Creative Selection

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Creative Selection

Author : Ken Kocienda
Publisher : St. Martin's Press
ISBN 13 : 1250194474
Total Pages : 177 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Creative Selection by : Ken Kocienda

Download or read book Creative Selection written by Ken Kocienda and published by St. Martin's Press. This book was released on 2018-09-04 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: * WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Creative Selection

Author : Ken Kocienda
Publisher : Macmillan
ISBN 13 : 1760782335
Total Pages : 246 pages
Book Rating : 4.7/5 (67 download)

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Book Synopsis Creative Selection by : Ken Kocienda

Download or read book Creative Selection written by Ken Kocienda and published by Macmillan. This book was released on 2018-09-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal bestseller An inside account of Apple's creative process during the golden years of Steve Jobs. 'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process - from generating ideas to doing a demo for Steve Jobs.' Adam Grant, bestselling author of Originals Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Creative Selection

Author : Ken Kocienda
Publisher : Pan Macmillan
ISBN 13 : 1529004748
Total Pages : 288 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Creative Selection by : Ken Kocienda

Download or read book Creative Selection written by Ken Kocienda and published by Pan Macmillan. This book was released on 2018-09-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic’ – Kim Scott, bestselling author of Radical Candor A Wall Street Journal bestseller. An inside account of Apple's creative process during the golden years of Steve Jobs. 'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.' Adam Grant, bestselling author of Originals Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Inside Apple

Author : Adam Lashinsky
Publisher : Business Plus
ISBN 13 : 1455512176
Total Pages : 138 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Inside Apple by : Adam Lashinsky

Download or read book Inside Apple written by Adam Lashinsky and published by Business Plus. This book was released on 2012-01-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Creative Selection between Emending and Forming Medieval Memory

Author : Sebastian Scholz
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110757273
Total Pages : 212 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Creative Selection between Emending and Forming Medieval Memory by : Sebastian Scholz

Download or read book Creative Selection between Emending and Forming Medieval Memory written by Sebastian Scholz and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Karl Valentin once asked: "How can it be that only as much happens as fits into the newspaper the next day?" He focussed on the problem that information of the past has to be organised, arranged and above all: selected and put into form in order to be perceived as a whole. In this sense, the process of selection must be seen as the fundamental moment – the “Urszene” – of making History. This book shows selection as highly creative act. With the richness of early medieval material it can be demonstrated that creative selection was omnipresent and took place even in unexpected text genres. The book demonstrates the variety how premodern authors dealt with "unimportant", unpleasant or unwanted past. It provides a general overview for regions and text genres in early medieval Europe.

Insanely Simple

Author : Ken Segall
Publisher : Penguin UK
ISBN 13 : 0670921203
Total Pages : 256 pages
Book Rating : 4.6/5 (79 download)

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Book Synopsis Insanely Simple by : Ken Segall

Download or read book Insanely Simple written by Ken Segall and published by Penguin UK. This book was released on 2012-04-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

Creative Evolution

Author : Henri Bergson
Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Creative Evolution by : Henri Bergson

Download or read book Creative Evolution written by Henri Bergson and published by . This book was released on 1911 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beyond the Creative Species

Author : Oliver Bown
Publisher : MIT Press
ISBN 13 : 0262361760
Total Pages : 417 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Beyond the Creative Species by : Oliver Bown

Download or read book Beyond the Creative Species written by Oliver Bown and published by MIT Press. This book was released on 2021-02-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary introduction to the field of computational creativity, analyzing the impact of advanced generative technologies on art and music. As algorithms get smarter, what role will computers play in the creation of music, art, and other cultural artifacts? Will they be able to create such things from the ground up, and will such creations be meaningful? In Beyond the Creative Species, Oliver Bown offers a multidisciplinary examination of computational creativity, analyzing the impact of advanced generative technologies on art and music. Drawing on a wide range of disciplines, including artificial intelligence and machine learning, design, social theory, the psychology of creativity, and creative practice research, Bown argues that to understand computational creativity, we must not only consider what computationally creative algorithms actually do, but also examine creative artistic activity itself.

Beyond Natural Selection

Author : Robert G. Wesson
Publisher : MIT Press
ISBN 13 : 9780262731027
Total Pages : 382 pages
Book Rating : 4.7/5 (31 download)

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Book Synopsis Beyond Natural Selection by : Robert G. Wesson

Download or read book Beyond Natural Selection written by Robert G. Wesson and published by MIT Press. This book was released on 1993 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: proposes an approach to evolution that is more in harmony with modern science than Darwinism or neo-Darwinism

A Little Piece of Ground

Author : Elizabeth Laird
Publisher : Haymarket Books
ISBN 13 : 1608465837
Total Pages : 240 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis A Little Piece of Ground by : Elizabeth Laird

Download or read book A Little Piece of Ground written by Elizabeth Laird and published by Haymarket Books. This book was released on 2016-02-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Little Piece Of Ground will help young readers understand more about one of the worst conflicts afflicting our world today. Written by Elizabeth Laird, one of Great Britain’s best-known young adult authors, A Little Piece Of Ground explores the human cost of the occupation of Palestinian lands through the eyes of a young boy. Twelve-year-old Karim Aboudi and his family are trapped in their Ramallah home by a strict curfew. In response to a Palestinian suicide bombing, the Israeli military subjects the West Bank town to a virtual siege. Meanwhile, Karim, trapped at home with his teenage brother and fearful parents, longs to play football with his friends. When the curfew ends, he and his friend discover an unused patch of ground that’s the perfect site for a football pitch. Nearby, an old car hidden intact under bulldozed building makes a brilliant den. But in this city there’s constant danger, even for schoolboys. And when Israeli soldiers find Karim outside during the next curfew, it seems impossible that he will survive. This powerful book fills a substantial gap in existing young adult literature on the Middle East. With 23,000 copies already sold in the United Kingdom and Canada, this book is sure to find a wide audience among young adult readers in the United States.

Apple Design

Author : Friedrich von Borries
Publisher : Hatje Cantz Pub
ISBN 13 : 9783775730112
Total Pages : 319 pages
Book Rating : 4.7/5 (31 download)

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Book Synopsis Apple Design by : Friedrich von Borries

Download or read book Apple Design written by Friedrich von Borries and published by Hatje Cantz Pub. This book was released on 2011 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume compares various approaches to design and casts light on numerous aspects of design history, deepening one's understanding of contemporary industrial design."

To Pixar and Beyond

Author : Lawrence Levy
Publisher : HarperCollins
ISBN 13 : 054473419X
Total Pages : 277 pages
Book Rating : 4.5/5 (447 download)

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Book Synopsis To Pixar and Beyond by : Lawrence Levy

Download or read book To Pixar and Beyond written by Lawrence Levy and published by HarperCollins. This book was released on 2016-11-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's never-before-told story about how a struggling computer animation company called Pixar became one of the greatest entertainment organizations of all time. ¶“Part business book and part thriller—a tale that’s every bit as compelling as the ones Pixar tells in its blockbuster movies.”—Dan Lyons, best-selling author of Disrupted¶After he was dismissed from Apple in the early 1990s, Steve Jobs turned his attention to a little-known graphics company he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before. He hoped to persuade Levy to help him pull Pixar back from the brink of failure. This is the extraordinary story of what happened next: how Jobs and Levy concocted and pulled off a highly improbable plan that transformed Pixar into the Hollywood powerhouse it is today. Levy offers a masterful, firsthand account of how Pixar rose from humble beginnings, what it was like to work so closely with Jobs, and how Pixar’s story offers profound lessons that can apply to many aspects of our professional and personal lives. ¶“[A] delightful book about finance, creative genius, workplace harmony, and luck.”—Fortune ¶“Enchanting.”—The New York Times ¶“I love this book! I think it is brilliant.”—Ed Catmull, cofounder and president of Pixar Animation, president of Disney Animation, and coauthor of the bestseller Creativity Inc. ¶“A natural storyteller, Levy offers an inside look at the business and a fresh, sympathetic view of Jobs.”—Success Magazine¶An Amazon Best Book of 2016 in Business & Leadership • A top pick on Fortune’s Favorite Books of 2016 • A 2017 Axiom Business Book Award winner in Memoir/Biography ¶

AppleDesign

Author : Paul Kunkel
Publisher : Back Stage Books
ISBN 13 : 9781888001259
Total Pages : 288 pages
Book Rating : 4.0/5 (12 download)

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Book Synopsis AppleDesign by : Paul Kunkel

Download or read book AppleDesign written by Paul Kunkel and published by Back Stage Books. This book was released on 1997 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: To celebrate Apple's twentieth anniversary, AppleDesign provides a rare inside look at the Industrial Design Group, examining the role this small team of creative individuals has played in the rise of Apple from a Silicon Valley garage to a billion-dollar corporation. It details the formation of the Group, outlines their method for turning great ideas into even greater products, reveals many design concepts and products that never reached the marketplace, and offers a glimpse at the triumph and turmoil than results when creative desire meets (and occasionally collides with) corporate reality. With more than 400 color illustrations and detailed discussion of more than 100 products, design concepts and works-in-progress, AppleDesign provides the most thorough examination of a corporate design group ever published. From the Macintosh to the PowerBook, the Newton MessagePad, the eMate and the just-released Twentieth Anniversary Macintosh, Apple's designers have given us some of the most compelling and enduring products of our time. Their work not only enriches the lives of more than 50 million Apple users worldwide, it influences the computer industry at large, providing strong evidence for those who argue that industrial design is as powerful and relevant an art form as painting, sculpture or architecture.

The Little Kingdom

Author : Michael Moritz
Publisher : New York : W. Morrow
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Little Kingdom by : Michael Moritz

Download or read book The Little Kingdom written by Michael Moritz and published by New York : W. Morrow. This book was released on 1984 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Portrays the growth of Apple Computer from a garage workshop run by its founders to a company of greater than $1 billion annual sales.

Becoming Steve Jobs

Author : Brent Schlender
Publisher : Crown Currency
ISBN 13 : 0385347413
Total Pages : 544 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Becoming Steve Jobs by : Brent Schlender

Download or read book Becoming Steve Jobs written by Brent Schlender and published by Crown Currency. This book was released on 2015-03-24 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world. A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.

Tim Cook

Author : Leander Kahney
Publisher : Penguin
ISBN 13 : 0525537600
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Tim Cook by : Leander Kahney

Download or read book Tim Cook written by Leander Kahney and published by Penguin. This book was released on 2019-04-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone." But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.

The Cult of Mac, 2nd Edition

Author : Leander Kahney
Publisher : No Starch Press
ISBN 13 : 1593279140
Total Pages : 233 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis The Cult of Mac, 2nd Edition by : Leander Kahney

Download or read book The Cult of Mac, 2nd Edition written by Leander Kahney and published by No Starch Press. This book was released on 2019-12-05 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs. Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation. The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II. Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.