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Author :
Publisher :
ISBN 13 : 9788441539631
Total Pages : 456 pages
Book Rating : 4.5/5 (396 download)
Download or read book Curso de Community Manager. Edición 2018 written by and published by . This book was released on with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Juan Carlos Mejía Llano
Publisher : ANAYA MULTIMEDIA
ISBN 13 : 8441537682
Total Pages : 307 pages
Book Rating : 4.4/5 (415 download)
Download or read book La guía avanzada del Community Manager written by Juan Carlos Mejía Llano and published by ANAYA MULTIMEDIA. This book was released on 2016-01-18 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: La importancia creciente de la gestión de contenidos en las redes sociales de las empresas ha consolidado definitivamente la profesión del Community Manager. Existen varios libros para dar los primeros pasos en esta estratégica profesión. Por ejemplo La guía del Community Manager: estrategia, táctica y herramientas de este mismo autor ha logrado el reconocimiento unánime de los lectores y la crítica. Como resultado de la búsqueda para aumentar la calidad de los contenidos, las relaciones que estos generan, y con el propósito de alcanzar un alto nivel de comunicación llega esta Guía avanzada del Community Manager, el primer libro para lograr convertirse en un auténtico profesional en el uso de las redes sociales como canal de comunicación y marketing; libro indispensable para Community Managers, personas de marketing digital, emprendedores y todo aquel que quiera fortalecer su marca personal. Este libro cubre técnicas avanzadas del marketing en Twitter y Facebook y los principales aspectos de marketing digital que necesita un Community Manager: posicionamiento en buscadores (SEO), publicidad en motores de búsqueda (SEM), email marketing, usabilidad y comercio electrónico. Aquí tiene un manual de referencia que no puede faltar en su biblioteca personal. Los temas más importantes que se cubren son: 1. Técnicas avanzadas de marketing con Twitter 2. Técnicas avanzadas de marketing con Facebook 3. Técnicas de posicionamiento en motores de búsqueda (SEO) 4. Email marketing y redes sociales 5. Gestión de campañas de pago por clic (Adwords) 6. Usabilidad y arquitectura Web 7. Comercio electrónico
Author :
Publisher :
ISBN 13 : 9788441536814
Total Pages : 456 pages
Book Rating : 4.5/5 (368 download)
Download or read book Curso de Community Manager : edición 2016 written by and published by . This book was released on with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Miguel Ángel Florido
Publisher : ANAYA MULTIMEDIA
ISBN 13 : 8441546533
Total Pages : 314 pages
Book Rating : 4.4/5 (415 download)
Download or read book Curso de Community Manager written by Miguel Ángel Florido and published by ANAYA MULTIMEDIA. This book was released on 2023-10-19 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este Curso de Community Manager (con lecciones actualizadas en vídeo) te enseña las bases para poder gestionar las redes sociales de forma estratégica. Las redes sociales cambian a una velocidad frenética. Cada día, semana o mes las redes sociales añaden nuevas funcionalidades y tener un material que recoja todos estos cambios es prácticamente imposible. Por eso, este manual tiene un enfoque totalmente diferente. Aquí encontrarás una guía para conocer las bases a la hora de diseñar cualquier estrategia de marketing en redes sociales. Aprenderás desde la experiencia y con ejemplos reales una metodología que podrás aplicar desde el primer momento a cualquier proyecto. Tendrás acceso a documentos y plantillas que te permitirán generar infinitas ideas de contenidos y sabrás medir si tu estrategia de social media está funcionando o no. También disfrutarás de formación extra con un curso en vídeo de más de 10 horas de duración, en el que verás cómo aprovechar el potencial de la inteligencia artificial para crear más contenidos en menos tiempo. Además, podrás usar herramientas 'premium' de forma gratuita, como Metricool, entre otras. En definitiva, un curso muy práctico que te enseñará a gestionar las redes sociales con una metodología de trabajo.
Author : Óscar Rodríguez Fernández
Publisher :
ISBN 13 : 9788441531734
Total Pages : 0 pages
Book Rating : 4.5/5 (317 download)
Download or read book Curso de Community Manager written by Óscar Rodríguez Fernández and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manuel Moreno Molina
Publisher : Grupo Planeta Spain
ISBN 13 : 8498753589
Total Pages : 330 pages
Book Rating : 4.4/5 (987 download)
Download or read book El gran libro del community manager written by Manuel Moreno Molina and published by Grupo Planeta Spain. This book was released on 2014-01-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la actualidad, la labor del gestor de comunidades online se ha convertido en una potente y efectiva estrategia de comunicación y marketing. El gran libro del community manager explica cómo debe actuar el responsable de social media y establece los principios fundamentales de la gestión de la reputación de las marcas en internet, desde una visión juiciosa y ponderada de esta nueva profesión denominada community manager. El autor, experto en redes sociales y empresa, describe las herramientas básicas para crear y gestionar una comunidad, profundiza en las principales plataformas existentes, proporciona útiles y sorprendentes consejos sobre cómo analizar los resultados obtenidos de las acciones emprendidas, y cómo reorientarlas según las necesidades. Además, ofrece prácticas estrategias y recursos para optimizar el trabajo del community manager, revela las fuentes de información de referencia y explica cómo realizar concursos, promociones y campañas de publicidad. Este libro, con referencias a los muchos mitos de la profesión, ha sido elaborado de manera clara y sencilla como si fuera un extenso post del blog TreceBits que escribre el autor, web especializada en redes sociales y periodismo 2.0 que, tras cinco años de actividad, se ha convertido en un referente de la información sobre social media en lengua española, especialmente para las empresas y las marcas.
Author : Manuel Moreno Molina
Publisher : Deusto
ISBN 13 : 8423429369
Total Pages : 496 pages
Book Rating : 4.4/5 (234 download)
Download or read book La enciclopedia del community manager written by Manuel Moreno Molina and published by Deusto. This book was released on 2018-04-10 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: En tan sólo diez años hemos asistido a la que posiblemente sea la mayor revolución tecnológica de la historia de la humanidad. La popularización de las redes sociales y de las conexiones a internet de alta velocidad ha cambiado por completo la forma en la que los individuos se relacionan entre sí y cómo lo hacen también con las empresas, con las que establecen vínculos muy fuertes a través de la red. Sin embargo, aunque ya no podemos hablar de los inicios titubeantes de la profesión del community manager, puesto que ya ha alcanzado cierta madurez y la mayor parte de las compañías son conscientes de su importancia, aún queda mucho camino por recorrer. Por eso este libro es tan necesario, porque pretende ser el manual de consulta para los profesionales del social media, para aquellos que se estén formando en la actualidad y para los que deseen aprender a gestionar adecuadamente las redes sociales de sus negocios y empresas. La enciclopedia del community manager es una guía completamente actualizada, con técnicas y herramientas para sacar el máximo provecho a los medios sociales en los entornos corporativos. Con ella aprenderás a utilizar las principales redes sociales, como Facebook, Twitter, LinkedIn, YouTube o Instagram, y a sacar partido a las aplicaciones de mensajería instantánea o a las retransmisiones de vídeo en directo en beneficio de tu marca. También entenderás por qué es necesario planificar la estrategia en social media, fijar unos objetivos, realizar un ejercicio constante de monitorización de los resultados y aprender a interpretar los datos, entre otras muchas cosas. La profesión del community manager está en constante evolución y la velocidad a la que se suceden las novedades es apasionante, pero conlleva un problema: corremos el riesgo de que nuestros conocimientos queden desactualizados. No permitas que te ocurra a ti.
Author : Ignacio Somalo Peciña
Publisher :
ISBN 13 : 9788439473152
Total Pages : 163 pages
Book Rating : 4.4/5 (731 download)
Download or read book Marketing digital básico para el community management written by Ignacio Somalo Peciña and published by . This book was released on 2010 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dama International
Publisher :
ISBN 13 : 9781634622349
Total Pages : 628 pages
Book Rating : 4.6/5 (223 download)
Download or read book DAMA-DMBOK written by Dama International and published by . This book was released on 2017 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining a set of guiding principles for data management and describing how these principles can be applied within data management functional areas; Providing a functional framework for the implementation of enterprise data management practices; including widely adopted practices, methods and techniques, functions, roles, deliverables and metrics; Establishing a common vocabulary for data management concepts and serving as the basis for best practices for data management professionals. DAMA-DMBOK2 provides data management and IT professionals, executives, knowledge workers, educators, and researchers with a framework to manage their data and mature their information infrastructure, based on these principles: Data is an asset with unique properties; The value of data can be and should be expressed in economic terms; Managing data means managing the quality of data; It takes metadata to manage data; It takes planning to manage data; Data management is cross-functional and requires a range of skills and expertise; Data management requires an enterprise perspective; Data management must account for a range of perspectives; Data management is data lifecycle management; Different types of data have different lifecycle requirements; Managing data includes managing risks associated with data; Data management requirements must drive information technology decisions; Effective data management requires leadership commitment.
Author : Yves Hilpisch
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492024295
Total Pages : 720 pages
Book Rating : 4.4/5 (92 download)
Download or read book Python for Finance written by Yves Hilpisch and published by "O'Reilly Media, Inc.". This book was released on 2018-12-05 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial industry has recently adopted Python at a tremendous rate, with some of the largest investment banks and hedge funds using it to build core trading and risk management systems. Updated for Python 3, the second edition of this hands-on book helps you get started with the language, guiding developers and quantitative analysts through Python libraries and tools for building financial applications and interactive financial analytics. Using practical examples throughout the book, author Yves Hilpisch also shows you how to develop a full-fledged framework for Monte Carlo simulation-based derivatives and risk analytics, based on a large, realistic case study. Much of the book uses interactive IPython Notebooks.
Author : Francois Chollet
Publisher : Simon and Schuster
ISBN 13 : 1638352046
Total Pages : 597 pages
Book Rating : 4.6/5 (383 download)
Download or read book Deep Learning with Python written by Francois Chollet and published by Simon and Schuster. This book was released on 2017-11-30 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Deep Learning with Python introduces the field of deep learning using the Python language and the powerful Keras library. Written by Keras creator and Google AI researcher François Chollet, this book builds your understanding through intuitive explanations and practical examples. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Machine learning has made remarkable progress in recent years. We went from near-unusable speech and image recognition, to near-human accuracy. We went from machines that couldn't beat a serious Go player, to defeating a world champion. Behind this progress is deep learning—a combination of engineering advances, best practices, and theory that enables a wealth of previously impossible smart applications. About the Book Deep Learning with Python introduces the field of deep learning using the Python language and the powerful Keras library. Written by Keras creator and Google AI researcher François Chollet, this book builds your understanding through intuitive explanations and practical examples. You'll explore challenging concepts and practice with applications in computer vision, natural-language processing, and generative models. By the time you finish, you'll have the knowledge and hands-on skills to apply deep learning in your own projects. What's Inside Deep learning from first principles Setting up your own deep-learning environment Image-classification models Deep learning for text and sequences Neural style transfer, text generation, and image generation About the Reader Readers need intermediate Python skills. No previous experience with Keras, TensorFlow, or machine learning is required. About the Author François Chollet works on deep learning at Google in Mountain View, CA. He is the creator of the Keras deep-learning library, as well as a contributor to the TensorFlow machine-learning framework. He also does deep-learning research, with a focus on computer vision and the application of machine learning to formal reasoning. His papers have been published at major conferences in the field, including the Conference on Computer Vision and Pattern Recognition (CVPR), the Conference and Workshop on Neural Information Processing Systems (NIPS), the International Conference on Learning Representations (ICLR), and others. Table of Contents PART 1 - FUNDAMENTALS OF DEEP LEARNING What is deep learning? Before we begin: the mathematical building blocks of neural networks Getting started with neural networks Fundamentals of machine learning PART 2 - DEEP LEARNING IN PRACTICE Deep learning for computer vision Deep learning for text and sequences Advanced deep-learning best practices Generative deep learning Conclusions appendix A - Installing Keras and its dependencies on Ubuntu appendix B - Running Jupyter notebooks on an EC2 GPU instance
Author : Wayne W. Daniel
Publisher : Wiley
ISBN 13 : 1119282373
Total Pages : 720 pages
Book Rating : 4.1/5 (192 download)
Download or read book Biostatistics written by Wayne W. Daniel and published by Wiley. This book was released on 2018-11-13 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to analyze and interpret enormous amounts of data has become a prerequisite for success in allied healthcare and the health sciences. Now in its 11th edition, Biostatistics: A Foundation for Analysis in the Health Sciences continues to offer in-depth guidance toward biostatistical concepts, techniques, and practical applications in the modern healthcare setting. Comprehensive in scope yet detailed in coverage, this text helps students understand—and appropriately use—probability distributions, sampling distributions, estimation, hypothesis testing, variance analysis, regression, correlation analysis, and other statistical tools fundamental to the science and practice of medicine. Clearly-defined pedagogical tools help students stay up-to-date on new material, and an emphasis on statistical software allows faster, more accurate calculation while putting the focus on the underlying concepts rather than the math. Students develop highly relevant skills in inferential and differential statistical techniques, equipping them with the ability to organize, summarize, and interpret large bodies of data. Suitable for both graduate and advanced undergraduate coursework, this text retains the rigor required for use as a professional reference.
Author : Steve Klabnik
Publisher : No Starch Press
ISBN 13 : 1718500459
Total Pages : 561 pages
Book Rating : 4.7/5 (185 download)
Download or read book The Rust Programming Language (Covers Rust 2018) written by Steve Klabnik and published by No Starch Press. This book was released on 2019-09-03 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The official book on the Rust programming language, written by the Rust development team at the Mozilla Foundation, fully updated for Rust 2018. The Rust Programming Language is the official book on Rust: an open source systems programming language that helps you write faster, more reliable software. Rust offers control over low-level details (such as memory usage) in combination with high-level ergonomics, eliminating the hassle traditionally associated with low-level languages. The authors of The Rust Programming Language, members of the Rust Core Team, share their knowledge and experience to show you how to take full advantage of Rust's features--from installation to creating robust and scalable programs. You'll begin with basics like creating functions, choosing data types, and binding variables and then move on to more advanced concepts, such as: Ownership and borrowing, lifetimes, and traits Using Rust's memory safety guarantees to build fast, safe programs Testing, error handling, and effective refactoring Generics, smart pointers, multithreading, trait objects, and advanced pattern matching Using Cargo, Rust's built-in package manager, to build, test, and document your code and manage dependencies How best to use Rust's advanced compiler with compiler-led programming techniques You'll find plenty of code examples throughout the book, as well as three chapters dedicated to building complete projects to test your learning: a number guessing game, a Rust implementation of a command line tool, and a multithreaded server. New to this edition: An extended section on Rust macros, an expanded chapter on modules, and appendixes on Rust development tools and editions.
Author : DAMA International
Publisher :
ISBN 13 : 9781935504122
Total Pages : 0 pages
Book Rating : 4.5/5 (41 download)
Download or read book The DAMA Dictionary of Data Management written by DAMA International and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A glossary of over 2,000 terms which provides a common data management vocabulary for IT and Business professionals, and is a companion to the DAMA Data Management Body of Knowledge (DAMA-DMBOK). Topics include: Analytics & Data Mining Architecture Artificial Intelligence Business Analysis DAMA & Professional Development Databases & Database Design Database Administration Data Governance & Stewardship Data Management Data Modeling Data Movement & Integration Data Quality Management Data Security Management Data Warehousing & Business Intelligence Document, Record & Content Management Finance & Accounting Geospatial Data Knowledge Management Marketing & Customer Relationship Management Meta-Data Management Multi-dimensional & OLAP Normalization Object-Orientation Parallel Database Processing Planning Process Management Project Management Reference & Master Data Management Semantic Modeling Software Development Standards Organizations Structured Query Language (SQL) XML Development
Author : Miguel Grinberg
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491991690
Total Pages : 301 pages
Book Rating : 4.4/5 (919 download)
Download or read book Flask Web Development written by Miguel Grinberg and published by "O'Reilly Media, Inc.". This book was released on 2018-03-05 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take full creative control of your web applications with Flask, the Python-based microframework. With the second edition of this hands-on book, youâ??ll learn Flask from the ground up by developing a complete, real-world application created by author Miguel Grinberg. This refreshed edition accounts for important technology changes that have occurred in the past three years. Explore the frameworkâ??s core functionality, and learn how to extend applications with advanced web techniques such as database migrations and an application programming interface. The first part of each chapter provides you with reference and background for the topic in question, while the second part guides you through a hands-on implementation. If you have Python experience, youâ??re ready to take advantage of the creative freedom Flask provides. Three sections include: A thorough introduction to Flask: explore web application development basics with Flask and an application structure appropriate for medium and large applications Building Flasky: learn how to build an open source blogging application step-by-step by reusing templates, paginating item lists, and working with rich text Going the last mile: dive into unit testing strategies, performance analysis techniques, and deployment options for your Flask application
Author : André Desvallées
Publisher :
ISBN 13 : 9782200253981
Total Pages : 83 pages
Book Rating : 4.2/5 (539 download)
Download or read book Key Concepts of Museology written by André Desvallées and published by . This book was released on 2010 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rita Mulcahy
Publisher : Rmc Publications Incorporated
ISBN 13 : 9781932735659
Total Pages : 611 pages
Book Rating : 4.7/5 (356 download)
Download or read book PMP Exam Prep written by Rita Mulcahy and published by Rmc Publications Incorporated. This book was released on 2013 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt:
