Decision-Driven Analytics

Download Decision-Driven Analytics PDF Online Free

Author :
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631731
Total Pages : 120 pages
Book Rating : 4.6/5 (136 download)

DOWNLOAD NOW!


Book Synopsis Decision-Driven Analytics by : Bart De Langhe

Download or read book Decision-Driven Analytics written by Bart De Langhe and published by University of Pennsylvania Press. This book was released on 2024-05-14 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies have more data at their fingertips than ever before. Yet, studies show that most executives and organizations fail to extract real value from it. Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background. Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact. In Decision-Driven Analytics, you will learn how to: + Avoid common pitfalls in data-driven decision-making; + Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other; + Enhance the impact of data analytics on business outcomes; + Think without data to make better decisions; + Prepare for artificial intelligence’s impact on data analytics; and + Evaluate the costs and benefits of decision-driven analytics. A must-read for anyone who wants to harness the power of data for competitive advantage, Decision-Driven Analytics will equip you with the skills and tools you need to more effectively use data for business outcomes and to make better decisions in today’s complex and data-rich world.

Marketing Analytics

Download Marketing Analytics PDF Online Free

Author :
Publisher : University of Virginia Press
ISBN 13 : 081394516X
Total Pages : 278 pages
Book Rating : 4.8/5 (139 download)

DOWNLOAD NOW!


Book Synopsis Marketing Analytics by : Rajkumar Venkatesan

Download or read book Marketing Analytics written by Rajkumar Venkatesan and published by University of Virginia Press. This book was released on 2021-01-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

Data Driven Decision Making Using Analytics

Download Data Driven Decision Making Using Analytics PDF Online Free

Author :
Publisher :
ISBN 13 : 9781032058283
Total Pages : pages
Book Rating : 4.0/5 (582 download)

DOWNLOAD NOW!


Book Synopsis Data Driven Decision Making Using Analytics by : Parul Gandhi

Download or read book Data Driven Decision Making Using Analytics written by Parul Gandhi and published by . This book was released on 2021-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book aims to explain Data Analytics towards decision making in terms of models and algorithms, theoretical concepts, applications, experiments in relevant domains or focused on specific issues. It explores the concepts of database technology, machine learning, knowledge-based system, high performance computing, information retrieval, finding patterns hidden in large datasets and data visualization. Also, it presents various paradigms including pattern mining, clustering, classification, and data analysis. Overall aim is to provide technical solutions in the field of data analytics and data mining. Features: Covers descriptive statistics with respect to predictive analytics and business analytics. Discusses different data analytics platforms for real-time applications. Explain SMART business models. Includes algorithms in data sciences alongwith automated methods and models. Explores varied challenges encountered by researchers and businesses in the realm of real-time analytics. This book aims at researchers and graduate students in data analytics, data sciences, data mining, and signal processing"--

Data Driven Decision Making using Analytics

Download Data Driven Decision Making using Analytics PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1000506495
Total Pages : 135 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!


Book Synopsis Data Driven Decision Making using Analytics by : Parul Gandhi

Download or read book Data Driven Decision Making using Analytics written by Parul Gandhi and published by CRC Press. This book was released on 2021-12-21 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explain Data Analytics towards decision making in terms of models and algorithms, theoretical concepts, applications, experiments in relevant domains or focused on specific issues. It explores the concepts of database technology, machine learning, knowledge-based system, high performance computing, information retrieval, finding patterns hidden in large datasets and data visualization. Also, it presents various paradigms including pattern mining, clustering, classification, and data analysis. Overall aim is to provide technical solutions in the field of data analytics and data mining. Features: Covers descriptive statistics with respect to predictive analytics and business analytics. Discusses different data analytics platforms for real-time applications. Explain SMART business models. Includes algorithms in data sciences alongwith automated methods and models. Explores varied challenges encountered by researchers and businesses in the realm of real-time analytics. This book aims at researchers and graduate students in data analytics, data sciences, data mining, and signal processing.

Data Driven

Download Data Driven PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1422163644
Total Pages : 257 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Data Driven by : Thomas C. Redman

Download or read book Data Driven written by Thomas C. Redman and published by Harvard Business Press. This book was released on 2008-09-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Cutting-edge Marketing Analytics

Download Cutting-edge Marketing Analytics PDF Online Free

Author :
Publisher : Pearson Education
ISBN 13 : 0133552527
Total Pages : 321 pages
Book Rating : 4.1/5 (335 download)

DOWNLOAD NOW!


Book Synopsis Cutting-edge Marketing Analytics by : Rajkumar Venkatesan

Download or read book Cutting-edge Marketing Analytics written by Rajkumar Venkatesan and published by Pearson Education. This book was released on 2015 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

Transforming Teaching and Learning Through Data-Driven Decision Making

Download Transforming Teaching and Learning Through Data-Driven Decision Making PDF Online Free

Author :
Publisher : Corwin Press
ISBN 13 : 1412982049
Total Pages : 281 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!


Book Synopsis Transforming Teaching and Learning Through Data-Driven Decision Making by : Ellen B. Mandinach

Download or read book Transforming Teaching and Learning Through Data-Driven Decision Making written by Ellen B. Mandinach and published by Corwin Press. This book was released on 2012-04-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Gathering data and using it to inform instruction is a requirement for many schools, yet educators are not necessarily formally trained in how to do it. This book helps bridge the gap between classroom practice and the principles of educational psychology. Teachers will find cutting-edge advances in research and theory on human learning and teaching in an easily understood and transferable format. The text's integrated model shows teachers, school leaders, and district administrators how to establish a data culture and transform quantitative and qualitative data into actionable knowledge based on: assessment; statistics; instructional and differentiated psychology; classroom management."--Publisher's description.

Management Decision-Making, Big Data and Analytics

Download Management Decision-Making, Big Data and Analytics PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 1529738288
Total Pages : 354 pages
Book Rating : 4.5/5 (297 download)

DOWNLOAD NOW!


Book Synopsis Management Decision-Making, Big Data and Analytics by : Simone Gressel

Download or read book Management Decision-Making, Big Data and Analytics written by Simone Gressel and published by SAGE. This book was released on 2020-10-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

The Data Driven Leader

Download The Data Driven Leader PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119382211
Total Pages : 274 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!


Book Synopsis The Data Driven Leader by : Jenny Dearborn

Download or read book The Data Driven Leader written by Jenny Dearborn and published by John Wiley & Sons. This book was released on 2017-10-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs. opinions, identify root causes behind your company’s thorniest problems and move toward a winning, future-focused business strategy. Realistic and actionable, this book tells the story of a successful sales executive who, after leading an analytics-driven turnaround (in Data Driven, this book’s predecessor), faces a new turnaround challenge as chief human resources officer. Each chapter features insightful commentary and practical notes on the points the story raises, guiding you to put HR analytics into action in your organization. HR and other leaders cannot afford to overlook the power and competitive advantages of data-driven decision-making and strategies. This book reflects the growing trend of CEOs choosing analytics-minded business leaders to head HR, at a time when workplaces everywhere face game-changing forces including automation, robotics and artificial intelligence. It is urgent that human resources leaders embrace analytics, not only to remain professionally relevant but also to help their organizations successfully navigate this digital transformation. HR professionals can and must: Understand essential data science principles and corporate analytics models Identify and execute effective data analytics initiatives Boost HR and company productivity and performance with metrics that matter Shape an analytics-centric culture that generates data driven leaders Most organizations capture and report data, but data is useless without analysis that leads to action. The Data Driven Leader shows you how to use this tremendous asset to lead your organization higher.

Business Analytics, Volume I

Download Business Analytics, Volume I PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1631573322
Total Pages : 242 pages
Book Rating : 4.6/5 (315 download)

DOWNLOAD NOW!


Book Synopsis Business Analytics, Volume I by : Amar Sahay

Download or read book Business Analytics, Volume I written by Amar Sahay and published by Business Expert Press. This book was released on 2018-08-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Analytics: A Data-Driven Decision Making Approach for Business-Part I,/i> provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision-making. The book discusses all these areas along with three main analytics categories: (1) descriptive, (2) predictive, and (3) prescriptive analytics with their tools and applications in business. This volume focuses on descriptive analytics that involves the use of descriptive and visual or graphical methods, numerical methods, as well as data analysis tools, big data applications, and the use of data dashboards to understand business performance. The highlights of this volume are: Business analytics at a glance; Business intelligence (BI), data analytics; Data, data types, descriptive analytics; Data visualization tools; Data visualization with big data; Descriptive analytics-numerical methods; Case analysis with computer applications.

Creating a Data-Driven Organization

Download Creating a Data-Driven Organization PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491916885
Total Pages : 300 pages
Book Rating : 4.4/5 (919 download)

DOWNLOAD NOW!


Book Synopsis Creating a Data-Driven Organization by : Carl Anderson

Download or read book Creating a Data-Driven Organization written by Carl Anderson and published by "O'Reilly Media, Inc.". This book was released on 2015-07-23 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description.

Project Management Analytics

Download Project Management Analytics PDF Online Free

Author :
Publisher : FT Press
ISBN 13 : 0134190491
Total Pages : 412 pages
Book Rating : 4.1/5 (341 download)

DOWNLOAD NOW!


Book Synopsis Project Management Analytics by : Harjit Singh

Download or read book Project Management Analytics written by Harjit Singh and published by FT Press. This book was released on 2015-11-12 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: To manage projects, you must not only control schedules and costs: you must also manage growing operational uncertainty. Today’s powerful analytics tools and methods can help you do all of this far more successfully. In Project Management Analytics, Harjit Singh shows how to bring greater evidence-based clarity and rationality to all your key decisions throughout the full project lifecycle. Singh identifies the components and characteristics of a good project decision and shows how to improve decisions by using predictive, prescriptive, statistical, and other methods. You’ll learn how to mitigate risks by identifying meaningful historical patterns and trends; optimize allocation and use of scarce resources within project constraints; automate data-driven decision-making processes based on huge data sets; and effectively handle multiple interrelated decision criteria. Singh also helps you integrate analytics into the project management methods you already use, combining today’s best analytical techniques with proven approaches such as PMI PMBOK® and Lean Six Sigma. Project managers can no longer rely on vague impressions or seat-of-the-pants intuition. Fortunately, you don’t have to. With Project Management Analytics, you can use facts, evidence, and knowledge—and get far better results. Achieve efficient, reliable, consistent, and fact-based project decision-making Systematically bring data and objective analysis to key project decisions Avoid “garbage in, garbage out” Properly collect, store, analyze, and interpret your project-related data Optimize multi-criteria decisions in large group environments Use the Analytic Hierarchy Process (AHP) to improve complex real-world decisions Streamline projects the way you streamline other business processes Leverage data-driven Lean Six Sigma to manage projects more effectively

Data-Driven Law

Download Data-Driven Law PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 0429892063
Total Pages : 280 pages
Book Rating : 4.4/5 (298 download)

DOWNLOAD NOW!


Book Synopsis Data-Driven Law by : Edward J. Walters

Download or read book Data-Driven Law written by Edward J. Walters and published by CRC Press. This book was released on 2018-07-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For increasingly data-savvy clients, lawyers can no longer give "it depends" answers rooted in anecdata. Clients insist that their lawyers justify their reasoning, and with more than a limited set of war stories. The considered judgment of an experienced lawyer is unquestionably valuable. However, on balance, clients would rather have the considered judgment of an experienced lawyer informed by the most relevant information required to answer their questions. Data-Driven Law: Data Analytics and the New Legal Services helps legal professionals meet the challenges posed by a data-driven approach to delivering legal services. Its chapters are written by leading experts who cover such topics as: Mining legal data Computational law Uncovering bias through the use of Big Data Quantifying the quality of legal services Data mining and decision-making Contract analytics and contract standards In addition to providing clients with data-based insight, legal firms can track a matter with data from beginning to end, from the marketing spend through to the type of matter, hours spent, billed, and collected, including metrics on profitability and success. Firms can organize and collect documents after a matter and even automate them for reuse. Data on marketing related to a matter can be an amazing source of insight about which practice areas are most profitable. Data-driven decision-making requires firms to think differently about their workflow. Most firms warehouse their files, never to be seen again after the matter closes. Running a data-driven firm requires lawyers and their teams to treat information about the work as part of the service, and to collect, standardize, and analyze matter data from cradle to grave. More than anything, using data in a law practice requires a different mindset about the value of this information. This book helps legal professionals to develop this data-driven mindset.

Marketing Analytics

Download Marketing Analytics PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118417305
Total Pages : 727 pages
Book Rating : 4.1/5 (184 download)

DOWNLOAD NOW!


Book Synopsis Marketing Analytics by : Wayne L. Winston

Download or read book Marketing Analytics written by Wayne L. Winston and published by John Wiley & Sons. This book was released on 2014-01-08 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Data-Driven HR

Download Data-Driven HR PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749482478
Total Pages : 265 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Data-Driven HR by : Bernard Marr

Download or read book Data-Driven HR written by Bernard Marr and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Business Book Awards 2019 - HR and Management Category Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession. Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.

Data Driven Business Decisions

Download Data Driven Business Decisions PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470619600
Total Pages : 512 pages
Book Rating : 4.4/5 (76 download)

DOWNLOAD NOW!


Book Synopsis Data Driven Business Decisions by : Chris J. Lloyd

Download or read book Data Driven Business Decisions written by Chris J. Lloyd and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on guide to the use of quantitative methods and software for making successful business decisions The appropriate use of quantitative methods lies at the core of successful decisions made by managers, researchers, and students in the field of business. Providing a framework for the development of sound judgment and the ability to utilize quantitative and qualitative approaches, Data Driven Business Decisions introduces readers to the important role that data plays in understanding business outcomes, addressing four general areas that managers need to know about: data handling and Microsoft Excel®, uncertainty, the relationship between inputs and outputs, and complex decisions with trade-offs and uncertainty. Grounded in the author's own classroom approach to business statistics, the book reveals how to use data to understand the drivers of business outcomes, which in turn allows for data-driven business decisions. A basic, non-mathematical foundation in statistics is provided, outlining for readers the tools needed to link data with business decisions; account for uncertainty in the actions of others and in patterns revealed by data; handle data in Excel®; translate their analysis into simple business terms; and present results in simple tables and charts. The author discusses key data analytic frameworks, such as decision trees and multiple regression, and also explores additional topics, including: Use of the Excel® functions Solver and Goal Seek Partial correlation and auto-correlation Interactions and proportional variation in regression models Seasonal adjustment and what it reveals Basic portfolio theory as an introduction to correlations Chapters are introduced with case studies that integrate simple ideas into the larger business context, and are followed by further details, raw data, and motivating insights. Algebraic notation is used only when necessary, and throughout the book, the author utilizes real-world examples from diverse areas such as market surveys, finance, economics, and business ethics. Excel® add-ins StatproGo and TreePlan are showcased to demonstrate execution of the techniques, and a related website features extensive programming instructions as well as insights, data sets, and solutions to problems included in the material. Data Driven Business Decisions is an excellent book for MBA quantitative analysis courses or undergraduate general statistics courses. It also serves as a valuable reference for practicing MBAs and practitioners in the fields of statistics, business, and finance.

Business Analytics

Download Business Analytics PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (124 download)

DOWNLOAD NOW!


Book Synopsis Business Analytics by : Amar Sahay

Download or read book Business Analytics written by Amar Sahay and published by . This book was released on 2020 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: