Daring and Disruptive Playbook

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Publisher :
ISBN 13 : 9780646930879
Total Pages : 200 pages
Book Rating : 4.9/5 (38 download)

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Book Synopsis Daring and Disruptive Playbook by : Lisa Messenger

Download or read book Daring and Disruptive Playbook written by Lisa Messenger and published by . This book was released on 2015-04-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to unleash your inner entrepreneur? With prompts, exercises and tons of space to brainstorm your creative process, the Daring & Disruptive Playbook (so called, because hopefully it won't feel like work) will guide you through the process of finding your 'why', identifying your purpose and helping you break free of traditional thinking around what a career should look like. Disclaimer: this isn't like any other business planning template you've ever read. Neither will it spoonfeed you the answers. But, by the final page, you'll have created a manifesto of your dream workday, identified the corner of the world you want to change and how you're going to do it.

Daring & Disruptive

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1501135872
Total Pages : 224 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Daring & Disruptive by : Lisa Messenger

Download or read book Daring & Disruptive written by Lisa Messenger and published by Simon and Schuster. This book was released on 2016-09-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vibrant, game-changing CEO Lisa Messenger shares an insightful account of her rollercoaster ride as the creator and founder of the globally popular Collective Hub, the hip magazine of inspiration for disrupters and innovators of all stripes—with bold ideas on how you can stay on track and remain true to whatever your passion may be. Speaking to the new generation of innovators, game changers, and disrupters who want to succeed in a fast changing and often vexing world, Daring and Disruptive: Unleashing the Entrepreneur is a personal and honest chronicle of Lisa Messenger’s various business endeavors, including her shrewd launch of her innovative entrepreneurial magazine, Collective Hub. Exuding honesty and energy, Lisa blends these wonderfully insightful stories with important business lessons she has learned along the way, such as how she empowered herself in ways that helped her harness her creativity, disrupt the system, and be fearless in all of her endeavors. Inspiring as well as instructive, Messenger’s book offers up other big-think insights such as: -Invest in yourself -Know your “why” -Realize that failure is another word for experience -Break free of the traditional thinking around what a career should look like Whether you’re a budding entrepreneur, corporate ladder-climber, or a seasoned business owner, Daring and Disruptive is a powerful and practical guide that can help you dig deep, stay on message, and stay true to your ideas in challenging times (so if you’re thrown to the wolves, you’ll have the strength to come out leading the pack).

Life & Love

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Publisher : The Messenger Group
ISBN 13 : 0980809797
Total Pages : 233 pages
Book Rating : 4.9/5 (88 download)

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Book Synopsis Life & Love by : Lisa Messenger

Download or read book Life & Love written by Lisa Messenger and published by The Messenger Group. This book was released on 2018-09-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: DO YOU WANT TO BE DELIRIOUSLY, UNAPOLOGETICALLY HAPPY? IS IT POSSIBLE TO BE CALM, CENTRED AND GROUNDED WHILST LIVING IN A BUSY CITY, RUNNING A BUSINESS AND JUGGLING GROWN-UP RESPONSIBILITIES? In her previous book Daring and Disruptive, serial entrepreneur Lisa Messenger, editor-in-chief of The Collective magazine, shared the business lessons she learned after decades of success in multiple industries, including how to identify your true purpose, pinpoint your passions and visualise the work culture you want to exist in. But, Lisa admits that although her world now seems perfect on paper it hasn't always been this way. In Life & Love, she offers insights into the support system, strategies and relationships, which allow her to cope with the emotional rollercoaster of running a profitable, multi-platform start-up. Blending advice from mentors and role models, with lessons that she's learned the hard way, Lisa's personal journey is proof that no mistake is undoable, no relationship is unfixable and no failure is in vain if you have the right attitude and an abundance of gratitude. This is a book about love, joy and happiness, community, authenticity and learning to sink into your femininity even when you're a ball-breaking businesswoman. Lisa's message is; you can be a traditionalist and a rebel, you can be a lover and a fighter, you can be vulnerable and invincible. Whether you're an entrepreneur, a lawyer, a mother, a wife, a student or a blend of all the above, this book will teach you how to wear your heart on your sleeve, embrace every side of yourself and still achieve more than you ever imagined!

Money & Mindfulness

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Publisher : The Messenger Group
ISBN 13 : 0994310951
Total Pages : 208 pages
Book Rating : 4.9/5 (943 download)

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Book Synopsis Money & Mindfulness by : Lisa Messenger

Download or read book Money & Mindfulness written by Lisa Messenger and published by The Messenger Group. This book was released on 2018-09-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: DO YOU HAVE BIG DREAMS AND BIG PLANS, BUT LACK THE RESOURCES TO PURSUE THEM? DO YOU FIND YOURSELF SAYING 'IF ONLY I HAD THE MONEY...'? ARE YOU TOO EMBARRASSED TO ASK OTHERS FOR HELP? In her bestselling book Daring & Disruptive and its sequel Life & Love, serial entrepreneur Lisa Messenger shared the business insights gathered in more than a decade of success across multiple industries, including how to identify your true purpose, pinpoint your passions and create the working life most only dream of. But, let's be honest, you need the means to make it all happen. In her latest book, she tackles a topic with a stigma - money! What would you do if money was no object, how can anyone find profit in the impossible and - her personal bugbear - when will 'gunnas' stop using lack of money as an excuse for not stepping out of their comfort zone and pursuing their purpose? Mixing advice from mentors, experts and famous role models, with lessons learned in her own entrepreneurial journey, Lisa reveals how she built a global brand, and launched a magazine sold in 37 countries, without having to borrow a single cent from a bank. This is from a woman who, years before, could barely afford to buy toothpaste. In the self-deprecating manner that has become her trademark style, Lisa shares her own journey, clearly stating she is not a guru when it comes to finances, but has used fresh thinking and creative ideas to fuel a burgeoning business. She will help you appreciate your real value, amplify your self-worth and find the means to achieve everything you dream of. Many of us are raised to believe it's rude to talk about money. But as a self-proclaimed disruptor, this entrepreneur wants to put a bomb in the bank vault and blow it wide open...

Open Innovation Playbook

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Publisher : Notion Press
ISBN 13 : 1637815018
Total Pages : 141 pages
Book Rating : 4.6/5 (378 download)

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Book Synopsis Open Innovation Playbook by : V. Sundar Raj, Saravana Mani

Download or read book Open Innovation Playbook written by V. Sundar Raj, Saravana Mani and published by Notion Press. This book was released on 2021-04-21 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Open Innovation Playbook” is a humble creation by Sundar Raj Venkatakrishnan and Saravana Mani, who are passionate innovation practitioners. Being inspired by the power of Open Innovation (OI) and having worked extensively in the space of corporate innovation and the innovation ecosystem, the authors have synthesized their first-hand insights on the dynamics of launching and institutionalizing Open Innovation in an organizational setup. In this book, the authors take the reader on a journey filled with: - Uncovering the landscape of corporate innovation, - Passionately enrolling every reader to appreciate the “why and what” of ecosystem-driven innovation, - Explaining the “how” of OI by meticulously guiding the reader through the different pillars of the architecture of open innovation, - Describing what it takes to establish OI as a practice in an organization, - Inviting every practitioner to be present to the fact that innovation is as much about one’s mindset as it is about strategy, skill set, principles, practices and tools. This book is comprehensive and authentic to the spirit and richness of innovation. Staying true to their passion towards the subject, the authors invite you to consume this book and be moved by the possibilities of Open Innovation.

The Design Thinking Playbook

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Publisher : John Wiley & Sons
ISBN 13 : 1119467489
Total Pages : 350 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Design Thinking Playbook by : Michael Lewrick

Download or read book The Design Thinking Playbook written by Michael Lewrick and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

We Are the Mutants

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Publisher : Watkins Media Limited
ISBN 13 : 1914420748
Total Pages : 244 pages
Book Rating : 4.9/5 (144 download)

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Book Synopsis We Are the Mutants by : Kelly Roberts

Download or read book We Are the Mutants written by Kelly Roberts and published by Watkins Media Limited. This book was released on 2022-10-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: An offbeat odyssey through the most daring and disruptive phase of American cinema since the advent of sound — during the most transformative and tumultuous period of American history since the Civil War. We Are the Mutants is a critical reassessment of what is arguably the most discussed and beloved stretch of movies in Hollywood history. Documenting the period between the arrival of US combat troops in Vietnam and the end of President Ronald Reagan’s second term, it forgoes the usual and restrictive exemplars of “auteur cinema,” and instead focuses on an eclectic selection of films and genres — horror, documentary, disaster, vigilante action, neo-noir, post-apocalyptic sci-fi — to track this period's tumultuous transformation in American life, culture, and politics. Covering everything from Rosemary’s Baby and Enter the Dragon to Escape from New York and Fatal Attraction, and from manufactured blockbusters and studio sleepers to forgotten Bs and cult classics, We Are the Mutants re-writes the history of modern American cinema, and in doing so, the history of America itself.

Big Bet Leadership

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Publisher : Simon and Schuster
ISBN 13 : 1957588233
Total Pages : 171 pages
Book Rating : 4.9/5 (575 download)

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Book Synopsis Big Bet Leadership by : John Rossman

Download or read book Big Bet Leadership written by John Rossman and published by Simon and Schuster. This book was released on 2024-02-26 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Executive Playbook to Lead Business Growth, Innovation and Transformation. The first leadership book for the age of artificial intelligence, equipping leaders with principles and tactics to achieve audacious outcomes and solve complex problems, while smartly managing the inherent risks of bold moves. Applying this playbook will impact your business and, just as critically, propel and protect your career as a bold transformational executive. Co-authored by John Rossman, author of The Amazon Way and Think Like Amazon, and Kevin McCaffrey, seasoned executives from Amazon, Google, and T-Mobile. This fast-moving book melds their direct leadership experiences with comprehensive research and authentic stories. Actionable insights include: Pinpointing Growth Opportunities: Identify your customer's primary frustrations and unmet needs with standout features, forming the foundation for sustainable business growth. Mastering Strategic Communication: Develop skills to ensure alignment, clarity, and vital stakeholder involvement through effective strategic communication. Prioritizing through High-Impact Experimentation: Implement cost-effective, swift, and impactful experimentation methods, utilizing memos and debates for maximum effect. Redefining Cost Models for Winning Business Models: Learn to innovate cost structures alongside improving customer experiences for a transformative impact on your business. Overcoming Inertia and Analysis Paralysis: Discover tactics to break free from conventional pace and decision-making traps by creating focused teams and unique operational environments. Maximizing Return on Effort: Craft a governance approach that provides high quality, timely signals for your strategic endeavors without the usual bureaucratic overhead. With your book purchase you also get a trove of resources including practical frameworks, real-world examples, a Big Bet journal, generative AI prompts , and a Big Bet GPT. These tools are designed to drive active integration of the principles of Big Bet Leadership in your business.

Fit for the Leadership Challenge

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Publisher : CRC Press
ISBN 13 : 1000787486
Total Pages : 151 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Fit for the Leadership Challenge by : Casey J. Bedgood

Download or read book Fit for the Leadership Challenge written by Casey J. Bedgood and published by CRC Press. This book was released on 2022-11-30 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to effective leadership is being fit for the challenge. Leadership is a perpetual boxing match in many respects in which preparation, stamina and skill are required. Only the strongest survive. Every decision and tollgate along the career journey is laden with risk. Those leaders who harness risk to their advantage will land the knockout punch in every fight. The only question is how many leaders will be fit enough for the challenge? The purpose of this book is to provide insight on how risk impacts every aspect of leadership, including the mundane, routine and nonglamorous aspects of leadership. This is important because often the small things can easily turn into big disruptors. Moreover, the end goal is to equip leaders with a journey map and quick guide to win in high-risk environments. Change is the new normal and only constant in today’s world. As change increases, so will risk and its subsequent impacts on humanity. This includes leaders, organizations and customers. No one is exempt. In this book, readers learn how to: Determine which career battles to fight and which ones to avoid Prepare to fight the unavoidable challenges along the career journey Leverage risk to choose the right leaders for the team Leverage risk to invest time wisely and avoid wasting it Leverage risk to predict, identify and resolve leadership burnout Risk assess leadership credentials so only those that produce a return are added to the portfolio Risk assess performance outcomes so the path ahead is smooth sailing instead of a rough ride Leverage risk so high performance is a reality instead of a pipe dream Leverage risk to find the right leadership sponsor

BrandSimple: How the Best Brands Keep it Simple and Succeed

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Author :
Publisher : Palgrave Macmillan
ISBN 13 : 1403984905
Total Pages : 257 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis BrandSimple: How the Best Brands Keep it Simple and Succeed by : Allen P. Adamson

Download or read book BrandSimple: How the Best Brands Keep it Simple and Succeed written by Allen P. Adamson and published by Palgrave Macmillan. This book was released on 2007-08-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.

Managing Disruptions in Business

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Publisher : Springer Nature
ISBN 13 : 3030797090
Total Pages : 437 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Managing Disruptions in Business by : Rajagopal

Download or read book Managing Disruptions in Business written by Rajagopal and published by Springer Nature. This book was released on 2022-01-11 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and consumer values to strengthen competitive business practices through disruptions. Bringing together contributions from global experts, the chapters add to knowledge on contemporary business models, business strategies, radical interventions in manufacturing, services, and marketing organizations. Disruptive innovations led by contemporary trends, tend to transform the market and consumers’ landscape. These trends include shifts from closed to open models of innovation, servitization, and moving from conventional manufacturing and marketing paradigms to industry 4.0 business philosophy. Focused on the triadic themes of disruption, innovation, and management in emerging markets, this book serves as a valuable compendium for research in entrepreneurship development, regional business and development, contemporary political ideologies, and changing social values.

Crazy Is a Compliment

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Publisher : Portfolio
ISBN 13 : 1591847990
Total Pages : 274 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Crazy Is a Compliment by : Linda Rottenberg

Download or read book Crazy Is a Compliment written by Linda Rottenberg and published by Portfolio. This book was released on 2016-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals how companies like GE and Burberry have broken the corporate mould, and introduces us to entrepreneurs like Leila Velez, who started a multi-million hair-care company from her kitchen sink in Rio.

32 Ways to Be a Champion in Business

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Publisher : Crown Currency
ISBN 13 : 0307461890
Total Pages : 321 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis 32 Ways to Be a Champion in Business by : Earvin "Magic" Johnson

Download or read book 32 Ways to Be a Champion in Business written by Earvin "Magic" Johnson and published by Crown Currency. This book was released on 2009-12-29 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin’s own entrepreneurial spirit that inspired them to serve as his mentors. Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday’s to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community. 32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

The Innovation Stack

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Publisher : Penguin
ISBN 13 : 0593086740
Total Pages : 290 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis The Innovation Stack by : Jim McKelvey

Download or read book The Innovation Stack written by Jim McKelvey and published by Penguin. This book was released on 2020-03-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large. But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack. McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time.

The 5AM Club

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Publisher : HarperCollins
ISBN 13 : 1443456632
Total Pages : 356 pages
Book Rating : 4.4/5 (434 download)

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Book Synopsis The 5AM Club by : Robin Sharma

Download or read book The 5AM Club written by Robin Sharma and published by HarperCollins. This book was released on 2018-12-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness. Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret mentor, The 5am Club will walk you through: How great geniuses, business titans and the world’s wisest people start their mornings to produce astonishing achievements A little-known formula you can use instantly to wake up early feeling inspired, focused and flooded with a fiery drive to get the most out of each day A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity and begin the day peacefully instead of being rushed “Insider-only” tactics to defend your gifts, talents and dreams against digital distraction and trivial diversions so you enjoy fortune, influence and a magnificent impact on the world Part manifesto for mastery, part playbook for genius-grade productivity and part companion for a life lived beautifully, The 5am Club is a work that will transform your life. Forever.

The Richest Man Who Ever Lived

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Publisher : Simon and Schuster
ISBN 13 : 1451688571
Total Pages : 304 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis The Richest Man Who Ever Lived by : Greg Steinmetz

Download or read book The Richest Man Who Ever Lived written by Greg Steinmetz and published by Simon and Schuster. This book was released on 2015-08-04 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A colorful introduction to one of the most influential businessmen in history” (The New York Times Book Review), Jacob Fugger—the Renaissance banker “who wrote the playbook for everyone who keeps score with money” (Bryan Burrough, author of Days of Rage). In the days when Columbus sailed the ocean and Da Vinci painted the Mona Lisa, a German banker named Jacob Fugger became the richest man in history. Fugger lived in Germany at the turn of the sixteenth century, the grandson of a peasant. By the time he died, his fortune amounted to nearly two percent of European GDP. In an era when kings had unlimited power, Fugger dared to stare down heads of state and ask them to pay back their loans—with interest. It was this coolness and self-assurance, along with his inexhaustible ambition, that made him not only the richest man ever, but a force of history as well. Before Fugger came along it was illegal under church law to charge interest on loans, but he got the Pope to change that. He also helped trigger the Reformation and likely funded Magellan’s circumnavigation of the globe. His creation of a news service gave him an information edge over his rivals and customers and earned Fugger a footnote in the history of journalism. And he took Austria’s Habsburg family from being second-tier sovereigns to rulers of the first empire where the sun never set. “Enjoyable…readable and fast-paced” (The Wall Street Journal), The Richest Man Who Ever Lived is more than a tale about the most influential businessman of all time. It is a story about palace intrigue, knights in battle, family tragedy and triumph, and a violent clash between the one percent and everybody else. “The tale of Fugger’s aspiration, ruthlessness, and greed is riveting” (The Economist).

Rare Breed

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Author :
Publisher : HarperCollins
ISBN 13 : 0062856944
Total Pages : 298 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Rare Breed by : Sunny Bonnell

Download or read book Rare Breed written by Sunny Bonnell and published by HarperCollins. This book was released on 2019-09-03 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual. “Brazen rant!” -- Seth Godin, New York Times bestselling author of This is Marketing and What to Do When It’s Your Turn In every job you’ve ever had, you’ve been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message? To be successful, you’ve got to fundamentally change. But what if -- instead of conforming -- you learned how to punch society’s codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed -- not by grinding down your prickly parts, but by going all-in on who you really are? “A guide for strategic rebellion.” -- Mark Levy, founder of Levy Innovation and creator of Your Big Sexy Idea® Meet Sunny Bonnell and Ashleigh Hansberger, award-winning global brand consultants, founders of Motto, and authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. In this book, you’ll come face-to-face with seven controversial virtues that are typically seen as ladder-burning, career-ending personality traits that – convention says -- keep mavericks, oddballs, and visionaries like you from getting along, getting buy-in, and getting ahead. “A beautiful reminder that you are not alone.” -- Charlamagne Tha God, New York Times bestselling author of Black Privilege Sunny and Ashleigh provide singular insight into how you can flip the script and turn your so-called “vices” into your virtues, transforming your most “undesirable” flaws into the high-octane fuel of your success. In a world that wants to own you, you’ll finally learn how to own yourself, through embracing all your parts – not just the pretty ones. College dropouts and social misfits Sunny and Ashleigh provide front-row seats to their own counterintuitive rise from broke-ass outsiders to brand consultants for iconic brands. Success, they show you, is no longer the sole purview of the Harvard MBA graduate. Your ticket to ride resides within the side of you that’s disorderly, independent, and rogue. Deep down, you’ve always been the kid to point out when the emperor has no clothes. Yet, time and time again you’ve been faced with the consequences of deviating from social expectations. This is a new conversation for a new era. What would happen if, starting today, you walked away from the sheeple? What could you build?