Marketing Outrageously Redux

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Author :
Publisher : Bard Press
ISBN 13 : 188516775X
Total Pages : 371 pages
Book Rating : 4.8/5 (851 download)

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Book Synopsis Marketing Outrageously Redux by : Jon Spoelstra

Download or read book Marketing Outrageously Redux written by Jon Spoelstra and published by Bard Press. This book was released on 2011-02-16 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.

Love, Penelope

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Author :
Publisher : Abrams
ISBN 13 : 1683352483
Total Pages : 275 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis Love, Penelope by : Joanne Rocklin

Download or read book Love, Penelope written by Joanne Rocklin and published by Abrams. This book was released on 2018-03-20 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Penny is excited to welcome her new sibling, so throughout her mom’s pregnancy she writes letters to it (not it, YOU!). She introduces herself (Penelope, but she prefers “Penny”) and their moms (Sammy and Becky). She brags about their home city, Oakland, California (the weather, the Bay, and the Golden State Warriors) and shares the trials and tribulations of being a fifth-grader (which, luckily, YOU won’t have to worry about for a long time). Penny asks little questions about her sibling’s development and starts to ask big questions about the world around her (like if and when her moms are ever going to get married “for real”). Honest, relatable, and full of heart, Love, Penelope explores heritage, forgiveness, love, and identity through the eyes (and pen) of one memorable 10-year-old in a special year when marriage equality and an NBA championship made California a place of celebration.

Basketball Junkie

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Publisher : St. Martin's Press
ISBN 13 : 1429924144
Total Pages : 286 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Basketball Junkie by : Chris Herren

Download or read book Basketball Junkie written by Chris Herren and published by St. Martin's Press. This book was released on 2011-05-10 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his own words, former NBA and overseas pro Chris Herren tells how he nearly lost everything and everyone he loved, and how he found a way back to life. Powerful, honest, and dramatic, this remarkable memoir,Basketball Junkie, is harrowing in its descent, and heartening in its return. I was dead for thirty seconds. That's what the cop in Fall River told me. When the EMTs found me, there was a needle in my arm and a packet of heroin in the front seat. At basketball-crazy Durfee High School in Fall River, Massachusetts, junior guard Chris Herren carried his family's and the city's dreams on his skinny frame. His grandfather, father, and older brother had created their own sports legends in a declining city; he was the last, best hope for a career beyond the shuttered mills and factories. Herren was heavily recruited by major universities, chosen as a McDonald's All-American, featured in a Sports Illustrated cover story, and at just seventeen years old became the central figure in Fall River Dreams, an acclaimed book about the 1994 Durfee team's quest for the state championship. Leaving Fall River for college, Herren starred on Jerry Tarkanian's Fresno State Bulldogs team of talented misfits, which included future NBA players as well as future convicted felons. His gritty, tattooed, hip-hop persona drew the ire of rival fans and more national attention: Rolling Stone profiled him, 60 Minutes interviewed him, and the Denver Nuggets drafted him. When the Boston Celtics acquired his contract, he lived the dream of every Massachusetts kid—but off the court Herren was secretly crumbling, as his alcohol and drug use escalated and his life spiraled out of control. Twenty years later, Chris Herren was married to his high-school sweetheart, the father of three young children, and a heroin junkie. His basketball career was over, consumed by addictions; he had no job, no skills, and was a sadly familiar figure to those in Fall River who remembered him as a boy, now prowling the streets he once ruled, looking for a fix. One day, for a time he cannot remember, he would die.

Understanding Sport

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Author :
Publisher : Routledge
ISBN 13 : 1135921075
Total Pages : 296 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Understanding Sport by : John Horne

Download or read book Understanding Sport written by John Horne and published by Routledge. This book was released on 2005-10-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing a cultural and social dimension to the study of sport, this introductory guide will help students understand the context of sport and the place it has in the lives of individuals as well as in modern British society as a whole. Theoretically rigorous yet accessible, Understanding Sport includes: up-to-date coverage of key socio-cultural issues suggested further reading, to expand students' understanding of the topics introduced end-of-chapter essay topics and questions, to help students consolidate their knowledge extensive referenece lists and a thematic index, to direct sutdents and lecturers toward further research materials.

Sports Data Mining

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1441967303
Total Pages : 144 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Sports Data Mining by : Robert P. Schumaker

Download or read book Sports Data Mining written by Robert P. Schumaker and published by Springer Science & Business Media. This book was released on 2010-09-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data mining is the process of extracting hidden patterns from data, and it’s commonly used in business, bioinformatics, counter-terrorism, and, increasingly, in professional sports. First popularized in Michael Lewis’ best-selling Moneyball: The Art of Winning An Unfair Game, it is has become an intrinsic part of all professional sports the world over, from baseball to cricket to soccer. While an industry has developed based on statistical analysis services for any given sport, or even for betting behavior analysis on these sports, no research-level book has considered the subject in any detail until now. Sports Data Mining brings together in one place the state of the art as it concerns an international array of sports: baseball, football, basketball, soccer, greyhound racing are all covered, and the authors (including Hsinchun Chen, one of the most esteemed and well-known experts in data mining in the world) present the latest research, developments, software available, and applications for each sport. They even examine the hidden patterns in gaming and wagering, along with the most common systems for wager analysis.

A New 20/20 Vision

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Author :
Publisher :
ISBN 13 : 9781735986807
Total Pages : 200 pages
Book Rating : 4.9/5 (868 download)

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Book Synopsis A New 20/20 Vision by : Taylor Rochestie

Download or read book A New 20/20 Vision written by Taylor Rochestie and published by . This book was released on 2020-11-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New 20/20 Vision is an inspired road map for creating sustainable happiness. Rochestie boldly illustrates the ability to always have perspective and find joy in all aspects of life. By adopting this innovative positive filter, you too can redefine the way you experience the world. This timely approach to how we define authenticity and success lays the foundation for turning personal soul communication into purposeful action. -Reclaim your truth -Defy the odds by learning how to live with endless thankfulness -Make joy a prerequisite to attract what you truly desire -Design a life beyond your wildest dreams Your journey begins today.

Personal Foul

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Author :
Publisher : Clerisy Press
ISBN 13 : 0615379095
Total Pages : 274 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis Personal Foul by : Tim Donaghy

Download or read book Personal Foul written by Tim Donaghy and published by Clerisy Press. This book was released on 2010-06-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover the true story behind the Netflix documentary Untold: Operation Flagrant Foul. “The book the NBA doesn’t want you to read.” —Deadspin.com Tim Donaghy loved basketball. In many ways, his zest for the game came from his father, who officiated high school and college games for over 30 years. After graduating from Villanova, Donaghy was unsatisfied with his career until he followed his heart and became a basketball referee, first in the CBA and then the NBA, where he officiated for 13 seasons: 772 regular-season games and 20 playoff games. He loved his job, his family, his life. He felt like he had everything. And then, suddenly, he had nothing. He succumbed to a gambling addiction and to intimidation from well-connected criminals—and began using inside information to win bets for them. Following an FBI investigation, Donaghy pled guilty to two federal charges, and on August 15, 2007, he was sentenced to 15 months in prison. He was released on November 4, 2009, after serving his sentence. This is his story, which provides a stunningly candid admission of his mistakes, as well as his insider’s account of the world of professional basketball. With a foreword by Phil Scala, the FBI special agent who worked the Gambino case, Personal Foul reveals how the fast life of professional sports can tempt and trap the unwary and unwise. Donaghy has written an unforgettable page-turner, one of the most controversial sports books ever published. It will confirm your suspicions about the influence of the front offices of major league sports, while examining the corrosive power of money and fame. From the Introduction: I’m guilty. For 13 years I was a referee in the National Basketball Association, living a glamorous life on and off the court, rubbing elbows with superstar players and celebrity A-listers. I suppose many would say that I had it all—a great job, money, a wonderful family—but it was all an illusion. You see, during my last four years in the NBA, I led a secret life that would ultimately cost me everything: my integrity, my reputation, my career, my livelihood, my marriage, my family, and my freedom.

KG: A to Z

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1982170344
Total Pages : 320 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis KG: A to Z by : Kevin Garnett

Download or read book KG: A to Z written by Kevin Garnett and published by Simon and Schuster. This book was released on 2021-02-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER​ A unique, unfiltered memoir from the NBA champion and fifteen-time all-star ahead of his induction into the Hall of Fame. Kevin Garnett was one of the most dominant players the game of basketball has ever seen. He was also one of its most outspoken. Over the course of his illustrious twenty-one-year NBA career, he elevated trash talk to an art form and never shied away from sharing his thoughts on controversial subjects. In KG A to Z, published ahead of Garnett’s induction into the Basketball Hall of Fame, he looks back on his life and career with the same raw candor. Garnett describes the adversity he faced growing up in South Carolina before ultimately relocating to Chicago, where he became one of the top prospects in the nation. He details his headline-making decision to skip college and become the first player in two decades to enter the draft directly from high school, starting a trend that would be followed by future superstars like Kobe Bryant and LeBron James. He shares stories of playing with and against Bryant, James, Michael Jordan, and other NBA greats, and he chronicles his professional ups and downs, including winning a championship with the Boston Celtics. He also speaks his mind on a range of topics beyond basketball, such as fame, family, racism, spirituality, and music. Garnett’s draft decision wasn’t the only way he’d forever change the game. His ability to play on the perimeter as a big man foreshadowed the winning strategy now universally adopted by the league. He applies this same innovative spirit here, organizing the contents alphabetically as an encyclopedia. If you thought Kevin Garnett was exciting, inspiring, and unfiltered on the court, just wait until you read what he has to say in these pages.

The Onion Book of Known Knowledge

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Author :
Publisher : Little, Brown
ISBN 13 : 031613323X
Total Pages : 259 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis The Onion Book of Known Knowledge by : The Onion

Download or read book The Onion Book of Known Knowledge written by The Onion and published by Little, Brown. This book was released on 2012-10-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.

Sport Public Relations

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Author :
Publisher : Human Kinetics
ISBN 13 : 149258939X
Total Pages : 289 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Public Relations by : G. Clayton Stoldt

Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics. This book was released on 2020-10-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Sports Law

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763736503
Total Pages : 837 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Sports Law by : Patrick K. Thornton

Download or read book Sports Law written by Patrick K. Thornton and published by Jones & Bartlett Learning. This book was released on 2010-09-15 with total page 837 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of sports has become a multi-million dollar industry with legalities in sports leading the way. Sports Law looks at major court cases, statutes, and regulations that explore a variety of legal issues in the sports industry. The early chapters provide an overview of sports law in general terms and explore its impact on race, politics, r

Analytics, Data Science, and Artificial Intelligence

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Publisher :
ISBN 13 : 9781292341552
Total Pages : 832 pages
Book Rating : 4.3/5 (415 download)

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Book Synopsis Analytics, Data Science, and Artificial Intelligence by : Ramesh Sharda

Download or read book Analytics, Data Science, and Artificial Intelligence written by Ramesh Sharda and published by . This book was released on 2020-03-06 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in decision support systems, computerized decision-making tools, and management support systems. Market-leading guide to modern analytics, for better business decisionsAnalytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from examples of organisations that have employed analytics to make decisions, while leveraging the resources of a companion website. With six new chapters, the 11th edition marks a major reorganisation reflecting a new focus -- analytics and its enabling technologies, including AI, machine-learning, robotics, chatbots, and IoT.

The Ultimate Toolkit

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781522974918
Total Pages : 230 pages
Book Rating : 4.9/5 (749 download)

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Book Synopsis The Ultimate Toolkit by : Jon Spoelstra

Download or read book The Ultimate Toolkit written by Jon Spoelstra and published by Createspace Independent Publishing Platform. This book was released on 2015-10-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: How in the world do you sell more tickets for your event? Signing a mega-star is one way. Or there's The Ultimate Toolkit way where you use proven specific tactics and strategies to sell the last seat in the house. For any pro or college team or any large participant event who needs to sell more tickets.

The Science of Basketball

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Author :
Publisher : Routledge
ISBN 13 : 1351789716
Total Pages : 203 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Science of Basketball by : Alexandru Radu

Download or read book The Science of Basketball written by Alexandru Radu and published by Routledge. This book was released on 2018-09-03 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Science of Basketball is the only book to examine the scientific principles underpinning preparation and performance in basketball, applied to both individual and team contexts. Drawing on the very latest scientific evidence, and including contributions from leading international coaches and scientists involved in the sport, the book explores every aspect of physical and mental preparation and performance, including: strength and conditioning, and training strategies physiological aspects of performance nutrition and supplementation psychological preparation skill acquisition biomechanical aspects of performance performance analysis injury epidemiology, prevention and rehabilitation coach education Incorporating case studies at the end of each chapter to demonstrate how scientific principles can be applied to practice, the book bridges the gap between theory and applied practice in basketball better than any other. It is essential reading for any student, researcher, sport scientist, coach, physiotherapist or clinician with an interest in the game, and illuminative supplementary reading for students of sport science and sports coaching.

The Business of Professional Sports

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Author :
Publisher : University of Illinois Press
ISBN 13 : 9780252061615
Total Pages : 324 pages
Book Rating : 4.0/5 (616 download)

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Book Synopsis The Business of Professional Sports by : Paul D. Staudohar

Download or read book The Business of Professional Sports written by Paul D. Staudohar and published by University of Illinois Press. This book was released on 1991 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond the highly publicized heroics and foibles of players and teams, when the grandstands are empty and the scoreboards dark, there is a world of sport about which little is known by even the most ardent fan. It is the business world of sport; it is characterized by a thirst for power and money, and its players are just as active as those on the professional teams they oversee. In this collection, some of the best scholars in the field use examples from baseball, football, basketball, and hockey to illuminate the significant economic, legal, social, and historic aspects of the business of professional sports. Contributors: Dennis A. Ahlburg, Rob B. Beamish, Joan M. Chandler, James B. Dworkin, Lawrence M. Kahn, Charles P. Korr, John J. MacAloon, David Mills, Roger G. Noll, Steven A. Reiss, Gary R. Roberts, Stephen F. Ross, Peter D. Sherer, Leigh Steinberg, and David G. Voigt,

Jeremy Lin

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Author :
Publisher : Baker Books
ISBN 13 : 1441261222
Total Pages : 67 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis Jeremy Lin by : Ted Kluck

Download or read book Jeremy Lin written by Ted Kluck and published by Baker Books. This book was released on 2012-04-01 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspiring story of Asian-American basketball player Jeremy Lin, who went from unknown underdog to rescuer of the New York Knicks in just a few weeks.

Permanent Exhibit

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Author :
Publisher : American Reader
ISBN 13 : 9781942683681
Total Pages : 172 pages
Book Rating : 4.6/5 (836 download)

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Book Synopsis Permanent Exhibit by : Matthew Vollmer

Download or read book Permanent Exhibit written by Matthew Vollmer and published by American Reader. This book was released on 2018 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brief collage-style essays that explore the ephemeral and fractured nature of life in the digital age.