Sourcebook on Corporate Image and Corporate Advocacy Advertising

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Publisher :
ISBN 13 :
Total Pages : 2214 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Sourcebook on Corporate Image and Corporate Advocacy Advertising by :

Download or read book Sourcebook on Corporate Image and Corporate Advocacy Advertising written by and published by . This book was released on 1978 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crosscurrents in Corporate Communications

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Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Crosscurrents in Corporate Communications by :

Download or read book Crosscurrents in Corporate Communications written by and published by . This book was released on 1974 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Perspectives on Corporate Communication Strategies in the Context of Environmental Issues

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Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Perspectives on Corporate Communication Strategies in the Context of Environmental Issues by : Leigh Eldridge Knopf

Download or read book Perspectives on Corporate Communication Strategies in the Context of Environmental Issues written by Leigh Eldridge Knopf and published by . This book was released on 1983 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations Theory II

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Publisher : Routledge
ISBN 13 : 1135216878
Total Pages : 620 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Public Relations Theory II by : Carl H. Botan

Download or read book Public Relations Theory II written by Carl H. Botan and published by Routledge. This book was released on 2010-08-27 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Up Against the Corporate Wall

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Publisher : Prentice Hall
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Up Against the Corporate Wall by : S. Prakash Sethi

Download or read book Up Against the Corporate Wall written by S. Prakash Sethi and published by Prentice Hall. This book was released on 1982 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Organizational Communication

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Publisher : WCB/McGraw-Hill
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Organizational Communication by : Gerald M. Goldhaber

Download or read book Organizational Communication written by Gerald M. Goldhaber and published by WCB/McGraw-Hill. This book was released on 1986 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: This book discusses communication and the dynamics of relationships within organizations. Topics include: theories, propositions, and directions of organizational communication climate; transactional, personal, and serial nature of communication; methods, purposes and networks used to create and exchange verbal messages within organizations; the creation and exchange of nonverbal messages in organizations; the types and purposes of dyadic organizational communication; and, planning of organizational communication diagnosis.

Corporate Communication

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Publisher : Peter Lang
ISBN 13 : 9781433106217
Total Pages : 264 pages
Book Rating : 4.1/5 (62 download)

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Book Synopsis Corporate Communication by : Michael B. Goodman

Download or read book Corporate Communication written by Michael B. Goodman and published by Peter Lang. This book was released on 2010 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.

Tax Aspects of the President's Economic Program

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Publisher :
ISBN 13 :
Total Pages : 1346 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Tax Aspects of the President's Economic Program by : United States. Congress. House. Committee on Ways and Means

Download or read book Tax Aspects of the President's Economic Program written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1981 with total page 1346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fortune

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Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Fortune by : Henry R. Luce

Download or read book Fortune written by Henry R. Luce and published by . This book was released on 1977 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communicating when Your Company is Under Siege

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Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Communicating when Your Company is Under Siege by : Marion K. Pinsdorf

Download or read book Communicating when Your Company is Under Siege written by Marion K. Pinsdorf and published by . This book was released on 1999 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.

Resources in Education

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Publisher :
ISBN 13 :
Total Pages : 1008 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1994 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Official Gazette of the United States Patent and Trademark Office

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by :

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Advocacy Advertising

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Publisher : HarperCollins Publishers
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Handbook of Advocacy Advertising by : S. Prakash Sethi

Download or read book Handbook of Advocacy Advertising written by S. Prakash Sethi and published by HarperCollins Publishers. This book was released on 1987 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog of Copyright Entries

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Publisher :
ISBN 13 :
Total Pages : 734 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Catalog of Copyright Entries by : Library of Congress. Copyright Office

Download or read book Catalog of Copyright Entries written by Library of Congress. Copyright Office and published by . This book was released on 1971 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:

National Library of Medicine Current Catalog

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Publisher :
ISBN 13 :
Total Pages : 976 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis National Library of Medicine Current Catalog by : National Library of Medicine (U.S.)

Download or read book National Library of Medicine Current Catalog written by National Library of Medicine (U.S.) and published by . This book was released on 1965 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Time

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ISBN 13 :
Total Pages : 1316 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Time by : Briton Hadden

Download or read book Time written by Briton Hadden and published by . This book was released on 1976 with total page 1316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cumulative Book Index

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ISBN 13 :
Total Pages : 2232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Cumulative Book Index by :

Download or read book Cumulative Book Index written by and published by . This book was released on 1990 with total page 2232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.