Crm Analytics Simple Steps To Win Insights And Opportunities For Maxing Out Success

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Crm Analytics - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488896811
Total Pages : 136 pages
Book Rating : 4.8/5 (968 download)

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Book Synopsis Crm Analytics - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Crm Analytics - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-09-27 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering CRM Analytics success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful CRM Analytics knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for CRM Analytics innovation - INCLUDED are numerous real-world CRM Analytics blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What are the best social CRM analytics platforms suited for major brands? What is the difference between marketing and CRM analytics? How does customer experience analytics fit in? Where does it usually sit organizationally?

Winning With Data

Author : Fiona Green
Publisher : Routledge
ISBN 13 : 1351610333
Total Pages : 194 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Winning With Data by : Fiona Green

Download or read book Winning With Data written by Fiona Green and published by Routledge. This book was released on 2018-08-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an ‘attention economy’ where there’s too much choice and engagement is key. This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world’s leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.

Advanced Web Metrics with Google Analytics

Author : Brian Clifton
Publisher : John Wiley and Sons
ISBN 13 : 9780470634943
Total Pages : 530 pages
Book Rating : 4.6/5 (349 download)

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Book Synopsis Advanced Web Metrics with Google Analytics by : Brian Clifton

Download or read book Advanced Web Metrics with Google Analytics written by Brian Clifton and published by John Wiley and Sons. This book was released on 2010-04-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

Success in Selling

Author : Reza Sisakhti
Publisher : Association for Talent Development
ISBN 13 : 1607283220
Total Pages : 249 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis Success in Selling by : Reza Sisakhti

Download or read book Success in Selling written by Reza Sisakhti and published by Association for Talent Development. This book was released on 2015-12-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model. An indispensable reference for assembling a world-class sales force, Success in Selling offers a significant revision of the 2008 ATD World-Class Competency Model. It is a comprehensive sales tool essential for all sales professionals—from those on the front line of selling, to those managing and developing sales talent, to those creating other sales enablement solutions. It provides guidance for customizing the model’s key competencies for both organizations and individual sales professionals and features case studies, job aids, templates, and other tools critical for personal and organizational success. The highly anticipated new edition: offers key analysis of trends shaping today’s sales ecosystem presents detailed descriptions of sales competencies that drive success describes how organizations and individuals can customize the new model to their own needs.

Insight Selling

Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118875060
Total Pages : 263 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Insight Selling by : Mike Schultz

Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

Getting Started with Salesforce Einstein Analytics

Author : Johan Yu
Publisher : Apress
ISBN 13 : 1484252004
Total Pages : 193 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Getting Started with Salesforce Einstein Analytics by : Johan Yu

Download or read book Getting Started with Salesforce Einstein Analytics written by Johan Yu and published by Apress. This book was released on 2019-09-11 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build interactive dashboards using Salesforce Einstein analytics. Explore all of your data quickly and easily by providing AI-powered advanced analytics, right in Salesforce. You will manage datasets, query data with Salesforce Analytics Query Language (SAQL), and customize dashboards. Because Einstein Analytics is new, the curve to learn this technology can be difficult. This book guides you step-by-step in simple, easy-to-understand terms to get data from the Salesforce platform to the Einstein Analytics platform and also shows you how to import external data (e.g., CSV files). Core chapters focus on understanding data sources, dataflow, dataset, and lens leading up to building dashboards from scratch. Advanced features such as data transformation using computeExpression and computeRelative as well as dataflow with a multi-value lookup are explored. What You Will Learn Use data from Salesforce and external sources Create a dataflow to build a flexible datasetBuild dashboards using Einstein Analytics Explore and analyze data using Einstein Analytics Utilize SAQL and binding to create advance dashboards Who This Book Is For IT users getting started with Einstein Analytics, Salesforce consultants starting new Einstein Analytics projects, and power users familiar with Salesforce reporting and dashboards who want to get up to speed on new analytics features

Crm Sales - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488896552
Total Pages : 148 pages
Book Rating : 4.8/5 (965 download)

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Book Synopsis Crm Sales - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Crm Sales - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-09-27 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering CRM Sales success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful CRM Sales knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for CRM Sales innovation - INCLUDED are numerous real-world CRM Sales blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: How can the relationship between leads, accounts, contacts and opportunities be simplified in a CRM/Sales application? What is the best CRM sales tool to use that also works in an agile sales environment? Which is the future for Fusion CRM (Sales Cloud)? If you're not going to use Salesforce.com, what highly-usable and less expensive cloud-based CRM / sales-automation tools do you recommend? What are some competitive alternatives to Infusionsoft for CRM, sales funnels automation, campaign management, etc. on the enterprise level (more than 10,000 active contacts)? Which expertise is more in demand, a SAP CRM sales professional or a SAP CRM service professional?...and much more...

Web Analytics

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics by : Avinash Kaushik

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Applied Business Analytics

Author : Nathaniel Lin
Publisher : Pearson Education
ISBN 13 : 0133481506
Total Pages : 321 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Applied Business Analytics by : Nathaniel Lin

Download or read book Applied Business Analytics written by Nathaniel Lin and published by Pearson Education. This book was released on 2015 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that you've collected the data and crunched the numbers, what do you do with all this information? How do you take the fruit of your analytics labor and apply it to business decision making? How do you actually apply the information gleaned from quants and tech teams? Applied Business Analytics will help you find optimal answers to these questions, and bridge the gap between analytics and execution in your organization. Nathaniel Lin explains why "analytics value chains" often break due to organizational and cultural issues, and offers "in the trenches" guidance for overcoming these obstacles. You'll learn why a special breed of "analytics deciders" is indispensable for any organization that seeks to compete on analytics; how to become one of those deciders; and how to identify, foster, support, empower, and reward others who join you. Lin draws on actual cases and examples from his own experience, augmenting them with hands-on examples and exercises to integrate analytics at every level: from top-level business questions to low-level technical details. Along the way, you'll learn how to bring together analytics team members with widely diverse goals, knowledge, and backgrounds. Coverage includes: How analytical and conventional decision making differ -- and the challenging implications How to determine who your analytics deciders are, and ought to be Proven best practices for actually applying analytics to decision-making How to optimize your use of analytics as an analyst, manager, executive, or C-level officer

Predictive Marketing

Author : Omer Artun
Publisher : John Wiley & Sons
ISBN 13 : 1119037336
Total Pages : 217 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Predictive Marketing by : Omer Artun

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Crm and Erp - Simple Steps to Win, Insights and Opportunities for Maxing Out Success

Author : Gerard Blokdijk
Publisher : Complete Publishing
ISBN 13 : 9781488896804
Total Pages : 142 pages
Book Rating : 4.8/5 (968 download)

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Book Synopsis Crm and Erp - Simple Steps to Win, Insights and Opportunities for Maxing Out Success by : Gerard Blokdijk

Download or read book Crm and Erp - Simple Steps to Win, Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-09-27 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering CRM and ERP success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful CRM and ERP knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for CRM and ERP innovation - INCLUDED are numerous real-world CRM and ERP blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What's the difference between CRM and ERP? Which CRM and ERP software does Gigwalk use internally? Why don't e-commerce software communicate with POS, CRM, and ERP solutions?

The Challenger Sale

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 242 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Win with Advanced Business Analytics

Author : Jean-Paul Isson
Publisher : John Wiley & Sons
ISBN 13 : 1118417089
Total Pages : 416 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Win with Advanced Business Analytics by : Jean-Paul Isson

Download or read book Win with Advanced Business Analytics written by Jean-Paul Isson and published by John Wiley & Sons. This book was released on 2012-09-25 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

Competing on Analytics

Author : Thomas H. Davenport
Publisher : Harvard Business Press
ISBN 13 : 1422156303
Total Pages : 243 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Competing on Analytics by : Thomas H. Davenport

Download or read book Competing on Analytics written by Thomas H. Davenport and published by Harvard Business Press. This book was released on 2007-03-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool. In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.

Winning with Data in the Business of Sports

Author : Fiona Green
Publisher : Routledge
ISBN 13 : 1000340198
Total Pages : 204 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Winning with Data in the Business of Sports by : Fiona Green

Download or read book Winning with Data in the Business of Sports written by Fiona Green and published by Routledge. This book was released on 2021-03-17 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology. Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the COVID-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes: - An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them. - Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA. - The sports industry’s response to tighter data legislation introduced primarily though the GDPR. - The role of data and direct engagement during the COVID-19 pandemic. The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management.

Strategic Data-Based Wisdom in the Big Data Era

Author : Girard, John
Publisher : IGI Global
ISBN 13 : 1466681233
Total Pages : 341 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic Data-Based Wisdom in the Big Data Era by : Girard, John

Download or read book Strategic Data-Based Wisdom in the Big Data Era written by Girard, John and published by IGI Global. This book was released on 2015-02-28 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to uncover, share, and utilize knowledge is one of the most vital components to the success of any organization. While new technologies and techniques of knowledge dissemination are promising, there is still a struggle to derive and circulate meaningful information from large data sets. Strategic Data-Based Wisdom in the Big Data Era combines the latest empirical research findings, best practices, and applicable theoretical frameworks surrounding data analytics and knowledge acquisition. Providing a multi-disciplinary perspective of the subject area, this book is an essential reference source for professionals and researchers working in the field of knowledge management who would like to improve their understanding of the strategic role of data-based wisdom in different types of work communities and environments.

Unlocking Success: The Art of Strategic Marketing in the Digital Age

Author : Samuel Inbaraja S
Publisher : Samuel Inbaraja S
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.2/5 (235 download)

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Book Synopsis Unlocking Success: The Art of Strategic Marketing in the Digital Age by : Samuel Inbaraja S

Download or read book Unlocking Success: The Art of Strategic Marketing in the Digital Age written by Samuel Inbaraja S and published by Samuel Inbaraja S. This book was released on 2023-08-04 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unlocking Success: The Art of Strategic Marketing in the Digital Age" is not just theory; it incorporates several case studies that illustrate real-world application of strategies in various business contexts. The book also offers a special section on 'Boost Your Stamina with Easyfit's Personalized Fitness Journey,' connecting the concepts of strategic marketing to personal health and wellbeing. This comprehensive guide is a valuable resource for marketers, business owners, entrepreneurs, and students who aspire to understand and succeed in the dynamic world of digital marketing. Its practical insights and case studies bring marketing strategies to life, setting you on the right path towards unlocking success.