CRM Fundamentals

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Author :
Publisher : Apress
ISBN 13 : 1430235918
Total Pages : 244 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis CRM Fundamentals by : Scott Kostojohn

Download or read book CRM Fundamentals written by Scott Kostojohn and published by Apress. This book was released on 2011-12-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.

Social Customer Relationship Management

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Author :
Publisher : Springer Nature
ISBN 13 : 303023343X
Total Pages : 115 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Social Customer Relationship Management by : Rainer Alt

Download or read book Social Customer Relationship Management written by Rainer Alt and published by Springer Nature. This book was released on 2019-08-29 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

Fundamentals of CRM with Dynamics 365 and Power Platform

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1789954584
Total Pages : 629 pages
Book Rating : 4.7/5 (899 download)

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Book Synopsis Fundamentals of CRM with Dynamics 365 and Power Platform by : Nicolae Tarla

Download or read book Fundamentals of CRM with Dynamics 365 and Power Platform written by Nicolae Tarla and published by Packt Publishing Ltd. This book was released on 2020-10-06 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the latest features of Dynamics 365 and Power Platform's out-of-the-box tools to build custom business solutions for your organization Key Features Discover impressive Dynamics 365 features to transform your business and increase productivity Leverage the platform's extensibility to meet your organizational needs Understand how Power Platform powers Dynamics 365 and enhances its integration capabilities Book Description Microsoft Dynamics 365 provides a vast array of tools and applications to meet various Customer Engagement requirements. This Customer Relationship Management (CRM) guide covers the latest advancements in Dynamics 365 and Power Platform that help organizations adapt to changing market conditions for agility and resilience. With this book, you'll explore the core platform functionality of Dynamics 365 and explore its wide range of components for transforming your business with new services and capabilities. You'll learn the basics of configuration and customization to enhance the functionality of Microsoft Dynamics 365 CRM and create solutions and custom applications by leveraging features such as apps, portals, automation, and business intelligence. As you advance, you'll understand how Power Platform drives Dynamics 365 and how various integration capabilities add value by providing a comprehensive view of data aggregated across different systems and data sources. Finally, you'll delve into core administration concepts that will help you to manage extensions added to the platform. By the end of this book, you'll have learned how to tailor Microsoft Dynamics 365 to fit your organization's requirements and tweak the platform to meet your business needs. What you will learn Get to grips with Power Platform for building and enhancing Dynamics 365 apps Integrate Dynamics 365 CRM with Microsoft 365, Azure, and other platforms Discover how you can customize existing entities and create new ones Explore various security features and grant users access to CRM data and functions Find out which CRM attributes are used to automate operations with programming Use internal and external social data to help users to make informed decisions Who this book is for This book is for customers and project stakeholders, new functional consultants, business administration users, and project managers looking to get up and running with the latest features of Dynamics 365 and Power Platform. This guide will help non-developers become acquainted with a no-code approach to customization and configuration. A basic understanding of relational data and customer management concepts will help you get the most out of this book.

CRM Fundamentals : [Summary].

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Author :
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (18 download)

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Book Synopsis CRM Fundamentals : [Summary]. by :

Download or read book CRM Fundamentals : [Summary]. written by and published by . This book was released on 2018 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Crm Field Guide

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Author :
Publisher :
ISBN 13 : 9780981511894
Total Pages : 946 pages
Book Rating : 4.5/5 (118 download)

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Book Synopsis The Crm Field Guide by : Joel Lindstrom

Download or read book The Crm Field Guide written by Joel Lindstrom and published by . This book was released on 2012-10 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to Microsoft Dynamics C] details not only on C fundamentals and extensibility points but also the tried and true best practices and strategies of the combined experience of some of the most recognizable global experts.

Fundamentals of Aerospace Medicine

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Author :
Publisher : Lippincott Williams & Wilkins
ISBN 13 : 9780781774666
Total Pages : 756 pages
Book Rating : 4.7/5 (746 download)

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Book Synopsis Fundamentals of Aerospace Medicine by : Jeffrey R. Davis, M.D.

Download or read book Fundamentals of Aerospace Medicine written by Jeffrey R. Davis, M.D. and published by Lippincott Williams & Wilkins. This book was released on 2008 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Fourth Edition with a new editorial team, this comprehensive text addresses all medical and public health issues involved in the care of crews, passengers, and support personnel of aircraft and space vehicles. Coverage includes human physiology under flight conditions, clinical medicine in the aerospace environment, and the impact of the aviation industry on global public health. This edition features new chapters on radiation, toxicology and microbiology, dental considerations in aerospace medicine, women's health issues, commercial human space flight, space exploration, and unique aircraft including parachuting. Other highlights include significant new information on respiratory diseases, cardiovascular medicine, infectious disease transmission, and human response to acceleration.

Diverse Methods in Customer Relationship Marketing and Management

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Author :
Publisher : IGI Global
ISBN 13 : 1522556206
Total Pages : 333 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Diverse Methods in Customer Relationship Marketing and Management by : Lee, In

Download or read book Diverse Methods in Customer Relationship Marketing and Management written by Lee, In and published by IGI Global. This book was released on 2018-05-25 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

Social CRM For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118283139
Total Pages : 336 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social CRM For Dummies by : Kyle Lacy

Download or read book Social CRM For Dummies written by Kyle Lacy and published by John Wiley & Sons. This book was released on 2013-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to drive results, create social Key Performance Indicators for different business units, and a great deal more. Today's consumer uses technology to select relationships with companies; this book teaches business owners how to use social CRM to create relationships that customers want to maintain Explains how to integrate social media into your CRM mix Shows how to use data and information gathered through social sites Helps you develop social KPIs and create content that gets results from your online community Social CRM For Dummies helps businesses large and small use social media to develop and maintain productive customer relationships.

Analytical CRM

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3834981214
Total Pages : 263 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Analytical CRM by : Markus Wübben

Download or read book Analytical CRM written by Markus Wübben and published by Springer Science & Business Media. This book was released on 2009-02-26 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.

Fundamentals of Marketing

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Author :
Publisher : Excel Books India
ISBN 13 : 9788174466235
Total Pages : 196 pages
Book Rating : 4.4/5 (662 download)

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Book Synopsis Fundamentals of Marketing by : Raju

Download or read book Fundamentals of Marketing written by Raju and published by Excel Books India. This book was released on 2009 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod.

Essentials of CRM

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Publisher : John Wiley & Sons
ISBN 13 : 0471268100
Total Pages : 236 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Essentials of CRM by : Bryan Bergeron

Download or read book Essentials of CRM written by Bryan Bergeron and published by John Wiley & Sons. This book was released on 2004-01-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." —Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.

Strategic Customer Management

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1107328411
Total Pages : 547 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Strategic Customer Management by : Adrian Payne

Download or read book Strategic Customer Management written by Adrian Payne and published by Cambridge University Press. This book was released on 2013-03-28 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.

The The Art of CRM

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1789531233
Total Pages : 361 pages
Book Rating : 4.7/5 (895 download)

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Book Synopsis The The Art of CRM by : Max Fatouretchi

Download or read book The The Art of CRM written by Max Fatouretchi and published by Packt Publishing Ltd. This book was released on 2019-05-22 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This CRM masterclass gives you a proven approach to modern customer relationship management Key FeaturesProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many yearsCombines technical knowledge and business experience to provide a powerful guide to CRM implementationCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook Description CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you. What you will learnDeliver CRM systems that are on time, on budget, and bring lasting value to organizationsBuild CRM that excels at operations, analytics, and collaborationGather requirements effectively: identify key pain points, objectives, and functional requirementsDevelop customer insight through 360-degree client view and client profilingTurn customer requirements into a CRM design specArchitect your CRM platformBring machine learning and artificial intelligence into your CRM systemEnsure compliance with GDPR and other critical regulationsChoose between on-premise, cloud, and hybrid hosting solutionsWho this book is for CRM practitioners who want to update their work with new, proven techniques and approaches

Key Success Factors for Implementing CRM in Sales Departments of B2B Companies

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Author :
Publisher : diplom.de
ISBN 13 : 3961162328
Total Pages : 96 pages
Book Rating : 4.9/5 (611 download)

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Book Synopsis Key Success Factors for Implementing CRM in Sales Departments of B2B Companies by : Goran Krpan

Download or read book Key Success Factors for Implementing CRM in Sales Departments of B2B Companies written by Goran Krpan and published by diplom.de. This book was released on 2018-04-16 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Implementierung von CRM in einem Unternehmen ist mit vielen Herausforderungen verbunden, da eine solche Implementierung viel Zeit erfordert und hohe Kosten verursacht. Diese Kosten sind mitunter schwer zu rechtfertigen. Jedoch verspricht man sich, durch diese Technologie ein besseres Kundenverständnis zu erlangen und somit auch seine Umsätze nachhaltig steigern zu können. Leider ist es oft der Fall, dass Systeme, die das Kundenmanagement erleichtern sollen, genau das Gegenteil bewirken und somit zu Frust und Enttäuschung führen. Die vorliegende Arbeit beschäftigt sich mit den Erfolgsschlüsselfaktoren für die Implementierung von CRM in einer Vertriebsorganisation im B2B Bereich.

Fundamentals of Aerospace Medicine

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Author :
Publisher : Lippincott Williams & Wilkins
ISBN 13 : 1975143876
Total Pages : 1262 pages
Book Rating : 4.9/5 (751 download)

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Book Synopsis Fundamentals of Aerospace Medicine by : Jeffrey Davis

Download or read book Fundamentals of Aerospace Medicine written by Jeffrey Davis and published by Lippincott Williams & Wilkins. This book was released on 2021-04-14 with total page 1262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encompassing all occupants of aircraft and spacecraft—passengers and crew, military and civilian—Fundamentals of Aerospace Medicine, 5th Edition, addresses all medical and public health issues involved in this unique medical specialty. Comprehensive coverage includes everything from human physiology under flight conditions to the impact of the aviation industry on public health, from an increasingly mobile global populace to numerous clinical specialty considerations, including a variety of common diseases and risks emanating from the aerospace environment. This text is an invaluable reference for all students and practitioners who engage in aeromedical clinical practice, engineering, education, research, mission planning, population health, and operational support.

Customer Relationship Management

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Author :
Publisher : KY Publications
ISBN 13 : 9387769976
Total Pages : 233 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Customer Relationship Management by : Lieutenant. Dr. J. Ashok Kumar

Download or read book Customer Relationship Management written by Lieutenant. Dr. J. Ashok Kumar and published by KY Publications. This book was released on 2021-11-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for a one-semester BBA course although under no circumstance is it imagined that the entire book be covered. For undergraduate students just learning about Consumer Relationship Management or graduate students advancing their CRM, this book is delivered not only a teachable textbook but a valued reference for the future Purposes. You’ll also find Unit Description, Learning Objectives, Outcomes, cases, Multiple Choice Questions, and some reference book materials for each unit under four Modules along with the content of this book. With all this chapter summaries, key terms, questions, and exercises this book will truly appeal to upper-level students of customer relationship management. Because of customer relationship management is a core business strategy this book demonstrates how it has influence across the entire business, in areas such as Consumer Life style, CRM strategy and its implementation, CRM process, Effective Management of CRM, Influence of Technology in CRM, operational CRM, Operational analytics in CRM, E-CRM, IT implications in CRM and its Corporate applications. Book Chapter structure: This book comprises of four modules, each with three units. Thus you can find a total of 12 units in analogous with CRM key concepts. Case Section: In this book each unit is assigned with a case section, to make the book more user friendly yet give faculty members tremendous flexibility in choosing case materials for use in class discussions or testing. Thus this book will be crisp, practical and stimulating with practical examples and provides a step-by-step pragmatic approach to the application of CRM in business. The coverage of CRM technology is an enhancing feature of this book. Well-grounded academically, this book is equally beneficial for management students. Overall, it sets out a comprehensive reference guide to business success

16th European Conference on Innovation and Entrepreneurship Vol 2

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Author :
Publisher : Academic Conferences Limited
ISBN 13 : 1914587154
Total Pages : pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis 16th European Conference on Innovation and Entrepreneurship Vol 2 by : Dr. Florinda Matos

Download or read book 16th European Conference on Innovation and Entrepreneurship Vol 2 written by Dr. Florinda Matos and published by Academic Conferences Limited. This book was released on 2021-09-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: