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Customers Are Fickle
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Download or read book Fickle written by Peter Manus and published by Diversion Publishing Corp.. This book was released on 2017-01-17 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dark, twisting work of digital-age noir is “a riveting mystery . . . An incredibly daring novel and a complete success” (Booklist, starred review). On a winter night in Boston, a man falls to his death in front of a train. The sole witness, a shaken young woman, explains to the police how the man shoved her aside as he made his way to the tracks. But when her blog turns up on the dead man’s computer, the cops begin to look for other connections between them. This dark and intricate tale of obsession and deception is told in the form of a blog written by an elusive narrator known only by her online name, “l. g. fickel.” Deep into the night, every night, Fickel posts about “Mr. Suicide” and the ensuing police investigation. She is joined in her blog chats by a loyal group of commenters. Is Fickel’s tale that of an innocent woman frantically trying to figure out how her online activity has enmeshed her in a murder case, or is she a manipulator, playing an elaborate game as she grinds out her revenge on those she feels have betrayed her? “Noir fans should enjoy the twists and turns that echo such genre classics such as Double Indemnity and The Asphalt Jungle.” —Publishers Weekly
Book Synopsis Wired and Dangerous by : John R. Patterson
Download or read book Wired and Dangerous written by John R. Patterson and published by ReadHowYouWant.com. This book was released on 2011-08-19 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company s customer service doesn t adapt ...
Book Synopsis Wired and Dangerous by : Chip R. Bell
Download or read book Wired and Dangerous written by Chip R. Bell and published by Berrett-Koehler Publishers. This book was released on 2011-06-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain – they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a companyÆs customer service doesnÆt adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what todayÆs customers expect and how to give it to them. In Wired and Dangerous, Bell and Patterson provide a tested formula for restoring balance to the customer relationship by establishing what they call “Service Calm”. The three steps to Service Calm sound simple, but they draw on sophisticated psychological principles and are profound in application: 1) Deal with Self, 2) Deal with Customer, 3) Deal with Context.
Book Synopsis I.M. Wright's Hard Code by : Eric Brechner
Download or read book I.M. Wright's Hard Code written by Eric Brechner and published by Pearson Education. This book was released on 2011-07-15 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the brutal truth about coding, testing, and project management—from a Microsoft insider who tells it like it is. I. M. Wright's deliberately provocative column "Hard Code" has been sparking debate amongst thousands of engineers at Microsoft for years. And now (despite our better instincts), we're making his opinions available to everyone. In this collection of over 80 columns, Eric Brechner's alter ego pulls no punches with his candid commentary and best practice solutions to the issues that irk him the most. He dissects the development process, examines tough team issues, and critiques how the software business is run, with the added touch of clever humor and sardonic wit. His ideas aren't always popular (not that he cares), but they do stimulate discussion and imagination needed to drive software excellence. Get the unvarnished truth on how to: Improve software quality and value—from design to security Realistically manage project schedules, risks, and specs Trim the fat from common development inefficiencies Apply process improvement methods—without being an inflexible fanatic Drive your own successful, satisfying career Don't be a dictator—develop and manage a thriving team! Companion Web site includes: Agile process documents Checklists, templates, and other resources
Book Synopsis Harvard Business Review on Increasing Customer Loyalty by : Harvard Business Review
Download or read book Harvard Business Review on Increasing Customer Loyalty written by Harvard Business Review and published by Harvard Business Press. This book was released on 2011 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not.
Book Synopsis Measuring the Pulse of the Enterprise by : Carey Paul
Download or read book Measuring the Pulse of the Enterprise written by Carey Paul and published by Human Resource Development. This book was released on 2004-11 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Aching for Beauty written by Wang Ping and published by Anchor. This book was released on 2002-03-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Wang Ping was nine years old, she secretly set about binding her feet with elastic bands. Footbinding had by then been outlawed in China, women’s feet “liberated,” but at that young age she desperately wanted the tiny feet her grandmother had–deformed and malodorous as they were. By first examining the root of her own girlhood desire, Wang unleashes a fascinating inquiry into a centuries-old custom. Aching for Beauty combines Wang’s unique perspective and remarkable literary gifts in an award-winning exploration of the history and culture surrounding footbinding. In setting out to demystify this reviled tradition, Wang probes an astonishing range of literary references, addresses the relationship between beauty and pain, and discusses the intense female bonds that footbinding fostered. Her comprehensive examination of the notions of hierarchy, femininity, and fetish bound up in the tradition places footbinding in its proper context in Chinese history and opens a window onto an intriguing culture.
Download or read book Insurgence written by Matthew Tice and published by Routledge. This book was released on 2020-01-16 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insurgence is designed to help business leaders apply new methods to the most important business problem they face in the world today: namely, how to overcome their incumbent mentality to maintain relevance and discover new sources of growth. At the convergence of lean, business model innovation, agile, and design thinking, insurgence is a methodology and business philosophy that will help leaders in incumbent businesses rediscover how to operate like small and nimble insurgents whilst maintaining many of their incumbent advantages. Incumbent businesses, often having enjoyed a long period of relative historical market stability, are increasingly unprepared for nimble insurgents coming on to the field of play and applying different assumptions and business models at speed and scale. These incumbent businesses find that the business models that fuelled their success are no longer robust to the change surrounding their business, and they are becoming increasingly obsolete, weighed down by a high degree of internal focus, inflexible internal controls, and an inability to innovate. Meanwhile, nimble insurgents strike at the heart of these weaknesses by formulating alternative core assumptions, building adaptive business models, and innovating in close proximity to customers and market needs. This book enables business leaders to characterise the difference between incumbents and insurgents, develop new ways of thinking about how to compete in this age of accelerating change, and provide a new framework for strategy and innovation that helps leaders to discover the essence of insurgence for their businesses. It uses rich case studies that illustrate both successful and unsuccessful efforts to help leaders move from theory to action at speed and at scale.
Book Synopsis Conceptual Issues in Consumer Behaviour The Indian Context by :
Download or read book Conceptual Issues in Consumer Behaviour The Indian Context written by and published by Pearson Education India. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Business and E-commerce Management by : Dave Chaffey
Download or read book Digital Business and E-commerce Management written by Dave Chaffey and published by Pearson UK. This book was released on 2019 with total page 1051 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Download or read book Boosting Sales written by Bob Gorton and published by A&C Black. This book was released on 2011-04-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This book covers: Looking at your current sales and working out where you want to go next Making sure you're meeting a need Playing to your strengths Looking at your prices (and how you present them) Talking to and nurturing your existing customers Looking for new customers Responding promptly to prospects Improving your post-sales service Working to guarantee repeat sales 'a great little package' The Bookseller
Book Synopsis Transactions by : Commonwealth Club of California
Download or read book Transactions written by Commonwealth Club of California and published by . This book was released on 1918 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essentials of Disaster Anesthesia by : Joseph McIsaac
Download or read book Essentials of Disaster Anesthesia written by Joseph McIsaac and published by Cambridge University Press. This book was released on 2020-06-25 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical review of the essentials of anesthesia for physicians in austere environments and providing healthcare to disaster survivors.
Book Synopsis The Social Media Management Handbook by : Robert Wollan
Download or read book The Social Media Management Handbook written by Robert Wollan and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Book Synopsis Managing Sport Business by : David Hassan
Download or read book Managing Sport Business written by David Hassan and published by Routledge. This book was released on 2018-05-11 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.
Download or read book Dreamweaving written by Chandler, Michael and published by Pelican Publishing. This book was released on 2003-01-31 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: One day, a clever marketer seizes upon a brilliant solution to get consumers to buy his product, even though it is lethal. Through his research, he has learned that many people in his target market are fascinated by the American cowboy. He proceeds to put the cowboy front and center and make the product an essential but secondary part of that cowboy's appearance. It works, but what is it? Why did it work? How can it work for you? What the clever marketer did is called Dreamweaving. It works because people are dreamers. People are looking for things that satisfy their needs beyond food, water, and shelter. People want security and safety, a sense of belonging,and to be their very best. They are willing to pay for what they feel accomplishes these things for them. What this means for your business is that you need to be your customers' dreams. To gain market leadership, your products need to satisfy needs beyond basic necessities. Your products need to be part of their lives. Whether you are an entrepreneur, a widget maker, a marketer, or an individual looking for a new job, this is the book that explains how you can become a Dreamweaver. Simple and effective, Dreamweaving can help you get to know your customers, reach new ones, demonstrate the impact of your products on their lives, gain and keep people coming back for years to come, and much more.
Book Synopsis The End of the Job Description by : Tim Baker
Download or read book The End of the Job Description written by Tim Baker and published by Springer. This book was released on 2016-04-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'That's not my job.' If you don't want your employees to say that, why do you start your relationship by giving them a narrow task and competency focused description of their job? We need people to fulfil many different roles at work yes the need to do their job, but they also need to contribute positive energy, collaborate, and take personal reasonability for innovation and personal development. How do they fit into a traditional job description? It is futile persevering with the job description borne out of the scientific management movement one hundred years ago. The world of work is vastly different to the assembly lines of the Ford Motor Company of the early twentieth-century. Building on the phenomenal success of The End of the Performance Review, Baker examines four essential 'Non-Job' roles that all employees must fulfil and shows how to create meaningful role descriptions that can help you recruit better people and enable them to deliver better results.
