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Cross Media Promotion
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Book Synopsis Cross-media Promotion by : Jonathan Hardy
Download or read book Cross-media Promotion written by Jonathan Hardy and published by Peter Lang. This book was released on 2010 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.
Book Synopsis Cross-Media Marketing a Complete Guide by : Gerardus Blokdyk
Download or read book Cross-Media Marketing a Complete Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-06-10 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the total cost related to deploying Cross-media marketing, including any consulting or professional services? Has the Cross-media marketing work been fairly and/or equitably divided and delegated among team members who are qualified and capable to perform the work? Has everyone contributed? What vendors make products that address the Cross-media marketing needs? Is the Cross-media marketing process severely broken such that a re-design is necessary? Do we aggressively reward and promote the people who have the biggest impact on creating excellent Cross-media marketing services/products? This powerful Cross-media marketing self-assessment will make you the reliable Cross-media marketing domain expert by revealing just what you need to know to be fluent and ready for any Cross-media marketing challenge. How do I reduce the effort in the Cross-media marketing work to be done to get problems solved? How can I ensure that plans of action include every Cross-media marketing task and that every Cross-media marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Cross-media marketing costs are low? How can I deliver tailored Cross-media marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Cross-media marketing essentials are covered, from every angle: the Cross-media marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Cross-media marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Cross-media marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Cross-media marketing are maximized with professional results. Your purchase includes access details to the Cross-media marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
Book Synopsis Cross-Media Communications by : Drew Davidson
Download or read book Cross-Media Communications written by Drew Davidson and published by Lulu.com. This book was released on 2010 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927
Book Synopsis Cross-Cultural Social Media Marketing by : Emi Moriuchi
Download or read book Cross-Cultural Social Media Marketing written by Emi Moriuchi and published by Emerald Group Publishing. This book was released on 2021-06-22 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.
Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by CRC Press. This book was released on 2012-11-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture and Retain Your Media Audience!
Book Synopsis Social Media Marketing the Ultimate Guide: A Complete Step-By-Step, All-In-One, Strategy Workbook to Learn How to Dominate the Most Popular Social Med by : Dale Cross
Download or read book Social Media Marketing the Ultimate Guide: A Complete Step-By-Step, All-In-One, Strategy Workbook to Learn How to Dominate the Most Popular Social Med written by Dale Cross and published by Marketing Your Business Collec. This book was released on 2018-10-04 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "ONE OF THE BEST MARKETING BOOKS OF 2018! FROM BEGINNERS TO ADVANCE!" BILLIONS OF CUSTOMERS ARE WAITING, LEARN HOW TO REACH THEM WITH SOCIAL MEDIA MARKETING AND SKYROCKET YOUR BUSINESS IN 2018 Do you want to learn the basics of how to market your business in an easy-to-use format? In Social Media Marketing - The Ultimate Guide, network marketing expert Dale Cross teaches you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business. From beginners to advanced. You'll discover: Reasons Why Your Content Marketing Campaign Failed Marketing Considerations for Small Business Checklist Points Before Engaging In Social Media Marketing Steps to Sell Your Boss on Social Media Marketing Advantages of Social Media Marketing for Your MLM Business Benefits of Developing Adept Social Media Marketing Strategy Tips For a Creating an Engaging Social Media Marketing Campaign Social Media Marketing and Networking 101 AND MUCH, MUCH MORE!! Social Media Marketing is the process of picking up consideration and web traffic through the social media sites. Amid this process, the ordinarily imaginative substance to reach the majority through exposure originating from an outsider confided in the source should be created with the end goal for people to share the content of their interest with others and create an awful chain that would influence business to cover and go past the market audience planned. Improve your business through social media marketing, this book is designed to help each reader to reach their audiences in the most effective way! With this book you will: Reach billions of potential customers instantly following easy-learn step-by-step instructions and discover a lot of insider tips to improve your ROI. INCLUDING BONUS CONTENT: FREE E-BOOK! HOW TO DRIVE TRAFFIC TO YOUR WEBSITE Get 100,000 Visitors To Your Website In Less Than A Hour And Learn How To Drive Targeting Traffic To A High Converting Page And Make Money Online! MARKETING YOUR BUSINESS COLLECTION Dale Cross is the creator of the successful series MARKETING YOUR BUSINESS COLLECTION, expert investor & entrepreneur and co-founder of leading brands building firms. He's a serial online entrepreneur who contributes to help others grow their businesses. Dale Cross is a rebellious marketer, technology expert and he has created, led and advised successful tech startups for nearly 20 years. Since he began his online advertising career, he has managed millions of dollars in digital ad spends in entertainment, finance and software industries. DOWNLOAD YOUR COPY TODAY!
Book Synopsis Research in Media Promotion by : Susan Tyler Eastman
Download or read book Research in Media Promotion written by Susan Tyler Eastman and published by Routledge. This book was released on 2000-08-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.
Book Synopsis Policy and Marketing Strategies for Digital Media by : Yu-li Liu
Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Book Synopsis The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by : Beverly Macy
Download or read book The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World written by Beverly Macy and published by McGraw Hill Professional. This book was released on 2011-01-07 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers.” —Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age." —John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift "Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world." —John Miller, CMO, NBC Universal TV Group "Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!" —Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited "Beverly Macy is a true innovator and thought leader in the field of social media marketing." —Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles About the Book In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free! Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.
Book Synopsis Convergence Journalism by : Janet Kolodzy
Download or read book Convergence Journalism written by Janet Kolodzy and published by Rowman & Littlefield. This book was released on 2006 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media prognosticators have been declaring the death of radio, daily newspapers, journalistic ethics, and even journalism itself. This is an introductory text on how to think, report, write, and present news across platforms. It aims to prepare journalism students for the future of news reporting.
Download or read book E-Content written by Peter A. Bruck and published by Springer Science & Business Media. This book was released on 2006-01-16 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape. The authors argue that post-industrial societies tend to pay substantial amounts for equipment and gadgets but invest far too little in the quality of the content. As a result, much effort is and has to be spent on the enhancement of E-Content. The contributions give an elaborate overview of: - the specifics, challenges and prospects of content in the network economy; - market developments of digital media services; - paid content business models; - impacts on scientific publishing; - developments in the field of E-Learning; - the interplay between technology and content with the example of interactive digital TV; - the mobile games market; - emerging new cross media markets; - the need to enhance the usability of websites and mobile applications; - how digital applications might be used to capture and store our personal experiences. A final chapter shows the prospects of the European E-Content market and gives an overview of valuable initiatives and resources dealing with the topic of E-Content.
Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Book Synopsis Media Product Portfolios by : Robert G. Picard
Download or read book Media Product Portfolios written by Robert G. Picard and published by Routledge. This book was released on 2014-04-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,
Book Synopsis Transmedia Marketing by : Anne Zeiser
Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
Book Synopsis Social Media Marketing - The Ultimate Guide by : Dale Cross
Download or read book Social Media Marketing - The Ultimate Guide written by Dale Cross and published by Marketing Your Business Collec. This book was released on 2018-09-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF THE BEST MARKETING BOOKS OF 2018! FROM BEGINNERS TO ADVANCED BILLIONS OF CUSTOMERS ARE WAITING, LEARN HOW TO REACH THEM WITH SOCIAL MEDIA MARKETING AND SKYROCKET YOUR BUSINESS IN 2018 Do you want to learn the basics of how to market your business in an easy-to-use format? Inside Social Media Marketing - The Ultimate Guide, network marketing expert Dale Cross teach you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business. From beginners to advanced. You'll discover: Reasons Why Your Content Marketing Campaign Failed Marketing Considerations for Small Business Checklist Points Before Engaging In Social Media Marketing Steps to Sell Your Boss on Social Media Marketing Advantages of Social Media Marketing for Your MLM Business Benefits of Developing Adept Social Media Marketing Strategy Tips For a Creating an Engaging Social Media Marketing Campaign AND MUCH MORE! Social Media Marketing is the process of picking up consideration and web traffic through the social media sites. Amid this process, the ordinarily imaginative substance to reach the majority through exposure originating from an outsider confided in the source should be created with the end goal for people to share the content of their interest with others and create an awful chain that would influence business to cover and go past the market audience planned. Each online marketer needs an objective, a product, a service and a reason to advance through the vast and overpowering World Wide Web. If you as of now have those things characterized in your mind, at that point congrats! That could be most likely the hardest piece of going into the social media challenge, and starting now, and into the foreseeable future, every exertion will add to reach those objectives productively and immaculately until the point that you put your feet on the Social Media Guru status. Improve your business through social media marketing, this book is designed to help each reader to reach their audiences in the most effective way! With this book you will: Reach billions of potential customers instantly following easy-learn step-by-step instructions and discover a lot of insider tips to improve your ROI. Furthermore a Special Bonus Content.. FREE E-BOOK! HOW TO DRIVE TRAFFIC TO YOUR WEBSITE Get 100,000 Visitors To Your Website In Less Than A Hour And Learn How To Drive Targeting Traffic To A High Converting Page And Make Money Online Dale Cross is a serial online entrepreneur who contributes to help others grow their businesses. He's a rebellious marketer, technology expert and he has started, grown and successfully exited multiple businesses in various industries. Since he began his online advertising career he has managed millions of dollars in digital ad spends in entertainment, finance and software industries.
Book Synopsis The Routledge Companion to Advertising and Promotional Culture by : Emily West
Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Routledge. This book was released on 2013-02-11 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
Book Synopsis Investigating the Use of Sex in Media Promotion and Advertising by : Tom Reichert
Download or read book Investigating the Use of Sex in Media Promotion and Advertising written by Tom Reichert and published by Routledge. This book was released on 2019-01-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest scholarship on one of today’s most pressing issues Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious, however, are the direct effects the strategic use of sexual content has on audiences. Investigating the Use of Sex in Media Promotion and Advertising presents the latest scholarship on the role of sex in the most common media outlets—television programming, radio “shock jocks,” music videos, magazines, and advertising. The eye-opening contributions from over a dozen recognized experts in the field provide useful empirical evidence on media-conveyed sexual stimuli and look toward moving the public dialogue on sex in the media further along. Often, opinions regarding sex in the media have little or no scientific grounding and even when scientific-grounded arguments are offered, they suffer from wide gaps in research-based knowledge. Investigating the Use of Sex in Media Promotion and Advertising is the important compilation that fills these knowledge gaps. In delving into this pressing issue, it not only offers timely findings that provide an indication of the nature, prevalence, and effects of sexual information when used as a promotional tool, but suggests new directions for the study of sex and media as well. This informative text is also extensively referenced and features numerous tables to clearly present research data. Chapters in Investigating the Use of Sex in Media Promotion and Advertising examine: the nature and extent of sexually appealing newscasters primarily on cable news programs commentary and camera angles of women’s sporting events in the 2004 Summer Olympic Games the efficacy of both sexual content and sexual self-schema on consumers’ attitudes toward promotional announcements, advertised programs, viewing intention, and self-reported arousal the history and content analysis of “shock jock” radio like the Howard Stern and the Bob & Tom shows the relationship among sexual content in music videos, viewer enjoyment, and actual product purchase intention Maxim magazine’s cover formula and the competitive response from other men’s lifestyle magazines the efficacy of men’s magazines’ sexual cover models on consumer outcome variables, including interest and purchase intention an international perspective of nudity in advertising in magazines versus on television a case study of the sexual appeals used in several billboard ads for the Hard Rock Hotel and Casino in Las Vegas and much more! Filled with insightful and groundbreaking information, Investigating the Use of Sex in Media Promotion and Advertising is a vital resource for advertising and media professionals as well as educators and upper-level and graduate students in media, communications, and advertising programs.
