Cross Cultural Destination Image Assessment Cultural Segmentation Versus The Global Tourist

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Cross-Cultural Destination Image Assessment: Cultural Segmentation Versus the Global Tourist

Author : Wassim El Kadhi
Publisher : Diplomica Verlag
ISBN 13 : 3836672235
Total Pages : 185 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Cross-Cultural Destination Image Assessment: Cultural Segmentation Versus the Global Tourist by : Wassim El Kadhi

Download or read book Cross-Cultural Destination Image Assessment: Cultural Segmentation Versus the Global Tourist written by Wassim El Kadhi and published by Diplomica Verlag. This book was released on 2009-03 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly refers to the global tourist. Many academics are convinced that the world tourism market may be treated as a homogenous one due to globalisation. However, the literature also provides some opposing bearings and discusses them. Hence, the author of this book intended to investigate this issue in more depth in order to find a probable answer to the contradicting sources by conducting an exploratory study of Arab-Islamic and Protestant European youth's pre-visitation image on Berlin. In response to the objectives of this study, primary research was carried out. It involved both quantitative and qualitative data collection methods. Field and online surveys enabled the researcher to collect 239 completed questionnaires. Besides semi-structured interviews and focus group discussions were carried out. Obtained data was entered into SPSS and frequencies and means were calculated and several ANOVA tests and cross-tabulations conducted in order to stress destination image's specificity in terms of cultural background. This book further gives information on Berlin as a tourist destination, addresses destination image concerning influential cultural factors and the implications of globalisation on consumer behaviour. Finally, it studies the Arab-Islamic and Protestant European youth cultures in the light of globalisation and potential modifying effects. It also provides recommendations

Entrepreneurial Innovation in the International Business of Tourism

Author : María Jesús Jerez-Jerez
Publisher : Taylor & Francis
ISBN 13 : 1040027164
Total Pages : 323 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Entrepreneurial Innovation in the International Business of Tourism by : María Jesús Jerez-Jerez

Download or read book Entrepreneurial Innovation in the International Business of Tourism written by María Jesús Jerez-Jerez and published by Taylor & Francis. This book was released on 2024-05-29 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

Arab Family Studies

Author : Suad Joseph
Publisher : Syracuse University Press
ISBN 13 : 0815654243
Total Pages : 639 pages
Book Rating : 4.8/5 (156 download)

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Book Synopsis Arab Family Studies by : Suad Joseph

Download or read book Arab Family Studies written by Suad Joseph and published by Syracuse University Press. This book was released on 2018-07-10 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family remains the most powerful social idiom and one of the most powerful social structures throughout the Arab world. To engender love of nation among its citizens, national movements portray the nation as a family. To motivate loyalty, political leaders frame themselves as fathers, mothers, brothers, or sisters to their clients, parties, or the citizenry. To stimulate production, economic actors evoke the sense of duty and mutual commitment of family obligation. To sanctify their edicts, clerics wrap religion in the moralities of family and family in the moralities of religion. Social and political movements, from the most secular to the most religious, pull on the tender strings of family love to recruit and bind their members to each other. To call someone family is to offer them almost the highest possible intimacy, loyalty, rights, reciprocities, and dignity. In recognizing the significance of the concept of family, this state-of-the-art literature review captures the major theories, methods, and case studies carried out on Arab families over the past century. The book offers a country-by-country critical assessment of the available scholarship on Arab families. Sixteen chapters focus on specific countries or groups of countries; seven chapters offer examinations of the literature on key topical issues. Joseph’s volume provides an indispensable resource to researchers and students, and advances Arab family studies as a critical independent field of scholarship.

Cross-Cultural Behaviour in Tourism

Author : Yvette Reisinger, PhD
Publisher : Routledge
ISBN 13 : 1136412840
Total Pages : 364 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Cross-Cultural Behaviour in Tourism by : Yvette Reisinger, PhD

Download or read book Cross-Cultural Behaviour in Tourism written by Yvette Reisinger, PhD and published by Routledge. This book was released on 2012-05-23 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.

Optimal Tourism Development

Author : Juan A. Campos-Soria
Publisher : MDPI
ISBN 13 : 3039436910
Total Pages : 186 pages
Book Rating : 4.0/5 (394 download)

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Book Synopsis Optimal Tourism Development by : Juan A. Campos-Soria

Download or read book Optimal Tourism Development written by Juan A. Campos-Soria and published by MDPI. This book was released on 2020-11-24 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early days of tourism development had a naïve vision of tourism’s impacts on society in terms of economic, social, and environmental benefits. Time has passed, and we have learnt lessons regarding the success and failure of tourism development. Mass tourism development has pros and cons and is not necessarily the optimal development model. Alternative development strategies should be contemplated. This Special Issue deals with different topics concerning optimal tourism development. Destination management requires further understanding of different issues, such as carrying capacity, income-based optimal supply size, identification and development of optimal market niches, and adaptation or environmental protection strategies. Tourism planning is concerned with the role of economies of agglomeration, i.e., the advantages of spatial clusters vs scattered development. Additionally, support for and investment in innovation, accessibility, and mobility are relevant nowadays. From the stakeholders’ perspective, it is relevant to discuss ways of cooperating and sources of conflicts among different sectors and actors, governance and incentives for sustainable tourism practices, and equity and economic distribution of benefits. Finally, the development of methodological tools for the assessment of optimal tourism development is necessary for policy making, in particular the development of methods that are capable of integrating economic, environmental, and social criteria.

Destination Image - Do Berlin ́s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place ́s image in an era that refers to the global tourist?

Download Destination Image - Do Berlin ́s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place ́s image in an era that refers to the global tourist? PDF Online Free

Author : Wassim El Kadhi
Publisher : diplom.de
ISBN 13 : 383662057X
Total Pages : 163 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Destination Image - Do Berlin ́s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place ́s image in an era that refers to the global tourist? by : Wassim El Kadhi

Download or read book Destination Image - Do Berlin ́s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place ́s image in an era that refers to the global tourist? written by Wassim El Kadhi and published by diplom.de. This book was released on 2008-10-13 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Destination image is considered as the key in attracting tourists. This thesis purported to scrutinise whether Berlin s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place s image. As an exploratory study, it examined Berlin s image among youths from Arab-Islamic and Protestant European countries and confronted them. In an era that is subjected to globalisation and refers to the global tourist, it is vindicated to pose this question. Various scholars are convinced that the world tourism market may be treated as a homogenous one due to globalisation. However, the literature also provides some opposing bearings and discusses them. It further gives some background information on Berlin as a tourist destination, addresses destination image concerning influential cultural factors and the implications of globalisation on consumer behaviour. Finally, it studies the Arab-Islamic and Protestant European youth cultures in the light of globalisation and possible modifying effects. In response to the objectives of this study, primary research was conducted. It involved both quantitative and qualitative data collection methods. Field and online surveys enabled the researcher to collect 239 completed questionnaires (103 Arab-Islamic and 136 Protestant European youths). Besides semi-structured interviews and focus group discussions were carried out at EF Language School, Bournemouth. Following the completion of the survey, obtained data was entered into SPSS. Frequencies and means were calculated for each variable and several ANOVA tests and cross-tabulations conducted in order to stress destination image s specificity in terms of cultural background. Research findings revealed significant differences between the groups regarding their perception of Berlin. Arab-Islamic youths had a more negative stance towards Berlin than their counterparts. Not only did divergences occur between the groups, but also within the groups. Thus, destination image is culture-specific and may also vary across countries sharing similar cultural backgrounds. Overall, despite the effects of globalisation, cultural market segmentation still remains a vital element for a tourist place such as Berlin where the image management is concerned. The thesis provides recommendations for Berlin congruent with the outcomes and concludes with the provision of recommendations for further [...]

Culture and Cultures in Tourism

Author : Andres Artal-Tur
Publisher : Routledge
ISBN 13 : 0429619871
Total Pages : 283 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Culture and Cultures in Tourism by : Andres Artal-Tur

Download or read book Culture and Cultures in Tourism written by Andres Artal-Tur and published by Routledge. This book was released on 2020-06-29 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the World Tourism Organization (UNWTO), international tourists engaging in cultural activities accounted for more than 500 million of international tourist numbers in 2017. City tourism relies on culture as a major product, providing benefits not only for interested visitors, but also for the local resident population. New trends in tourism include "experiential tourism", where the interactions between tourists and residents become a key part of the tourism experience and overall customer satisfaction. New technologies and IT applications allow tourists to design their own trip, given the presence of global companies like Trip Advisor, Booking.com and AirBnB. This comprehensive volume explores new trends in cultural tourism, demonstrating how and why culture has become a central factor in tourism. The authors analyse a wide range of relevant issues, including: how heritage-based and cultural tourism could contribute to the sustainability of destinations; the increase of religious travels to and within Arab countries; and how cultural tourism fosters understanding among people and cultures, and could even potentially help to consolidate peace at a regional level. The book also analyses interactions between hosts (the local residents) and guests (the cultural visitors), revisiting the pioneer hippy travelling experiences in Turkey of the 1960s and how they shaped youth culture. This book will be of great interest to students and researchers of cultural tourism. The chapters were originally published in the journal Anatolia.

Cross-Cultural Aspects of Tourism and Hospitality

Author : Erdogan Koc
Publisher : Routledge
ISBN 13 : 1000172066
Total Pages : 351 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Cross-Cultural Aspects of Tourism and Hospitality by : Erdogan Koc

Download or read book Cross-Cultural Aspects of Tourism and Hospitality written by Erdogan Koc and published by Routledge. This book was released on 2020-09-03 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Global Tourist Behavior

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136586342
Total Pages : 274 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Global Tourist Behavior by : Erdener Kaynak

Download or read book Global Tourist Behavior written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on: marketing places to tourists tourists’knowledge of culture issues in cross-cultural tourism tourism channels and distribution systems international tourism and marketing expert systems in tourism marketing management the impact of mega events health tourism. Tourism promoters, decisionmakers, and students will find the information on international travelers’preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.

Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research

Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 1849506043
Total Pages : 324 pages
Book Rating : 4.8/5 (495 download)

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Book Synopsis Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research by : Arch G. Woodside

Download or read book Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2009-12-21 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.

International Tourism

Author : Yvette Reisinger, PhD
Publisher : Routledge
ISBN 13 : 1136438890
Total Pages : 416 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis International Tourism by : Yvette Reisinger, PhD

Download or read book International Tourism written by Yvette Reisinger, PhD and published by Routledge. This book was released on 2010-08-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience.

Experiential Consumption and Marketing in Tourism Within a Cross-Cultural Context

Author : Antónia Correia
Publisher : Advances in Tourism Marketing
ISBN 13 : 9781911396970
Total Pages : 256 pages
Book Rating : 4.3/5 (969 download)

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Book Synopsis Experiential Consumption and Marketing in Tourism Within a Cross-Cultural Context by : Antónia Correia

Download or read book Experiential Consumption and Marketing in Tourism Within a Cross-Cultural Context written by Antónia Correia and published by Advances in Tourism Marketing. This book was released on 2019-07-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we become persons and by which we can grow. Culture is often the reason for travel, and both bargain and barrier in its consumption. Underpinned by globalization, tourism is both enabling and threatening culture and its practices, as business commodifies authentic differences. This book includes contributions that analyze and critique initiations to culture, and reports on the facilitation, celebration and sharing of culture through tourism and how each is manifested in tourism marketing theory, policy and practice. It contains case examples of the opportunities, best practices, aims, pitfalls and mistakes of those tourism businesses which have culture as their core experience as well as cases of where different tourists are engaged in exploring and learning about other cultures. In addition, the book contains chapters on the below themes of interest where culture has contributed strongly to their outcomes: the roles of tourists, locals and communities, events, business practices in facilitating and sharing culture, relationship marketing, experiential marketing, cross-border marketing, product differentiation and market segmentation, shopping experiences, storytelling and visual narrative analysis.Part of the Advances in Tourism Marketing series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism.

Global Tourist Behavior

Author : Muzaffer Uysal
Publisher : Psychology Press
ISBN 13 : 1560244712
Total Pages : 275 pages
Book Rating : 4.5/5 (62 download)

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Book Synopsis Global Tourist Behavior by : Muzaffer Uysal

Download or read book Global Tourist Behavior written by Muzaffer Uysal and published by Psychology Press. This book was released on 1994 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available on Hospitality and Tourism Complete Publications via EBSCOHOST via internet. A password may be needed off campus.

The Routledge Companion to Arts Marketing

Author : Daragh O'Reilly
Publisher : Routledge
ISBN 13 : 1135012210
Total Pages : 444 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Companion to Arts Marketing by : Daragh O'Reilly

Download or read book The Routledge Companion to Arts Marketing written by Daragh O'Reilly and published by Routledge. This book was released on 2013-12-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Handbook of Research on Resident and Tourist Perspectives on Travel Destinations

Author : Pinto, Patrícia
Publisher : IGI Global
ISBN 13 : 1799831574
Total Pages : 529 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Resident and Tourist Perspectives on Travel Destinations by : Pinto, Patrícia

Download or read book Handbook of Research on Resident and Tourist Perspectives on Travel Destinations written by Pinto, Patrícia and published by IGI Global. This book was released on 2020-06-19 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is an economic and social phenomenon that is centered on a tourist’s experience and is dependent on the experiences that are co-created and provided to tourists. Tourism destination managers must understand what tourists perceive as engaging, intense, and memorable in order to remain successful. However, care must also be given to the residents’ perception of local tourism development and how it impacts their community. This is a fundamental aspect for tourism development since host communities that support tourism development tend to be more hospitable with tourists, which influences their satisfaction and loyalty. Moreover, the interaction with residents of host communities is a crucial component of the quality of the tourist experience, contributing to the long-term success and sustainability of destinations. The The Handbook of Research on Resident and Tourist Perspectives on Travel Destinations is a collection of innovative research that examines travel destinations from the resident and tourist perspectives in order to better support and inform the tourism development process and to make the destinations attractive to visitors while at the same time contributing to resident quality of life and happiness. While highlighting topics including sustainable development, hotel management, and customer satisfaction, this book is ideally designed for government officials, tour developers, travel agencies, brand managers, advertising agencies, restaurateurs, public administrators, hotel managers, tourist industry professionals, academicians, researchers, and students.

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Author : Alcántara-Pilar, Juan Miguel
Publisher : IGI Global
ISBN 13 : 1466682639
Total Pages : 404 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Analyzing the Cultural Diversity of Consumers in the Global Marketplace by : Alcántara-Pilar, Juan Miguel

Download or read book Analyzing the Cultural Diversity of Consumers in the Global Marketplace written by Alcántara-Pilar, Juan Miguel and published by IGI Global. This book was released on 2015-04-30 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Handbook of Tourist Behavior

Author : Metin Kozak
Publisher : Routledge
ISBN 13 : 1135849129
Total Pages : 286 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Handbook of Tourist Behavior by : Metin Kozak

Download or read book Handbook of Tourist Behavior written by Metin Kozak and published by Routledge. This book was released on 2009-01-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.