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Digital Wine
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Download or read book Digital Wine written by Tara Brabazon and published by Springer. This book was released on 2014-05-12 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates how QR codes can help enable regional development as well as information and knowledge about winemakers and regions. The book begins with an introduction to QR codes. It explains how to use them as well as shows how QR codes combine analogue and online promotion and information dissemination. Next, the book explores strategies and examples from the creative industries, small nation theory and emerging wine industries. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions. The book concludes with a case study of how Aotearoa/New Zealand wine producers deploy QR codes. QR codes can store and digitally present, a range of helpful data, including URL links, geo-coordinates and text and can be scanned by smart phones, making them a useful marketing and business tool. Presenting detail research on how QR codes can enhance the relationship between producers and consumers as well as aid regional development in the wine industry, this book will be of interest to academics focusing on Wine Studies, small and medium sized enterprises (SMEs) and practitioners and researchers from the creative industries sector. In addition, while this book focuses on the wine industry, the information that it presents about QR codes is relevant and applicable for an array of industries that require a tether between analogue and digital, physical and virtual, especially food and primary production.
Book Synopsis Wine Folly: Magnum Edition by : Madeline Puckette
Download or read book Wine Folly: Magnum Edition written by Madeline Puckette and published by Penguin. This book was released on 2018-09-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: JAMES BEARD AWARD WINNER The expanded wine guide from the creators of Wine Folly, packed with new information for devotees and newbies alike. Wine Folly became a sensation for its inventive, easy-to-digest approach to learning about wine. Now in a new, expanded hardcover edition, Wine Folly: Magnum Edition is the perfect guide for anyone looking to take his or her wine knowledge to the next level. Wine Folly: Magnum Edition includes: more than 100 grapes and wines color-coded by style so you can easily find new wines you'll love; a wine region explorer with detailed maps of the top wine regions, as well as up-and-coming areas such as Greece and Hungary; wine labeling and classification 101 for wine countries such as France, Italy, Spain, Germany, and Austria; an expanded food and wine pairing section; a primer on acidity and tannin--so you can taste wine like a pro; more essential tips to help you cut through the complexity of the wine world and become an expert. Wine Folly: Magnum Edition is the must-have book for the millions of fans of Wine Folly and for any budding oenophile who wants to boost his or her wine knowledge in a practical and fun way. It's the ultimate gift for any wine lover.
Download or read book VineMeUp written by Sarita Cheaves and published by Vinemeup. This book was released on 2021-06-15 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was created not long after we all were quarantined due to the pandemic. I had completed all of my crossword puzzles and word finds. When I searched for adult activity books, I realized there weren't any puzzles about wine. A few weeks later, I sketched some ideas and one page became sixty pages. This book is a compilation of my experience in the wine industry and my culture. I hope that this book will inspire more of our community to explore all types of wine and perhaps a career in this field.
Book Synopsis Windows on the World Complete Wine Course by : Kevin Zraly
Download or read book Windows on the World Complete Wine Course written by Kevin Zraly and published by Sterling Publishing Company, Inc.. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how and where wine is made and how this affects its quality and pricing, including information on how the professionals taste and rate wine and a country-by-country tour of the latest vintages.
Book Synopsis Wine for Normal People by : Elizabeth Schneider
Download or read book Wine for Normal People written by Elizabeth Schneider and published by Chronicle Books. This book was released on 2019-11-05 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a fun but respectful (and very comprehensive) guide to everything you ever wanted to know about wine from the creator and host of the popular podcast Wine for Normal People, described by Imbibe magazine as "a wine podcast for the people." More than 60,000 listeners tune in every month to learn a not-snobby wine vocabulary, how and where to buy wine, how to read a wine label, how to smell, swirl, and taste wine, and so much more! Rich with charts, maps, and lists—and the author's deep knowledge and unpretentious delivery—this vividly illustrated, down-to-earth handbook is a must-have resource for millennials starting to buy, boomers who suddenly have the time and money to hone their appreciation, and anyone seeking a relatable introduction to the world of wine.
Book Synopsis Social Impact of Wine Marketing by : Mojca Ramšak
Download or read book Social Impact of Wine Marketing written by Mojca Ramšak and published by Springer Nature. This book was released on 2022-01-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.
Book Synopsis Routledge Handbook of Wine Tourism by : Saurabh Kumar Dixit
Download or read book Routledge Handbook of Wine Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2022-11-25 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
Book Synopsis Wine, Unfiltered by : Katherine Clary
Download or read book Wine, Unfiltered written by Katherine Clary and published by Running Press Adult. This book was released on 2020-07-28 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: A friendly, charming, and beautifully illustrated introduction to the world of natural wine -- where to buy it, what it tastes like, how to share it, and why it matters. What makes a wine "natural"? And why does it matter? In Wine, Unfiltered, Katherine Clary, author and creator of the Wine Zine, tackles these questions and many more -- like the difference between organic and biodynamic wines, and whether natural varieties really prevent hangovers -- to give readers a holistic picture of the thriving world of natural wine. From grape varietals to legendary vintners to the best way to navigate an unfamiliar wine shop, this accessible, witty book is an irresistible exploration of the cutting edge of wine. Perfect for both natural wine novices and seasoned drinkers, Wine, Unfiltered offers an unpretentious look at what makes natural wine so special. Sections on growing regions, building your own wine cellar, and how to taste a 'living wine' will impart readers with the confidence to finally explain what natural wine is at a party, ask a sommelier a question at a restaurant, or convince a reluctant family member to make the switch from conventional to natural wine. Vital information and nuanced opinions are broken out into digestible bites, alongside bold illustrations, in this essential read for anyone interested in the rapidly expanding world of natural wines.
Book Synopsis Red Wine Technology by : Antonio Morata
Download or read book Red Wine Technology written by Antonio Morata and published by Academic Press. This book was released on 2018-10-29 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Red Wine Technology is a solutions-based approach on the challenges associated with red wine production. It focuses on the technology and biotechnology of red wines, and is ideal for anyone who needs a quick reference on novel ways to increase and improve overall red wine production and innovation. The book provides emerging trends in modern enology, including molecular tools for wine quality and analysis. It includes sections on new ways of maceration extraction, alternative microorganisms for alcoholic fermentation, and malolactic fermentation. Recent studies and technological advancements to improve grape maturity and production are also presented, along with tactics to control PH level. This book is an essential resource for wine producers, researchers, practitioners, technologists and students. Winner of the OIV Award 2019 (Category: Enology), International Organization of Vine and Wine Provides innovative technologies to improve maceration and color/tannin extraction, which influences color stability due to the formation of pyranoanthocyanins and polymeric pigments Contains deep evaluations of barrel ageing as well as new alternatives such as microoxigenation, chips, and biological ageing on lees Explores emerging biotechnologies for red wine fermentation including the use of non-Saccharomyces yeasts and yeast-bacteria coinoculations, which have effects in wine aroma and sensory quality, and also control spoilage microorganisms
Book Synopsis Wine Tasting Notebook by : Steve De Long
Download or read book Wine Tasting Notebook written by Steve De Long and published by Wine Appreciation Guild. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This vastly expanded new edition to the most simple, concise and elegant way to hit the ground running and learn about wine tasting. Here's an easy way for everyone to develop their wine tasting skills. 1. Wine Tasting Terms builds your wine tasting vocabulary with brief explanations of wine flavors and faults. 2. How to Take a Wine Tasting Note walks you through the fundamentals of wine tasting. 3. Wine Note Forms puts the repetitive parts of a note in convenient multiple choice for pros as well as acting as training wheels for beginners.
Book Synopsis Successful Social Media and Ecommerce Strategies in the Wine Industry by : Gergely Sznolnoki
Download or read book Successful Social Media and Ecommerce Strategies in the Wine Industry written by Gergely Sznolnoki and published by Springer. This book was released on 2016-04-30 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Book Synopsis Vino Italiano by : Joseph Bastianich
Download or read book Vino Italiano written by Joseph Bastianich and published by Clarkson Potter. This book was released on 2012-07-11 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: At one time, Italian wines conjured images of cheap Chianti in straw-wrapped bottles. More recently, expensive “Super Tuscans” have been the rage. But between these extremes lay a bounty of delicious, moderately priced wines that belong in every wine drinker’s repertoire. Vino Italiano is the only comprehensive and authoritative American guide to the wines of Italy. It surveys the country’s wine-producing regions; identifies key wine styles, producers, and vintages; and offers delicious regional recipes. Extensive reference materials—on Italy’s 300 growing zones, 361 authorized grape varieties, and 200 of the top producers—provide essential information for restaurateurs and wine merchants, as well as for wine enthusiasts. Beautifully illustrated as well as informative, Vino Italiano is the perfect invitation to the Italian wine experience.
Book Synopsis Wine Marketing & Sales, Second edition by : Janeen Olsen
Download or read book Wine Marketing & Sales, Second edition written by Janeen Olsen and published by Board and Bench Publishing. This book was released on 2016-02-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Book Synopsis The Complete Idiot's Guide to Wine Basics, 2nd Edition by : Tara Q. Thomas
Download or read book The Complete Idiot's Guide to Wine Basics, 2nd Edition written by Tara Q. Thomas and published by Penguin. This book was released on 2008-09-24 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: From grape lover to grape aficionado The possibilities of learning about and buying wine have expanded and so has The Complete Idiot’s Guide® to Wine Basics with a new edition. Here, readers can get their hands on new information such as ordering hard-tofind wine online, discussing the newest and most popular labels and vintages, and understanding the biggest trend in wine today—environmentally conscious wines and winemaking. Readers will find: • Essentials about the winemaking process, key terms, tips for tasting, and buying advice • Organic, biodynamic and natural winemaking • Winemaking in states other than California, Oregon, and Washington • Regions gaining popularity, such as South Africa, Eastern Europe, and Portugal
Book Synopsis The University Wine Course by : Marian W. Baldy, Ph.D.
Download or read book The University Wine Course written by Marian W. Baldy, Ph.D. and published by Board and Bench Publishing. This book was released on 1997-05-01 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cases on Emerging Market Responses to the COVID-19 Pandemic by : Kovid, Raj K.
Download or read book Cases on Emerging Market Responses to the COVID-19 Pandemic written by Kovid, Raj K. and published by IGI Global. This book was released on 2022-05-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic was an extreme exogenous shock that had an adverse impact on every facet of human lives, including business. However, the pandemic has also provided an opportunity for companies to alter their business models by adopting digitalization, innovative customer interfaces, and innovative cost and revenue structures. In order to continue not only surviving but thriving through the effects of the pandemic, businesses will have to further improve and realign their models to engage clients, reskill their workforce, and advance the use of supportive technologies. Cases on Emerging Market Responses to the COVID-19 Pandemic provides a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry, ownership type, or size. It highlights the innovative approaches of dealing with crises to survive and sustain the performances that better suit the unique requirements of the pandemic. Covering topics such as crisis management, innovative management strategy, and social entrepreneurship, this book is an essential resource for business leaders, government organizations, hospital administration, educational administration, computer scientists, researchers, and academicians.
Book Synopsis Management and Marketing of Wine Tourism Business by : Marianna Sigala
Download or read book Management and Marketing of Wine Tourism Business written by Marianna Sigala and published by Springer. This book was released on 2018-09-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
