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Determinants Of Consumer Preferences In Fast Food Restaurants An Application Of The Dineserv Model
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Book Synopsis Determinants of Consumer Preferences in Fast Food Restaurants. an Application of the Dineserv Model by : Mirza Shoaib
Download or read book Determinants of Consumer Preferences in Fast Food Restaurants. an Application of the Dineserv Model written by Mirza Shoaib and published by Grin Publishing. This book was released on 2016-11-30 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Sociology - Consumption and Advertising, Iqra University, course: Marketing, language: English, abstract: The purpose of this research is to investigate the consumer preferences for the fast food restaurants by using modified DINESERV. The research is done in Karachi to target those who visit fast food restaurants. The variables used for this research are; consumer preference as a dependent variable and independent variables are DINESERV (Tangible, Reliability, Responsiveness, Assurance and Empathy) and Price. Sample data were conveniently collected from different fast food restaurants. Out of 330 respondents, 24 were outliers and 306 sample size is considered data from respondents. Factor analysis and multiple regression technique are used to achieve the objective. Results show that DINESERV subset Tangible, Reliability, Responsiveness and Price are the most significant variables among all.
Book Synopsis Hospitality Marketing and Consumer Behavior by : Vinnie Jauhari
Download or read book Hospitality Marketing and Consumer Behavior written by Vinnie Jauhari and published by CRC Press. This book was released on 2017-06-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Book Synopsis Current Issues in Hospitality and Tourism by : A. Zainal
Download or read book Current Issues in Hospitality and Tourism written by A. Zainal and published by CRC Press. This book was released on 2012-08-22 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy problems on the horizon. Current Issues in Hospitality and Tourism: Research and Innovations is a complilation of research in the broad realm of hospitality and tourism. This book is divided into eight sections covering the following broad themes: – Training and education (hospitality students learning); – Organization and management (practical issues and current trends in the hotel, catering and tourism industry); – Product and food innovation; – Marketing; – Islamic hospitality and tourism issues; – Gastronomy; – Current trends; – Tourism The contributions, from different parts of the globe, present a new outlook for future research, including theoretical revelations and innovations, environmental and cultural exploration aspects, tourist destinations and other recreation and ecotourism aspects of the hospitality and tourism industry. Current Issues in Hospitality and Tourism: Research and Innovations will be useful as a reference for academics, industry practitioners and policy makers, and for those with research interests in the fields of hotels, tourism, catering and gastronomy.
Book Synopsis Social Influences on Eating by : C. Peter Herman
Download or read book Social Influences on Eating written by C. Peter Herman and published by Springer Nature. This book was released on 2019-09-05 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the social environment affects food choices and intake, and documents the extent to which people are unaware of the significant impact of social factors on their eating. The authors take a unique approach to studying eating behaviors in ordinary circumstances, presenting a theory of normal eating that highlights social influences independent of physiological and taste factors. Among the topics discussed: Modeling of food intake and food choice Consumption stereotypes and impression management Research design, methodology, and ethics of studying eating behaviors What happens when we overeat? Effects of social eating Social Influences on Eating is a useful reference for psychologists and researchers studying food and nutritional psychology, challenging commonly held assumptions about the dynamics of food choice and intake in order to promote a better understanding of the power of social influence on all forms of behavior.
Author :Dr Kalgi Shah Dr MamtaBrahmbhatt Publisher :Archers & Elevators Publishing House ISBN 13 :8194517052 Total Pages : pages Book Rating :4.1/5 (945 download)
Book Synopsis Service Quality and Customer Satisfaction of Chain Restaurants in Selected Cities of Gujarat by : Dr Kalgi Shah Dr MamtaBrahmbhatt
Download or read book Service Quality and Customer Satisfaction of Chain Restaurants in Selected Cities of Gujarat written by Dr Kalgi Shah Dr MamtaBrahmbhatt and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Qualitative versus Quantitative Research by : Sonyel Oflazoglu
Download or read book Qualitative versus Quantitative Research written by Sonyel Oflazoglu and published by BoD – Books on Demand. This book was released on 2017-06-28 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this book is to fill the gap combining several studies from qualitative and quantitative research methods. The various chapters presented here follow several approaches that researchers explore in different context. This book intends to contribute to better understanding of the application areas of qualitative research method and to show how these business practices in social sciences can stimulate in various areas.
Book Synopsis Hospitality Marketing by : Francis Buttle
Download or read book Hospitality Marketing written by Francis Buttle and published by Taylor & Francis. This book was released on 2016-10-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Book Synopsis Superior Customer Value by : Art Weinstein
Download or read book Superior Customer Value written by Art Weinstein and published by Routledge. This book was released on 2018-12-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
Book Synopsis Strategic Innovative Marketing by : Androniki Kavoura
Download or read book Strategic Innovative Marketing written by Androniki Kavoura and published by Springer. This book was released on 2016-09-26 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
Download or read book Food in Society written by Peter Atkins and published by Routledge. This book was released on 2016-04-29 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who can deny the significance of food? It has a central role in our health and pleasure as well as in our economy, politics and culture. Food in Society provides a social science perspective on food systems and demonstrates the rich variety of disciplinary and theoretical contexts of food studies. While hunger and malnutrition remain a reality in many countries, for some food has become an experience rather than a sustenance. This book addresses the different worldwide understandings of food through thematic chapters and a wide range of material including: description of the political economy of the food chain, from production to the point of sale; analysis of global issues of supply and demand; critical debate of environmental and health aspects of food, including GM food, the role of habits, taboos, age and gender in food consumption. Each chapter contains a guide to further reading and to websites of relevance to food. Extensively illustrated, this book is essential reading for students of food studies in the social sciences and humanities.
Book Synopsis The Handbook of Customer Satisfaction and Loyalty Measurement by : Nigel Hill
Download or read book The Handbook of Customer Satisfaction and Loyalty Measurement written by Nigel Hill and published by Routledge. This book was released on 2017-03-02 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.
Book Synopsis Structural changes in the demand for food in Asia by : Jikun Huang
Download or read book Structural changes in the demand for food in Asia written by Jikun Huang and published by Intl Food Policy Res Inst. This book was released on 2004-08-09 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper presents an overview of changing food consumption patterns in Taiwan and China. It finds that consumption of meat quadrupled in Taiwan between the periods 1959-61 and 1989-91, while per capita rice consumption declined by one-half. In mainland China, consumption of nonstaple foods such as meat rose 10 percent. How much of these changes in diet resulted from income and price effects and how much from structural factors such as urbanization? This question has important implications for accurately forecasting the future demand for food in Asia.
Book Synopsis The Next Frontier of Restaurant Management by : Alex M. Susskind
Download or read book The Next Frontier of Restaurant Management written by Alex M. Susskind and published by Cornell University Press. This book was released on 2019-06-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level." ― (Richard Ghiselli, Purdue University) The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
Book Synopsis Information and Communication Technologies in Tourism 2022 by : Jason L. Stienmetz
Download or read book Information and Communication Technologies in Tourism 2022 written by Jason L. Stienmetz and published by Springer Nature. This book was released on 2022 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research.
Book Synopsis Quality Function Deployment by : Yoji Akao
Download or read book Quality Function Deployment written by Yoji Akao and published by Productivity Press. This book was released on 2004-11-03 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality Function Deployment (QFD) is a method for satisfying customers by translating their demands into design targets and quality assurance points. For a thorough "how-to" on the implementation of QFD, we went directly to the source -- Yoji Akao, the creator of QFD and one of the foremost leaders of the Japanese Total Quality Control movement. In this unprecedented book he explains the concepts and methods of this remarkable systems engineering approach. Filled with case studies, detailed charts, and over 100 diagrams, this book is a complete reference tool for QFD implementation. It includes— Use of the demanded quality deployment chart. Using and promoting quality charts. Using quality control process charts: QFD at the pre-production. Quality deployment and reliability deployment. Quality development in the construction industry. QFD for the service industry. QFD for software development.
Book Synopsis The SAGE Encyclopedia of Quality and the Service Economy by : Su Mi Dahlgaard-Park
Download or read book The SAGE Encyclopedia of Quality and the Service Economy written by Su Mi Dahlgaard-Park and published by SAGE Publications. This book was released on 2015-05-29 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society, globally, has entered into what might be called the “service economy.” Services now constitute the largest share of GDP in most countries and provide the major source of employment in both developed and developing countries. Services permeate all aspects of peoples’ lives and are becoming inseparable from most aspects of economic activity. “Quality management” has been a dominating managerial practice since World War II. With quality management initially associated with manufacturing industries, one might assume the relevance of quality management might decrease with the emergence of the service economy. To the contrary, the emergence of the service economy strengthened the importance of quality issues, which no longer are associated only with manufacturing industries but are increasingly applied in all service sectors, as well. Today, we talk not only about product or service quality but have even expanded the framework of quality to quality of life and quality of environment. Thus, quality and services have emerged in parallel as closely interrelated fields. The Encyclopedia of Quality and the Service Economy explores such relevant questions as: What are the characteristics, nature, and definitions of quality and services? How do we define quality of products, quality of services, or quality of life? How are services distinguished from goods? How do we measure various aspects of quality and services? How can products and service quality be managed most effectively and efficiently? What is the role of customers in creation of values? These questions and more are explored within the pages of this two-volume, A-to-Z reference work.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9789251052280 Total Pages :316 pages Book Rating :4.0/5 (522 download)
Book Synopsis Globalization of Food Systems in Developing Countries by : Food and Agriculture Organization of the United Nations
Download or read book Globalization of Food Systems in Developing Countries written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2004 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes papers and case studies presented at a FAO workshop held in Rome, Italy from 8 to 10 October 2003
