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Determinantes Del Comportamiento Variado Del Consumidor En El Escenario De Compra
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Book Synopsis Determinantes del comportamiento variado del consumidor en el escenario de compra[ by : Carmen Berné Manero
Download or read book Determinantes del comportamiento variado del consumidor en el escenario de compra[ written by Carmen Berné Manero and published by . This book was released on 2007 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Habida cuenta que las familias visitan regularmente más de un establecimiento comercial a la hora de resolver la compra de productos de uso frecuente, el interés de este trabajo estriba en analizar los factores que subyacen en el comportamiento variado del consumidor considerando un escenario de compra habitual. Para ello, se ha llevado a cabo un análisis empírico sobre los patrones de compra de productos de compra frecuente en 260 hogares de la ciudad de Zaragoza. Los resultados obtenidos han identificado un grupo de variables explicativas del comportamiento variado de los consumidores.
Book Synopsis Determinantes Del Comportamiento Variado Del Consumidor en El Escenario de Compra by : Carman Berné Manero
Download or read book Determinantes Del Comportamiento Variado Del Consumidor en El Escenario de Compra written by Carman Berné Manero and published by . This book was released on 2007 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Conducta del consumidor by : Jaime Rivera Camino
Download or read book Conducta del consumidor written by Jaime Rivera Camino and published by ESIC Editorial. This book was released on 2009-02-17 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expone de manera clara cual es la conducta que siguen las personas cuando adquieren soluciones a sus necesidades. Explica con claridad las diferentes teorías que explican el comportamiento de los consumidores, así como las diferencias fundamentales que permite distinguir unas de otras. Define los factores que influyen en la compra y el consumo, y permite que los profesionales de Marketing usen esta información para el diseño de sus estrategias y tácticas. Desvela que los directivos de marketing no pueden -ni deben- establecer estrategias, políticas de segmentación o ejecución de las 4 Ps, sin acudir a los conceptos planteados en este libro. Muestra cómo la conducta de compra está bajo la influencia de las necesidades, de las motivaciones y de los deseos de las personas, proporcionando claves para el ejercicio del Marketing como respuesta a estos factores. Profundiza en el fenómeno de la percepción humana, e investiga en cómo los consumidores compran según sean las percepciones de los productos, sus marcas, oferentes y propuestas de beneficio para el consumidor. El libro aporta... & Una visión clara, bien explicada, con redacción asequible y nutrida de ejemplos. & Casos, supuestos y situaciones que ilustran los conceptos que se explican en el texto. & Una estructura didáctica, fácilmente accesible y de muy fácil comprensión. & Preguntas de control, temas de interés lecturas complementarias y una amplia bibliografía para profundizar en los diferentes temas. & Aportaciones teóricas de vanguardia, debidamente relacionadas con casuística concreta para que se entienda su utilidad. & Una permanente relación entre la utilidad del conocimiento del comportamiento del consumidor para el ejercicio del Marketing en las empresas. Índice: Parte 1: Estudio del comportamiento del consumidor.- Conceptos generales del comportamiento del consumidor.- Parte II: Influencia de los factores internos en el consumidor.- Necesidades, motivaciones y deseos.- La percepción.- Las actitudes.- El aprendizaje.- La personalidad.- Parte III: Influencia de los factores externos en el consumidor.- La cultura.- Las clases sociales.- Los grupos sociales.- Factores demográficos y económicos.- Parte IV: Conocimiento del consumidor.- Investigación del consumidor.- Parte V: Tendencias del comportamiento del consumidor.- Tendencias de consumo.- Parte VI: Marco legal de la actuación del consumidor.- Bibliografía.
Book Synopsis Comportamiento del consumidor : decisiones y estrategia de marketing by : Ildefonso Grande Esteban
Download or read book Comportamiento del consumidor : decisiones y estrategia de marketing written by Ildefonso Grande Esteban and published by ESIC Editorial. This book was released on 2013-02 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la actualidad no se concibe adquirir conocimientos de marketing sin que paralelamente se estudie el comportamiento del consumidor. Son las dos caras de una misma moneda. El marketing proporciona conceptos e instrumentos para la gestión, y el comportamiento del consumidor enseña cómo perciben, sienten y actúan las personas destinatarias de los bienes y servicios que producen las organizaciones. Los conceptos de marketing son insuficientes para actuar con éxito en el mercado si no se sabe cómo son y se comportan las personas. Este libro responde en estructura y contenido a los manuales más avanzados de comportamiento del consumidor, generalmente de procedencia norteamericana, con la diferencia de que en su redacción se ha puesto especial énfasis en nuestra cultura y en la forma que tenemos de explicar y entendernos. La línea argumental se basa en la formulación de conceptos, planteamiento de preguntas, discusión de soluciones, incorporación de aportaciones de otros autores, datos y estadísticas nacionales, todo ello de forma lógica, rigurosa y ordenada. También se incluyen numerosas ilustraciones relacionadas con el texto, para conseguir un mejor entendimiento y recuerdo de los conceptos que el lector aprenderá. El lenguaje empleado para escribir este libro es sencillo, sin tecnicismos innecesarios. Sin embargo, posee numerosos conceptos, que si bien pueden resultar inicialmente complejos, la forma en que se exponen y comentan los hace perfectamente asequibles a cualquier lector. Este lector puede ser un estudiante de grado o postgrado que entra por vez primera en contacto con el apasionante mundo del comportamiento de los consumidores. También los profesionales de la gestión encontrarán en sus páginas numerosas estrategias que contribuirán al éxito de sus negocios. El libro se acompaña de las presentaciones en Microsoft PowerPoint de todos los capítulos. En ellas se resumen los conceptos clave de cada uno de los temas tratados, así como todas las ilustraciones que figuran en el texto impreso. De esta manera se proporciona al lector un recurso adicional para la lectura del libro y al docente un material didáctico de indudable utilidad para sus presentaciones académicas ante su audiencia. Índice Marketing y comportamiento del consumidor.- La integración interdisciplinar y el estudio de las necesidades.- Los modelos de comportamiento del consumidor.- El entorno de la demanda.- Cultura y comportamiento del consumidor.- Los estratos sociales.- Análisis de los grupos y de la familia.- Procesamiento de la información: análisis de la percepción.- Aprendizaje y memoria.- Personalidad y estilos de vida.- Actitudes y cambio de actitudes.- Reconocimiento del problema y búsqueda de información.- Procesos de compra y actuaciones postcompra.- El consumidor y la compra electrónica. Estrategias de fidelización.- La investigación del consumidor.- Consumerismo, sociedad, marketing y ética.- Ideas para recordar. Cuestiones para meditar. Bibliografía.
Book Synopsis Comportamientos de compra del consumidor by : Salvador Ruiz de Maya
Download or read book Comportamientos de compra del consumidor written by Salvador Ruiz de Maya and published by ESIC Editorial. This book was released on 2006 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comportamiento del consumidor by : Alejandro Mollá Descals
Download or read book Comportamiento del consumidor written by Alejandro Mollá Descals and published by Editorial UOC. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la toma de decisiones de marketing, la información es un elemento crucial.Conocer al máximo al consumidor es clave para poder identificar las oportunidades que el mercado plantea a la empresa. Pero conocer al consumidor no es suficiente: hay que saber también cómo reacciona a las estrategias de producto, precio, distribución y comunicación. Y es que sólo a partir del conocimiento completo de los consumidores y de su reacción al mix de marketing se puede desarrollar el encuentro de la empresa con ellos de manera eficaz. En el contexto del marketing, la supervivencia y el crecimiento de las empresas dependen del conocimiento exacto que los directivos de marketing tengan del comportamiento de los consumidores. Un conocimiento del consumidor cuyo estudio y análisis no sólo ha de estar referido al acto de compra, sino que ha de tener en cuenta todas las actividades previas y posteriores a la compra que resulten relevantes.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9251345619 Total Pages :420 pages Book Rating :4.2/5 (513 download)
Book Synopsis Indigenous Peoples’ food systems by : Food and Agriculture Organization of the United Nations
Download or read book Indigenous Peoples’ food systems written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-06-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication provides an overview of the common and unique sustainability elements of Indigenous Peoples' food systems, in terms of natural resource management, access to the market, diet diversity, indigenous peoples’ governance systems, and links to traditional knowledge and indigenous languages. While enhancing the learning on Indigenous Peoples food systems, it will raise awareness on the need to enhance the protection of Indigenous Peoples' food systems as a source of livelihood for the 476 million indigenous inhabitants in the world, while contributing to the Zero Hunger Goal. In addition, the UN Decade of Action on Nutrition (2016-2025) and the UN Food Systems Summit call on the enhancement of sustainable food systems and on the importance of diversifying diets with nutritious foods, while broadening the existing food base and preserving biodiversity. This is a feature characteristic of Indigenous Peoples' food systems since hundreds of years, which can provide answers to the current debate on sustainable food systems and resilience.
Book Synopsis Addiction to Perfection by : Marion Woodman
Download or read book Addiction to Perfection written by Marion Woodman and published by . This book was released on 1982 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is about taking the head off an evil witch". With these words Marion Woodman begins her spiral journey, a powerful and authoritative look at the psychology and attitudes of modern women. Marion Woodman continues her remarkable exploration of women's mysteries through case material, dreams, literature and mythology, in food rituals, rape symbolism, Christianity, imagery in the body, sexuality, creativity and relationships.
Book Synopsis From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 by : María Pilar Martínez-Ruiz
Download or read book From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 written by María Pilar Martínez-Ruiz and published by Frontiers Media SA. This book was released on 2018-02-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
Book Synopsis Full Planet, Empty Plates: The New Geopolitics of Food Scarcity by : Lester R. Brown
Download or read book Full Planet, Empty Plates: The New Geopolitics of Food Scarcity written by Lester R. Brown and published by W. W. Norton & Company. This book was released on 2012-09-11 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: With food supplies tightening, countries are competing for the land and waterresources needed to feed their people.
Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Book Synopsis The Psychology of Eating and Drinking by : Alexandra W. Logue
Download or read book The Psychology of Eating and Drinking written by Alexandra W. Logue and published by Psychology Press. This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logue grounds her investigation into the complex interactions between human physiology, environment & eating habits in laboratory research & up-to-date scientific information.
Download or read book Food in Society written by Peter Atkins and published by Routledge. This book was released on 2016-04-29 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who can deny the significance of food? It has a central role in our health and pleasure as well as in our economy, politics and culture. Food in Society provides a social science perspective on food systems and demonstrates the rich variety of disciplinary and theoretical contexts of food studies. While hunger and malnutrition remain a reality in many countries, for some food has become an experience rather than a sustenance. This book addresses the different worldwide understandings of food through thematic chapters and a wide range of material including: description of the political economy of the food chain, from production to the point of sale; analysis of global issues of supply and demand; critical debate of environmental and health aspects of food, including GM food, the role of habits, taboos, age and gender in food consumption. Each chapter contains a guide to further reading and to websites of relevance to food. Extensively illustrated, this book is essential reading for students of food studies in the social sciences and humanities.
Book Synopsis Organizational Behavior by : Don Hellriegel
Download or read book Organizational Behavior written by Don Hellriegel and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
Book Synopsis Harm Reduction Psychotherapy by : Andrew Tatarsky
Download or read book Harm Reduction Psychotherapy written by Andrew Tatarsky and published by Jason Aronson. This book was released on 2007-06-10 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking volume provides readers with both an overview of harm reduction therapy and a series of ten case studies, treated by different therapists, that vividly illustrate this treatment approach with a wide variety of clients. Harm reduction is a framework for helping drug and alcohol users who cannot or will not stop completely—the majority of users—reduce the harmful consequences of use. Harm reduction accepts that abstinence may be the best outcome for many but relaxes the emphasis on abstinence as the only acceptable goal and criterion of success. Instead, smaller incremental changes in the direction of reduced harmfulness of drug use are accepted. This book will show how these simple changes in emphasis and expectation have dramatic implications for improving the effectiveness of psychotherapy in many ways. From the Foreword by Alan Marlatt, Ph.D.: “This ground-breaking volume provides readers with both an overview of harm reduction therapy and a series of ten case studies, treated by different therapists, that vividly illustrate this treatment approach with a wide variety of clients. In his introduction, Andrew Tatarsky describes harm reduction as a new paradigm for treating drug and alcohol problems. Some would say that harm reduction embraces a paradigm shift in addiction treatment, as it has moved the field beyond the traditional abstinence-only focus typically associated with the disease model and the ideology of the twelve-step approach. Others may conclude that the move toward harm reduction represents an integration of what Dr. Tatarsky describes as the “basic principles of good clinical practice” into the treatment of addictive behaviors. “Changing addiction behavior is often a complex and complicated process for both client and therapist. What seems to work best is the development of a strong therapeutic alliance, the right fit between the client and treatment provider. The role of the harm reduction therapist is closer to that of a guide, someone who can provide support an
Book Synopsis The Nature of Human Values by : Milton Rokeach
Download or read book The Nature of Human Values written by Milton Rokeach and published by New York : Free Press. This book was released on 1973 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Milton Rokeach's book The Nature of Human Values (1973), and the Rokeach Value Survey, which the book served as the test manual for, occupied the final years of his career. In it, he posited that a relatively few "terminal human values" are the internal reference points that all people use to formulate attitudes and opinions, and that by measuring the "relative ranking" of these values one could predict a wide variety of behavior, including political affiliation and religious belief. This theory led to a series of experiments in which changes in values led to measurable changes in opinion for an entire small city in the state of Washington.
Book Synopsis GED Test Mathematical Reasoning Review by : Learningexpress LLC
Download or read book GED Test Mathematical Reasoning Review written by Learningexpress LLC and published by Learning Express (NY). This book was released on 2016-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and targeted preparation for the GED Mathematical Reasoning Test.
