Debates for the Digital Age

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 144080124X
Total Pages : 715 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Debates for the Digital Age by : Danielle Sarver Coombs

Download or read book Debates for the Digital Age written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2015-11-23 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.

Debates for the Digital Age [2 Volumes]

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Author :
Publisher : Praeger
ISBN 13 : 1440801231
Total Pages : 0 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Debates for the Digital Age [2 Volumes] by : Danielle Sarver Coombs

Download or read book Debates for the Digital Age [2 Volumes] written by Danielle Sarver Coombs and published by Praeger. This book was released on 2015-11-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collection of essays evaluating the Internet's impact on key cultural issues of the day and providing a comprehensive overview of the technological and cultural shifts the Internet has created in contemporary society. Content is presented in two volumes with a focus on overarching themes that will remain relevant for the long term. The first volume emphasizes the positive impact of Internet culture--for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. --From publisher description.

Debates for the Digital Age

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Debates for the Digital Age by : Danielle Sarver Coombs

Download or read book Debates for the Digital Age written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2015-11-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.

Media Debates

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Author :
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780495001812
Total Pages : 0 pages
Book Rating : 4.0/5 (18 download)

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Book Synopsis Media Debates by : Everette E. Dennis

Download or read book Media Debates written by Everette E. Dennis and published by Wadsworth Publishing Company. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's lots of debate about the role of the media. Now you can read the best presentations from each side and decide for yourself. MEDIA DEBATES: GREAT ISSUES FOR THE DIGITAL AGE sets up experts to debate the pro or the con side of twenty issues that are central to today's media. You'll not only learn more about the media, you'll also discover your own opinion along the way.

Privacy in the Digital Age

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440829713
Total Pages : 686 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Privacy in the Digital Age by : Nancy S. Lind

Download or read book Privacy in the Digital Age written by Nancy S. Lind and published by Bloomsbury Publishing USA. This book was released on 2015-06-19 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of expert essays examines the privacy rights that have been lost in the post-9/11 era—giving students and others the knowledge they need to take back their constitutional protections. This timely two-volume collection shares information every citizen should have, tackling the erosion of privacy rights engendered by the ability of digital technology to intercept, mine, and store personal data, most often without the knowledge of those being monitored. Examining its subject through the lens of Fourth Amendment rights, the work focuses on technological advances that now gather personal data on an unprecedented scale, whether by monitoring social media, tracking cell phones, or using thermal imaging to watch people's movement. It also examines the possible impact of the widespread gathering of such data by law enforcement and security agencies and by private corporations such as Google. Organized by hot-button topics confronting U.S. citizens in the post-9/11 era, the work reviews the original intent of the Fourth Amendment and then traces the development and erosion of interpretations of that amendment in the 21st century. Topical essays offer a comprehensive treatment and understanding of current Fourth Amendment issues, including those that have been brought before the courts and those relative to the continuing governmental and societal emphasis on security and public safety since the Columbine shootings in 1999 and the events of September 11, 2001.

Books in the Digital Age

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0745684998
Total Pages : 480 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Books in the Digital Age by : John B. Thompson

Download or read book Books in the Digital Age written by John B. Thompson and published by John Wiley & Sons. This book was released on 2013-10-21 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.

Debates for the Digital Age

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Author :
Publisher :
ISBN 13 : 9781786844798
Total Pages : pages
Book Rating : 4.8/5 (447 download)

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Book Synopsis Debates for the Digital Age by : Danielle Sarver Coombs

Download or read book Debates for the Digital Age written by Danielle Sarver Coombs and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers of this reference will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world-for better and for worse.

Debates in the Digital Humanities 2016

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Author :
Publisher : U of Minnesota Press
ISBN 13 : 1452951497
Total Pages : 838 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Debates in the Digital Humanities 2016 by : Matthew K. Gold

Download or read book Debates in the Digital Humanities 2016 written by Matthew K. Gold and published by U of Minnesota Press. This book was released on 2016-05-18 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pairing full-length scholarly essays with shorter pieces drawn from scholarly blogs and conference presentations, as well as commissioned interviews and position statements, Debates in the Digital Humanities 2016 reveals a dynamic view of a field in negotiation with its identity, methods, and reach. Pieces in the book explore how DH can and must change in response to social justice movements and events like #Ferguson; how DH alters and is altered by community college classrooms; and how scholars applying DH approaches to feminist studies, queer studies, and black studies might reframe the commitments of DH analysts. Numerous contributors examine the movement of interdisciplinary DH work into areas such as history, art history, and archaeology, and a special forum on large-scale text mining brings together position statements on a fast-growing area of DH research. In the multivalent aspects of its arguments, progressing across a range of platforms and environments, Debates in the Digital Humanities 2016 offers a vision of DH as an expanded field—new possibilities, differently structured. Published simultaneously in print, e-book, and interactive webtext formats, each DH annual will be a book-length publication highlighting the particular debates that have shaped the discipline in a given year. By identifying key issues as they unfold, and by providing a hybrid model of open-access publication, these volumes and the Debates in the Digital Humanities series will articulate the present contours of the field and help forge its future. Contributors: Moya Bailey, Northeastern U; Fiona Barnett; Matthew Battles, Harvard U; Jeffrey M. Binder; Zach Blas, U of London; Cameron Blevins, Rutgers U; Sheila A. Brennan, George Mason U; Timothy Burke, Swarthmore College; Rachel Sagner Buurma, Swarthmore College; Micha Cárdenas, U of Washington–Bothell; Wendy Hui Kyong Chun, Brown U; Tanya E. Clement, U of Texas–Austin; Anne Cong-Huyen, Whittier College; Ryan Cordell, Northeastern U; Tressie McMillan Cottom, Virginia Commonwealth U; Amy E. Earhart, Texas A&M U; Domenico Fiormonte, U of Roma Tre; Paul Fyfe, North Carolina State U; Jacob Gaboury, Stony Brook U; Kim Gallon, Purdue U; Alex Gil, Columbia U; Brian Greenspan, Carleton U; Richard Grusin, U of Wisconsin, Milwaukee; Michael Hancher, U of Minnesota; Molly O’Hagan Hardy; David L. Hoover, New York U; Wendy F. Hsu; Patrick Jagoda, U of Chicago; Jessica Marie Johnson, Michigan State U; Steven E. Jones, Loyola U; Margaret Linley, Simon Fraser U; Alan Liu, U of California, Santa Barbara; Elizabeth Losh, U of California, San Diego; Alexis Lothian, U of Maryland; Michael Maizels, Wellesley College; Mark C. Marino, U of Southern California; Anne B. McGrail, Lane Community College; Bethany Nowviskie, U of Virginia; Julianne Nyhan, U College London; Amanda Phillips, U of California, Davis; Miriam Posner, U of California, Los Angeles; Rita Raley, U of California, Santa Barbara; Stephen Ramsay, U of Nebraska–Lincoln; Margaret Rhee, U of Oregon; Lisa Marie Rhody, Graduate Center, CUNY; Roopika Risam, Salem State U; Stephen Robertson, George Mason U; Mark Sample, Davidson College; Jentery Sayers, U of Victoria; Benjamin M. Schmidt, Northeastern U; Scott Selisker, U of Arizona; Jonathan Senchyne, U of Wisconsin, Madison; Andrew Stauffer, U of Virginia; Joanna Swafford, SUNY New Paltz; Toniesha L. Taylor, Prairie View A&M U; Dennis Tenen; Melissa Terras, U College London; Anna Tione; Ted Underwood, U of Illinois, Urbana–Champaign; Ethan Watrall, Michigan State U; Jacqueline Wernimont, Arizona State U; Laura Wexler, Yale U; Hong-An Wu, U of Illinois, Urbana–Champaign.

Writing History in the Digital Age

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Author :
Publisher : University of Michigan Press
ISBN 13 : 0472029916
Total Pages : 299 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Writing History in the Digital Age by : Jack Dougherty

Download or read book Writing History in the Digital Age written by Jack Dougherty and published by University of Michigan Press. This book was released on 2013-10-28 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing History in the Digital Age began as a “what-if” experiment by posing a question: How have Internet technologies influenced how historians think, teach, author, and publish? To illustrate their answer, the contributors agreed to share the stages of their book-in-progress as it was constructed on the public web. To facilitate this innovative volume, editors Jack Dougherty and Kristen Nawrotzki designed a born-digital, open-access, and open peer review process to capture commentary from appointed experts and general readers. A customized WordPress plug-in allowed audiences to add page- and paragraph-level comments to the manuscript, transforming it into a socially networked text. The initial six-week proposal phase generated over 250 comments, and the subsequent eight-week public review of full drafts drew 942 additional comments from readers across different parts of the globe. The finished product now presents 20 essays from a wide array of notable scholars, each examining (and then breaking apart and reexamining) if and how digital and emergent technologies have changed the historical profession.

Televised Presidential Debates in a Changing Media Environment

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440850445
Total Pages : 723 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Televised Presidential Debates in a Changing Media Environment by : Edward A. Hinck

Download or read book Televised Presidential Debates in a Changing Media Environment written by Edward A. Hinck and published by Bloomsbury Publishing USA. This book was released on 2018-11-26 with total page 723 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set examines recent presidential and vice presidential debates, addresses how citizens make sense of these events in new media, and considers whether the evolution of these forms of consumption is healthy for future presidential campaigns—and for democracy. The presidential debates of 2016 underscored how television highlights candidates' and campaigns' messages, which provide fodder for citizens' widespread use of new media to "talk back" to campaigns and other citizens. Social media will continue to affect the way that campaign events like presidential debates are consumed by audiences and how they shape campaign outcomes. This two-volume study is one of the first to examine the relationship between debates as televised events and events consumed by citizens through social media. It also assesses the town hall debate format from 1992 to 2016, uses the lens of civil dialogue to consider how citizens watch the debates, and considers the growing impact of new media commentary on candidate images that emerge in presidential and vice presidential debates. Televised Presidential Debates in a Changing Media Environment features contributions from leading political communication scholars that illuminate how presidential debates are transforming from events that are privately contemplated by citizens, to events that are increasingly viewed and discussed by citizens through social media. The first volume focuses on traditional studies of debates as televised campaign events, and the second volume examines the changing audiences for debates as they become consumed and discussed by viewers outside the traditional channels of newspapers, cable news channels, and campaign messaging. Readers will contemplate questions of new forms, problems, and possibilities of political engagement that are resulting from citizens producing and consuming political messages in new media.

The Electronic Church in the Digital Age

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440829918
Total Pages : 668 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis The Electronic Church in the Digital Age by : Mark Ward Sr.

Download or read book The Electronic Church in the Digital Age written by Mark Ward Sr. and published by Bloomsbury Publishing USA. This book was released on 2015-11-10 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set investigates the evangelical presence in America as experienced through digital media, examining current evangelical ideologies regarding education, politics, family, and government. Evangelical broadcasting has greatly expanded its footprint in the digital age. This informative text acquaints readers with how the electronic church of today spreads its message through Internet podcasts, social networking, religious radio programs, and televised sermons; how mass media forms the institution's modern identity; and what the future of the industry holds as mobile church apps, Christian-based video games, and online worship become the norm. The work—split into two volumes—reveals the ways that the Christian broadcast community affects evangelical traditions and influences American society in general. Volume 1 explores how electronic media shapes today's Christian subculture, while the second volume describes how the electronic church impacts the wider American culture, analyzing what key figures in evangelical mass media are saying about today's religious, political, economic, and social issues. The set concludes by addressing criticism about religious media and the prospects of American public discourse to accomodate both secular and religious voices.

Radical Change

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Author :
Publisher : H. W. Wilson
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Radical Change by : Eliza T. Dresang

Download or read book Radical Change written by Eliza T. Dresang and published by H. W. Wilson. This book was released on 1999 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proposing a conceptual framework for evaluating "hand-held" books, Dresang (information studies, Florida State U.) explains how books are changing along with developments in digital information and how librarians, teachers, and parents can recognize and use books to create connections for and among young people using digital concepts and designs that emphasize multilayered, nonlinear stories and information. Annotation copyrighted by Book News, Inc., Portland, OR

Schools and Schooling in the Digital Age

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Author :
Publisher : Routledge
ISBN 13 : 113689408X
Total Pages : 190 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Schools and Schooling in the Digital Age by : Neil Selwyn

Download or read book Schools and Schooling in the Digital Age written by Neil Selwyn and published by Routledge. This book was released on 2010-10-07 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a wide-ranging and critical exploration of a topic that lies at the heart of contemporary education. The use of digital technology is now a key feature of schools and schooling around the world. Yet despite its prominence, technology use continues to be an area of education that rarely receives sustained critical attention and thought, especially from those people who are most involved and affected by it. Technology tends to be something that many teachers, learners, parents, policy-makers and even academics approach as a routine rather than reflective matter. Tackling the wider picture, addressing the social, cultural, economic, political and commercial aspects of schools and schooling in the digital age, this book offers to make sense of what happens, and what does not happen, when the digital and the educational come together in the guise of schools technology. In particular, the book examines contemporary schooling in terms of social justice, equality and participatory democracy. Seeking to re-politicise an increasingly depoliticised area of educational debate and analysis, setting out to challenge the many contradictions that characterise the field of education technology today, the author concludes by suggesting what forms schools and schooling in the digital age could, and should, take. This is the perfect volume for anyone interested in the application and use of technology in education, as well as the education policy and politics that surround it; many will also find its innovative proposals for technology use an inspiration for their own teaching and learning.

Communicating the Past in the Digital Age

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Author :
Publisher : Ubiquity Press
ISBN 13 : 1911529862
Total Pages : 223 pages
Book Rating : 4.9/5 (115 download)

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Book Synopsis Communicating the Past in the Digital Age by : Sebastian Hageneuer

Download or read book Communicating the Past in the Digital Age written by Sebastian Hageneuer and published by Ubiquity Press. This book was released on 2020-02-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent developments in the field of archaeology are not only progressing archaeological fieldwork but also changing the way we practise and present archaeology today. As these digital technologies are being used more and more every day on excavations or in museums, this also means that we must change the way we approach teaching and communicating archaeology as a discipline. The communication of archaeology is an often neglected but ever more important part of the profession. Instead of traditional lectures and museum displays, we can interact with the past in various ways. Students of archaeology today need to learn and understand these technologies, but can on the other hand also profit from them in creative ways of teaching and learning. The same holds true for visitors to a museum. This volume presents the outcome of a two-day international symposium on digital methods in teaching and learning in archaeology held at the University of Cologne in October 2018 addressing exactly this topic. Specialists from around the world share their views on the newest developments in the field of archaeology and the way we teach these with the help of archaeogaming, augmented and virtual reality, 3D reconstruction and many more. Thirteen chapters cover different approaches to teaching and learning archaeology in universities and museums and offer insights into modern-day ways to communicate the past in a digital age.

Delete

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Author :
Publisher : Princeton University Press
ISBN 13 : 1400838452
Total Pages : 272 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Delete by : Viktor Mayer-Schönberger

Download or read book Delete written by Viktor Mayer-Schönberger and published by Princeton University Press. This book was released on 2011-07-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hazards of perfect memory in the digital age Delete looks at the surprising phenomenon of perfect remembering in the digital age, and reveals why we must reintroduce our capacity to forget. Digital technology empowers us as never before, yet it has unforeseen consequences as well. Potentially humiliating content on Facebook is enshrined in cyberspace for future employers to see. Google remembers everything we've searched for and when. The digital realm remembers what is sometimes better forgotten, and this has profound implications for us all. In Delete, Viktor Mayer-Schönberger traces the important role that forgetting has played throughout human history, from the ability to make sound decisions unencumbered by the past to the possibility of second chances. The written word made it possible for humans to remember across generations and time, yet now digital technology and global networks are overriding our natural ability to forget—the past is ever present, ready to be called up at the click of a mouse. Mayer-Schönberger examines the technology that's facilitating the end of forgetting—digitization, cheap storage and easy retrieval, global access, and increasingly powerful software—and describes the dangers of everlasting digital memory, whether it's outdated information taken out of context or compromising photos the Web won't let us forget. He explains why information privacy rights and other fixes can't help us, and proposes an ingeniously simple solution—expiration dates on information—that may. Delete is an eye-opening book that will help us remember how to forget in the digital age.

International Business in the Information and Digital Age

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1787563251
Total Pages : 440 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis International Business in the Information and Digital Age by : Rob van Tulder

Download or read book International Business in the Information and Digital Age written by Rob van Tulder and published by Emerald Group Publishing. This book was released on 2018-11-16 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.

The New Digital Age

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Author :
Publisher : Hachette UK
ISBN 13 : 1848546246
Total Pages : 371 pages
Book Rating : 4.8/5 (485 download)

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Book Synopsis The New Digital Age by : Eric Schmidt

Download or read book The New Digital Age written by Eric Schmidt and published by Hachette UK. This book was released on 2013-04-25 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson