Das neue Handbuch Wissenschaftskommunikation

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Publisher :
ISBN 13 : 9783960373247
Total Pages : 0 pages
Book Rating : 4.3/5 (732 download)

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Book Synopsis Das neue Handbuch Wissenschaftskommunikation by : Patrick Honecker

Download or read book Das neue Handbuch Wissenschaftskommunikation written by Patrick Honecker and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbuch Wissenschaftskommunikation

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Publisher : Springer-Verlag
ISBN 13 : 3531189271
Total Pages : 392 pages
Book Rating : 4.5/5 (311 download)

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Book Synopsis Handbuch Wissenschaftskommunikation by : Beatrice Dernbach

Download or read book Handbuch Wissenschaftskommunikation written by Beatrice Dernbach and published by Springer-Verlag. This book was released on 2012-09-28 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Band bietet einen Überblick über die Wissenschaftskommunikation unter vielen Perspektiven: Ausgehend von den politischen, ökonomischen und sozialen Rahmenbedingungen, unter denen Wissenschaft und Wissenschaftskommunikation stattfinden, werden die institutionellen Akteure auf nationaler und internationaler Ebene sowie Best-practice-Beispiele vorgestellt. Thematisiert werden ebenso die Perspektive der Wissenschaftskommunikation als Risiko- und Krisenkommunikation, das Verhältnis von Wissenschaftskommunikation zu Medien und Journalismus sowie die Evaluation von Wissenschaftskommunikation.

Wissenschaft kommunizieren

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Publisher : John Wiley & Sons
ISBN 13 : 3527328955
Total Pages : 235 pages
Book Rating : 4.5/5 (273 download)

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Book Synopsis Wissenschaft kommunizieren by : Carsten Könneker

Download or read book Wissenschaft kommunizieren written by Carsten Könneker and published by John Wiley & Sons. This book was released on 2012 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Buch ist eine unverzichtbare Hilfe für alle Naturwissenschaftler und Studenten, die ihreArbeit gegenüber verschiedenen Zielgruppen besser kommunizieren wollen; seien dies Laien, Medien, Drittmittelgeber oder Kollegen anderer Fachbereiche. Der Autor ist Chefredakteur des bekannten Wissenschaftsmagazins 'Spektrum der Wissenschaft' und einer der profiliertesten deutschen Wissenschaftsjournalisten. Dazu ist er ein gefragter Referent, Moderator, Blattmacher, Berater und Dozent. Das Buch erklärt die gute Praxis von Meldungen, Pressemeldungen, Artikeln, Kommentaren, Vorträgen, Drittmittelanträgen, Weblogs usw. anhand von vielen Beispielen aus der medialen Praxis.

Science Communication

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110393212
Total Pages : 555 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Science Communication by : Annette Leßmöllmann

Download or read book Science Communication written by Annette Leßmöllmann and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-12-16 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science is an essentially cooperative, critical, and dynamic enterprise. Were it not for the continuous creation and improvement of special forms of communication, argumentation, and innovation, all of them suitable for its three key features, scientific knowledge and progress could hardly be achieved. The aim of this volume is to explore the nature of science communication in its several functions, modalities, combinations, and evolution - past, present, and future. One of our objectives is to provide an overview of the richness and variety of elements that take part in performing the complex tasks and fulfilling the functions of science communication. The overall structure and criteria for the choice of topics: 1. The origin and target of a communication episode - its source(s) and addressee(s). 2. The media of communication employed. 3. The thematic field and content types. 4. The distinction between aspects of science communication (e.g., media, texttypes, domains, communicative maxims) and aspects of research on science communication (e.g., the contribution of different research traditions to the understanding of science communication). 5. The history and dynamics of science communication (past, present, and future), both in an empirical perspective (e.g., the development of the research article) and a systematic perspective (e.g., what are basic types and mechanisms of change in science communication).

Zoological Collections of Germany

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Publisher : Springer
ISBN 13 : 3319443216
Total Pages : 729 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Zoological Collections of Germany by : Lothar A. Beck

Download or read book Zoological Collections of Germany written by Lothar A. Beck and published by Springer. This book was released on 2018-02-05 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to the knowledge of up to 250 years of collecting, organizing and preserving animals by generations of scientists. Zoological Collections are a huge resource for modern animal research and should be available for national and international scientists and institutions, as well as prospective public and private customers. Moreover, these collections are an important part of the scientific enterprise, supporting scientific research, human health, public education, and the conservation of biodiversity. Much of what we are beginning to understand about our world, we owe to the collection, preservation, and ongoing study of natural specimens. Properly preserved collections of marine or terrestrial animals are libraries of Earth's history and vital to our ability to learn about our place in its future. The approach employed by the editor involves not only an introduction to the topic, but also an external view on German collections including an assessment of their value in the international and national context, and information on the international and national collection networks. Particular attention is given to new approaches of sorting, preserving and researching in Zoological Collections as well as their neglect and/or threat. In addition, the book provides information on all big Public Research Museums, on important Collections in regional Country and local District Museums, and also on University collections. This is a highly informative and carefully presented book, providing scientific insight for readers with an interest in biodiversity, taxonomy, or evolution, as well as natural history collections at large.

Geography Education Promoting Sustainability

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Publisher : MDPI
ISBN 13 : 3039285009
Total Pages : 180 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Geography Education Promoting Sustainability by : Eila Jeronen

Download or read book Geography Education Promoting Sustainability written by Eila Jeronen and published by MDPI. This book was released on 2020-04-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through out the current period of educational change, Geography education has also changed. The innovations may be the starting point to affect conceptual change and paradigm shifts. Geography education assimilates and integrates knowledge, skills and scientific methodologies. The ten articles in this book illuminate a wide range of topics of interest to Geography education. In their article, Skarstein and Wolff discuss how the interplay between the environment, society and economy pillars of sustainability thinking play out on scales of time, space and multitude and how geography teachers can support the students’ understanding of sustainability. Yli-Panula et al. analysed used teaching and learning methods to find out good ones for promoting sustainability in geography. The same idea can be found in Duffin's and Perry’s article on Place-Based Ecology Education. In their article, Dür and Keller discuss the topics of quality of life, sustainability and global justice based on the goals of Education for Sustainable Development. Evaluation is an important part of learning. It is reviewed by Schauss and Sprenger regarding climate change education. The following two articles deal with students' views of landscapes worth conserving. In both studies, students expressed concern about the state of the environment. Yli-Panula et al. found that the Mexican students seldom considered their own activities in relation to the environment while Yli-Panula et al. stated that only some of the Finnish and Swedish students act as observers while others actively care for their environment. The remaining three articles deal with teaching methods and models. Benninghaus et al. present a benchmark method, which allows statements about the quality of the maps/diagrams in general. Álvarez-Otero and De Lázaro y Torres, on the other hand, describe their Technological Pedagogical Content Knowledge model. Kopnina and Saari discusses student assignments reflecting on the documentary film through critical pedagogy and ecopedagogy.

Paleontological Collections of Germany, Austria and Switzerland

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Publisher : Springer
ISBN 13 : 3319774018
Total Pages : 573 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Paleontological Collections of Germany, Austria and Switzerland by : Lothar A. Beck

Download or read book Paleontological Collections of Germany, Austria and Switzerland written by Lothar A. Beck and published by Springer. This book was released on 2018-11-19 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to 250 years of collecting, organizing and preserving paleontological specimens by generations of scientists. Paleontological collections are a huge resource for modern research and should be available for national and international scientists and institutions, as well as prospective public and private customers. These collections are an important part of the scientific enterprise, supporting research, public education, and the documentation of past biodiversity. Much of what we are beginning to understand about our world, we owe to the collection, preservation, and ongoing study of natural specimens. Properly preserved collections of fossil marine or terrestrial plants and animals are archives of Earth's history and vital to our ability to learn about our place in its future. The approach employed by the editors involves not only an introduction to the paleontological collections in general, but also information on the international and national collection networks. Particular attention is given to new exhibition concepts and approaches of sorting, preserving and researching in paleontological collections and also their neglect and/or threat. In addition, the book provides information on all big public museums, on important state museums and regional Museums, and also on university collections. This is a highly informative and carefully presented book, providing scientific insight for readers with an interest in fossil record, biodiversity, taxonomy, or evolution, as well as natural history collections at large.

Neue Medien - neue Formate

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Publisher : Campus Verlag
ISBN 13 : 3593392097
Total Pages : 411 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Neue Medien - neue Formate by : Hans-Jürgen Bucher

Download or read book Neue Medien - neue Formate written by Hans-Jürgen Bucher and published by Campus Verlag. This book was released on 2010-11-08 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der gegenwärtige Medienwandel vollzieht sich nicht nur innerhalb einzelner Gattungen wie Fernsehen, Presse oder Rundfunk, sondern crossmedial. Dabei begünstigt die Digitalisierung eine Integration von Text, Bild, Video usw., wodurch neue multimodale Medien- und Kommunikationsformen innerhalb und außerhalb der klassischen Massenmedien entstehen. Der Band analysiert solche Formate (wie Google- Earth, Live-Ticker oder Fernsehformate im Handy-TV), entwickelt Theorien zur Multimodalität und zeigt, anhand welcher Methoden diese untersucht werden kann.

The Future of Scholarly Publishing

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Publisher : African Books Collective
ISBN 13 : 1928331556
Total Pages : 290 pages
Book Rating : 4.9/5 (283 download)

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Book Synopsis The Future of Scholarly Publishing by : Peter Weingart

Download or read book The Future of Scholarly Publishing written by Peter Weingart and published by African Books Collective. This book was released on 2017-10-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The formal scientific communication system is currently undergoing significant change. This is due to four developments: the digitisation of formal science communication; the economisation of academic publishing as profit drives many academic publishers and other providers of information; an increase in the self-observation of science by means of publication, citation and utility-based indicators; and the medialisation of science as its observation by the mass media intensifies. Previously, these developments have only been dealt with individually in the literature and by science-policy actors. The Future of Scholarly Publishing documents the materials and results of an interdisciplinary working group commissioned by the Berlin-Brandenburg Academy of Sciences and Humanities (BBAW) to analyse the future of scholarly publishing and to make recommendations on how to respond to the challenges posed by these developments. As per the working groups intention, the focus was mainly on the sciences and humanities in Germany. However, in the course of the work it became clear that the issues discussed by the group are equally relevant for academic publishing in other countries. As such, this book will contribute to the transfer of ideas and perspectives, and allow for mutual learning about the current and future state of scientific publishing in different settings.

Communicating Science

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Publisher : ANU Press
ISBN 13 : 1760463663
Total Pages : 994 pages
Book Rating : 4.7/5 (64 download)

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Book Synopsis Communicating Science by : Toss Gascoigne

Download or read book Communicating Science written by Toss Gascoigne and published by ANU Press. This book was released on 2020-09-14 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.

The Rise and Fall of the German Combinatorial Analysis

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Publisher : Springer Nature
ISBN 13 : 3030938204
Total Pages : 424 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis The Rise and Fall of the German Combinatorial Analysis by : Eduardo Noble

Download or read book The Rise and Fall of the German Combinatorial Analysis written by Eduardo Noble and published by Springer Nature. This book was released on 2022-05-30 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents the ideas of a particular group of mathematicians of the late 18th century known as “the German combinatorial school” and its influence. The book tackles several questions concerning the emergence and historical development of the German combinatorial analysis, which was the unfinished scientific research project of that group of mathematicians. The historical survey covers the three main episodes in the evolution of that research project: its theoretical antecedents (which go back to the innovative ideas on mathematical analysis of the late 17th century) and first formulation, its consolidation as a foundationalist project of mathematical analysis, and its dissolution at the beginning of the 19th century. In addition, the book analyzes the influence of the ideas of the combinatorial school on German mathematics throughout the 19th century.

Handbook of Interpersonal Communication

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Publisher : Walter de Gruyter
ISBN 13 : 3110211394
Total Pages : 658 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Handbook of Interpersonal Communication by : Gerd Antos

Download or read book Handbook of Interpersonal Communication written by Gerd Antos and published by Walter de Gruyter. This book was released on 2008-12-10 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpersonal communication (IC) is a continuous game between the interacting interactants. It is a give and take - a continuous, dynamic flow that is linguistically realized as discourse as an on-going sequence of interactants' moves. Interpersonal communication is produced and interpreted by acting linguistically, and this makes it a fascinating research area. The handbook, Interpersonal Communication , examines how interactants manage to exchange facts, ideas, views, opinions, beliefs, emotion, etc. by using the linguistic systems and the resources they offer. In interpersonal communication, the fine-tuning of individuals' use of the linguistic resources is continuously probed. The language used in interpersonal communication enhances social relations between interactants and keeps the interaction on the normal track. When interaction gets off the track, linguistic miscommunication may also destroy social relationships. This volume is essentially concerned with this fine-tuning in discourse, and how it is achieved among various interactant groups. The volume departs from the following fundamental questions: How do interpersonal relations manifest themselves in language? What is the role of language in developing and maintaining relationships in interpersonal communication? What types of problems occur in interpersonal communication and what kind of strategies and means are used to solve them? How does linguistically realized interpersonal communication interact with other semiotic modes? Interpersonal communication is seen and researched from the perspective of what is being said or written, and how it is realized in various generic forms. The current research also gives attention to other semiotic modes which interact with the linguistic modes. It is not just the social roles of interactants in groups, the possible media available, the non-verbal behaviors, the varying contextual frames for communication, but primarily the actual linguistic manifestations that we need to focus upon when we want to have a full picture of what is going on in human interpersonal communication. It is this linguistic perspective that the volume aims to present to all researchers interested in IC. The volume offers an overview of the theories, methods, tools, and resources of linguistically-oriented approaches, e.g. from the fields of linguistics, social psychology, sociology, and semiotics, for the purpose of integration and further development of the interests in IC., Topics e.g.: Orientation to interaction as primarily linguistically realized processes Expertise on theorizing and analyzing cultural and situational contexts where linguistic processes are realized Expertise on handling language corpora Expertise on theorizing and analyzing interaction types as genres Orientation to an integrated view of linguistic and non-linguistic participant activities and of how interactants generate meanings and interact with space Expertise on researching the management of the linguistic flow in interaction and its successfulness.

Ubiquität, Interaktivität, Konvergenz und die Medienbranche

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Publisher : Universitätsverlag Göttingen
ISBN 13 : 3938616911
Total Pages : 350 pages
Book Rating : 4.9/5 (386 download)

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Book Synopsis Ubiquität, Interaktivität, Konvergenz und die Medienbranche by : Thomas Hess

Download or read book Ubiquität, Interaktivität, Konvergenz und die Medienbranche written by Thomas Hess and published by Universitätsverlag Göttingen. This book was released on 2007 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die vollständige Digitalisierung von Produkten und Prozesse stellt die Medienbranche zu Beginn des 21. Jahrhunderts vor große und zum Teil noch unbewältigte Herausforderungen. Insbesondere bei Inhalte-Intermediären wie Fernsehsendern, Verlagen und Online-Aggregatoren führt dies zu wesentlichen Veränderungen. Deren Analyse war das Ziel des interdisziplinären Forschungsprojektes intermedia an der Ludwig-Maximilians-Universität München. intermedia wurde vom Bundesministerium für Bildung und Forschung im Rahmen des Schwerpunktprogramms Internetökonomie gefördert. In zehn Teilprojekten wurden Ubiquität und Personalisierung, Interaktvität sowie Konvergenz und andere technische Entwicklungen aus Sicht von Betriebswirtschaftslehre, Informatik und Kommunikations-wissenschaft untersucht. Das vorliegende Buch präsentiert ausgewählte Ergebnisse von intermedia speziell für die Praxis. Entscheider erhalten so einen kompakten Einblick in aktuelle Forschungsbemühungen. Träger von intermedia ist das Zentrum für Internetforschung und Medienintegration der Ludwig-Maximilians-Universität München, das die Wirkungen neuer Technologien auf Individuen, Unternehmen, Branchen und die Gesellschaft mit einer Vielzahl von Projekten untersucht. Die vollständige Digitalisierung von Produkten und Prozesse stellt die Medienbranche zu Beginn des 21. Jahrhunderts vor große und zum Teil noch unbewältigte Herausforderungen. Insbesondere bei Inhalte-Intermediären wie Fernsehsendern, Verlagen und Online-Aggregatoren führt dies zu wesentlichen Veränderungen. Deren Analyse war das Ziel des interdisziplinären Forschungsprojektes intermedia an der Ludwig-Maximilians-Universität München. intermedia wurde vom Bundesministerium für Bildung und Forschung im Rahmen des Schwerpunktprogramms Internetökonomie gefördert. In zehn Teilprojekten wurden Ubiquität und Personalisierung, Interaktvität sowie Konvergenz und andere technische Entwicklungen aus Sicht von Betriebswirtschaftslehre, Informatik und Kommunikations-wissenschaft untersucht. Das vorliegende Buch präsentiert ausgewählte Ergebnisse von intermedia speziell für die Praxis. Entscheider erhalten so einen kompakten Einblick in aktuelle Forschungsbemühungen. Träger von intermedia ist das Zentrum für Internetforschung und Medienintegration der ...

Encyclopedia of Science and Technology Communication

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Publisher : SAGE
ISBN 13 : 1412959209
Total Pages : 1145 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Science and Technology Communication by : Susanna Hornig Priest

Download or read book Encyclopedia of Science and Technology Communication written by Susanna Hornig Priest and published by SAGE. This book was released on 2010-07-14 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of contemporary scientific developments. Scientist - aided by public relations and public information professionals - must get their stories out, not only to other scientists but also to broader public audiences. Funding agencies increasingly expect their grantees to engage in outreach and education, and such activity can be seen as both a survival strategy and an ethical imperative for taxpayer-supported, university-based research. Science communication, often in new forms, must expand to meet all these needs. Providing a comprehensive introduction to students, professionals and scholars in this area is a unique challenge because practitioners in these fields must grasp both the principles of science and the principles of science communication while understanding the social contexts of each. For this reason, science journalism and science communication are often addressed only in advanced undergraduate or graduate specialty courses rather than covered exhaustively in lower-division courses. Even so, those entering the field rarely will have a comprehensive background in both science and communication studies. This circumstance underscores the importance of compiling useful reference materials. The Encyclopedia of Science and Technology Communication presents resources and strategies for science communicators, including theoretical material and background on recent controversies and key institutional actors and sources. Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programmes, to mention just a few of the major challenges. This work will help to develop and enhance such understanding as it addresses these challenges and more. Topics covered include: advocacy, policy, and research organizations environmental and health communication philosophy of science media theory and science communication informal science education science journalism as a profession risk communication theory public understanding of science pseudo-science in the news special problems in reporting science and technology science communication ethics.

Modern Approaches to Researching Multilingualism

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Publisher : Springer Nature
ISBN 13 : 3031523717
Total Pages : 474 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Modern Approaches to Researching Multilingualism by : Danuta Gabryś-Barker

Download or read book Modern Approaches to Researching Multilingualism written by Danuta Gabryś-Barker and published by Springer Nature. This book was released on with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Narrative Impact

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Publisher : Taylor & Francis
ISBN 13 : 1135673284
Total Pages : 396 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Narrative Impact by : Melanie C. Green

Download or read book Narrative Impact written by Melanie C. Green and published by Taylor & Francis. This book was released on 2003-01-30 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that the stakeholders in the process have been located across disciplines, institutions, governments, and, indeed, across epochs. Narrative Impact draws upon scholars in diverse branches of psychology and media research to explore the subjective experience of public narratives, the affordances of the narrative environment, and the roles played by narratives in both personal and collective spheres. The book brings together current theory and research presented primarily from an empirical psychological and communications perspective, as well as contributions from literary theory, sociology, and censorship studies. To be commensurate with the broad scope of influence of public narratives, the book includes the narrative mobilization of major social movements, the formation of self-concepts in young people, banning of texts in schools, the constraining impact of narratives on jurors in the court room, and the wide use of education entertainment to affect social changes. Taken together, the interdisciplinary nature of the book and its stellar list of contributors set it apart from many edited volumes. Narrative Impact will draw readership from various fields, including sociology, literary studies, and curriculum policy. Providing new explanatory concepts, this book: *is the first account on the psychology of narrative persuasion and brings together the relevant conceptualizations from within various sectors of psychology together with the major issues that concern cognate disciplines outside of psychology; *focuses on understanding the mechanisms that underlie the power of public narratives to achieve broad historical and social changes; *offers breakthroughs to the future: the role of "presence" in virtual reality narratives; the role of "zines" in females' fashioning of their selves; and the central role of imagery in transportation into narrative worlds; *explains varying roles of emotion in narrative immersion; and *addresses the growing blurring of fact and fiction: mechanisms and implications for beliefs and behavior.

Focused Interview

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439105820
Total Pages : 250 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Focused Interview by : Robert K. Merton

Download or read book Focused Interview written by Robert K. Merton and published by Simon and Schuster. This book was released on 2008-06-30 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reissue of the classic report of Columbia's Bureau of Applied Social Research, outlining techniques for eliciting specific responses of individuals and groups to particular events and situations. The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.