Deviance In Social Media And Social Cyber Forensics

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Deviance in Social Media and Social Cyber Forensics

Author : Samer Al-khateeb
Publisher : Springer
ISBN 13 : 3030136906
Total Pages : 101 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Deviance in Social Media and Social Cyber Forensics by : Samer Al-khateeb

Download or read book Deviance in Social Media and Social Cyber Forensics written by Samer Al-khateeb and published by Springer. This book was released on 2019-04-01 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the methodologies and tools used to conduct social cyber forensic analysis. By applying these methodologies and tools on various events observed in the case studies contained within, their effectiveness is highlighted. They blend computational social network analysis and cyber forensic concepts and tools in order to identify and study information competitors. Through cyber forensic analysis, metadata associated with propaganda-riddled websites are extracted. This metadata assists in extracting social network information such as friends and followers along with communication network information such as networks depicting flows of information among the actors such as tweets, replies, retweets, mentions, and hyperlinks. Through computational social network analysis, the authors identify influential actors and powerful groups coordinating the disinformation campaign. A blended social cyber forensic approach allows them to study cross-media affiliations of the information competitors. For instance, narratives are framed on blogs and YouTube videos, and then Twitter and Reddit, for instance, will be used to disseminate the message. Social cyber forensic methodologies enable researchers to study the role of modern information and communication technologies (ICTs) in the evolution of information campaign and coordination. In addition to the concepts and methodologies pertaining to social cyber forensics, this book also offers a collection of resources for readers including several datasets that were collected during case studies, up-to-date reference and literature surveys in the domain, and a suite of tools that students, researchers, and practitioners alike can utilize. Most importantly, the book demands a dialogue between information science researchers, public affairs officers, and policy makers to prepare our society to deal with the lawless “wild west” of modern social information systems triggering debates and studies on cyber diplomacy.

Social Media Investigation for Law Enforcement

Author : Joshua Brunty
Publisher : Routledge
ISBN 13 : 1317521641
Total Pages : 98 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Social Media Investigation for Law Enforcement by : Joshua Brunty

Download or read book Social Media Investigation for Law Enforcement written by Joshua Brunty and published by Routledge. This book was released on 2014-09-25 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is becoming an increasingly important—and controversial—investigative source for law enforcement. Social Media Investigation for Law Enforcement provides an overview of the current state of digital forensic investigation of Facebook and other social media networks and the state of the law, touches on hacktivism, and discusses the implications for privacy and other controversial areas. The authors also point to future trends.

Cybercrime in Social Media

Author : Pradeep Kumar Roy
Publisher : CRC Press
ISBN 13 : 100088855X
Total Pages : 236 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Cybercrime in Social Media by : Pradeep Kumar Roy

Download or read book Cybercrime in Social Media written by Pradeep Kumar Roy and published by CRC Press. This book was released on 2023-06-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference text presents the important components for grasping the potential of social computing with an emphasis on concerns, challenges, and benefits of the social platform in depth. Features: Detailed discussion on social-cyber issues, including hate speech, cyberbullying, and others Discusses usefulness of social platforms for societal needs Includes framework to address the social issues with their implementations Covers fake news and rumor detection models Describes sentimental analysis of social posts with advanced learning techniques The book is ideal for undergraduate, postgraduate, and research students who want to learn about the issues, challenges, and solutions of social platforms in depth.

Cybercrime and Digital Deviance

Author : Roderick S. Graham
Publisher : Routledge
ISBN 13 : 1351238078
Total Pages : 204 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Cybercrime and Digital Deviance by : Roderick S. Graham

Download or read book Cybercrime and Digital Deviance written by Roderick S. Graham and published by Routledge. This book was released on 2019-09-10 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cybercrime and Digital Deviance is a work that combines insights from sociology, criminology, and computer science to explore cybercrimes such as hacking and romance scams, along with forms of cyberdeviance such as pornography addiction, trolling, and flaming. Other issues are explored including cybercrime investigations, organized cybercrime, the use of algorithms in policing, cybervictimization, and the theories used to explain cybercrime. Graham and Smith make a conceptual distinction between a terrestrial, physical environment and a single digital environment produced through networked computers. Conceptualizing the online space as a distinct environment for social interaction links this text with assumptions made in the fields of urban sociology or rural criminology. Students in sociology and criminology will have a familiar entry point for understanding what may appear to be a technologically complex course of study. The authors organize all forms of cybercrime and cyberdeviance by applying a typology developed by David Wall: cybertrespass, cyberdeception, cyberviolence, and cyberpornography. This typology is simple enough for students just beginning their inquiry into cybercrime. Because it is based on legal categories of trespassing, fraud, violent crimes against persons, and moral transgressions it provides a solid foundation for deeper study. Taken together, Graham and Smith’s application of a digital environment and Wall’s cybercrime typology makes this an ideal upper level text for students in sociology and criminal justice. It is also an ideal introductory text for students within the emerging disciplines of cybercrime and cybersecurity.

Cybercrime and Digital Deviance

Author : Roderick S. Graham
Publisher : Taylor & Francis
ISBN 13 : 1040011217
Total Pages : 194 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Cybercrime and Digital Deviance by : Roderick S. Graham

Download or read book Cybercrime and Digital Deviance written by Roderick S. Graham and published by Taylor & Francis. This book was released on 2024-04-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cybercrime and Digital Deviance, Second Edition, combines insights from sociology, criminology, psychology, and cybersecurity to explore cybercrimes such as hacking, identity theft, and romance scams, along with forms of digital deviance such as pornography addiction, trolling, and “canceling” people for perceived violations of norms. Other issues are explored including cybercrime investigations, nation-state cybercrime, the use of algorithms in policing, cybervictimization, and expanded discussion of the theories used to explain cybercrime. Graham and Smith conceptualize the online space as a distinct environment for social interaction, framing their work with assumptions informed by their respective work in urban sociology and spatial criminology, and offering an engaging entry point for understanding what may appear to be a technologically complex course of study. The authors apply a modified version of a typology developed by David Wall: cybertrespass, cyberfraud, cyberviolence, and cyberpornography. This typology is simple enough for students just beginning their inquiry into cybercrime, while its use of legal categories of trespassing, fraud, violent crimes against persons, and moral transgressions provides a solid foundation for deeper study. In this edition each chapter includes a new “Current Events and Critical Thinking” section, using concepts from the chapter to explore a specific event or topic like the effect of disinformation on social cohesion and politics. Taken together, Graham and Smith’s application of a digital environment and Wall’s cybercrime typology makes this an ideal upper-level text for students in sociology and criminal justice. It is also an ideal introductory text for students within the emerging disciplines of cybercrime and cybersecurity.

Cybercrime and Digital Forensics

Author : Thomas J. Holt
Publisher : Routledge
ISBN 13 : 1317694775
Total Pages : 400 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Cybercrime and Digital Forensics by : Thomas J. Holt

Download or read book Cybercrime and Digital Forensics written by Thomas J. Holt and published by Routledge. This book was released on 2015-02-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of the World Wide Web, smartphones, and Computer-Mediated Communications (CMCs) profoundly affect the way in which people interact online and offline. Individuals who engage in socially unacceptable or outright criminal acts increasingly utilize technology to connect with one another in ways that are not otherwise possible in the real world due to shame, social stigma, or risk of detection. As a consequence, there are now myriad opportunities for wrongdoing and abuse through technology. This book offers a comprehensive and integrative introduction to cybercrime. It is the first to connect the disparate literature on the various types of cybercrime, the investigation and detection of cybercrime and the role of digital information, and the wider role of technology as a facilitator for social relationships between deviants and criminals. It includes coverage of: key theoretical and methodological perspectives, computer hacking and digital piracy, economic crime and online fraud, pornography and online sex crime, cyber-bulling and cyber-stalking, cyber-terrorism and extremism, digital forensic investigation and its legal context, cybercrime policy. This book includes lively and engaging features, such as discussion questions, boxed examples of unique events and key figures in offending, quotes from interviews with active offenders and a full glossary of terms. It is supplemented by a companion website that includes further students exercises and instructor resources. This text is essential reading for courses on cybercrime, cyber-deviancy, digital forensics, cybercrime investigation and the sociology of technology.

Digital Piracy

Author : Steven Caldwell Brown
Publisher : Routledge
ISBN 13 : 1351657283
Total Pages : 272 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Digital Piracy by : Steven Caldwell Brown

Download or read book Digital Piracy written by Steven Caldwell Brown and published by Routledge. This book was released on 2018-04-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-Commercial digital piracy has seen an unprecedented rise in the wake of the digital revolution; with wide-scale downloading and sharing of copyrighted media online, often committed by otherwise law-abiding citizens. Bringing together perspectives from criminology, psychology, business, and adopting a morally neutral stance, this book offers a holistic overview of this growing phenomenon. It considers its cultural, commercial, and legal aspects, and brings together international research on a range of topics, such as copyright infringement, intellectual property, music publishing, movie piracy, and changes in consumer behaviour. This book offers a new perspective to the growing literature on cybercrime and digital security. This multi-disciplinary book is the first to bring together international research on digital piracy and will be key reading for researchers in the fields of criminology, psychology, law and business.

Introduction To Cyber Forensic Psychology: Understanding The Mind Of The Cyber Deviant Perpetrators

Author : Majeed Khader
Publisher : World Scientific
ISBN 13 : 9811232423
Total Pages : 404 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Introduction To Cyber Forensic Psychology: Understanding The Mind Of The Cyber Deviant Perpetrators by : Majeed Khader

Download or read book Introduction To Cyber Forensic Psychology: Understanding The Mind Of The Cyber Deviant Perpetrators written by Majeed Khader and published by World Scientific. This book was released on 2021-02-04 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book, Introduction to Cyber Forensic Psychology: Understanding the Mind of the Cyber Deviant Perpetrators, is the first of its kind in Singapore, which explores emerging cybercrimes and cyber enabled crimes.Utilising a forensic psychology perspective to examine the mind of the cyber deviant perpetrators as well as strategies for assessment, prevention, and interventions, this book seeks to tap on the valuable experiences and knowledge of leading forensic psychologists and behavioural scientists in Singapore.Some of the interesting trends discussed in this book include digital self-harm, stalkerware usage, livestreaming of crimes, online expression of hate and rebellion, attacks via smart devices, COVID-19 related scams and cyber vigilantism. Such insights would enhance our awareness about growing pervasiveness of cyber threats and showcase how behavioural sciences is a force-multiplier in complementing the existing technological solutions.

Big Data and Social Media Analytics

Author : Mehmet Çakırtaş
Publisher : Springer Nature
ISBN 13 : 3030670449
Total Pages : 246 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Big Data and Social Media Analytics by : Mehmet Çakırtaş

Download or read book Big Data and Social Media Analytics written by Mehmet Çakırtaş and published by Springer Nature. This book was released on 2021-07-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book provides techniques which address various aspects of big data collection and analysis from social media platforms and beyond. It covers efficient compression of large networks, link prediction in hashtag graphs, visual exploration of social media data, identifying motifs in multivariate data, social media surveillance to enhance search and rescue missions, recommenders for collaborative filtering and safe travel plans to high risk destinations, analysis of cyber influence campaigns on YouTube, impact of location on business rating, bibliographical and co-authorship network analysis, and blog data analytics. All these trending topics form a major part of the state of the art in social media and big data analytics. Thus, this edited book may be considered as a valuable source for readers interested in grasping some of the most recent advancements in this high trending domain.

Cybercrime and Digital Forensics

Author : Thomas J. Holt
Publisher : Taylor & Francis
ISBN 13 : 100055337X
Total Pages : 813 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Cybercrime and Digital Forensics by : Thomas J. Holt

Download or read book Cybercrime and Digital Forensics written by Thomas J. Holt and published by Taylor & Francis. This book was released on 2022-05-30 with total page 813 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive and integrative introduction to cybercrime. It provides an authoritative synthesis of the disparate literature on the various types of cybercrime, the global investigation and detection of cybercrime and the role of digital information, and the wider role of technology as a facilitator for social relationships between deviants and criminals. It includes coverage of: • key theoretical and methodological perspectives; • computer hacking and malicious software; • digital piracy and intellectual theft; • economic crime and online fraud; • pornography and online sex crime; • cyber-bullying and cyber-stalking; • cyber-terrorism and extremism; • the rise of the Dark Web; • digital forensic investigation and its legal context around the world; • the law enforcement response to cybercrime transnationally; • cybercrime policy and legislation across the globe. The new edition has been revised and updated, featuring two new chapters; the first offering an expanded discussion of cyberwarfare and information operations online, and the second discussing illicit market operations for all sorts of products on both the Open and Dark Web. This book includes lively and engaging features, such as discussion questions, boxed examples of unique events and key figures in offending, quotes from interviews with active offenders, and a full glossary of terms. It is supplemented by a companion website that includes further exercises for students and instructor resources. This text is essential reading for courses on cybercrime, cyber-deviancy, digital forensics, cybercrime investigation, and the sociology of technology.

The Routledge International Handbook of Online Deviance

Author : Roderick S. Graham
Publisher : Taylor & Francis
ISBN 13 : 1040099394
Total Pages : 827 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge International Handbook of Online Deviance by : Roderick S. Graham

Download or read book The Routledge International Handbook of Online Deviance written by Roderick S. Graham and published by Taylor & Francis. This book was released on 2024-09-16 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering a wide range of different online platforms, including social media sites and chatrooms, this volume is a comprehensive exploration of the current state of sociological and criminological scholarship focused on online deviance. Understanding deviance broadly, the handbook acknowledges both an objective normative approach and a subjective, reactivist approach to the topic, putting into sharp relief the distinctions between cybercrime and online deviance on the one hand, and wider concerns of online communities related to online deviance on the other. Divided into five sections, the first section is devoted primarily to scholarship about the theories and methods foundational to exploring online deviance. The second section, “Gender, Sex, and Sexuality”, presents empirical research on expressions of gender, sex, and sexuality in online spaces considered deviant. The third section, “Violence and Aggression,” highlights scholarship on types of violent communications such as hate speech and cyberstalking. The fourth section, “Communities and Culture,” describes empirical research on online communities and networks that can be described as deviant by wider society. Lastly, the fifth section, “Regional Perspectives,” highlights research in which a terrestrial location is impactful to the online phenomena studied. Providing a window into future scholarship over the next several years and acknowledging the ephemeral nature of research on digital technology, The Routledge International Handbook on Online Deviance is essential reading for students and scholars of Criminology and Sociology focused on deviant online behaviour. It will also appeal to those working in related areas within Internet/Digital Studies, Media/Communication Studies, Psychology, and Cybersecurity.

The Evidentary Value of Social Media in Criminal Investigations

Author : Michael Y. Levi
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (857 download)

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Book Synopsis The Evidentary Value of Social Media in Criminal Investigations by : Michael Y. Levi

Download or read book The Evidentary Value of Social Media in Criminal Investigations written by Michael Y. Levi and published by . This book was released on 2013 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass utilization of social networking sites, social media applications, and mobile devices such as cellphones and tablets as a standard for social interaction has become a global phenomenon. These tools have caused a paradigm shift within the communications field, law enforcement agencies, and the criminal justice system. During the 1980's Congress was faced with the dawn of the computer age. There were many states which did have laws in place to adequately address crimes committed using technology. Congress chose to address federal computer-related offenses in a single, new statute, 18 U.S.C. ʹ 1030. Congressional concerns for problems associated with computer crime have been ongoing since enacting section 18 U.S.C. ʹ 1030. With the United States new war on terrorism and the global use of technology, in 2007 Congress approved the Protect America Act and the FISA Amendments Act of 2008. The need for law enforcement agencies to exploit technology such as social networking, social media and mobile devices in a criminal prosecution is imperative. The data posted by users onto social networking sites or critical data that becomes stored onto mobile devices could be valuable to criminal prosecutions. In a time where potentially state-sponsored hackers and rouge criminals are using cyber warfare, cyber espionage, and malware to attack individuals and the United States itself, it is vital that law enforcement agencies have effective critical investigative tools that allow them to evaluate critical volumes of digital evidence. Many ongoing criminal investigations deal with evidence found on mobile devices and cellular phones of suspects, involving social networking and social media applications. Offenders are utilizing technology to access infinite volumes of personal data that is readily available from social networking and interpersonal applications. Criminals have adopted mobile phones and other handheld devices as tools in committing criminal acts. Keywords: Professor Riddell, Cyber security, Digital Forensics, Computer Crimes, Social Networking, Social Media Artifacts, Social Media Policing.

Handbook on Crime and Deviance

Author : Marvin D. Krohn
Publisher : Springer Nature
ISBN 13 : 303020779X
Total Pages : 639 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Handbook on Crime and Deviance by : Marvin D. Krohn

Download or read book Handbook on Crime and Deviance written by Marvin D. Krohn and published by Springer Nature. This book was released on 2019-08-28 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition of the Handbook provides an interdisciplinary coverage of new understandings of the most important developments in the sociology of crime and deviance that is current and emerging for research, methodology, practice, and theory in criminology. It fosters research to take the fields of criminology and criminal justice in new directions. Unlike any other handbook, it includes chapters on cutting-edge quantitative data and analytical techniques that are shaping the future of empirical research and expanding theoretical explanations of crime and deviance. It further devotes a section to the most current and innovative methodological issues. Chapters are updated providing an inclusive discussion of the current research and the theoretical and empirical future of crime and deviance. This handbook is of great interest for advanced undergraduates, graduates students, researchers and scholars in criminology, criminal justice, sociology and related fields, such as social welfare, economics, and psychology.

Security, Privacy, and Digital Forensics in the Cloud

Author : Lei Chen
Publisher : John Wiley & Sons
ISBN 13 : 1119053285
Total Pages : 367 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Security, Privacy, and Digital Forensics in the Cloud by : Lei Chen

Download or read book Security, Privacy, and Digital Forensics in the Cloud written by Lei Chen and published by John Wiley & Sons. This book was released on 2019-04-29 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a unique and systematic way, this book discusses the security and privacy aspects of the cloud, and the relevant cloud forensics. Cloud computing is an emerging yet revolutionary technology that has been changing the way people live and work. However, with the continuous growth of cloud computing and related services, security and privacy has become a critical issue. Written by some of the top experts in the field, this book specifically discusses security and privacy of the cloud, as well as the digital forensics of cloud data, applications, and services. The first half of the book enables readers to have a comprehensive understanding and background of cloud security, which will help them through the digital investigation guidance and recommendations found in the second half of the book. Part One of Security, Privacy and Digital Forensics in the Cloud covers cloud infrastructure security; confidentiality of data; access control in cloud IaaS; cloud security and privacy management; hacking and countermeasures; risk management and disaster recovery; auditing and compliance; and security as a service (SaaS). Part Two addresses cloud forensics – model, challenges, and approaches; cyberterrorism in the cloud; digital forensic process and model in the cloud; data acquisition; digital evidence management, presentation, and court preparation; analysis of digital evidence; and forensics as a service (FaaS). Thoroughly covers both security and privacy of cloud and digital forensics Contributions by top researchers from the U.S., the European and other countries, and professionals active in the field of information and network security, digital and computer forensics, and cloud and big data Of interest to those focused upon security and implementation, and incident management Logical, well-structured, and organized to facilitate comprehension Security, Privacy and Digital Forensics in the Cloud is an ideal book for advanced undergraduate and master's-level students in information systems, information technology, computer and network forensics, as well as computer science. It can also serve as a good reference book for security professionals, digital forensics practitioners and cloud service providers.

An Introduction to New Media and Cybercultures

Author : Pramod K. Nayar
Publisher : John Wiley & Sons
ISBN 13 : 1405181672
Total Pages : 225 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis An Introduction to New Media and Cybercultures by : Pramod K. Nayar

Download or read book An Introduction to New Media and Cybercultures written by Pramod K. Nayar and published by John Wiley & Sons. This book was released on 2010-01-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to cybercultures provides a cutting-edge and much needed guide to the rapidly changing world of new media and communication. Considers cyberculture and new media through contemporary race, gender and sexuality studies and postcolonial theory Offers a clear analysis of some of the most complex issues in cybercultures, including identity, network societies, new geographies, and connectivity Includes discussions of gaming, social networking, geography, net-democracy, aesthetics, popular internet culture, the body, sexuality and politics Examines key questions in the political economy, racialization, gendering and governance of cyberculture

Our Social World: Condensed

Author : Jeanne H. Ballantine
Publisher : SAGE Publications
ISBN 13 : 1544358164
Total Pages : 593 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Our Social World: Condensed by : Jeanne H. Ballantine

Download or read book Our Social World: Condensed written by Jeanne H. Ballantine and published by SAGE Publications. This book was released on 2019-07-09 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our Social World: Condensed, by Jeanne H. Ballantine, Keith A. Roberts, and Kathleen Odell Korgen, inspires you to develop your sociological imaginations, to see the world and personal events from a new perspective, and to confront sociological issues on a day-to-day basis. The award-winning author team organizes the text around the "Social World" model, a conceptual framework that demonstrates the relationships among individuals (the micro level); organizations, institutions, and subcultures (the meso level); and societies and global structures (the macro level). The use of the Social World Model across chapters (represented in a visual diagram in the chapter openers) helps you to develop the practice of using three levels of analysis, and to view sociology as an integrated whole, rather than a set of discrete subjects. The Condensed version is adapted from Our Social World: Introduction to Sociology. The Sixth Edition of the Condensed version is made approximately 30% shorter than the full edition by removing selected boxes, editing the main narrative, and combining four chapters into two (Family/Education, and Politics/Economics).

Online Social Networks in Business Frameworks

Author : Sudhir Kumar Rathi
Publisher : John Wiley & Sons
ISBN 13 : 1394231105
Total Pages : 551 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Online Social Networks in Business Frameworks by : Sudhir Kumar Rathi

Download or read book Online Social Networks in Business Frameworks written by Sudhir Kumar Rathi and published by John Wiley & Sons. This book was released on 2024-09-17 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.