Digital Selling

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Digital Selling

Author : Grant Leboff
Publisher : Kogan Page Publishers
ISBN 13 : 0749475080
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Digital Selling by : Grant Leboff

Download or read book Digital Selling written by Grant Leboff and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff. Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product information online. Salespeople now need to understand and interact with customers via multiple channels, participating in social media, in collaboration with marketing, to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates, outlining the new strategies required to take advantage of the opportunities that exist, and provides the practical advice salespeople need to generate leads and sell more. Packed with great advice for engaging with customers online and via social media, this book explains: -Why embracing the social web is vital -How the sales role changes in a digital environment -The lead generation model in a digital world -How to build your online network This straightforward and practical book from one of today's thought leaders on digital sales and marketing, is essential reading for any sales professional.

Media Selling

Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477395
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Selling Digital Music, Formatting Culture

Author : Jeremy Wade Morris
Publisher : University of California Press
ISBN 13 : 0520287940
Total Pages : 284 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Selling Digital Music, Formatting Culture by : Jeremy Wade Morris

Download or read book Selling Digital Music, Formatting Culture written by Jeremy Wade Morris and published by University of California Press. This book was released on 2015-09-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Digital Music, Formatting Culture documents the transition of recorded music on CDs to music as digital files on computers. More than two decades after the first digital music files began circulating in online archives and playing through new software media players, we have yet to fully internalize the cultural and aesthetic consequences of these shifts. Tracing the emergence of what Jeremy Wade Morris calls the “digital music commodity,” Selling Digital Music, Formatting Culture considers how a conflicted assemblage of technologies, users, and industries helped reformat popular music’s meanings and uses. Through case studies of five key technologies—Winamp, metadata, Napster, iTunes, and cloud computing—this book explores how music listeners gradually came to understand computers and digital files as suitable replacements for their stereos and CD. Morris connects industrial production, popular culture, technology, and commerce in a narrative involving the aesthetics of music and computers, and the labor of producers and everyday users, as well as the value that listeners make and take from digital objects and cultural goods. Above all, Selling Digital Music, Formatting Culture is a sounding out of music’s encounters with the interfaces, metadata, and algorithms of digital culture and of why the shifting form of the music commodity matters for the music and other media we love.

Digital Marketing

Author : Charles F. Hofacker
Publisher : Edward Elgar Publishing
ISBN 13 : 178811535X
Total Pages : 224 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Digital Marketing by : Charles F. Hofacker

Download or read book Digital Marketing written by Charles F. Hofacker and published by Edward Elgar Publishing. This book was released on 2018-06-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers.

The Digital Literary Sphere

Author : Simone Murray
Publisher : Johns Hopkins University Press
ISBN 13 : 1421426099
Total Pages : 252 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis The Digital Literary Sphere by : Simone Murray

Download or read book The Digital Literary Sphere written by Simone Murray and published by Johns Hopkins University Press. This book was released on 2018-10-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on approaches from literary studies, media and cultural studies, book history, cultural policy, and the digital humanities, this book asks: What is the significance of authors communicating directly to readers via social media? How does digital media reframe the “live” author-reader encounter? And does the growing army of reader-reviewers signal an overdue democratizing of literary culture or the atomizing of cultural authority? In exploring these questions, The Digital Literary Sphere takes stock of epochal changes in the book industry while probing books’ and digital media’s complex contemporary coexistence.

The Ultimate LinkedIn Sales Guide

Author : Daniel Disney
Publisher : John Wiley & Sons
ISBN 13 : 1119787890
Total Pages : 381 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Ultimate LinkedIn Sales Guide by : Daniel Disney

Download or read book The Ultimate LinkedIn Sales Guide written by Daniel Disney and published by John Wiley & Sons. This book was released on 2021-03-04 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Digital Profits: A Beginner's Guide to Selling Online

Author : MD Mahmuduzzaman
Publisher : Shovon Ahmed
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Profits: A Beginner's Guide to Selling Online by : MD Mahmuduzzaman

Download or read book Digital Profits: A Beginner's Guide to Selling Online written by MD Mahmuduzzaman and published by Shovon Ahmed. This book was released on 2023-11-25 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets of successful digital entrepreneurship with "Digital Profits." This beginner-friendly guide takes you through the essentials of setting up your digital store, crafting compelling products, and building a strong online presence. Learn practical strategies for pricing, marketing, and customer engagement, all distilled into actionable steps. Whether you're starting fresh or aiming to elevate your online business, "Digital Profits" is your go-to resource for turning digital dreams into profitable realities. Get ready to thrive in the competitive world of online selling!

Ecommerce Empire

Author : Peter Pru
Publisher :
ISBN 13 : 9781736230909
Total Pages : pages
Book Rating : 4.2/5 (39 download)

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Book Synopsis Ecommerce Empire by : Peter Pru

Download or read book Ecommerce Empire written by Peter Pru and published by . This book was released on 2021-12-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling Digital Music, Formatting Culture

Author : Jeremy Wade Morris
Publisher : Univ of California Press
ISBN 13 : 0520962931
Total Pages : 288 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Selling Digital Music, Formatting Culture by : Jeremy Wade Morris

Download or read book Selling Digital Music, Formatting Culture written by Jeremy Wade Morris and published by Univ of California Press. This book was released on 2015-09-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Digital Music, Formatting Culture documents the transition of recorded music on CDs to music as digital files on computers. More than two decades after the first digital music files began circulating in online archives and playing through new software media players, we have yet to fully internalize the cultural and aesthetic consequences of these shifts. Tracing the emergence of what Jeremy Wade Morris calls the “digital music commodity,” Selling Digital Music, Formatting Culture considers how a conflicted assemblage of technologies, users, and industries helped reformat popular music’s meanings and uses. Through case studies of five key technologies—Winamp, metadata, Napster, iTunes, and cloud computing—this book explores how music listeners gradually came to understand computers and digital files as suitable replacements for their stereos and CD. Morris connects industrial production, popular culture, technology, and commerce in a narrative involving the aesthetics of music and computers, and the labor of producers and everyday users, as well as the value that listeners make and take from digital objects and cultural goods. Above all, Selling Digital Music, Formatting Culture is a sounding out of music’s encounters with the interfaces, metadata, and algorithms of digital culture and of why the shifting form of the music commodity matters for the music and other media we love.

Make Money Selling Your Digital Products Online

Author : Learn2succeed.com Incorporated
Publisher : Productive Publications
ISBN 13 : 1552707164
Total Pages : 142 pages
Book Rating : 4.5/5 (527 download)

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Book Synopsis Make Money Selling Your Digital Products Online by : Learn2succeed.com Incorporated

Download or read book Make Money Selling Your Digital Products Online written by Learn2succeed.com Incorporated and published by Productive Publications. This book was released on 2015-03-27 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create, sell and deliver digital products over the Internet. Open a Web site and sell online. Ways to promote your site and improve your chances of being discovered. How to use metadata to help in the "discoverability" of your individual titles.

How To Profit From Creating Your Hot Online Selling Digital Product

Author : Kristy Jenkins
Publisher : eBookIt.com
ISBN 13 : 1456625101
Total Pages : 87 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis How To Profit From Creating Your Hot Online Selling Digital Product by : Kristy Jenkins

Download or read book How To Profit From Creating Your Hot Online Selling Digital Product written by Kristy Jenkins and published by eBookIt.com. This book was released on 2015-06-11 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Get Started Selling Your Own Digital products Selling digital products is a great source of income for entrepreneurs—it's a semi passive income source because efforts are required for marketing your created products to attract traffic to your online Moneysites and provide customer support for them, unless such supporting services are being outsourced. It may seem like a pretty intimidating idea if you have never created your own product, but it really doesn't have to be that complicated, and in this ebook, we'll take a look at what is involved with creating your very own hot selling digital product. While there are endless possibilities when it comes to creating and selling digital products, there are a few types of products that tend to be the most common. This ebook will offer various in depth understanding to various options. If it's possible to make money by promoting other people's products as an affiliate, why would you want to go to the trouble of creating your own product? Well, there are several reasons to this , one of the most significant is the unlimited income potential and you will have full control over all the details of the product and its pricing, which is not the case if you are promoting a product as an affiliate. Many of the most successful technopreneurs have made it Big online and usually are with their own digital products. Having your own exclusive product is great for branding yourself as an authority on a particular subject. Think about it, which other businesses will allow you to work where, when and how you want? In case if you are wondering that this journey might involve thousands of dollars to invest and risk? Well, that has never crossed my mind as digital product business has little to NO RISK. There will be some expenses involved to register some domain names, get web hosting and perhaps outsource some content. But all in all, it will not exceed the price of an iPhone or a digital tablet as long you start with small steps. Another reason why you should start a digital product business is that it's a completely automated business. You set everything up once and simply drive traffic, all repeated sales income automatically will be deposited into your payment gateway account on 24/7 365 days, all at its own operation.

eBook Publishing for Beginners:How to Make Money Selling Your Digital Books Online

Author : Learn2succeed.com Incorporated
Publisher : Productive Publications
ISBN 13 : 1552704955
Total Pages : 113 pages
Book Rating : 4.5/5 (527 download)

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Book Synopsis eBook Publishing for Beginners:How to Make Money Selling Your Digital Books Online by : Learn2succeed.com Incorporated

Download or read book eBook Publishing for Beginners:How to Make Money Selling Your Digital Books Online written by Learn2succeed.com Incorporated and published by Productive Publications. This book was released on 2012 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The print-on-paper book industry under threat as never before. This threat was exposed in a study by Barclay's Capital which suggested that a quarter of all worldwide book sales in 2015 will be made up of eBooks. The explosive growth of eBook publishing has serious ramifications for all bricks-and-mortar libraries, bookstores and the entire supply chain which supports them. Indeed the rationale for their very existence is under threat. This book will help publishers and authors understand the paradigm shift that is taking place. Unfortunately, the nascent eBook industry operates in a Tower of Babel with different eBook reading languages on competing devices offered by ruthless dog-eat-dog competitors; each of which is fighting for market share. It is no wonder that many publishers, self-publishers and authors are confused. That's where this book can help them. It reviews the myriad of different devices on which eBooks can be read and then it covers the different computer languages used to deliver them. Readers will find out what's involved in preparing their material so that it can be read in eBook format.

How to make money selling digital products

Author : adel laida
Publisher : adel laida
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to make money selling digital products by : adel laida

Download or read book How to make money selling digital products written by adel laida and published by adel laida. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling is the most effective way to make money online. It beats all other ways to make money taken all together. To make it short, selling something is a million dollars business. Selling is not a trading when you buy and sell back and force resulting being on the top today and give some money back tomorrow. If you sell your own product in internet this is a guaranty you will make money. How much will you make it depends on many factors. But you will definitely make money. This tutorial is dedicated to small price selling. There is one but good reason to sell something for small price. The smaller is price the easier it to sell the more sales you'll make.

Spear Selling

Author : Jamie Shanks
Publisher :
ISBN 13 : 9781792978036
Total Pages : 128 pages
Book Rating : 4.9/5 (78 download)

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Book Synopsis Spear Selling by : Jamie Shanks

Download or read book Spear Selling written by Jamie Shanks and published by . This book was released on 2019-01-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate Account-based Sales guide for the modern, digital seller. SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage in their pursuit for greater account-based sales results. Author Jamie Shanks has trained and advised 100's of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales). The key to account-based sales results is the focus on upfront planning that leverage key competitive differentiators, used to significantly improve account activation and opportunity creation. Combine this focus on account planning, with a relentless accountability to structured sales activity, and this account-based motion will: -Increase the volume of opportunities in a territory -Shorten the timeline to opportunity creation in key accounts -Increase the conversion of prospective accounts into customers -Select the right accounts -Plan & Storyboard the engagement strategy -Engage with a structured process -Activate & educate with a Bold & Different strategy than the competition -Run or Replace (build sales pipeline with an objective framework). If you or your sales organization is running an account-centric sales motion, and you're not leveraging social proximity as a key competitive differentiator in your account selection process - you've already lost your competitive advantage. Let this book be your guide to being first, bold and different in your service of the modern, digital buyer.

Selling Collectibles on eBay (Digital Short Cut)

Author : Michael R. Miller
Publisher : Pearson Education
ISBN 13 : 0132713276
Total Pages : 206 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Selling Collectibles on eBay (Digital Short Cut) by : Michael R. Miller

Download or read book Selling Collectibles on eBay (Digital Short Cut) written by Michael R. Miller and published by Pearson Education. This book was released on 2002-11-15 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. Of all the categories of products for sale on eBay, the collectibles category is both the largest and the most complex. If you're selling a particular type of collectible - from pinbacks to Pez dispensers - how do you effectively list your products for auction and maximize your sales and profits? Selling Collectibles on eBay is a targeted, compact guide for all serious collectibles sellers. It offers instructions and advice for selling all types of collectibles, from trading cards and figurines to vintage comic books and glassware. This Digital Short Cut skips the general information you find in most eBay books and goes directly to specific issues of interest to collectibles sellers. Selling Collectibles on eBay leads the collectibles seller through all the steps of a successful eBay sale, from obtaining and identifying collectibles to sell, to grading and authenticating items, to determining valuation and pricing, to photographing various types of collectibles, to creating a collectibles-appropriate auction listing, to packing and shipping fragile items, to dealing with various collectibles-specific issues. It even includes a massive listing of acronyms and abbreviations common to collectibles auction listings. No matter what type of collectible you sell, you'll find much useful information in Selling Collectibles on eBay. Read it today - and increase your sales tomorrow!

Sell Digital Download at Zero Cost

Author : Dina Nath Jha Dinker
Publisher : Dina Nath Jha Dinker
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4./5 ( download)

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Book Synopsis Sell Digital Download at Zero Cost by : Dina Nath Jha Dinker

Download or read book Sell Digital Download at Zero Cost written by Dina Nath Jha Dinker and published by Dina Nath Jha Dinker. This book was released on 2023-05-05 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital downloads have become increasingly popular over the years, providing an easy and efficient way for people to access digital content. From music and movies to software and e-books, digital downloads offer many benefits over traditional physical media, such as convenience, accessibility, and affordability. However, creating and selling digital downloads can be challenging and expensive, especially for small businesses and independent creators. In this book, we will explore various strategies for selling digital downloads at zero cost, enabling you to start and grow your digital download business with minimal investment. In this book, I will explain how to set up a free e-store, receive payment from customers across the world, and provide download link to customers who make payment. I will also explain a second way to sell digital downloads. You can use your email, social media pages and blog to sell digital downloads. When a customer makes a purchase, download link will be automatically sent to the customer. In both cases, you will incur zero cost in setting up the facility. Once you set up the facility (e-store, blog, social media post, email), you do not have to manually send the product to the customer. Entire customer’s purchase journey will be automated. If a customer makes a payment, download link will automatically be sent to the customer and payment will be credited to your account. What more, you will have complete control over your store and you will not be paying any monthly fee, subscription fee or commission to anyone. This book will help you sell your digital downloads at no cost and without manual intervention. Set up your own free e-store to sell music, e-books, software and other digital products. Sell on blog, email, social media and forums. Happy Selling!

Sell Digital Downloads Now

Author : Cinna H.
Publisher : Booktango
ISBN 13 : 1468963074
Total Pages : pages
Book Rating : 4.4/5 (689 download)

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Book Synopsis Sell Digital Downloads Now by : Cinna H.

Download or read book Sell Digital Downloads Now written by Cinna H. and published by Booktango. This book was released on 2015-07-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Having trouble selling your digital downloads? Don't know where to sell your digital downloads at? This book will provide you with a list of 25 companies to sell your digital downloads through. This will take the work out of figuring out where to sell your products. Don't hesitate, buy now, and begin selling today.