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Digital Marketing Accelerated A Marketers Guide To Success
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Book Synopsis Digital Marketing Accelerated by : Dack Douglas
Download or read book Digital Marketing Accelerated written by Dack Douglas and published by . This book was released on 2023-08-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving digital landscape, mastering the art of digital marketing is essential for businesses to thrive. This book,"Digital Marketing Accelerated: A Marketer's Guide To Success," serves as your comprehensive guide to navigate the intricacies of the digital realm, unlocking the potential to reach and engage your target audience like never before. Packed with practical strategies, real-world examples, and expert insights, this book will empower you to become a digital marketing maestro.
Book Synopsis Digital Marketing Accelerated: A Marketer's Guide To Success by : Dack Douglas
Download or read book Digital Marketing Accelerated: A Marketer's Guide To Success written by Dack Douglas and published by Icon Publications Limited. This book was released on 2023-07-01 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving digital landscape, mastering the art of digital marketing is essential for businesses to thrive. This book, "Digital Marketing Accelerated: A Marketer's Guide To Success," serves as your comprehensive guide to navigate the intricacies of the digital realm, unlocking the potential to reach and engage your target audience like never before. Packed with practical strategies, real-world examples, and expert insights, this book will empower you to become a digital marketing maestro.
Book Synopsis Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career by : Anya Gildner
Download or read book Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career written by Anya Gildner and published by Baltika Press. This book was released on 2019-03-18 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen.It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing.In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely.Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.
Book Synopsis Dynamic Digital Marketing by : Dawn McGruer
Download or read book Dynamic Digital Marketing written by Dawn McGruer and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
Download or read book DigiMarketing written by Kent Wertime and published by John Wiley & Sons. This book was released on 2011-12-19 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
Book Synopsis Digital Marketing All-In-One For Dummies by : Stephanie Diamond
Download or read book Digital Marketing All-In-One For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2023-01-12 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
Book Synopsis Marketing in the Moment by : Michael Tasner
Download or read book Marketing in the Moment written by Michael Tasner and published by FT Press. This book was released on 2014-12-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing. Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities. Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes: New ways to profit from emerging "Web 3.0" platforms and interaction methods An all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing" How to leverage high-value Google Hangouts video marketing New SEO marketing tactics to supercharge your content marketing Practical solutions for marketing on tablets and Android devices The latest "laws" of mobile marketing How to create mobile marketing apps fast How to audit and optimize your current web/digital marketing programs Cost-saving "open source" techniques that leverage others' hard work And much more… Thousands of entrepreneurs, business owners, technologists, executives, and marketing professionals have already benefited from the first edition of this book. Now, it's even more valuable. Whatever and wherever you sell, Marketing in the Moment, Second Edition will help you build leads, traffic, sales, market share - and profits!
Book Synopsis Careers in Marketing by : Eric Siebert
Download or read book Careers in Marketing written by Eric Siebert and published by Careers In Marketing. This book was released on 2016 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description.
Book Synopsis Digital Marketing For Dummies by : Ryan Deiss
Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Download or read book A New Marketer written by Maneesh Sah and published by . This book was released on 2017-07-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand Awareness" Is Dead... A New Shift Is Redefining Which Marketers Will Win In The Never-Ending Battle For Attention. It's no secret we live in a world of intense competition to win new business, retain clients and grow revenues. Because of this cut-throat environment, a new shift in the world of marketing is happening right now. The marketers and brands who adapt to this changing environment will survive and thrive. But those who fail to recognize this new shift and continue relying on outdated strategies like "increasing brand awareness" will wither away into obscurity. Built on the "3I" Framework, this book teaches you a simple system for adapting to this New Shift in marketing so you can reach more people, build new raving fans and explode your bottom line. You will discover how to: - Inspire With Insights: Drive real engagement with real customers by leveraging "Insight Marketing" strategies --which work on both warm and cold prospects alike. - Incite New Conversations: Use new campaign channels and tools to amplify the reach of your content-- leading to more conversations, more leads and more sales. - Cultivate Activist Marketers: Understand the distinct difference between ineffective marketers and Activist Marketers, and how to build your team focused on growth -- not brand awareness. And much, much more. If you are a marketer struggling to stand out in the endless sea of indistinguishable, me-too brands, this book is a must-read.
Book Synopsis Digital Marketing in the Zone by : David Reske
Download or read book Digital Marketing in the Zone written by David Reske and published by Morgan James Publishing. This book was released on 2017-06-09 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing.
Book Synopsis The Art of Digital Marketing by : Ian Dodson
Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-04 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Book Synopsis Digital Marketing QuickStart Guide by : Benjamin Sweeney
Download or read book Digital Marketing QuickStart Guide written by Benjamin Sweeney and published by ClydeBank Media LLC . This book was released on 2022-04-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner.
Book Synopsis Digital Marketing: The Essential Guide to Low-cost, Successful Content Marketing (How to Find the Right Role for You in the Digital Marketing Industry) by : Marie McCrady
Download or read book Digital Marketing: The Essential Guide to Low-cost, Successful Content Marketing (How to Find the Right Role for You in the Digital Marketing Industry) written by Marie McCrady and published by Marie McCrady. This book was released on 2021-09-25 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third and last section is about public relations and how it applies to your company’s marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it. The unfair advantage will show you: • The critical role branding your auto dealership plays in your long-term success • Why humanizing your dealership can make all the difference (and how to do it) • The key area most dealerships are virtually ignoring (to the detriment of their long-term growth) • How to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level • The reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) This book will provide you with absolutely everything you need to become profitable in digital marketing. The following introduction and tutorial will answer most, if not all of your questions regarding how internet marketing works and how you can utilize it to your benefit. So learn as much as you can, get out there, and start making money!
Book Synopsis Introduction to Digital Marketing 101 by : Cecilia Figueroa
Download or read book Introduction to Digital Marketing 101 written by Cecilia Figueroa and published by BPB Publications. This book was released on 2019-09-17 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch
Book Synopsis Digital Marketing Management - the Road to Success by : Haris MACHLOUZARIDES
Download or read book Digital Marketing Management - the Road to Success written by Haris MACHLOUZARIDES and published by . This book was released on 2017-02-24 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a field of rapid change and global impact. Marketers need to constantly consider the fast changing environment around them and seek for new ways to manage customer relationships profitably. As competition is intensifying the tools and skills that are required in order to survive and prosper are becoming more complex and multifaceted. New technologies enable marketers to capitalize on market opportunities in distinctive ways towards creating customer value and remain competitive by accumulating business value.Innovative strategic marketing requires skillful and inventive marketing management that is based on knowledge and intuitiveness. The utter aim of strategic marketing is to create customer equity, at a profit. Businesses need to analyse their external and internal environments in order to develop the processes that will firstly enable them understand the expectations of their target markets and secondly satisfy those expectations by developing, promoting, and distributing the right products to the right markets.Businesses need to evolve to make sure they remain competitive by facilitating customer needs. Digital transformation enables the evolution of business models by deploying digital strategies and plans towards delivering customer and business value. The deployment of digital transformation will optimize business processes towards maximizing customer satisfaction and guiding the business to long term growth.Businesses need to establish ongoing relationships with their stakeholders aiming at satisfying their expectations at every point of contact. Content marketing strategy facilitates the development of the business processes required for engaging with stakeholders towards evolving business' brand(s) and successfully managing interactive communications with them. Since people today are constantly bombarded with information, businesses need to refine their marketing communications towards maximizing their potential impact. This can only be achieved by sharing content that people can relate to and find relevant to their needs. By closely monitoring target audiences' content consumption, businesses can evaluate peoples' behaviors and formulate content marketing plans that will maximize peoples' engagement. Engaging people will facilitate understanding of their needs, which as a result will enable marketers to optimize their content marketing strategies to facilitate their satisfaction at every stage of the buying process. The challenge for marketers is to successfully satisfy stakeholders' needs while managing the attainment of business objectives. This dualism can only be attained by closely managing content marketing processes towards optimizing content quality to deliver suitable, targeted, and purposeful content through the appropriate communication channels. Digital marketing communications have revolutionized the nature of marketing, shifting the control of brands' communications to the hands of the customers. Businesses focus is shifting towards understanding customer sentiment and developing relationships with customers to facilitate positive brand experiences. Marketers need to optimize marketing communications to facilitate customer engagement, aiming at maximizing customer equity. Businesses need to thoroughly plan their digital marketing communications so as to optimize their impact on business processes. For maximizing the positive impact of digital marketing communications on the business processes, businesses need to advance their understanding on the media landscape as it is evolving through the introduction of new digital marketing communication channels and appreciate the new role of customers in this model towards engaging into participative marketing processes. People today value innovation, and react positively to the thought of their favorite brands embracing mobile as well. Marketers need to mobilize their offerings to be present where customers are...
Download or read book Digital Marketer written by Eileen Brown and published by BCS, The Chartered Institute for IT. This book was released on 2018-08-16 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.
