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Deceptive Advertising
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Book Synopsis Deceptive Advertising by : Jef Richards
Download or read book Deceptive Advertising written by Jef Richards and published by Routledge. This book was released on 2013-12-16 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Book Synopsis Trademark and Deceptive Advertising Surveys by : Shari Seidman Diamond
Download or read book Trademark and Deceptive Advertising Surveys written by Shari Seidman Diamond and published by American Bar Association. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.
Book Synopsis The Oxford Handbook of Food Ethics by : Anne Barnhill
Download or read book The Oxford Handbook of Food Ethics written by Anne Barnhill and published by Oxford University Press. This book was released on 2018-01-08 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic food ethics incorporates work from philosophy but also anthropology, economics, the environmental sciences and other natural sciences, geography, law, and sociology. Scholars from these fields have been producing work for decades on the food system, and on ethical, social, and policy issues connected to the food system. Yet in the last several years, there has been a notable increase in philosophical work on these issues-work that draws on multiple literatures within practical ethics, normative ethics and political philosophy. This handbook provides a sample of that philosophical work across multiple areas of food ethics: conventional agriculture and alternatives to it; animals; consumption; food justice; food politics; food workers; and, food and identity.
Book Synopsis Deceptive Advertising by : Jef Richards
Download or read book Deceptive Advertising written by Jef Richards and published by Routledge. This book was released on 2013-12-16 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers Publisher : ISBN 13 : Total Pages :202 pages Book Rating :4.F/5 ( download)
Book Synopsis FTC's Authority Over Deceptive Advertising by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers
Download or read book FTC's Authority Over Deceptive Advertising written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers and published by . This book was released on 1982 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business and Commerce Code by : Texas
Download or read book Business and Commerce Code written by Texas and published by . This book was released on 2009 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Federal Trade Commission. Bureau of Consumer Protection Publisher : ISBN 13 : Total Pages :32 pages Book Rating :4.:/5 (31 download)
Book Synopsis Dietary Supplements by : United States. Federal Trade Commission. Bureau of Consumer Protection
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis False and Misleading Advertising by : United States. Congress. House. Committee on Government Operations
Download or read book False and Misleading Advertising written by United States. Congress. House. Committee on Government Operations and published by . This book was released on 1958 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Deceptive Advertising by : Jef I. Richards
Download or read book Deceptive Advertising written by Jef I. Richards and published by Routledge. This book was released on 1990 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522517944 Total Pages :1806 pages Book Rating :4.5/5 (225 download)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Advances in Advertising Research X by : Enrique Bigne
Download or read book Advances in Advertising Research X written by Enrique Bigne and published by Springer Nature. This book was released on 2019-10-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.
Book Synopsis Commercial Communication in the Digital Age by : Gabriele Siegert
Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Book Synopsis Consumer Protection from Deceptive Advertising by : Fredric Stuart
Download or read book Consumer Protection from Deceptive Advertising written by Fredric Stuart and published by . This book was released on 1974 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis False Advertising and the Law by : Jeffrey S. Edelstein
Download or read book False Advertising and the Law written by Jeffrey S. Edelstein and published by . This book was released on 1996 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Your Baby Can Read by : Robert Titzer
Download or read book Your Baby Can Read written by Robert Titzer and published by Smart Kids. This book was released on 2006-09-01 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: For ages 3 months to 5 years. This revolutionary early-reading program encourages infants and toddlers to NATURALLY learn the written word AT THE SAME TIME as they learn the spoken word. This systems introduces children to the wonderful world of words using Titzer's fun, multi-sensory reading approach. Babies and toddlers do not just watch this DVD. They interact with it! Volume 2 introduces approximately 50 new key words. After 3 months your child will be ready for this volume. Set includes: Interactive DVD; 5 double-sided word and picture cards; 1 wipe-clean word card and non-toxic pen.
Book Synopsis Advertising and the Public Interest by : S. F. Divita
Download or read book Advertising and the Public Interest written by S. F. Divita and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Deception In The Marketplace by : David M. Boush
Download or read book Deception In The Marketplace written by David M. Boush and published by Routledge. This book was released on 2015-12-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
