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Deception In The Marketplace
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Book Synopsis Deception In The Marketplace by : David M. Boush
Download or read book Deception In The Marketplace written by David M. Boush and published by Routledge. This book was released on 2015-12-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Book Synopsis The Predatory Society by : Paul Blumberg
Download or read book The Predatory Society written by Paul Blumberg and published by Oxford University Press, USA. This book was released on 1989 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: How pervasive is deception in the American marketplace? In this pioneering study, Paul Blumberg not only reveals the extent to which fraud is practiced on the American consumer, but offers a penetrating analysis of its causes and social consequences. Among the evidence Blumberg examines are 600 accounts by workers in such businesses as restaurants, gas stations, and drug stores of the fraudulent practices of their employers. Here are eye-opening accounts of gas station owners selling regular gas as high test, auto mechanics who spray-paint old parts and sell them as new, pharmacists who sell generic drugs at brand-name prices, and more. Blumberg suggests that dishonesty is all but built into the American marketplace, and that its social effects include the loss of trust and community.
Book Synopsis Deception In The Marketplace by : David M. Boush
Download or read book Deception In The Marketplace written by David M. Boush and published by Routledge. This book was released on 2015-12-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Download or read book Telling Lies written by Paul Ekman and published by . This book was released on 2009 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising and the Marketplace by : Pepall, Lynne
Download or read book Advertising and the Marketplace written by Pepall, Lynne and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.
Book Synopsis Metrication and the Consumer by : American National Metric Council
Download or read book Metrication and the Consumer written by American National Metric Council and published by . This book was released on 1977 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage (Revised Edition) by : Paul Ekman
Download or read book Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage (Revised Edition) written by Paul Ekman and published by W. W. Norton & Company. This book was released on 2009-01-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes gestures and other clues that indicate a person may be lying, explains why people lie, and discusses the controversy surrounding lie detector tests.
Book Synopsis SUMMARY - Telling Lies: Clues To Deceit In The Marketplace, Politics, And Marriage By Paul Ekman by : Shortcut Edition
Download or read book SUMMARY - Telling Lies: Clues To Deceit In The Marketplace, Politics, And Marriage By Paul Ekman written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-09 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover how an individual's non-verbal language can reveal his or her lies. You will also discover : that there are different categories of lies; that the emotions you feel are written on your face; that they also influence your gestures and your voice; that the observation of these signs does not automatically lead to the conclusion that a lie exists. I know that you are lying lists the latest discoveries about emotions and body language. Paul Ekman is a psychologist specializing in non-verbal language and devotes a large part of his professional life to the study of lying and its manifestations. He shares with you his knowledge of concealment and the clues that can help detect lying in a person. Are you ready to learn the secrets of body language? *Buy now the summary of this book for the modest price of a cup of coffee!
Book Synopsis Cracking the Code: Leveraging Consumer Psychology to Drive Profitability by : Steven S. Posavac
Download or read book Cracking the Code: Leveraging Consumer Psychology to Drive Profitability written by Steven S. Posavac and published by Routledge. This book was released on 2015-02-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
Book Synopsis Deception in Markets by : C. Gerschlager
Download or read book Deception in Markets written by C. Gerschlager and published by Palgrave Macmillan. This book was released on 2004-11-19 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on modern economic analyses of deception in markets. The contributors offer a systematic account of how different approaches to modern economics deal with dishonesty and cheating in the marketplace. The particular focus is on economic concepts such as rationality and behaviour in relation to deception. Analyses are presented from the perspective of standard economic frameworks (i.e. game theory, new institutional economics, new classical macroeconomics) while behavioural developments (i.e. behavioural economics and finance) are referred to, challenging the basic economic concepts of rationality and self-interest. Finally, anthropological findings are used to contrast these economic conceptions of deception.
Book Synopsis Marketing, Technology and Customer Commitment in the New Economy by : Harlan E. Spotts
Download or read book Marketing, Technology and Customer Commitment in the New Economy written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Contemporary Trends in Innovative Marketing Strategies by : Barbosa, Belem
Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Book Synopsis The Dark Side of the Marketplace by : Warren Grant Magnuson
Download or read book The Dark Side of the Marketplace written by Warren Grant Magnuson and published by . This book was released on 1968 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The scope of the book's indictment is broad, laying bare the prevailing schemes and devices for parting victims from their money-schemes that operate within the law, without the law and, most appalling, with the law as an accomplice. It catalogues the needless product hazards threatening rich and poor alike-from babies' receiving blankets which burn to ashes in seconds, to callously made cigarettes. It documents the manipulation of credit terms and prices; the brutality of collection techniques; the secrets of space age charlatans, and the gaps remaining in the fabric of protection laws."--Dust jacket.
Author :United States. Federal Trade Commission. San Francisco Regional Office Publisher : ISBN 13 : Total Pages :130 pages Book Rating :4.:/5 (31 download)
Book Synopsis Protein Supplement Health Hazards and Marketing Deceptions by : United States. Federal Trade Commission. San Francisco Regional Office
Download or read book Protein Supplement Health Hazards and Marketing Deceptions written by United States. Federal Trade Commission. San Francisco Regional Office and published by . This book was released on 1975 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis SUN TZU MARKETING STRATEGY™ by : James Sonhill DBA
Download or read book SUN TZU MARKETING STRATEGY™ written by James Sonhill DBA and published by Sonhill Publishing LLC. This book was released on 2020-06-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu Marketing Strategy™ gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Book Synopsis SAGE Brief Guide to Marketing Ethics by : SAGE Publications
Download or read book SAGE Brief Guide to Marketing Ethics written by SAGE Publications and published by SAGE Publications. This book was released on 2011-03-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.
Book Synopsis Theoretical Developments in Marketing by : Charles W. Lamb, Jr.
Download or read book Theoretical Developments in Marketing written by Charles W. Lamb, Jr. and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
