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Credit Management Kit For Dummies

Author : Stephen R. Bucci
Publisher : John Wiley & Sons
ISBN 13 : 1118145615
Total Pages : 487 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Credit Management Kit For Dummies by : Stephen R. Bucci

Download or read book Credit Management Kit For Dummies written by Stephen R. Bucci and published by John Wiley & Sons. This book was released on 2011-08-10 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The painless way to manage credit in today's financial landscape People with great credit scores are getting turned down for credit cards and loans for homes and cars. What do they need besides a good score? What are lenders looking for now that they are extremely risk-averse? Repairing broken or damaged credit is one thing, but having to meet today's much stiffer credit standards requiring that consumers consistently manage their credit is another thing all together. Credit Management Kit For Dummies gives you answers to these questions and insight into these concerns, and also walks you down the correct path to credit application approval. You'll discover major changes with the Credit CARD (Credit Accountability, Responsibility, and Disclosure) Act provisions and the new Consumer Financial Protection Legislation Agency; the effect of tightened credit markets on those with good, marginal, or bad credit; new rules and programs including Hope and Government options via the Obama Administration; the best ways to recover from mortgage related credit score hits; tips for minimizing damage after walking away from a home; credit score examples with new ranges; and much more. The pros and cons of credit counselors The quickest and most effective way to undo damage from identity theft Advice and tips about adding information to a credit report, and beefing-up thin credit Guidance for evaluating your Credit Score in today's economy Fannie Mae's revised guidelines for purchasing mortgages Information on significant others (boyfriend/girlfriend/spouse) and credit and debt sharing IRS exceptions to the Mortgage Forgiveness Debt Relief Act in a mortgage meltdown situation Not just for those who have bad credit and need to repair it, Credit Management Kit For Dummies also serves as an invaluable resource for those with average credit who want, or need, to manage it to get a job, reduce insurance costs, qualify for banking products, and more.

Credit Repair Kit For Dummies

Author : Steve Bucci
Publisher : John Wiley & Sons
ISBN 13 : 0470276738
Total Pages : 394 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Credit Repair Kit For Dummies by : Steve Bucci

Download or read book Credit Repair Kit For Dummies written by Steve Bucci and published by John Wiley & Sons. This book was released on 2008-07-28 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, you can finally end the cycle of bad credit and get back on your feet by following the step-by-step advice and tools in Credit Repair Kit For Dummies, 2nd Edition. You’ll find out everything you need to know about creating a solid plan to get your credit back on track. You’ll discover how to find your credit report, review all of the information in it, and learn how you can repair and spruce it up. You’ll learn how to communicate with creditors and how to budget so that you can pay your bills in full and on time. You’ll learn how to apply these credit strategies to all life situations, from building credit with your life partner to financially surviving a divorce, unemployment, and student loans. You will find out how to safe-guard your identity so that other people don’t damage your credit. Find out how to: Take charge of your credit Get help from credit counselors Request copies of your credit report Know how to interpret your credit report and credit score Avoid foreclosure Communicate with collectors, lawyers, and the courts Manage medical debt Safe-guard your identity Complete with lists of ten tips to avoid identity theft and reduce damages, ten ways you can prevent foreclosure, ten methods for establishing and improving credit, and ten strategies for handling financial emergencies, Credit Repair Kit For Dummies, 2nd Edition is your one-stop guide to improving and maintaining your credit score and protecting your identity. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Small Business Finance All-in-One For Dummies

Author : Faith Glasgow
Publisher : John Wiley & Sons
ISBN 13 : 0470997869
Total Pages : 692 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Small Business Finance All-in-One For Dummies by : Faith Glasgow

Download or read book Small Business Finance All-in-One For Dummies written by Faith Glasgow and published by John Wiley & Sons. This book was released on 2012-02-27 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping track of the finances is fundamental to the success of every business, but tackling the task yourself can be intimidating. Help is at hand, however, with this complete guide to small business money management. Packed with expert advice on all aspects of business finance, including basic bookkeeping and accounting, monitoring profit and performance, managing payroll, tackling tax, and forecasting for growth, Small Business Finance All-in-One For Dummies helps you to take control of your finances, stay on top of the paperwork, and keep the cash flowing.

Property Management Kit For Dummies

Author : Robert S. Griswold
Publisher : John Wiley & Sons
ISBN 13 : 1118461096
Total Pages : 69 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Property Management Kit For Dummies by : Robert S. Griswold

Download or read book Property Management Kit For Dummies written by Robert S. Griswold and published by John Wiley & Sons. This book was released on 2013-01-31 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to be a landlord with ease Thinking about becoming a landlord? Property Management Kit For Dummies gives you proven strategies for establishing and maintaining rental properties, whether a single family or multi-resident unit. You'll find out how to prepare and promote your properties, select tenants, handle repairs, avoid costly mistakes and legal missteps—and meet your long-term goals. Now you can find out if you really have what it takes to successfully manage a rental property, and you'll learn all about the various options for hiring someone else to manage your property for you. You'll find out the right way to prepare your properties for prospective tenants, set the rent and security deposit, clean up properties between tenants, and verify rental applications. In no time at all, you can become a top-notch property manager by working efficiently with employees and contractors to keep your properties safe and secure. Manage your time and money wisely Acquire a property and prepare it for tenants Make your property stand out and attract tenants Keep good tenants and get rid of bad ones Collect and increase rent Evaluate the different types of insurance and understand income and property taxes Complete with lists of ten reasons to become a rental property owner, ten ways to rent your vacancy, and the ten biggest mistakes a landlord can make, Property Management Kit For Dummies helps you achieve your dream of being a successful residential rental property owner. CD-ROM and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Credit Repair Kit For Dummies

Author : Stephen R. Bucci
Publisher : John Wiley & Sons
ISBN 13 : 0471789712
Total Pages : 386 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Credit Repair Kit For Dummies by : Stephen R. Bucci

Download or read book Credit Repair Kit For Dummies written by Stephen R. Bucci and published by John Wiley & Sons. This book was released on 2005-11-14 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let your credit suffer needlessly from errors or outdated information With tools and tips for fixing a bad credit report A bad credit report can hurt your chances at qualifying for loans and credit cards, and it can even get in the way when you want to rent an apartment or land a job. Credit Repair Kit For Dummies is your essential guide to managing your credit -- from fixing mistakes on your credit report, to improving your credit going forward, to establishing manageable payment plans with creditors. Discover how to * Protect yourself from identity theft * Improve your credit score * Assert your rights under the FACT Act * Maintain great credit * Investigate your legal options

Small Business Financial Management Kit For Dummies

Author : Tage C. Tracy
Publisher : John Wiley & Sons
ISBN 13 : 1118051408
Total Pages : 387 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business Financial Management Kit For Dummies by : Tage C. Tracy

Download or read book Small Business Financial Management Kit For Dummies written by Tage C. Tracy and published by John Wiley & Sons. This book was released on 2011-02-11 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re a small business owner, managing the financial affairs of your business can seem like a daunting task—and it’s one that far too many people muddle through rather than seek help. Now, there’s a tool-packed guide designed to help you manage your finances and run your business successfully! Small Business Financial Management Kit For Dummies explains step by step how to handle all your financial affairs, from preparing financial statements and managing cash flow to streamlining the accounting process, requesting bank loans, increasing profits, and much more. The bonus CD-ROM features handy reproducible forms, checklists, and templates—from a monthly expense summary to a cash flow statement—and provides how-to guidance that removes the guesswork in using each tool. You’ll discover how to: Plan a budget and forecast Streamline the accounting process Improve your profit and cash flow Make better decisions with a profit model Raise capital and request loans Invest company money wisely Keep your business solvent Choose your legal entity for income tax Avoid common management pitfalls Put a market value on your business Complete with ten rules for small business survival and a financial glossary, Small Business Financial Management Kit For Dummies is the fun and easy way® to get your finances in order, perk up your profits, and thrive long term! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Supply Chain Management For Dummies

Author : Daniel Stanton
Publisher : John Wiley & Sons
ISBN 13 : 1119410193
Total Pages : 360 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Supply Chain Management For Dummies by : Daniel Stanton

Download or read book Supply Chain Management For Dummies written by Daniel Stanton and published by John Wiley & Sons. This book was released on 2017-11-29 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone can impact the supply chain Supply Chain Management For Dummies helps you connect the dots between things like purchasing, logistics, and operations to see how the big picture is affected by seemingly isolated inefficiencies. Your business is a system, made of many moving parts that must synchronize to most efficiently meet the needs of your customers—and your shareholders. Interruptions in one area ripple throughout the entire operation, disrupting the careful coordination that makes businesses successful; that's where supply chain management (SCM) comes in. SCM means different things to different people, and many different models exist to meet the needs of different industries. This book focuses on the broadly-applicable Supply Chain Operations Reference (SCOR) Model: Plan, Source, Make, Deliver, Return, and Enable, to describe the basic techniques and key concepts that keep businesses running smoothly. Whether you're in sales, HR, or product development, the decisions you make every day can impact the supply chain. This book shows you how to factor broader impact into your decision making process based on your place in the system. Improve processes by determining your metrics Choose the right software and implement appropriate automation Evaluate and mitigate risks at all steps in the supply chain Help your business function as a system to more effectively meet customer needs We tend to think of the supply chain as suppliers, logistics, and warehousing—but it's so much more than that. Every single person in your organization, from the mailroom to the C-suite, can work to enhance or hinder the flow. Supply Chain Management For Dummies shows you what you need to know to make sure your impact leads to positive outcomes.

Managing Debt For Dummies

Author : John Ventura
Publisher : John Wiley & Sons
ISBN 13 : 1118068157
Total Pages : 329 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Managing Debt For Dummies by : John Ventura

Download or read book Managing Debt For Dummies written by John Ventura and published by John Wiley & Sons. This book was released on 2011-04-18 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re trying to kick the “Buy Now/Pay Later” habit and get your spiraling debt under control, you need Managing Debt For Dummies now! This practical, commonsense guide provides straightforward strategies for coping with every kind of secured and unsecured debt, including, personal loans, car loans, mortgages, home equity loans, lines of credit, credit cards, finance company loans, and student loans. You’ll find out how easy it is to: Distinguish between good and bad debt Go on a “debt diet” to get back into financial shape Start a filing system to track debt and protect life after debt Adopt a smart spending regimen Increase your income Consolidate your debt Decide which bills to pay when you can’t pay them all Use credit cards responsibly You can still live well while slashing spending on groceries, clothing, and entertainment. Find out how in Managing Debt for Dummies.

Financial Risk Management For Dummies

Author : Aaron Brown
Publisher : John Wiley & Sons
ISBN 13 : 111908220X
Total Pages : 395 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Financial Risk Management For Dummies by : Aaron Brown

Download or read book Financial Risk Management For Dummies written by Aaron Brown and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take the risk out of financial risk management Written by bestselling author and past winner of the GARP Award's Risk Manager of the Year, Aaron Brown, Financial Risk Management For Dummies offers thorough and accessible guidance on successfully managing and controlling financial risk within your company. Through easy-to-follow instruction, you'll find out how to manage risk, firstly by understanding it, and then by taking control of it. Plus, you'll discover how to measure and value financial risk, set limits, stop losses, control drawdowns and hedge bets. Financial risk management uses financial instruments to manage exposure to risk within firms, large and small—particularly credit risk and market risk. From managing and measuring risk to working in financial institutions and knowing how to communicate risk to your company and clients, Financial Risk Management For Dummies makes it easy to make sense of the management of risk when working in various different financial institutions and concludes by covering the topic of how to communicate risk — how to report it properly and how to deal with and comply with all of the regulations. Covers managing risk and working as a financial risk manager Provides everything you need to know about measuring financial risk Walks you through working in financial institutions Demonstrates how to communicate risk If you work in the financial sector and want to make financial risk management your mission, you've come to the right place!

Credit Repair Kit For Dummies

Author : Melyssa Barrett
Publisher : John Wiley & Sons
ISBN 13 : 1119771064
Total Pages : 487 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Credit Repair Kit For Dummies by : Melyssa Barrett

Download or read book Credit Repair Kit For Dummies written by Melyssa Barrett and published by John Wiley & Sons. This book was released on 2021-01-07 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensible ways to manage and repair your credit Need a credit makeover? You’re not alone: in the U.S., outstanding credit card and other types of revolving debt have jumped over 20% in the past decade, and millions of Americans are struggling with one or more credit-related issues. Whether you’re just working on improving your score or need some sound advice on how to make debt a thing of the past, the latest edition of Credit Repair Kit for Dummies is packed with reliable information for escaping the quicksand and taking the concrete steps needed to build up a solid score. There are many reasons why you might have a subpar credit score—mortgage and auto debt, student loans, impacts of disasters such as COVID-19, and even identity theft. This book covers these scenarios and more, helping you identify the reasons behind a lower score and providing you with straightforward, proven techniques for managing it back to where you want it to be. Also included are sample credit reports, forms, templates, and other helpful online tools to use to whip your score into decent shape. Add information to your report to beef-up a low score Avoid, reduce, and get rid of mortgage, credit card, student loan, and auto debt Keep a good credit score during a period of unemployment Fight back against identity theft A good credit score is always a great thing to have. This book shows you how to put even the worst credit situations behind you and make a poor score just a bad—and distant—memory.

Strategic Planning Kit For Dummies

Author : Erica Olsen
Publisher : John Wiley & Sons
ISBN 13 : 1118077776
Total Pages : 387 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Strategic Planning Kit For Dummies by : Erica Olsen

Download or read book Strategic Planning Kit For Dummies written by Erica Olsen and published by John Wiley & Sons. This book was released on 2011-11-15 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think and act strategically every time In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints. Strategic Planning Kit For Dummies is for companies of all types and sizes looking to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. This revised edition includes: new and updated content on planning for both the short and the long-term; crucial information on succession planning; help preparing for the unexpected using scenario planning and agile strategy; strategies for implementing change and integrating strategic plans successfully by involving all staff members; and more. The supplementary CD lays out a comprehensive, 6-phase, step-by-step program, complete with downloadable spreadsheets, charts, checklists, video links, and more Provides value for any business or entrepreneur looking to improve efficiency, focus, and competitive edge Includes practical, field-tested techniques Strategic Planning Kit For Dummies gives today's business owners and upper-level management the tools and information they need to think and act strategically in order to more effectively weather current economic storms while planning for future growth.

Investment Banking For Dummies

Author : Matthew Krantz
Publisher : John Wiley & Sons
ISBN 13 : 1119748712
Total Pages : 400 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Investment Banking For Dummies by : Matthew Krantz

Download or read book Investment Banking For Dummies written by Matthew Krantz and published by John Wiley & Sons. This book was released on 2020-07-14 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get started in investment banking Ace your investment bank course Navigate bull and bear markets Excel in the world of investment banking One of the most lucrative fields in business, investment banking frequently perplexes even banking professionals working within its complex laws. Investment Banking For Dummies remedies common misconceptions with a straightforward assessment of banking fundamentals. This book tracks to typical university courses on the subject and helps students and professionals understand the fundamentals of investment banking. With new and updated content, this edition addresses the major financial changes that have occurred in recent years. Inside... Key investment banking operations Strategies for risk management Advice on cryptocurrencies Updated IPO coverage Discounted cash flow analysis Mergers and acquisitions Structuring a leveraged buyout Resources for investment bankers

Marketing Research Kit For Dummies

Author : Michael Hyman
Publisher : John Wiley & Sons
ISBN 13 : 0470632569
Total Pages : 651 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Marketing Research Kit For Dummies by : Michael Hyman

Download or read book Marketing Research Kit For Dummies written by Michael Hyman and published by John Wiley & Sons. This book was released on 2010-03-05 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Nonprofit Kit For Dummies®

Author : Stan Hutton
Publisher : John Wiley & Sons
ISBN 13 : 0470595736
Total Pages : 346 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Nonprofit Kit For Dummies® by : Stan Hutton

Download or read book Nonprofit Kit For Dummies® written by Stan Hutton and published by John Wiley & Sons. This book was released on 2009-12-04 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips and techniques to help your nonprofit thrive in any economy Due to the recent downturn in the economy, a significant number of nonprofit organizations have experienced a major decrease in funding and contributions. Nonprofit Kit for Dummies, 3rd Edition caters to these organizations and shows you how your nonprofit can thrive and survive even in the current economic climate. With 25% new and revised material, Nonprofit Kit For Dummies, 3rd Edition offers new tips and information on everything you need to navigate the process of setting up and effectively running a nonprofit organization. Covers raising money, applying for grants, and developing the perfect mission statement Details on how state laws vary; conducting program evaluations; and conforming to accounting standards CD includes forms, worksheets, templates, and more Whether you're thinking about starting your own nonprofit or are already working in the sector, Nonprofit Kit For Dummies, 3rd Edition is a valuable source for getting the latest information and practical advice on running a prosperous nonprofit organization.

Credit and Collections Kit For Dummies

Author : Steven Harms
Publisher : John Wiley & Sons
ISBN 13 : 9780470555408
Total Pages : 388 pages
Book Rating : 4.5/5 (554 download)

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Book Synopsis Credit and Collections Kit For Dummies by : Steven Harms

Download or read book Credit and Collections Kit For Dummies written by Steven Harms and published by John Wiley & Sons. This book was released on 2009-07-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A breakthrough title explaining effective, cost-efficient collection methods In a down economy, the demand for a successful credit and collection game plan increases. Credit & Collections Kit For Dummies is a comprehensive guide for people involved in collection activities with accounts/clients, helping readers approach the often difficult task of collecting from late/slow paying customers, as well as determining when (and if) to extend credit to questionable ones. It gives readers the expert information and tools designed to ensure that their collection methods are both effective and legal. The book's attached CD includes helpful scripts, forms, letters, templates, and spreadsheets to help readers work efficiently and effectively. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Property Management For Dummies

Author : Griswold
Publisher : John Wiley & Sons
ISBN 13 : 1118053737
Total Pages : 365 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Property Management For Dummies by : Griswold

Download or read book Property Management For Dummies written by Griswold and published by John Wiley & Sons. This book was released on 2011-03-16 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: You'll need to wear many hats in the business of property management: advertiser/promoter (in seeking tenants), host (in showing your property), handyman (in keeping up with and arranging repairs), bookkeeper (in maintaining records), and even counselor (in dealing with tenants and their problems). But Property Management For Dummies will help you maintain your sense of humor – and your sanity – as you deal with these challenges and more. You may become an unintentional property owner – someone who inherited a house from a relative and didn't want it to sit idle, or someone who transferred to a job in another city and decided to rent your home rather than sell it – or you may have entered the world of property ownership intentionally. Either way, real estate offers one of the best opportunities to develop a steady stream of residual income. Property Management For Dummies is organized by specific topic areas, so you can easily and quickly scan a topic that interests you, or you can troubleshoot the source of your latest major headache. You'll discover how to Evaluate your skills and personality to see whether you have what it takes to be a landlord Keep your units occupied with paying tenants who don't destroy your property Move in your new tenants and move them out – and everything in between Assemble the right team of professionals to help you, from employees to contractors Insure your property and understand the taxes that go with it Look for additional sources of income beyond rent, including the opportunities and pitfalls of lease options While many of life's lessons can be uncovered by trial and error, property management shouldn't be one of them – the mistakes are too costly and the legal ramifications too severe. In this book, you'll find proven strategies to make rental property ownership and management not only profitable but pleasant as well.

Online Community Management For Dummies

Author : Deborah Ng
Publisher : John Wiley & Sons
ISBN 13 : 1118182782
Total Pages : 338 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Online Community Management For Dummies by : Deborah Ng

Download or read book Online Community Management For Dummies written by Deborah Ng and published by John Wiley & Sons. This book was released on 2011-12-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.