Current Trends In Eye Tracking Research

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Current Trends in Eye Tracking Research

Author : Mike Horsley
Publisher : Springer Science & Business Media
ISBN 13 : 3319028685
Total Pages : 345 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Current Trends in Eye Tracking Research by : Mike Horsley

Download or read book Current Trends in Eye Tracking Research written by Mike Horsley and published by Springer Science & Business Media. This book was released on 2013-12-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour. Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.

Eye-tracking Technology Applications in Educational Research

Author : Christopher Was
Publisher : Information Science Reference
ISBN 13 : 9781522510055
Total Pages : 0 pages
Book Rating : 4.5/5 (1 download)

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Book Synopsis Eye-tracking Technology Applications in Educational Research by : Christopher Was

Download or read book Eye-tracking Technology Applications in Educational Research written by Christopher Was and published by Information Science Reference. This book was released on 2016-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book enriches the current pool of educational research with cutting-edge applications of eye tracking in education and seeking to advance this emergent, interdisciplinary field"--

Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies

Author : Majaranta, Päivi
Publisher : IGI Global
ISBN 13 : 1613500998
Total Pages : 418 pages
Book Rating : 4.6/5 (135 download)

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Book Synopsis Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies by : Majaranta, Päivi

Download or read book Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies written by Majaranta, Päivi and published by IGI Global. This book was released on 2011-10-31 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent advances in eye tracking technology will allow for a proliferation of new applications. Improvements in interactive methods using eye movement and gaze control could result in faster and more efficient human computer interfaces, benefitting users with and without disabilities. Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies focuses on interactive communication and control tools based on gaze tracking, including eye typing, computer control, and gaming, with special attention to assistive technologies. For researchers and practitioners interested in the applied use of gaze tracking, the book offers instructions for building a basic eye tracker from off-the-shelf components, gives practical hints on building interactive applications, presents smooth and efficient interaction techniques, and summarizes the results of effective research on cutting edge gaze interaction applications.

Eye Tracking for Visual Marketing

Author : Michel Wedel
Publisher : Now Publishers Inc
ISBN 13 : 1601981546
Total Pages : 105 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Eye Tracking for Visual Marketing by : Michel Wedel

Download or read book Eye Tracking for Visual Marketing written by Michel Wedel and published by Now Publishers Inc. This book was released on 2008 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.

Interdisciplinary Approaches to Altering Neurodevelopmental Disorders

Author : Wadhera, Tanu
Publisher : IGI Global
ISBN 13 : 1799830705
Total Pages : 386 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Interdisciplinary Approaches to Altering Neurodevelopmental Disorders by : Wadhera, Tanu

Download or read book Interdisciplinary Approaches to Altering Neurodevelopmental Disorders written by Wadhera, Tanu and published by IGI Global. This book was released on 2020-03-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disorder-assistive and neurotechnological devices are experiencing a boom in the global market. Mounting evidence suggests that approaches based on several different domains should move towards the goal of early diagnosis of individuals affected by neurodevelopmental disorders. Using an interdisciplinary and collaborative approach in diagnosis and support can resolve many hurdles such as lack of awareness, transport, and financial burdens by being made available to individuals at the onset of symptoms. Interdisciplinary Approaches to Altering Neurodevelopmental Disorders is a pivotal reference source that explores neurodevelopmental disorders and a diverse array of diagnostic tools and therapies assisted by neurotechnological devices. While covering a wide range of topics including individual-centered design, artificial intelligence, and multifaceted therapies, this book is ideally designed for neuroscientists, medical practitioners, clinical psychologists, special educators, counselors, therapists, researchers, academicians, and students.

Eye Tracking Methodology

Author : Andrew Duchowski
Publisher : Springer Science & Business Media
ISBN 13 : 1846286093
Total Pages : 336 pages
Book Rating : 4.8/5 (462 download)

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Book Synopsis Eye Tracking Methodology by : Andrew Duchowski

Download or read book Eye Tracking Methodology written by Andrew Duchowski and published by Springer Science & Business Media. This book was released on 2007-09-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.

Eye Tracking

Author : Kenneth Holmqvist
Publisher : OUP Oxford
ISBN 13 : 0191625426
Total Pages : 793 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Eye Tracking by : Kenneth Holmqvist

Download or read book Eye Tracking written by Kenneth Holmqvist and published by OUP Oxford. This book was released on 2011-09-22 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.

Privacy and Identity Management. Data for Better Living: AI and Privacy

Author : Michael Friedewald
Publisher : Springer
ISBN 13 : 9783030425036
Total Pages : 480 pages
Book Rating : 4.4/5 (25 download)

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Book Synopsis Privacy and Identity Management. Data for Better Living: AI and Privacy by : Michael Friedewald

Download or read book Privacy and Identity Management. Data for Better Living: AI and Privacy written by Michael Friedewald and published by Springer. This book was released on 2020-05-05 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains selected papers presented at the 14th IFIP WG 9.2, 9.6/11.7, 11.6/SIG 9.2.2 International Summer School on Privacy and Identity Management, held in Windisch, Switzerland, in August 2019. The 22 full papers included in this volume were carefully reviewed and selected from 31 submissions. Also included are reviewed papers summarizing the results of workshops and tutorials that were held at the Summer School as well as papers contributed by several of the invited speakers. The papers combine interdisciplinary approaches to bring together a host of perspectives, which are reflected in the topical sections: language and privacy; law, ethics and AI; biometrics and privacy; tools supporting data protection compliance; privacy classification and security assessment; privacy enhancing technologies in specific contexts. The chapters "What Does Your Gaze Reveal About You? On the Privacy Implications of Eye Tracking" and "Privacy Implications of Voice and Speech Analysis - Information Disclosure by Inference" are open access under a CC BY 4.0 license at link.springer.com.

Encyclopedia of Human Computer Interaction

Author : Ghaoui, Claude
Publisher : IGI Global
ISBN 13 : 1591407982
Total Pages : 780 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Encyclopedia of Human Computer Interaction by : Ghaoui, Claude

Download or read book Encyclopedia of Human Computer Interaction written by Ghaoui, Claude and published by IGI Global. This book was released on 2005-12-31 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Eye-Tracking

Author : Kathy Conklin
Publisher : Cambridge University Press
ISBN 13 : 1108244084
Total Pages : 247 pages
Book Rating : 4.1/5 (82 download)

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Book Synopsis Eye-Tracking by : Kathy Conklin

Download or read book Eye-Tracking written by Kathy Conklin and published by Cambridge University Press. This book was released on 2018-03-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eye-tracking in a wide variety of applied contexts including reading, listening and multi-modal input, writing, testing, corpus linguistics, translation, stylistics, and computer-mediated communication. Each chapter finishes with a simple checklist to help researchers use eye-tracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.

Eye Tracking for STEM Education Research: New Perspectives

Author : Pascal Klein
Publisher : Frontiers Media SA
ISBN 13 : 283254732X
Total Pages : 166 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Eye Tracking for STEM Education Research: New Perspectives by : Pascal Klein

Download or read book Eye Tracking for STEM Education Research: New Perspectives written by Pascal Klein and published by Frontiers Media SA. This book was released on 2024-04-04 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A modern approach to improving education uses the components of experimental scientific research practices based on objective data, dissemination of results, and the use of modern technologies. STEM education research is maturing and new tools and analysis techniques become available. As one example, eye tracking, the recording of persons’ eye movements, has been growing in popularity as it enables researchers to study learning materials’ effectiveness, problem solving, and even students’ approaches during experimentation. Eye movements, as captured using eye tracking, can reveal information about a student's attention and cognition on a process level, going well beyond classical product-based assessment techniques such as questionnaires or tests.

Handbook of Research on Perception-Driven Approaches to Urban Assessment and Design

Author : Aletta, Francesco
Publisher : IGI Global
ISBN 13 : 1522536388
Total Pages : 641 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Perception-Driven Approaches to Urban Assessment and Design by : Aletta, Francesco

Download or read book Handbook of Research on Perception-Driven Approaches to Urban Assessment and Design written by Aletta, Francesco and published by IGI Global. This book was released on 2018-01-05 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of metropolitan areas is influenced by a wide array of factors, both practical and ecological. They can also be influenced by immaterial characteristics of a given area. The Handbook of Research on Perception-Driven Approaches to Urban Assessment and Design is a scholarly resource that assesses metropolitan development and its relation to the ecological and sustainability issues these areas face. Featuring coverage on a wide range of topics such as user-centered urban planning, perception of urban landscapes, and thermal comfort in urban contexts, this publication is geared toward professionals, practitioners, researchers, and students seeking relevant research on the effective planning of metropolitan areas and their relation to the ecological and sustainability issues that face such areas.

Eye Tracking in User Experience Design

Author : Jennifer Romano Bergstrom
Publisher : Elsevier
ISBN 13 : 0124167098
Total Pages : 400 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Eye Tracking in User Experience Design by : Jennifer Romano Bergstrom

Download or read book Eye Tracking in User Experience Design written by Jennifer Romano Bergstrom and published by Elsevier. This book was released on 2014-03-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiences Written by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.

Eye Tracking in Tourism

Author : Mattia Rainoldi
Publisher : Springer Nature
ISBN 13 : 3030497097
Total Pages : 249 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Eye Tracking in Tourism by : Mattia Rainoldi

Download or read book Eye Tracking in Tourism written by Mattia Rainoldi and published by Springer Nature. This book was released on 2020-10-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.

Eye Movement Research

Author : Christoph Klein
Publisher : Springer Nature
ISBN 13 : 303020085X
Total Pages : 1017 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Eye Movement Research by : Christoph Klein

Download or read book Eye Movement Research written by Christoph Klein and published by Springer Nature. This book was released on 2019-10-16 with total page 1017 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents fundamentals as well as applications of oculomotor methods in industrial and clinical settings. The topical spectrum covers 1.) basics and background material, 2.) methods such as recording techniques, markov models, Lévy flights, pupillometry and many more, as well as 3.) a broad range of applications in clinical and industrial settings. The target audience primarily comprises research experts and practitioners, but the book may also be beneficial for graduate students.

Eyetracking Web Usability

Author : Jakob Nielsen
Publisher : New Riders
ISBN 13 : 0321714075
Total Pages : 457 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Eyetracking Web Usability by : Jakob Nielsen

Download or read book Eyetracking Web Usability written by Jakob Nielsen and published by New Riders. This book was released on 2010-04-26 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

Eye-Tracking Technology Applications in Educational Research

Author : Was, Christopher
Publisher : IGI Global
ISBN 13 : 1522510060
Total Pages : 370 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Eye-Tracking Technology Applications in Educational Research by : Was, Christopher

Download or read book Eye-Tracking Technology Applications in Educational Research written by Was, Christopher and published by IGI Global. This book was released on 2016-09-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, eye-tracking technology has evolved into a critical device in psychological and sociological settings. By tracking eye movement, one can conduct lie detection, learn about neuropsychology, and measure reading response. Recently, these technologies have been implemented in Educational and School Psychology as a way to assess how students interact with content. Eye-Tracking Technology Applications in Educational Research enriches the current pool of educational research with cutting-edge applications of eye tracking in education. Seeking to advance this emergent, interdisciplinary field, this publication collects a diverse group of researchers exploring all aspects of this technology as an essential reference for educators, researchers, administrators, and advanced graduate students.