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Demand Forecasting Best Practices
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Book Synopsis Demand Management Best Practices by : Colleen Crum
Download or read book Demand Management Best Practices written by Colleen Crum and published by J. Ross Publishing. This book was released on 2003-06-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective demand management is becoming critical to acompany's profitability. Demand Management BestPractices: Process, Principles, and Collaborationprovides best practice solutions that will improveoverall business performance for supply chain partnersand all functions within a company impacted by the demandmanagement process. The ......
Book Synopsis Intermittent Demand Forecasting by : John E. Boylan
Download or read book Intermittent Demand Forecasting written by John E. Boylan and published by John Wiley & Sons. This book was released on 2021-06-02 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERMITTENT DEMAND FORECASTING The first text to focus on the methods and approaches of intermittent, rather than fast, demand forecasting Intermittent Demand Forecasting is for anyone who is interested in improving forecasts of intermittent demand products, and enhancing the management of inventories. Whether you are a practitioner, at the sharp end of demand planning, a software designer, a student, an academic teaching operational research or operations management courses, or a researcher in this field, we hope that the book will inspire you to rethink demand forecasting. If you do so, then you can contribute towards significant economic and environmental benefits. No prior knowledge of intermittent demand forecasting or inventory management is assumed in this book. The key formulae are accompanied by worked examples to show how they can be implemented in practice. For those wishing to understand the theory in more depth, technical notes are provided at the end of each chapter, as well as an extensive and up-to-date collection of references for further study. Software developments are reviewed, to give an appreciation of the current state of the art in commercial and open source software. “Intermittent demand forecasting may seem like a specialized area but actually is at the center of sustainability efforts to consume less and to waste less. Boylan and Syntetos have done a superb job in showing how improvements in inventory management are pivotal in achieving this. Their book covers both the theory and practice of intermittent demand forecasting and my prediction is that it will fast become the bible of the field.” —Spyros Makridakis, Professor, University of Nicosia, and Director, Institute for the Future and the Makridakis Open Forecasting Center (MOFC). “We have been able to support our clients by adopting many of the ideas discussed in this excellent book, and implementing them in our software. I am sure that these ideas will be equally helpful for other supply chain software vendors and for companies wanting to update and upgrade their capabilities in forecasting and inventory management.” —Suresh Acharya, VP, Research and Development, Blue Yonder. “As product variants proliferate and the pace of business quickens, more and more items have intermittent demand. Boylan and Syntetos have long been leaders in extending forecasting and inventory methods to accommodate this new reality. Their book gathers and clarifies decades of research in this area, and explains how practitioners can exploit this knowledge to make their operations more efficient and effective.” —Thomas R. Willemain, Professor Emeritus, Rensselaer Polytechnic Institute.
Book Synopsis Fundamentals of Demand Planning and Forecasting by : Chaman L. Jain
Download or read book Fundamentals of Demand Planning and Forecasting written by Chaman L. Jain and published by . This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Forecasting: principles and practice by : Rob J Hyndman
Download or read book Forecasting: principles and practice written by Rob J Hyndman and published by OTexts. This book was released on 2018-05-08 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forecasting is required in many situations. Stocking an inventory may require forecasts of demand months in advance. Telecommunication routing requires traffic forecasts a few minutes ahead. Whatever the circumstances or time horizons involved, forecasting is an important aid in effective and efficient planning. This textbook provides a comprehensive introduction to forecasting methods and presents enough information about each method for readers to use them sensibly.
Book Synopsis Demand Forecasting for Managers by : Stephan Kolassa
Download or read book Demand Forecasting for Managers written by Stephan Kolassa and published by Business Expert Press. This book was released on 2016-08-17 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business, and that's why forecasting is so invaluable. Forecasting can appear as a frightening topic with many arcane equations to master. For this reason, the authors start out from the very basics and provide a non-technical overview of common forecasting techniques as well as organizational aspects of creating a robust forecasting process. The book also discusses how to measure forecast accuracy to hold people accountable and guide continuous improvement. This book does not require prior knowledge of higher mathematics, statistics, or operations research. It is designed to serve as a first introduction to the non-expert, such as a manager overseeing a forecasting group, or an MBA student who needs to be familiar with the broad outlines of forecasting without specializing in it.
Book Synopsis Demand-Driven Forecasting by : Charles W. Chase
Download or read book Demand-Driven Forecasting written by Charles W. Chase and published by John Wiley & Sons. This book was released on 2009-07-23 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Demand-Driven Forecasting A Structured Approach to Forecasting "There are authors of advanced forecasting books who take an academic approach to explaining forecast modeling that focuses on the construction of arcane algorithms and mathematical proof that are not very useful for forecasting practitioners. Then, there are other authors who take a general approach to explaining demand planning, but gloss over technical content required of modern forecasters. Neither of these approaches is well-suited for helping business forecasters critically identify the best demand data sources, effectively apply appropriate statistical forecasting methods, and properly design efficient demand planning processes. In Demand-Driven Forecasting, Chase fills this void in the literature and provides the reader with concise explanations for advanced statistical methods and credible business advice for improving ways to predict demand for products and services. Whether you are an experienced professional forecasting manager, or a novice forecast analyst, you will find this book a valuable resource for your professional development." —Daniel Kiely, Senior Manager, Epidemiology, Forecasting & Analytics, Celgene Corporation "Charlie Chase has given forecasters a clear, responsible approach for ending the timeless tug of war between the need for 'forecast rigor' and the call for greater inclusion of 'client judgment.' By advancing the use of 'domain knowledge' and hypothesis testing to enrich base-case forecasts, he has empowered professional forecasters to step up and impact their companies' business results favorably and profoundly, all the while enhancing the organizational stature of forecasters broadly." —Bob Woodard, Vice President, Global Consumer and Customer Insights, Campbell Soup Company
Book Synopsis Data Science for Supply Chain Forecasting by : Nicolas Vandeput
Download or read book Data Science for Supply Chain Forecasting written by Nicolas Vandeput and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-03-22 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using data science in order to solve a problem requires a scientific mindset more than coding skills. Data Science for Supply Chain Forecasting, Second Edition contends that a true scientific method which includes experimentation, observation, and constant questioning must be applied to supply chains to achieve excellence in demand forecasting. This second edition adds more than 45 percent extra content with four new chapters including an introduction to neural networks and the forecast value added framework. Part I focuses on statistical "traditional" models, Part II, on machine learning, and the all-new Part III discusses demand forecasting process management. The various chapters focus on both forecast models and new concepts such as metrics, underfitting, overfitting, outliers, feature optimization, and external demand drivers. The book is replete with do-it-yourself sections with implementations provided in Python (and Excel for the statistical models) to show the readers how to apply these models themselves. This hands-on book, covering the entire range of forecasting—from the basics all the way to leading-edge models—will benefit supply chain practitioners, forecasters, and analysts looking to go the extra mile with demand forecasting.
Book Synopsis Inventory Optimization by : Nicolas Vandeput
Download or read book Inventory Optimization written by Nicolas Vandeput and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-24 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book . . . Nicolas Vandeput hacks his way through the maze of quantitative supply chain optimizations. This book illustrates how the quantitative optimization of 21st century supply chains should be crafted and executed. . . . Vandeput is at the forefront of a new and better way of doing supply chains, and thanks to a richly illustrated book, where every single situation gets its own illustrating code snippet, so could you. --Joannes Vermorel, CEO, Lokad Inventory Optimization argues that mathematical inventory models can only take us so far with supply chain management. In order to optimize inventory policies, we have to use probabilistic simulations. The book explains how to implement these models and simulations step-by-step, starting from simple deterministic ones to complex multi-echelon optimization. The first two parts of the book discuss classical mathematical models, their limitations and assumptions, and a quick but effective introduction to Python is provided. Part 3 contains more advanced models that will allow you to optimize your profits, estimate your lost sales and use advanced demand distributions. It also provides an explanation of how you can optimize a multi-echelon supply chain based on a simple—yet powerful—framework. Part 4 discusses inventory optimization thanks to simulations under custom discrete demand probability functions. Inventory managers, demand planners and academics interested in gaining cost-effective solutions will benefit from the "do-it-yourself" examples and Python programs included in each chapter. Events around the book Link to a De Gruyter Online Event in which the author Nicolas Vandeput together with Stefan de Kok, supply chain innovator and CEO of Wahupa; Koen Cobbaert, Director in the S&O Industry practice of PwC Belgium; Bram Desmet, professor of operations & supply chain at the Vlerick Business School in Ghent; and Karl-Eric Devaux, Planning Consultant, Hatmill, discuss about models for inventory optimization. The event will be moderated by Eric Wilson, Director of Thought Leadership for Institute of Business Forecasting (IBF): https://youtu.be/565fDQMJEEg
Book Synopsis Demand Forecasting Best Practices by : Nicolas Vandeput
Download or read book Demand Forecasting Best Practices written by Nicolas Vandeput and published by Simon and Schuster. This book was released on 2023-07-25 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead your demand planning process to excellence and deliver real value to your supply chain. In Demand Forecasting Best Practices you’ll learn how to: Lead your team to improve quality while reducing workload Properly define the objectives and granularity of your demand planning Use intelligent KPIs to track accuracy and bias Identify areas for process improvement Help planners and stakeholders add value Determine relevant data to collect and how best to collect it Utilize different statistical and machine learning models An expert demand forecaster can help an organization avoid overproduction, reduce waste, and optimize inventory levels for a real competitive advantage. Demand Forecasting Best Practices teaches you how to become that virtuoso demand forecaster. This one-of-a-kind guide reveals forecasting tools, metrics, models, and stakeholder management techniques for delivering more effective supply chains. Everything you learn has been proven and tested in a live business environment. Discover author Nicolas Vandeput’s original five step framework for demand planning excellence and learn how to tailor it to your own company’s needs. Illustrations and real-world examples make each concept easy to understand and easy to follow. You’ll soon be delivering accurate predictions that are driving major business value. About the Technology An expert demand forecaster can help an organization avoid overproduction, reduce waste, and optimize inventory levels for a real competitive advantage. This book teaches you how to become that virtuoso demand forecaster. About the Book Demand Forecasting Best Practices reveals forecasting tools, metrics, models, and stakeholder management techniques for managing your demand planning process efficiently and effectively. Everything you learn has been proven and tested in a live business environment. Discover author Nicolas Vandeput’s original five step framework for demand planning excellence and learn how to tailor it to your own company’s needs. Illustrations and real-world examples make each concept easy to understand and easy to follow. You’ll soon be delivering accurate predictions that are driving major business value. What's Inside Enhance forecasting quality while reducing team workload Utilize intelligent KPIs to track accuracy and bias Identify process areas for improvement Assist stakeholders in sales, marketing, and finance Optimize statistical and machine learning models About the Reader For demand planners, sales and operations managers, supply chain leaders, and data scientists. About the Author Nicolas Vandeput is a supply chain data scientist, the founder of consultancy company SupChains in 2016, and a teacher at CentraleSupélec, France. Table of Contents: Part 1 - Forecasting demand 1 Demand forecasting excellence 2 Introduction to demand forecasting 3 Capturing unconstrained demand (and not sales) 4 Collaboration: data sharing and planning alignment 5 Forecasting hierarchies 6 How long should the forecasting horizon be? 7 Should we reconcile forecasts to align supply chains? Part 2 - Measuring forecasting quality 8 Forecasting metrics 9 Choosing the best forecasting KPI 10 What is a good forecast error? 11 Measuring forecasting accuracy on a product portfolio Part 3 - Data-driven forecasting process 12 Forecast value added 13 What do you review? ABC XYZ segmentations and other methods Part 4 - Forecasting methods 14 Statistical forecasting 15 Machine learning 16 Judgmental forecasting 17 Now it’s your turn!
Book Synopsis Demand Prediction in Retail by : Maxime C. Cohen
Download or read book Demand Prediction in Retail written by Maxime C. Cohen and published by Springer Nature. This book was released on 2022-01-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers. Each step is illustrated with the relevant code and implementation details to demystify how historical data can be leveraged to predict future demand. The tools and methods presented can be applied to most retail settings, both online and brick-and-mortar, such as fashion, electronics, groceries, and furniture. This book is intended to help students in business analytics and data scientists better master how to leverage data for predicting demand in retail applications. It can also be used as a guide for supply chain practitioners who are interested in predicting demand. It enables readers to understand how to leverage data to predict future demand, how to clean and pre-process the data to make it suitable for predictive analytics, what the common caveats are in terms of implementation and how to assess prediction accuracy.
Book Synopsis Demand and Supply Integration by : Mark A. Moon
Download or read book Demand and Supply Integration written by Mark A. Moon and published by FT Press. This book was released on 2013-01-14 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. He outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques. You'll learn how to thoroughly reflect market intelligence in your forecasts; measure your forecasting performance; implement state-of-the-art demand forecasting systems; manage Demand Reviews, and much more. For wide audiences of supply chain, logistics, and operations management professionals at all levels, from analyst and manager to Director, Vice President, and Chief Supply Chain Officer; and for researchers and graduate students in the field.
Book Synopsis Demand Forecasting for Inventory Control by : Nick T. Thomopoulos
Download or read book Demand Forecasting for Inventory Control written by Nick T. Thomopoulos and published by Springer. This book was released on 2014-12-04 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the methods used to forecast the demands at inventory holding locations. The methods are proven, practical and doable for most applications, and pertain to demand patterns that are horizontal, trending, seasonal, promotion and multi-sku. The forecasting methods include regression, moving averages, discounting, smoothing, two-stage forecasts, dampening forecasts, advance demand forecasts, initial forecasts, all time forecasts, top-down, bottom-up, raw and integer forecasts, Also described are demand history, demand profile, forecast error, coefficient of variation, forecast sensitivity and filtering outliers. The book shows how the forecasts with the standard normal, partial normal and truncated normal distributions are used to generate the safety stock for the availability and the percent fill customer service methods. The material presents topics that people want and should know in the work place. The presentation is easy to read for students and practitioners; there is little need to delve into difficult mathematical relationships, and numerical examples are presented throughout to guide the reader on applications. Practitioners will be able to apply the methods learned to the systems in their locations, and the typical worker will want the book on their bookshelf for reference. The potential market is vast. It includes everyone in professional organizations like APICS, DSI and INFORMS; MBA graduates, people in industry, and students in management science, business and industrial engineering.
Book Synopsis Business Forecasting by : Michael Gilliland
Download or read book Business Forecasting written by Michael Gilliland and published by John Wiley & Sons. This book was released on 2021-05-11 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the role of machine learning and artificial intelligence in business forecasting from some of the brightest minds in the field In Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning accomplished authors Michael Gilliland, Len Tashman, and Udo Sglavo deliver relevant and timely insights from some of the most important and influential authors in the field of forecasting. You'll learn about the role played by machine learning and AI in the forecasting process and discover brand-new research, case studies, and thoughtful discussions covering an array of practical topics. The book offers multiple perspectives on issues like monitoring forecast performance, forecasting process, communication and accountability for forecasts, and the use of big data in forecasting. You will find: Discussions on deep learning in forecasting, including current trends and challenges Explorations of neural network-based forecasting strategies A treatment of the future of artificial intelligence in business forecasting Analyses of forecasting methods, including modeling, selection, and monitoring In addition to the Foreword by renowned researchers Spyros Makridakis and Fotios Petropoulos, the book also includes 16 "opinion/editorial" Afterwords by a diverse range of top academics, consultants, vendors, and industry practitioners, each providing their own unique vision of the issues, current state, and future direction of business forecasting. Perfect for financial controllers, chief financial officers, business analysts, forecast analysts, and demand planners, Business Forecasting will also earn a place in the libraries of other executives and managers who seek a one-stop resource to help them critically assess and improve their own organization's forecasting efforts.
Book Synopsis Data Science for Supply Chain Forecast by : Nicolas Vandeput
Download or read book Data Science for Supply Chain Forecast written by Nicolas Vandeput and published by Independently Published. This book was released on 2018-11-12 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science for Supply Chain Forecast Data Science for Supply Chain Forecast is a book for practitioners focusing on data science and machine learning; it demonstrates how both are closely interlinked in order to create an advanced forecast for supply chain. As one will discover in this book, artificial intelligence (AI) & machine learning (ML) are not simply a question of coding skills. Using data science in order to solve a problem requires a scientific mindset more than coding skills. The story behind these models is one of experimentation, of observation and of constant questioning; a true scientific method must be applied to supply chain. In the data science field as well as that of the supply chain, simple questions do not come with simple answers. In order to resolve these questions, one needs to be both a scientist as well as to use the correct tools. In this book, we will discuss both. Is this Book for me? This book has been written for supply chain practitioners, forecasters and analysts who are looking to go the extra mile. You do not need technical IT skills to start using the models of this book. You do not need a dedicated server or expensive software licenses: you solely need your own computer. You do not need a PhD in mathematics: mathematics will only be utilized as a tool to tweak and understand the models. In the majority of the cases - especially when it comes to machine learning - a deep understanding of the mathematical inner workings of a model will not be necessary in order to optimize it and understand its limitations. Reviews "In an age where analytics and machine learning are taking on larger roles in the business forecasting, Nicolas' book is perfect solution for professionals who need to combine practical supply chain experience with the mathematical and technological tools that can help us predict the future more reliably." Daniel Stanton - Author, Supply Chain Management For Dummies "Open source statistical toolkits have progressed tremendously over the last decade. Nicolas demonstrates that these toolkits are more than enough to start addressing real-world forecasting challenges as found in supply chains. Moreover, through its hands-on approach, this book is accessible to a large audience of supply chain practitioners. The supply chain of the 21st century will be data-driven and Nicolas gets it perfectly." Joannes Vermorel - CEO Lokad "This book is unique in its kind. It explains the basics of Python using basic traditional forecasting techniques and shows how machine learning is revolutionizing the forecasting domain. Nicolas has done an outstanding job explaining a technical subject in an easily accessible way. A must-read for any supply chain professional." Professor Bram Desmet - CEO Solventure "This book is before anything a practical and business-oriented "DIY" user manual to help planners move into 21st-century demand planning. The breakthrough comes from several tools and techniques available to all, and which thanks to Nicolas' precise and concrete explanations can now be implemented in real business environments by any "normal" planner. I can confirm that Nicolas' learnings are based on real-life experience and can tremendously help on improving top and bottom lines." Henri-Xavier Benoist - VP Supply Chain Bridegstone EMEA
Book Synopsis Sales Forecasting Management by : John T. Mentzer
Download or read book Sales Forecasting Management written by John T. Mentzer and published by SAGE. This book was released on 2004-11-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies′ sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. New to This Edition: The author′s well-regarded Multicaster software system demo, previously available on cassette, has been updated and is now available for download from the authors′ Web site New insights on the critical area of qualitative forecasting are presented The results of additional surveys done since the publication of the first edition have been added The discussion of the four dimensions of forecasting management has been significantly enhanced Significant reorganization and updating has been done to strengthen and improve the material for the second edition. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will also find this easy-to-understand volume essential.
Book Synopsis Consumption-Based Forecasting and Planning by : Charles W. Chase
Download or read book Consumption-Based Forecasting and Planning written by Charles W. Chase and published by John Wiley & Sons. This book was released on 2021-08-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn: How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies. Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.
Book Synopsis Next Generation Demand Management by : Charles W. Chase
Download or read book Next Generation Demand Management written by Charles W. Chase and published by John Wiley & Sons. This book was released on 2016-08-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability. This proven approach is structured around the four key catalysts of an efficient planning strategy: people, processes, analytics, and technology. The discussion covers the changes in behavior, skills, and integrated processes that are required for proper implementation, as well as the descriptive and predictive analytics tools and skills that make the process sustainable. Corporate culture changes require a shift in leadership focus, and this guide describes the necessary "champion" with the authority to drive adoption and stress accountability while focusing on customer excellence. Real world examples with actual data illustrate important concepts alongside case studies highlighting best-in-class as well as startup approaches. Reliable forecasts are the primary product of demand planning, a multi-step operational supply chain management process that is increasingly seen as a survival tactic in the changing marketplace. This book provides a practical framework for efficient implementation, and complete guidance toward the supplementary changes required to reap the full benefit. Learn the key principles of demand driven planning Implement new behaviors, skills, and processes Adopt scalable technology and analytics capabilities Align inventory with demand, and increase channel profitability Whether your company is a large multinational or an early startup, your revenue predictions are only as strong as your supply chain management system. Implementing a proven, more structured process can be the catalyst your company needs to overcome that one lingering obstacle between forecast and goal. Next Generation Demand Management gives you the framework for building the foundation of your growth.
