Data Analytics and AI

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Publisher : CRC Press
ISBN 13 : 1000094677
Total Pages : 196 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Data Analytics and AI by : Jay Liebowitz

Download or read book Data Analytics and AI written by Jay Liebowitz and published by CRC Press. This book was released on 2020-08-06 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics and artificial intelligence (AI), what are they good for? The bandwagon keeps answering, absolutely everything! Analytics and artificial intelligence have captured the attention of everyone from top executives to the person in the street. While these disciplines have a relatively long history, within the last ten or so years they have exploded into corporate business and public consciousness. Organizations have rushed to embrace data-driven decision making. Companies everywhere are turning out products boasting that "artificial intelligence is included." We are indeed living in exciting times. The question we need to ask is, do we really know how to get business value from these exciting tools? Unfortunately, both the analytics and AI communities have not done a great job in collaborating and communicating with each other to build the necessary synergies. This book bridges the gap between these two critical fields. The book begins by explaining the commonalities and differences in the fields of data science, artificial intelligence, and autonomy by giving a historical perspective for each of these fields, followed by exploration of common technologies and current trends in each field. The book also readers introduces to applications of deep learning in industry with an overview of deep learning and its key architectures, as well as a survey and discussion of the main applications of deep learning. The book also presents case studies to illustrate applications of AI and analytics. These include a case study from the healthcare industry and an investigation of a digital transformation enabled by AI and analytics transforming a product-oriented company into one delivering solutions and services. The book concludes with a proposed AI-informed data analytics life cycle to be applied to unstructured data.

Artificial Intelligence Trends for Data Analytics Using Machine Learning and Deep Learning Approaches

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Author :
Publisher : CRC Press
ISBN 13 : 1000179516
Total Pages : 267 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Artificial Intelligence Trends for Data Analytics Using Machine Learning and Deep Learning Approaches by : K. Gayathri Devi

Download or read book Artificial Intelligence Trends for Data Analytics Using Machine Learning and Deep Learning Approaches written by K. Gayathri Devi and published by CRC Press. This book was released on 2020-10-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI), when incorporated with machine learning and deep learning algorithms, has a wide variety of applications today. This book focuses on the implementation of various elementary and advanced approaches in AI that can be used in various domains to solve real-time decision-making problems. The book focuses on concepts and techniques used to run tasks in an automated manner. It discusses computational intelligence in the detection and diagnosis of clinical and biomedical images, covers the automation of a system through machine learning and deep learning approaches, presents data analytics and mining for decision-support applications, and includes case-based reasoning, natural language processing, computer vision, and AI approaches in real-time applications. Academic scientists, researchers, and students in the various domains of computer science engineering, electronics and communication engineering, and information technology, as well as industrial engineers, biomedical engineers, and management, will find this book useful. By the end of this book, you will understand the fundamentals of AI. Various case studies will develop your adaptive thinking to solve real-time AI problems. Features Includes AI-based decision-making approaches Discusses computational intelligence in the detection and diagnosis of clinical and biomedical images Covers automation of systems through machine learning and deep learning approaches and its implications to the real world Presents data analytics and mining for decision-support applications Offers case-based reasoning

Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

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Publisher : McGraw Hill Professional
ISBN 13 : 1260459152
Total Pages : 353 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value by : Eric Anderson

Download or read book Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value written by Eric Anderson and published by McGraw Hill Professional. This book was released on 2020-11-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead your organization to become evidence-driven Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you’ll find the essential tools to help you: Develop a strong data science intuition quotient Lead and scale AI and analytics throughout your organization Move from “best-guess” decision making to evidence-based decisions Craft strategies and tactics to create real impact Written for anyone in a leadership or management role—from C-level/unit team managers to rising talent—this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data.

Big Data Analytics and Artificial Intelligence Against COVID-19: Innovation Vision and Approach

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Author :
Publisher : Springer
ISBN 13 : 9783030552572
Total Pages : 307 pages
Book Rating : 4.5/5 (525 download)

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Book Synopsis Big Data Analytics and Artificial Intelligence Against COVID-19: Innovation Vision and Approach by : Aboul-Ella Hassanien

Download or read book Big Data Analytics and Artificial Intelligence Against COVID-19: Innovation Vision and Approach written by Aboul-Ella Hassanien and published by Springer. This book was released on 2020-10-13 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes research articles and expository papers on the applications of artificial intelligence and big data analytics to battle the pandemic. In the context of COVID-19, this book focuses on how big data analytic and artificial intelligence help fight COVID-19. The book is divided into four parts. The first part discusses the forecasting and visualization of the COVID-19 data. The second part describes applications of artificial intelligence in the COVID-19 diagnosis of chest X-Ray imaging. The third part discusses the insights of artificial intelligence to stop spread of COVID-19, while the last part presents deep learning and big data analytics which help fight the COVID-19.

Artificial Intelligence and Big Data Analytics for Smart Healthcare

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Publisher : Elsevier
ISBN 13 : 0128220600
Total Pages : 290 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Artificial Intelligence and Big Data Analytics for Smart Healthcare by : Miltiadis Lytras

Download or read book Artificial Intelligence and Big Data Analytics for Smart Healthcare written by Miltiadis Lytras and published by Elsevier. This book was released on 2021-10-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence and Big Data Analytics for Smart Healthcare serves as a key reference for practitioners and experts involved in healthcare as they strive to enhance the value added of healthcare and develop more sustainable healthcare systems. It brings together insights from emerging sophisticated information and communication technologies such as big data analytics, artificial intelligence, machine learning, data science, medical intelligence, and, by dwelling on their current and prospective applications, highlights managerial and policymaking challenges they may generate. The book is split into five sections: big data infrastructure, framework and design for smart healthcare; signal processing techniques for smart healthcare applications; business analytics (descriptive, diagnostic, predictive and prescriptive) for smart healthcare; emerging tools and techniques for smart healthcare; and challenges (security, privacy, and policy) in big data for smart healthcare. The content is carefully developed to be understandable to different members of healthcare chain to leverage collaborations with researchers and industry. Presents a holistic discussion on the new landscape of data driven medical technologies including Big Data, Analytics, Artificial Intelligence, Machine Learning, and Precision Medicine Discusses such technologies with case study driven approach with reference to real world application and systems, to make easier the understanding to the reader not familiar with them Encompasses an international collaboration perspective, providing understandable knowledge to professionals involved with healthcare to leverage productive partnerships with technology developers

AI-Enabled Analytics for Business

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Publisher : John Wiley & Sons
ISBN 13 : 1119736080
Total Pages : 243 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis AI-Enabled Analytics for Business by : Lawrence S. Maisel

Download or read book AI-Enabled Analytics for Business written by Lawrence S. Maisel and published by John Wiley & Sons. This book was released on 2022-01-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are entering the era of digital transformation where human and artificial intelligence (AI) work hand in hand to achieve data driven performance. Today, more than ever, businesses are expected to possess the talent, tools, processes, and capabilities to enable their organizations to implement and utilize continuous analysis of past business performance and events to gain forward-looking insight to drive business decisions and actions. AI-Enabled Analytics in Business is your Roadmap to meet this essential business capability. To ensure we can plan for the future vs react to the future when it arrives, we need to develop and deploy a toolbox of tools, techniques, and effective processes to reveal forward-looking unbiased insights that help us understand significant patterns, relationships, and trends. This book promotes clarity to enable you to make better decisions from insights about the future. Learn how advanced analytics ensures that your people have the right information at the right time to gain critical insights and performance opportunities Empower better, smarter decision making by implementing AI-enabled analytics decision support tools Uncover patterns and insights in data, and discover facts about your business that will unlock greater performance Gain inspiration from practical examples and use cases showing how to move your business toward AI-Enabled decision making AI-Enabled Analytics in Business is a must-have practical resource for directors, officers, and executives across various functional disciplines who seek increased business performance and valuation.

Artificial Intelligence for Big Data

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Publisher : Packt Publishing Ltd
ISBN 13 : 1788476018
Total Pages : 371 pages
Book Rating : 4.7/5 (884 download)

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Book Synopsis Artificial Intelligence for Big Data by : Anand Deshpande

Download or read book Artificial Intelligence for Big Data written by Anand Deshpande and published by Packt Publishing Ltd. This book was released on 2018-05-22 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build next-generation Artificial Intelligence systems with Java Key Features Implement AI techniques to build smart applications using Deeplearning4j Perform big data analytics to derive quality insights using Spark MLlib Create self-learning systems using neural networks, NLP, and reinforcement learning Book Description In this age of big data, companies have larger amount of consumer data than ever before, far more than what the current technologies can ever hope to keep up with. However, Artificial Intelligence closes the gap by moving past human limitations in order to analyze data. With the help of Artificial Intelligence for big data, you will learn to use Machine Learning algorithms such as k-means, SVM, RBF, and regression to perform advanced data analysis. You will understand the current status of Machine and Deep Learning techniques to work on Genetic and Neuro-Fuzzy algorithms. In addition, you will explore how to develop Artificial Intelligence algorithms to learn from data, why they are necessary, and how they can help solve real-world problems. By the end of this book, you'll have learned how to implement various Artificial Intelligence algorithms for your big data systems and integrate them into your product offerings such as reinforcement learning, natural language processing, image recognition, genetic algorithms, and fuzzy logic systems. What you will learn Manage Artificial Intelligence techniques for big data with Java Build smart systems to analyze data for enhanced customer experience Learn to use Artificial Intelligence frameworks for big data Understand complex problems with algorithms and Neuro-Fuzzy systems Design stratagems to leverage data using Machine Learning process Apply Deep Learning techniques to prepare data for modeling Construct models that learn from data using open source tools Analyze big data problems using scalable Machine Learning algorithms Who this book is for This book is for you if you are a data scientist, big data professional, or novice who has basic knowledge of big data and wish to get proficiency in Artificial Intelligence techniques for big data. Some competence in mathematics is an added advantage in the field of elementary linear algebra and calculus.

Pragmatic AI

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Publisher : Addison-Wesley Professional
ISBN 13 : 0134863917
Total Pages : 720 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Pragmatic AI by : Noah Gift

Download or read book Pragmatic AI written by Noah Gift and published by Addison-Wesley Professional. This book was released on 2018-07-12 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master Powerful Off-the-Shelf Business Solutions for AI and Machine Learning Pragmatic AI will help you solve real-world problems with contemporary machine learning, artificial intelligence, and cloud computing tools. Noah Gift demystifies all the concepts and tools you need to get results—even if you don’t have a strong background in math or data science. Gift illuminates powerful off-the-shelf cloud offerings from Amazon, Google, and Microsoft, and demonstrates proven techniques using the Python data science ecosystem. His workflows and examples help you streamline and simplify every step, from deployment to production, and build exceptionally scalable solutions. As you learn how machine language (ML) solutions work, you’ll gain a more intuitive understanding of what you can achieve with them and how to maximize their value. Building on these fundamentals, you’ll walk step-by-step through building cloud-based AI/ML applications to address realistic issues in sports marketing, project management, product pricing, real estate, and beyond. Whether you’re a business professional, decision-maker, student, or programmer, Gift’s expert guidance and wide-ranging case studies will prepare you to solve data science problems in virtually any environment. Get and configure all the tools you’ll need Quickly review all the Python you need to start building machine learning applications Master the AI and ML toolchain and project lifecycle Work with Python data science tools such as IPython, Pandas, Numpy, Juypter Notebook, and Sklearn Incorporate a pragmatic feedback loop that continually improves the efficiency of your workflows and systems Develop cloud AI solutions with Google Cloud Platform, including TPU, Colaboratory, and Datalab services Define Amazon Web Services cloud AI workflows, including spot instances, code pipelines, boto, and more Work with Microsoft Azure AI APIs Walk through building six real-world AI applications, from start to finish Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Machine Learning in the Oil and Gas Industry

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Publisher : Apress
ISBN 13 : 9781484260937
Total Pages : 300 pages
Book Rating : 4.2/5 (69 download)

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Book Synopsis Machine Learning in the Oil and Gas Industry by : Yogendra Narayan Pandey

Download or read book Machine Learning in the Oil and Gas Industry written by Yogendra Narayan Pandey and published by Apress. This book was released on 2020-11-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply machine and deep learning to solve some of the challenges in the oil and gas industry. The book begins with a brief discussion of the oil and gas exploration and production life cycle in the context of data flow through the different stages of industry operations. This leads to a survey of some interesting problems, which are good candidates for applying machine and deep learning approaches. The initial chapters provide a primer on the Python programming language used for implementing the algorithms; this is followed by an overview of supervised and unsupervised machine learning concepts. The authors provide industry examples using open source data sets along with practical explanations of the algorithms, without diving too deep into the theoretical aspects of the algorithms employed. Machine Learning in the Oil and Gas Industry covers problems encompassing diverse industry topics, including geophysics (seismic interpretation), geological modeling, reservoir engineering, and production engineering. Throughout the book, the emphasis is on providing a practical approach with step-by-step explanations and code examples for implementing machine and deep learning algorithms for solving real-life problems in the oil and gas industry. What You Will Learn Understanding the end-to-end industry life cycle and flow of data in the industrial operations of the oil and gas industry Get the basic concepts of computer programming and machine and deep learning required for implementing the algorithms used Study interesting industry problems that are good candidates for being solved by machine and deep learning Discover the practical considerations and challenges for executing machine and deep learning projects in the oil and gas industry Who This Book Is For Professionals in the oil and gas industry who can benefit from a practical understanding of the machine and deep learning approach to solving real-life problems.

Advanced Analytics and AI

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Publisher : John Wiley & Sons
ISBN 13 : 1119390931
Total Pages : 314 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Advanced Analytics and AI by : Tony Boobier

Download or read book Advanced Analytics and AI written by Tony Boobier and published by John Wiley & Sons. This book was released on 2018-04-03 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be prepared for the arrival of automated decision making Once thought of as science fiction, major corporations are already beginning to use cognitive systems to assist in providing wealth advice and also in medication treatment. The use of Cognitive Analytics/Artificial Intelligence (AI) Systems is set to accelerate, with the expectation that it’ll be considered ‘mainstream’ in the next 5 – 10 years. It’ll change the way we as individuals interact with data and systems—and the way we run our businesses. Cognitive Analysis and AI prepares business users for the era of cognitive analytics / artificial intelligence. Building on established texts and commentary, it specifically prepares you in terms of expectation, impact on personal roles, and responsibilities. It focuses on the specific impact on key industries (retail, financial services, utilities and media) and also on key professions (such as accounting, operational management, supply chain and risk management). Shows you how users interact with the system in natural language Explains how cognitive analysis/AI can source ‘big data’ Provides a roadmap for implementation Gets you up to speed now before you get left behind If you’re a decision maker or budget holder within the corporate context, this invaluable book helps you gain an advantage from the deployment of cognitive analytics tools.

E-Business

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Publisher : BoD – Books on Demand
ISBN 13 : 1789846846
Total Pages : 172 pages
Book Rating : 4.7/5 (898 download)

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Book Synopsis E-Business by : Robert M.X. Wu

Download or read book E-Business written by Robert M.X. Wu and published by BoD – Books on Demand. This book was released on 2021-05-19 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the latest viewpoints of scientific research in the field of e-business. It is organized into three sections: “Higher Education and Digital Economy Development”, “Artificial Intelligence in E-Business”, and “Business Intelligence Applications”. Chapters focus on China’s higher education in e-commerce, digital economy development, natural language processing applications in business, Information Technology Governance, Risk and Compliance (IT GRC), business intelligence, and more.

Analytics, Data Science, and Artificial Intelligence

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Publisher :
ISBN 13 : 9781292341552
Total Pages : 832 pages
Book Rating : 4.3/5 (415 download)

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Book Synopsis Analytics, Data Science, and Artificial Intelligence by : Ramesh Sharda

Download or read book Analytics, Data Science, and Artificial Intelligence written by Ramesh Sharda and published by . This book was released on 2020-03-06 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in decision support systems, computerized decision-making tools, and management support systems. Market-leading guide to modern analytics, for better business decisionsAnalytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from examples of organisations that have employed analytics to make decisions, while leveraging the resources of a companion website. With six new chapters, the 11th edition marks a major reorganisation reflecting a new focus -- analytics and its enabling technologies, including AI, machine-learning, robotics, chatbots, and IoT.

Transforming Healthcare with Big Data and AI

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Publisher : IAP
ISBN 13 : 1641138998
Total Pages : 184 pages
Book Rating : 4.6/5 (411 download)

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Book Synopsis Transforming Healthcare with Big Data and AI by : Alex Liu

Download or read book Transforming Healthcare with Big Data and AI written by Alex Liu and published by IAP. This book was released on 2020-04-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare and technology are at a convergence point where significant changes are poised to take place. The vast and complex requirements of medical record keeping, coupled with stringent patient privacy laws, create an incredibly unwieldy maze of health data needs. While the past decade has seen giant leaps in AI, machine learning, wearable technologies, and data mining capacities that have enabled quantities of data to be accumulated, processed, and shared around the globe. Transforming Healthcare with Big Data and AI examines the crossroads of these two fields and looks to the future of leveraging advanced technologies and developing data ecosystems to the healthcare field. This book is the product of the Transforming Healthcare with Data conference, held at the University of Southern California. Many speakers and digital healthcare industry leaders contributed multidisciplinary expertise to chapters in this work. Authors’ backgrounds range from data scientists, healthcare experts, university professors, and digital healthcare entrepreneurs. If you have an understanding of data technologies and are interested in the future of Big Data and A.I. in healthcare, this book will provide a wealth of insights into the new landscape of healthcare.

Artificial Intelligence and Legal Analytics

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Publisher : Cambridge University Press
ISBN 13 : 1107171504
Total Pages : 451 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Artificial Intelligence and Legal Analytics by : Kevin D. Ashley

Download or read book Artificial Intelligence and Legal Analytics written by Kevin D. Ashley and published by Cambridge University Press. This book was released on 2017-07-10 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how text analytics and computational models of legal reasoning will improve legal IR and let computers help humans solve legal problems.

Online Learning Analytics

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Publisher : CRC Press
ISBN 13 : 1000539008
Total Pages : 248 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Online Learning Analytics by : Jay Liebowitz

Download or read book Online Learning Analytics written by Jay Liebowitz and published by CRC Press. This book was released on 2021-12-13 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In our increasingly digitally enabled education world, analytics used ethically, strategically, and with care holds the potential to help more and more diverse students be more successful on higher education journeys than ever before. Jay Liebowitz and a cadre of the fields best ‘good trouble’ makers in this space help shine a light on the possibilities, potential challenges, and the power of learning together in this work." —Mark David Milliron, Ph.D., Senior Vice President and Executive Dean of the Teachers College, Western Governors University Due to the COVID-19 pandemic and its aftereffects, we have begun to enter the "new normal" of education. Instead of online learning being an "added feature" of K–12 schools and universities worldwide, it will be incorporated as an essential feature in education. There are many questions and concerns from parents, students, teachers, professors, administrators, staff, accrediting bodies, and others regarding the quality of virtual learning and its impact on student learning outcomes. Online Learning Analytics is conceived on trying to answer the questions of those who may be skeptical about online learning. Through better understanding and applying learning analytics, we can assess how successful learning and student/faculty engagement, as examples, can contribute towards producing the educational outcomes needed to advance student learning for future generations. Learning analytics has proven to be successful in many areas, such as the impact of using learning analytics in asynchronous online discussions in higher education. To prepare for a future where online learning plays a major role, this book examines: Data insights for improving curriculum design, teaching practice, and learning Scaling up learning analytics in an evidence-informed way The role of trust in online learning. Online learning faces very real philosophical and operational challenges. This book addresses areas of concern about the future of education and learning. It also energizes the field of learning analytics by presenting research on a range of topics that is broad and recognizes the humanness and depth of educating and learning.

Life 3.0

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Publisher : Vintage
ISBN 13 : 1101946601
Total Pages : 385 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Life 3.0 by : Max Tegmark

Download or read book Life 3.0 written by Max Tegmark and published by Vintage. This book was released on 2017-08-29 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Best Seller How will Artificial Intelligence affect crime, war, justice, jobs, society and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology—and there’s nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who’s helped mainstream research on how to keep AI beneficial. How can we grow our prosperity through automation without leaving people lacking income or purpose? What career advice should we give today’s kids? How can we make future AI systems more robust, so that they do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will machines eventually outsmart us at all tasks, replacing humans on the job market and perhaps altogether? Will AI help life flourish like never before or give us more power than we can handle? What sort of future do you want? This book empowers you to join what may be the most important conversation of our time. It doesn’t shy away from the full range of viewpoints or from the most controversial issues—from superintelligence to meaning, consciousness and the ultimate physical limits on life in the cosmos.

Fundamentals of Machine Learning for Predictive Data Analytics, second edition

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Author :
Publisher : MIT Press
ISBN 13 : 0262361108
Total Pages : 853 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Fundamentals of Machine Learning for Predictive Data Analytics, second edition by : John D. Kelleher

Download or read book Fundamentals of Machine Learning for Predictive Data Analytics, second edition written by John D. Kelleher and published by MIT Press. This book was released on 2020-10-20 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of a comprehensive introduction to machine learning approaches used in predictive data analytics, covering both theory and practice. Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context. This second edition covers recent developments in machine learning, especially in a new chapter on deep learning, and two new chapters that go beyond predictive analytics to cover unsupervised learning and reinforcement learning.