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Author : Patrick Forsyth
Publisher : IET
ISBN 13 : 0863418066
Total Pages : 218 pages
Book Rating : 4.8/5 (634 download)
Download or read book Demystifying Marketing written by Patrick Forsyth and published by IET. This book was released on 2007-10-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a big topic. It is complex, vital - and yet too often misunderstood.
Author : Donna Anselmo
Publisher : McGraw Hill Professional
ISBN 13 : 0071737189
Total Pages : 401 pages
Book Rating : 4.0/5 (717 download)
Download or read book Marketing Demystified written by Donna Anselmo and published by McGraw Hill Professional. This book was released on 2010-08-06 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
Author : Amber Mac
Publisher : Penguin
ISBN 13 : 1101434740
Total Pages : 186 pages
Book Rating : 4.1/5 (14 download)
Download or read book Power Friending written by Amber Mac and published by Penguin. This book was released on 2010-06-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend. When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business. The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online. Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including: -Targeting the right networks -Feeding and seeding a community -Authentically engaging with customers and fans -Managing your online friendships on a daily basis and on a budget This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.
Author : Sarah Santacroce
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.7/5 (9 download)
Download or read book The Gentle Marketing Revolution written by Sarah Santacroce and published by . This book was released on 2021-01-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!
Author : Prashant Natarajan
Publisher : CRC Press
ISBN 13 : 1351032925
Total Pages : 465 pages
Book Rating : 4.3/5 (51 download)
Download or read book Demystifying AI for the Enterprise written by Prashant Natarajan and published by CRC Press. This book was released on 2021-12-30 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) in its various forms –– machine learning, chatbots, robots, agents, etc. –– is increasingly being seen as a core component of enterprise business workflow and information management systems. The current promise and hype around AI are being driven by software vendors, academic research projects, and startups. However, we posit that the greatest promise and potential for AI lies in the enterprise with its applications touching all organizational facets. With increasing business process and workflow maturity, coupled with recent trends in cloud computing, datafication, IoT, cybersecurity, and advanced analytics, there is an understanding that the challenges of tomorrow cannot be solely addressed by today’s people, processes, and products. There is still considerable mystery, hype, and fear about AI in today’s world. A considerable amount of current discourse focuses on a dystopian future that could adversely affect humanity. Such opinions, with understandable fear of the unknown, don’t consider the history of human innovation, the current state of business and technology, or the primarily augmentative nature of tomorrow’s AI. This book demystifies AI for the enterprise. It takes readers from the basics (definitions, state-of-the-art, etc.) to a multi-industry journey, and concludes with expert advice on everything an organization must do to succeed. Along the way, we debunk myths, provide practical pointers, and include best practices with applicable vignettes. AI brings to enterprise the capabilities that promise new ways by which professionals can address both mundane and interesting challenges more efficiently, effectively, and collaboratively (with humans). The opportunity for tomorrow’s enterprise is to augment existing teams and resources with the power of AI in order to gain competitive advantage, discover new business models, establish or optimize new revenues, and achieve better customer and user satisfaction.
Author : David Lei
Publisher : Routledge
ISBN 13 : 0415538661
Total Pages : 162 pages
Book Rating : 4.4/5 (155 download)
Download or read book Demystifying Your Business Strategy written by David Lei and published by Routledge. This book was released on 2014 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers mangers a comprehensive overview of the drivers of evolutionary advantage and practical insights on how to spot the emerging "inflection points", helping them to develop and maintain a strategic competitive advantage.
Author : Tang, Yuk Ming
Publisher : IGI Global
ISBN 13 : 179988791X
Total Pages : 308 pages
Book Rating : 4.7/5 (998 download)
Download or read book Cases on Virtual Reality Modeling in Healthcare written by Tang, Yuk Ming and published by IGI Global. This book was released on 2021-12-17 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual reality (VR) provides immersive stereoscopic visualization of virtual environments, and the visualization effect and computer graphics are critical to enhancing the engagement of participants and achieving optimal education and training effectiveness. Constructing realistic 3D models and scenarios for a specific application of VR simulation is no easy task. There are many different tools for 3D modeling. However, many of the modeling tools are used for manufacturing and product design applications and have advanced features and functions which may not be applicable to different levels of users and various specializations. Cases on Virtual Reality Modeling in Healthcare introduces the use of Blender for VR 3D modeling, demonstrates healthcare applications, and examines potential uses in modeling, dressing, and animation in healthcare. Covering a range of topics such as cross reality, rehabilitation games, and augmented reality, this book is ideal for engineers, industry professionals, practitioners, researchers, academicians, instructors, and students.
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522569812
Total Pages : 357 pages
Book Rating : 4.5/5 (225 download)
Download or read book Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2019-06-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Author : Bruce C. Greenwald
Publisher : Penguin
ISBN 13 : 1101218436
Total Pages : 651 pages
Book Rating : 4.1/5 (12 download)
Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Author : Eric T. Peterson
Publisher : Bookrenter
ISBN 13 : 9780974358420
Total Pages : 256 pages
Book Rating : 4.3/5 (584 download)
Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jacky Fitt
Publisher : Business Expert Press
ISBN 13 : 1948198460
Total Pages : 147 pages
Book Rating : 4.9/5 (481 download)
Download or read book How to Get Inside Someone's Mind and Stay There written by Jacky Fitt and published by Business Expert Press. This book was released on 2018-04-09 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.
Author : Raanan Lipshitz
Publisher : SAGE Publications
ISBN 13 : 1452222517
Total Pages : 297 pages
Book Rating : 4.4/5 (522 download)
Download or read book Demystifying Organizational Learning written by Raanan Lipshitz and published by SAGE Publications. This book was released on 2006-06-21 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a solid, research-based conceptual framework that demystifies organizational learning and bridges the gap between theory and practice. Using an integrative approach, authors Raanan Lipshitz, Victor Friedman and Micha Popper provide practitioners and researchers with tools for understanding organizational learning under real-world conditions.
Author : Kashif Ahmed
Publisher : Kashif Ahmed
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4./5 ( download)
Download or read book Digital Marketing Demystified written by Kashif Ahmed and published by Kashif Ahmed. This book was released on with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of digital marketing, staying ahead is crucial. "Digital Marketing Demystified: Boost Your Online Presence" is your comprehensive guide to navigating the complex world of online marketing strategies and techniques. From search engine optimization (SEO) to social media marketing, this book equips you with the knowledge and tools necessary to effectively promote your brand and increase your online visibility. This book offers practical insights and actionable advice tailored to both beginners and seasoned professionals. Whether you're a small business owner looking to expand your online reach or a marketing professional aiming to sharpen your skills, "Digital Marketing Demystified" provides you with the strategies and tactics needed to succeed in today's competitive digital landscape. Key Topics Covered: 1. Search Engine Optimization (SEO) 2. Social Media Marketing 3. Content Marketing 4. Email Marketing 5. Pay-Per-Click (PPC) Advertising 6. Conversion Rate Optimization (CRO) 7. Online Reputation Management 8. Influencer Marketing 9. Mobile Marketing 10. Analytics and Data-driven Marketing
Author : Nancy Dowd
Publisher : American Library Association
ISBN 13 : 0838910009
Total Pages : 153 pages
Book Rating : 4.8/5 (389 download)
Download or read book Bite-Sized Marketing written by Nancy Dowd and published by American Library Association. This book was released on 2010 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Author : Prashant Natarajan
Publisher : CRC Press
ISBN 13 : 1315389304
Total Pages : 227 pages
Book Rating : 4.3/5 (153 download)
Download or read book Demystifying Big Data and Machine Learning for Healthcare written by Prashant Natarajan and published by CRC Press. This book was released on 2017-02-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare transformation requires us to continually look at new and better ways to manage insights – both within and outside the organization today. Increasingly, the ability to glean and operationalize new insights efficiently as a byproduct of an organization’s day-to-day operations is becoming vital to hospitals and health systems ability to survive and prosper. One of the long-standing challenges in healthcare informatics has been the ability to deal with the sheer variety and volume of disparate healthcare data and the increasing need to derive veracity and value out of it. Demystifying Big Data and Machine Learning for Healthcare investigates how healthcare organizations can leverage this tapestry of big data to discover new business value, use cases, and knowledge as well as how big data can be woven into pre-existing business intelligence and analytics efforts. This book focuses on teaching you how to: Develop skills needed to identify and demolish big-data myths Become an expert in separating hype from reality Understand the V’s that matter in healthcare and why Harmonize the 4 C’s across little and big data Choose data fi delity over data quality Learn how to apply the NRF Framework Master applied machine learning for healthcare Conduct a guided tour of learning algorithms Recognize and be prepared for the future of artificial intelligence in healthcare via best practices, feedback loops, and contextually intelligent agents (CIAs) The variety of data in healthcare spans multiple business workflows, formats (structured, un-, and semi-structured), integration at point of care/need, and integration with existing knowledge. In order to deal with these realities, the authors propose new approaches to creating a knowledge-driven learning organization-based on new and existing strategies, methods and technologies. This book will address the long-standing challenges in healthcare informatics and provide pragmatic recommendations on how to deal with them.
Author : Patrick Forsyth
Publisher : Kogan Page Publishers
ISBN 13 : 9780749435578
Total Pages : 184 pages
Book Rating : 4.4/5 (355 download)
Download or read book Getting a Top Job in Marketing written by Patrick Forsyth and published by Kogan Page Publishers. This book was released on 2001 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to be the best - and thinks they have what it takes to make it to the top of their chosen career this new series of books offers a wealth of advice and insider's tips. Informative and inspirational each book in the series includes * Case studies, interviews or profiles of successful people in the field * Advice on key skills to develop * Information on key elements of particular jobs * Hints on getting in and on * Contact points and useful addresses * Glossary * Websites of interest * Advice on where to find the top jobs
Author : Kimberly Janson
Publisher : Maven House Press
ISBN 13 : 1938548310
Total Pages : 189 pages
Book Rating : 4.9/5 (385 download)
Download or read book Demystifying Talent Management written by Kimberly Janson and published by Maven House Press. This book was released on 2015-01-13 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demystifying Talent Management offers practical advice for all managers, HR professionals, senior leaders, and other employees on how to work together to build a talented and motivated workforce. The book addresses performance, development, coaching, feedback, compensation, and other elements of people management. Using simple, straightforward language, Kim Janson tells you how you can avoid confusion and conflicts when engaging in talent management. You'll learn: What performance is needed and expected: how to translate your company's strategy into individual performance; What it means to measure and track progress, simply and clearly; What you can and should do to help an individual's development; How to narrow your focus to improve a skill, knowledge, or experience; How to take both an individual's profile and the direction of the organization into account in career development and succession planning; How to make compensation (cash, public accolades, feedback, etc.) a true driver of results; How coaching and feedback are essential in bringing all the elements of talent management together. This book will guide you to a deeper understanding of the mechanics of talent management and development success so that all the stakeholders can come together in a win-win-win-win scenario.
