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ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.3/5 (512 download)
Download or read book Crosscurrents in Corporate Communications written by and published by . This book was released on with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael B. Goodman
Publisher : Peter Lang
ISBN 13 : 9781433106217
Total Pages : 264 pages
Book Rating : 4.1/5 (62 download)
Download or read book Corporate Communication written by Michael B. Goodman and published by Peter Lang. This book was released on 2010 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.
Author : Carl H. Botan
Publisher : Routledge
ISBN 13 : 1135216878
Total Pages : 620 pages
Book Rating : 4.1/5 (352 download)
Download or read book Public Relations Theory II written by Carl H. Botan and published by Routledge. This book was released on 2010-08-27 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.
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ISBN 13 :
Total Pages : 2214 pages
Book Rating : 4.:/5 (327 download)
Download or read book Sourcebook on Corporate Image and Corporate Advocacy Advertising written by and published by . This book was released on 1978 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerald M. Goldhaber
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780697129215
Total Pages : 506 pages
Book Rating : 4.1/5 (292 download)
Download or read book Organizational Communication written by Gerald M. Goldhaber and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1993 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: A text for business or communications students and people engaged in industrial organizations. Examines the behavior of organizations, the communication process, interaction formats, and the diagnosis and change of dyscommunication. First published in 1974. Annotation copyright by Book News, Inc., Portland, OR
Author : James D. Hodgson
Publisher : Rowman & Littlefield
ISBN 13 : 9780742555334
Total Pages : 252 pages
Book Rating : 4.5/5 (553 download)
Download or read book Doing Business with the New Japan written by James D. Hodgson and published by Rowman & Littlefield. This book was released on 2008 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese negotiation style : characteristics of a distinct approach.
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ISBN 13 :
Total Pages : 862 pages
Book Rating : 4.:/5 (3 download)
Download or read book Resources in Education written by and published by . This book was released on 1990-07 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.F/5 ( download)
Download or read book The Public Relations Journal written by and published by . This book was released on 1976 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 2232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Cumulative Book Index written by and published by . This book was released on 1990 with total page 2232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.
Author : Baker Library
Publisher :
ISBN 13 :
Total Pages : 724 pages
Book Rating : 4.:/5 ( download)
Download or read book Current Periodical Publications in Baker Library written by Baker Library and published by . This book was released on 1988 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magazines, journals, newspapers, bulletins, statistical annuals, loose leaf business services, governmental agency annual reports, directories, proceedings of annual conferences, yearbooks.
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ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Business Quarterly written by and published by . This book was released on 1985 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patt Leonard
Publisher : M.E. Sharpe
ISBN 13 : 9781563247507
Total Pages : 662 pages
Book Rating : 4.2/5 (475 download)
Download or read book 1993 written by Patt Leonard and published by M.E. Sharpe. This book was released on 1996 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journal articles, books, book chapters, book reviews, dissertations, and selected government publications on East-Central Europe and the former Soviet Union published in the United States and Canada
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Publisher :
ISBN 13 :
Total Pages : 976 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Affairs Information Service Bulletin written by and published by . This book was released on 1974 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.:/5 (1 download)
Download or read book Energy Abstracts for Policy Analysis written by and published by . This book was released on 1981 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537430058
Total Pages : 396 pages
Book Rating : 4.4/5 (3 download)
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author : Rose Arny
Publisher :
ISBN 13 :
Total Pages : 1348 pages
Book Rating : 4.3/5 (91 download)
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1993-12 with total page 1348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph E. Cunneen
Publisher :
ISBN 13 :
Total Pages : 398 pages
Book Rating : 4.:/5 (319 download)
Download or read book Cross Currents written by Joseph E. Cunneen and published by . This book was released on 1956 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
