a deeper understanding of philanthropic action based upon spiritual and religious beliefs. Contributors discuss faith-guided giving, parachurch organizations, the Native American experience of giving, the ethics of wealth, the role of faith-related organizations in community building, and the role faith can play in our professional calling and in our giving.
Book Synopsis Successful Direct Marketing Methods by : Bob Stone
Download or read book Successful Direct Marketing Methods written by Bob Stone and published by . This book was released on 1984 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Exploring the Relationship Between Volunteers and Fundraisers by : Rebecca E. Hunter
Download or read book Exploring the Relationship Between Volunteers and Fundraisers written by Rebecca E. Hunter and published by Jossey-Bass. This book was released on 2003-07-31 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are volunteers still relevant to the fundraiser's work? If so, for what reasons? If not, why not? This issue looks atypically at volunteers and fundraising. Contributing authors examine fewer of the how-tos of working with volunteers and more of the psychological and psychosocial aspects of volunteers' and development professionals' personalities. The assessment extends to organizational characteristics, evolutionary stage and size, and the reasons that certain types of volunteers and fundraisers may be drawn to work with a particular nonprofit group. Moving from broad concept to microcosm, articles in this issue examine all aspects of volunteerism and the rise in professionalism in fundraising in recent years. Bruce Bonnicksen addresses the new roles of volunteers in development, highlighting both the changing reasons for working with volunteers and volunteer's shifting expectations of fundraising professionals. Donald Zeilstra discusses a new paradigm for considering how professionals can work with and relate to volunteer fundraisers by implementing reciprocal learning in teams. Contributors draw from research in the field for their analysis of volunteering and its relationship to fundraising. Linda Lysakowski presents the volunteer's perspective with primary research drawn from 104 nonprofit fundraisers. Another survey of 140 development officers provides issue editor Rebecca E. Hunter the opportunity to analyze relationship building between volunteers and fundraising professionals. Kenneth Knox examines volunteer recruitment, training and management process in smaller organizations, and presents a case study on the Medical Society Fundraising Network. With a targeted survey of the top 25 small liberal arts colleges Jody Abzug and Rikki Abzug explore the specific roles of volunteers in fundraising efforts at that type of institution. A final case study of Everybody Wins! Foundation summarizes the issue's primary themes and presents views from both sides of the table, with some volunteers actively engaged and others content to let the staff lead the charge.
Book Synopsis Achieving Excellence in Fundraising by : Eugene R. Tempel
Download or read book Achieving Excellence in Fundraising written by Eugene R. Tempel and published by John Wiley & Sons. This book was released on 2010-11-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle. Praise for the Third Edition of Achieving Excellence in Fundraising "Achieving Excellence in Fundraising brings together the voices of leaders in the field with the research expertise of the Center on Philanthropy at Indiana University. This winning combination makes the updated third edition an excellent resource for everyone engaged in nonprofit fundraising." —John Lippincott, president, Council for Advancement and Support of Education (CASE) "This book is the best road map—coupled with creative approaches to the practice of fund development—you will find. The sections addressing donor interest and stewardship alone are worth the price. Take time to enhance your fundraising skills, and, most importantly,increase your fundraising results. Tempel, Seiler, and Aldrich have collaborated on apublication worthy of serious study." —William C. McGinly, president and CEO, Association for Healthcare Philanthropy "The third edition of this seminal piece of literature, Achieving Excellence in Fundraising, is a wonderful continuation of a legacy that provides the nonprofit sector with a thoughtful, comprehensive, and well-organized approach to contemporary and ethical fundraising practices. The legacy lives on!" —Denny Smith, president and CEO, CFRE International "One of the most significant challenges that the grantee organizations of foundations face is building sustainable resources. Achieving Excellence in Fundraising will help them build the fundraising program they need to do so." —Steve Gunderson, president and CEO, Council on Foundations "Today's donors seek new philanthropic experiences. Achieving Excellence in Fundraising couples the importance of good stewardship and relationships with innovation, engagement, and long-term results. This third edition takes a critical new look at a classic sector must-read." —Brian Gallagher, president and CEO, United Way Worldwide
Book Synopsis Engaging Youth in Philanthropy by : Bill Stanczykiewicz
Download or read book Engaging Youth in Philanthropy written by Bill Stanczykiewicz and published by Jossey-Bass. This book was released on 2003-05-21 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores ways nonprofits can foster lifelong philanthropic habit in today's youth. Editor Bill Stanczykiewicz, president and CEO of the Indiana Youth Institute, and contributors examine successful youth engagement programs that illustrate that philanthropy is a habit that can be demonstrated, taught, and inculcated at a very young age. Progams discussed include a YMCA program encouraging civic activity among children with backgrounds in lower-income communities and lower academic achievement which demonstrates that the instruction of philanthropic values and behaviors can transcend traditional qualifiers of income and education. Contributors also present results of a four-year study on college undergraduates who earn college scholarships that require recipients to participate in community service, and show how they reveal increased philanthropic values these students, in addition to other personal skills that benefit civic engagement and service to others. Other aspects of youth philanthropy examined include the significant legal issues surrounding adolescents raising money for organizations, youth serving on nonprofit boards, and youth casting deciding votes on board matters. The issue also includes an informative primer on youth and philanthropy that demonstrates how young people learn philanthropic behavior from several sectors within civil society, including community foundations, nonprofit organizations, schools, and government. With insight from professionals in the field, as well as the passionate voices of philanthropic youth themselves, this issue illustrates how we must be actively engaged in the lives of children and youth -- in our families and in our communities - not just to develop healthy habits of philanthropy, but for their overall healthy development.
Book Synopsis How to Write Successful Fundraising Appeals by : Mal Warwick
Download or read book How to Write Successful Fundraising Appeals written by Mal Warwick and published by John Wiley & Sons. This book was released on 2013-05-24 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
Book Synopsis Diversity in the Fundraising Profession by : Janice Gow Pettey
Download or read book Diversity in the Fundraising Profession written by Janice Gow Pettey and published by Jossey-Bass. This book was released on 2002-10-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the distinctions of diversity from within the fundraising profession or exploring strategies to enhance diversity in the nonprofit sector, this volume participates in the ongoing discussion on the opportunities and obligations for fundraising practitioners to incorporate culture and tradition in their practice. Chapters examine prospect research, cultivation, and solicitation practice; communication strategies in the workplace; the importance of diversity in philanthropic boards; inclusiveness in the mission and work of nonprofit organizations; and the evolution of current gay and lesbian issues as well as the cultural sensitizing that needs to occur in order to develop successful donor relationships. Acknowledging the challenge for increased quantifiable data on diversity and promoting continued dialogue, this book is a valuable addition to the literature in the fundraising field. This is the 34th issue of the Jossey-Bass series New Directions for Philanthropic Fundraising.
Book Synopsis The Insider's Guide to Online Fundraising by : Jen Newmeyer
Download or read book The Insider's Guide to Online Fundraising written by Jen Newmeyer and published by . This book was released on 2020-01-08 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you need a roadmap for creating online initiatives? Are you frustrated by the lack of collaboration for your great ideas? Is digital fundraising simply too confusing or overwhelming? The "Insider's Guide" will answer these questions... and more!
Book Synopsis The Routledge Companion to Nonprofit Marketing by : Adrian Sargeant
Download or read book The Routledge Companion to Nonprofit Marketing written by Adrian Sargeant and published by Routledge. This book was released on 2007-11-22 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.An introductory sectio
Book Synopsis Social Media for Direct Selling Representatives by : Karen Clark
Download or read book Social Media for Direct Selling Representatives written by Karen Clark and published by . This book was released on 2015-12-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the resource you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on 18 years' experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that makes sense.
Book Synopsis How to Write Successful Fundraising Letters by : Mal Warwick
Download or read book How to Write Successful Fundraising Letters written by Mal Warwick and published by John Wiley & Sons. This book was released on 2010-12-23 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out
Book Synopsis Fundraising Basics: A Complete Guide by : Barbara L. Ciconte
Download or read book Fundraising Basics: A Complete Guide written by Barbara L. Ciconte and published by Jones & Bartlett Publishers. This book was released on 2008-12-18 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.