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Author : H. Joannis
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.:/5 (33 download)
Download or read book De l'étude de motivation à la création publicitaire et à la promotion des ventes written by H. Joannis and published by . This book was released on 1967 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henri Joannis
Publisher : Bordas Editions
ISBN 13 : 9782040078034
Total Pages : 422 pages
Book Rating : 4.0/5 (78 download)
Download or read book De l'étude de motivation à la création publicitaire et à la promotion des ventes written by Henri Joannis and published by Bordas Editions. This book was released on 1976-01-01 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henri Joannis
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (46 download)
Download or read book De l'étude de motivation à la création publicitaire et à la promotion des ventes written by Henri Joannis and published by . This book was released on 1969 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : H. Joannis
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book De L'etude de Motivation a la Creation Publicitaire Et a la Promotion Des Ventes written by H. Joannis and published by . This book was released on 1967 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jacques Havet
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111532399
Total Pages : 968 pages
Book Rating : 4.1/5 (115 download)
Download or read book Anthropological and historical sciences. Aesthetics and the sciences of art written by Jacques Havet and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-06-04 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Anthropological and historical sciences. Aesthetics and the sciences of art".
Author : Bruno Salgues
Publisher : John Wiley & Sons
ISBN 13 : 1119527635
Total Pages : 228 pages
Book Rating : 4.1/5 (195 download)
Download or read book Society 5.0 written by Bruno Salgues and published by John Wiley & Sons. This book was released on 2018-08-21 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the rapid development of connected technologies, which are now highly sophisticated and spread across the globe, Society 5.0 has emerged and brought with it a dramatic societal shift. In 1998, Kodak, the world leader in photographic film, had 170,000 employees. It thus seemed unthinkable that just 3 years later, the majority of people would stop taking photographs to paper film and that Kodak would have disappeared. These are the stakes of this new society that is taking shape. This book, which does not seek to critique current politics, management or marketing literature, aims to fight against the excesses of this often-misunderstood Society 5.0 and to present the ideas and associated technologies that comprise it, all working towards societal improvement. Among these technologies, artificial intelligence, robotics, digital platforms and 3D printing are undoubtedly the most important, and thus receive the greatest focus.
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1380 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1968 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)
Author : Elsa Simões Lucas Freitas
Publisher : John Benjamins Publishing
ISBN 13 : 9027290490
Total Pages : 242 pages
Book Rating : 4.0/5 (272 download)
Download or read book Taboo in Advertising written by Elsa Simões Lucas Freitas and published by John Benjamins Publishing. This book was released on 2008-07-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
Author : Pierre L. Horn
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313368821
Total Pages : 320 pages
Book Rating : 4.3/5 (133 download)
Download or read book Handbook of French Popular Culture written by Pierre L. Horn and published by Bloomsbury Publishing USA. This book was released on 1991-05-21 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the world, there has been much scholarly and general interest in French popular culture, but very little has been written on the subject in English. The authors of this book address that lack in a series of highly readable and well-documented essays describing French life styles, attitudes, and entertainments as well as the writers and performers currently favored by the French public. Several chapters explore French tastes in popular literature and other reading matter, including comics, cartoons, mystery and spy fiction, newspapers and magazines, and science fiction. Film, popular music, radio, and television are also discussed in detail, and influences from other cultures--particularly American imports--are assessed. The remaining essays examine French sports, the use of leisure time, the French style of eating and drinking, and relations between men and women and their attitudes toward romantic love. Each chapter provides up-to-date historical and bibliographic information that will enable the reader to pursue subjects of particular interest. Written by an international group of specialists, this handbook offers the benefits of broad coverage, a variety of viewpoints, and solid scholarship.
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 1020 pages
Book Rating : 4.F/5 ( download)
Download or read book Subject Catalog written by Library of Congress and published by . This book was released on 1976 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cipolla-Ficarra, Francisco Vicente
Publisher : IGI Global
ISBN 13 : 1466644915
Total Pages : 696 pages
Book Rating : 4.4/5 (666 download)
Download or read book Advanced Research and Trends in New Technologies, Software, Human-Computer Interaction, and Communicability written by Cipolla-Ficarra, Francisco Vicente and published by IGI Global. This book was released on 2013-08-31 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents scientific, theoretical, and practical insight on the software and technology of social networks and the factors that boost communicability, highlighting different disciplines in the computer and social sciences fields"--Provided by publisher.
Author : Blpes
Publisher : Taylor & Francis
ISBN 13 : 9780422802307
Total Pages : 550 pages
Book Rating : 4.8/5 (23 download)
Download or read book International Bibliography of the Social Sciences written by Blpes and published by Taylor & Francis. This book was released on 1966 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1966. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Robert Leduc
Publisher : FeniXX
ISBN 13 : 2100773828
Total Pages : 371 pages
Book Rating : 4.1/5 (7 download)
Download or read book Le publicité, une force au service de l'entreprise written by Robert Leduc and published by FeniXX. This book was released on 1987-01-01T00:00:00+01:00 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le livre de R. Leduc, dont voici une neuvième édition actualisée, donne de la publicité moderne la vue claire, précise et complète que peut en avoir un homme qui en est à la fois l’un des meilleurs praticiens et l’un des rares théoriciens. Dans une première partie, l’auteur analyse les mécanismes de la communication publicitaire ainsi que la genèse de la création des messages. Il s’attache ensuite à décrire les grands médias publicitaires (presse, radio, cinéma, télévision, affichage) pour en faire ressortir les caractéristiques et expliquer les techniques d’élaboration d’un plan de média. Le livre expose également les différents types d’études publicitaires, les objectifs qu’elles poursuivent et les techniques qu’elles utilisent. Enfin, dans une dernière partie, nous entrons de plain-pied dans le monde de la publicité : annonceurs, agences de publicité, régies publicitaires dont nous pénétrons les relations intimes et complexes.
Author : René Y. Darmon
Publisher :
ISBN 13 :
Total Pages : 994 pages
Book Rating : 4.3/5 (555 download)
Download or read book Marketing in Canada written by René Y. Darmon and published by . This book was released on 1989 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruno Salgues
Publisher : Lulu.com
ISBN 13 : 1291497161
Total Pages : 395 pages
Book Rating : 4.2/5 (914 download)
Download or read book 30 Ans de téléphonie mobile written by Bruno Salgues and published by Lulu.com. This book was released on 2013-07-28 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selon les types de contextes culturels, quelles sont les stratégies et quelles modélisations de l'appropriation des technologies de l'information et de la communication ? Ou encore, le téléphone mobile est-il un dispositif issu d'une culture de la mondialisation ? Ces deux questions de départ peuvent être résumées par une autre : quelle est la raison du succès du cellulaire en dépit des antagonismes et des affiliations culturelles ? Elle résulte du rapide constat que nous préciserons ultérieurement, qui fait que plus de trois humains sur quatre sur la planète disposent d'un téléphone mobile. Ce dernier est devenu un produit global par excellence, d'Est en Ouest ou du Sud au Nord. La vision de la technologie initiale est différente de l'usage actuel.
Author :
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 (91 download)
Download or read book Communications written by and published by . This book was released on 1978 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michel Périgord
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (97 download)
Download or read book Achieving Total Quality Management written by Michel Périgord and published by . This book was released on 1990 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
