Decoding Ad Culture

Download Decoding Ad Culture PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1666943177
Total Pages : 319 pages
Book Rating : 4.6/5 (669 download)

DOWNLOAD NOW!


Book Synopsis Decoding Ad Culture by : Harisur Rahman

Download or read book Decoding Ad Culture written by Harisur Rahman and published by Rowman & Littlefield. This book was released on 2024-09-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.

Decoding Advertisements

Download Decoding Advertisements PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (173 download)

DOWNLOAD NOW!


Book Synopsis Decoding Advertisements by :

Download or read book Decoding Advertisements written by and published by . This book was released on 1985 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Decoding Culture

Download Decoding Culture PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 9780761952473
Total Pages : 228 pages
Book Rating : 4.9/5 (524 download)

DOWNLOAD NOW!


Book Synopsis Decoding Culture by : Andrew Tudor

Download or read book Decoding Culture written by Andrew Tudor and published by SAGE. This book was released on 1999-09-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book represents a significant intervention and, as such, should be used on numerous cultural studies courses. In its intellectual honesty and clarity Tudor's book will stand as an authoritative basis for further developments in the coming years' - David Chaney Decoding Culture offers a concise and accessible account of the development of cultural studies from the late 1950s to the 1990s. Focusing on the significant theoretical and methodological assumptions that have informed the cultural studies project - the text: covers the key thinkers and key perspectives including, structuralism and post-structuralism, Screen theory, the Birmingham School, and audience analysis; offers a timely corrective t

Reinventing Evidence in Social Inquiry

Download Reinventing Evidence in Social Inquiry PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 1137007281
Total Pages : 384 pages
Book Rating : 4.1/5 (37 download)

DOWNLOAD NOW!


Book Synopsis Reinventing Evidence in Social Inquiry by : R. Biernacki

Download or read book Reinventing Evidence in Social Inquiry written by R. Biernacki and published by Springer. This book was released on 2012-08-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revisiting the dominant scientific method, 'coding,' with which investigators from sociology to literary criticism have sampled texts and catalogued their cultural messages, the author demonstrates that the celebrated hard outputs rest on misleading samples and on unfeasible classifying of the texts' meanings.

The Culture Map

Download The Culture Map PDF Online Free

Author :
Publisher : PublicAffairs
ISBN 13 : 1610392590
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!


Book Synopsis The Culture Map by : Erin Meyer

Download or read book The Culture Map written by Erin Meyer and published by PublicAffairs. This book was released on 2014-05-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

Undressing the Ad

Download Undressing the Ad PDF Online Free

Author :
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Undressing the Ad by : Katherine Toland Frith

Download or read book Undressing the Ad written by Katherine Toland Frith and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 1997 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.

Decoding China

Download Decoding China PDF Online Free

Author :
Publisher : Tuttle Publishing
ISBN 13 : 1462911757
Total Pages : 341 pages
Book Rating : 4.4/5 (629 download)

DOWNLOAD NOW!


Book Synopsis Decoding China by : Matthew B. Christensen

Download or read book Decoding China written by Matthew B. Christensen and published by Tuttle Publishing. This book was released on 2013-02-26 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embrace the culture and get the most out of your time in China. Going to China for the first time can be an intimidating experience, even for those who have studied the language. In fact, traveling to China for the second, third, or fourth time can also be a challenging experience, especially if you intend to be fully immersed in daily life, get off the beaten path, and experience the "real" China. This China etiquette and culture guide is about how to get things done in China. Decoding China gives you down-to-earth information on how to deal with everyday situations--like eating at a restaurant or shopping at an outdoor market--that present unique and unexpected challenges for foreign visitors. Why being polite when you board a bus is a big mistake Finding a toilet (and what to bring along!) How to bargain for anything in a Chinese market Which train ticket to buy--hard seat? Soft seat? How the Chinese view privacy, and why it may make you seem suspicious Working in a Chinese office, and the politics of lunch As the Academic Director at the Chinese Flagship Center of Brigham Young University, Dr. Matthew B. Christensen has seen countless foreigners arrive in China…and fail to accomplish simple tasks like ordering food, boarding a bus, or making friends with a Chinese colleague. Why? Because they didn't understand China's basic cultural codes. This travel book will help you crack these codes. And with it, you'll soon be able to navigate your way in any situation.

Decoding Albanian Organized Crime

Download Decoding Albanian Organized Crime PDF Online Free

Author :
Publisher : Univ of California Press
ISBN 13 : 0520282809
Total Pages : 310 pages
Book Rating : 4.5/5 (22 download)

DOWNLOAD NOW!


Book Synopsis Decoding Albanian Organized Crime by : Jana Arsovska

Download or read book Decoding Albanian Organized Crime written by Jana Arsovska and published by Univ of California Press. This book was released on 2015-02-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The expansion of organized crime across national borders has become a key security concern for the international community. In this theoretically and empirically vibrant portrait of a global phenomenon, Jana Arsovska examines some of the most widespread myths about the so-called Albanian Mafia. Based on more than a decade of research, including interviews with victims, offenders, and law enforcement across ten countries, as well as court files and confidential intelligence reports, Decoding Albanian Organized Crime presents a comprehensive overview of the causes, codes of conduct, activities, migration, and structure of Albanian organized crime groups in the Balkans, Western Europe, and the United States. Paying particular attention to the dynamic relationships among culture, politics, and organized crime, the book develops a framework for understanding the global growth of the criminal underworld and provides a model for future comparative research.

Encoding and Decoding in the Television Discourse

Download Encoding and Decoding in the Television Discourse PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.X/5 (1 download)

DOWNLOAD NOW!


Book Synopsis Encoding and Decoding in the Television Discourse by : Stuart Hall

Download or read book Encoding and Decoding in the Television Discourse written by Stuart Hall and published by . This book was released on 1973 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Medieval Manuscript Book

Download The Medieval Manuscript Book PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1107066190
Total Pages : 319 pages
Book Rating : 4.1/5 (7 download)

DOWNLOAD NOW!


Book Synopsis The Medieval Manuscript Book by : Michael Johnston

Download or read book The Medieval Manuscript Book written by Michael Johnston and published by Cambridge University Press. This book was released on 2015-08-10 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book situates the medieval manuscript within its cultural contexts, with chapters by experts in bibliographical and theoretical approaches to manuscript study.

Decoding Boys

Download Decoding Boys PDF Online Free

Author :
Publisher : Ballantine Books
ISBN 13 : 1984819046
Total Pages : 257 pages
Book Rating : 4.9/5 (848 download)

DOWNLOAD NOW!


Book Synopsis Decoding Boys by : Cara Natterson

Download or read book Decoding Boys written by Cara Natterson and published by Ballantine Books. This book was released on 2020-02-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you’re raising a boy, you need this brilliant book. It is clear, wise, and eye-opening.” —Lisa Damour, Ph.D., author of Untangled When boys enter puberty, they tend to get quiet—or at least quieter than before—and parents often misread their signals. Here’s how to navigate their retreat and steer them through this confusing passage, by the bestselling author of The Care and Keeping of You series and Guy Stuff: The Body Book for Boys. What is my son doing behind his constantly closed door? What’s with his curt responses, impulsiveness, newfound obsession with gaming, and . . . that funky smell? As pediatrician and mother of two teenagers Cara Natterson explains, puberty starts in boys long before any visible signs appear, and that causes confusion about their changing temperaments for boys and parents alike. Often, they also grow quieter as they grow taller, which leads to less parent-child communication. But, as Natterson warns in Decoding Boys, we respect their increasing “need” for privacy, monosyllabic conversations, and alone time at their peril. Explaining how modern culture mixes badly with male adolescent biology, Natterson offers science, strategies, scripts, and tips for getting it right: • recognizing the first signs of puberty and talking to our sons about the wide range of “normal” through the whole developmental process • why teenagers make irrational decisions even though they look mature—and how to steer them toward better choices • managing video game and screen time, including discussing the unrealistic and dangerous nature of pornography • why boys need emotional and physical contact with parents—and how to give it in ways they’ll accept • how to prepare boys to resist both old and new social pressures—drugs, alcohol, vaping, and sexting • teaching consent and sensitivity in the #MeToo culture Decoding Boys is a powerful and validating lifeline, a book that will help today’s parents keep their sons safe, healthy, and resilient, as well as ensure they will become emotionally secure young men. Praise for Decoding Boys “Comforting . . . a common-sensical and gently humorous exploration of male puberty's many trials.”—Kirkus Reviews

Cached

Download Cached PDF Online Free

Author :
Publisher : NYU Press
ISBN 13 : 0814708668
Total Pages : 274 pages
Book Rating : 4.8/5 (147 download)

DOWNLOAD NOW!


Book Synopsis Cached by : Stephanie Ricker Schulte

Download or read book Cached written by Stephanie Ricker Schulte and published by NYU Press. This book was released on 2013-03-18 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is the most culturally sophisticated history of the Internet yet written. We can’t make sense of what the Internet means in our lives without reading Schulte’s elegant account of what the Internet has meant at various points in the past 30 years.”—Siva Vaidhyanathan, Chair of the Department of Media Studies at The University of Virginia In the 1980s and 1990s, the internet became a major player in the global economy and a revolutionary component of everyday life for much of the United States and the world. It offered users new ways to relate to one another, to share their lives, and to spend their time—shopping, working, learning, and even taking political or social action. Policymakers and news media attempted—and often struggled—to make sense of the emergence and expansion of this new technology. They imagined the internet in conflicting terms: as a toy for teenagers, a national security threat, a new democratic frontier, an information superhighway, a virtual reality, and a framework for promoting globalization and revolution. Schulte maintains that contested concepts had material consequences and helped shape not just our sense of the internet, but the development of the technology itself. Cached focuses on how people imagine and relate to technology, delving into the political and cultural debates that produced the internet as a core technology able to revise economics, politics, and culture, as well as to alter lived experience. Schulte illustrates the conflicting and indirect ways in which culture and policy combined to produce this transformative technology. Stephanie Ricker Schulte is an Assistant Professor of Communication at the University of Arkansas. In the Critical Cultural Communication series

Why it Sells

Download Why it Sells PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 0742555445
Total Pages : 220 pages
Book Rating : 4.7/5 (425 download)

DOWNLOAD NOW!


Book Synopsis Why it Sells by : Marcel Danesi

Download or read book Why it Sells written by Marcel Danesi and published by Rowman & Littlefield. This book was released on 2008 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Culture Decks Decoded

Download Culture Decks Decoded PDF Online Free

Author :
Publisher :
ISBN 13 : 9781527223745
Total Pages : 261 pages
Book Rating : 4.2/5 (237 download)

DOWNLOAD NOW!


Book Synopsis Culture Decks Decoded by : Bretton Putter

Download or read book Culture Decks Decoded written by Bretton Putter and published by . This book was released on 2018 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Decoding China

Download Decoding China PDF Online Free

Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537526508
Total Pages : 154 pages
Book Rating : 4.5/5 (265 download)

DOWNLOAD NOW!


Book Synopsis Decoding China by : Diego Gilardoni

Download or read book Decoding China written by Diego Gilardoni and published by Createspace Independent Publishing Platform. This book was released on 2017-02-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It has worked before; it will work in China. Many entrepreneurs make this assumption that could not be further from the truth." --- Understanding Chinese business culture is one of the keys for success in the Chinese market. The book combines an intellectual analysis of Chinese Culture with a practical perspective on how it affects business and work relationships. Whether you are planning to operate in the Chinese market or you have to deal with Chinese companies in your home country, this book will provide you with a framework that will help you to prepare a culturally intelligent strategy. Many companies around the world are increasingly dealing with Chinese counterparts, and having a good knowledge of Chinese cultural codes is essential to avoid issues and pitfalls that can often derail a business.

Decoding Organization

Download Decoding Organization PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1107378087
Total Pages : 341 pages
Book Rating : 4.1/5 (73 download)

DOWNLOAD NOW!


Book Synopsis Decoding Organization by : Christopher Grey

Download or read book Decoding Organization written by Christopher Grey and published by Cambridge University Press. This book was released on 2012-03-22 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How was Bletchley Park made as an organization? How was signals intelligence constructed as a field? What was Bletchley Park's culture and how was its work co-ordinated? Bletchley Park was not just the home of geniuses such as Alan Turing, it was also the workplace of thousands of other people, mostly women, and their organization was a key component in the cracking of Enigma. Challenging many popular perceptions, this book examines the hitherto unexamined complexities of how 10,000 people were brought together in complete secrecy during World War II to work on ciphers. Unlike most organizational studies, this book decodes, rather than encodes, the processes of organization and examines the structures, cultures and the work itself of Bletchley Park using archive and oral history sources. Organization theorists, intelligence historians and general readers alike will find in this book a challenge to their preconceptions of both Bletchley Park and organizational analysis.

Decoding Cultural Heritage

Download Decoding Cultural Heritage PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031576756
Total Pages : 481 pages
Book Rating : 4.0/5 (315 download)

DOWNLOAD NOW!


Book Synopsis Decoding Cultural Heritage by : Fernando Moral-Andrés

Download or read book Decoding Cultural Heritage written by Fernando Moral-Andrés and published by Springer Nature. This book was released on with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: