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Book Synopsis Creating and Delivering Winning Advertising and Marketing Presentations by : Sandra Moriarty
Download or read book Creating and Delivering Winning Advertising and Marketing Presentations written by Sandra Moriarty and published by McGraw-Hill Companies. This book was released on 1995 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make all your presentations come alive with the all-new edition of this one-of-a-kind guide to planning and executing marketing and advertising presentations. Create dynamic presentations that sell you, sell your programs, and win over your client. This easy-to-follow, step-by-step guide helps you checkpoint all the critical stages in your presentations to reach the all-important goal: getting and keeping clients. Loaded with practical tips and advice from today's marketing communications experts, Creating & Delivering Winning Advertising & Marketing Presentations is the book you'll rely on to identify presentation strategies that are on target with your client every time; develop dynamic messages that create enthusiasm in your audience; select, plan, and design audio and visual aids that "speak" volumes for your ideas; make presentations that will sell your ideas every time; and provide the follow-up that will close every deal. From using research effectively, to budgeting wisely, to reading an audience and thinking on your feet, Creating & Delivering Winning Advertising & Marketing Presentations gives you the practical expertise you'll need for every audience and every situation - every time.
Book Synopsis Creating & Delivering Winning Advertising & Marketing Presentations by : Sandra Moriarty
Download or read book Creating & Delivering Winning Advertising & Marketing Presentations written by Sandra Moriarty and published by . This book was released on 1989 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Prepare, Stage, and Deliver Winning Presentations by : Thomas Leech
Download or read book How to Prepare, Stage, and Deliver Winning Presentations written by Thomas Leech and published by AMACOM/American Management Association. This book was released on 2004 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great ideas deserve great presentations, and this book shows readers exactly how to deliver. The text provides proven, practical advice on communicating essential information when it matters most.
Book Synopsis The Financial Times Essential Guide to Making Business Presentations by : Philip Khan-Panni
Download or read book The Financial Times Essential Guide to Making Business Presentations written by Philip Khan-Panni and published by Pearson UK. This book was released on 2012-09-07 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities. It will show you how to persuade your audience by being relevant, clear, engaging and memorable. FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT
Book Synopsis Visualizing Marketing by : S. Umit Kucuk
Download or read book Visualizing Marketing written by S. Umit Kucuk and published by Springer Nature. This book was released on 2023-03-21 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of digital marketing tools and marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Whereas the first edition focused on traditional marketing elements, namely the 4Ps or marketing mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynamically changing digital marketing value creation tools. As a result, this book develops a new foundation of digital marketing and provides an alternative way of discussing and explaining marketing concepts, old and new, with visual representations.
Author :Sandra Ernst Moriarty Publisher :National Textbook Company Trade ISBN 13 :9780844231969 Total Pages :136 pages Book Rating :4.2/5 (319 download)
Book Synopsis How to Create and Deliver Winning Advertising Presentations by : Sandra Ernst Moriarty
Download or read book How to Create and Deliver Winning Advertising Presentations written by Sandra Ernst Moriarty and published by National Textbook Company Trade. This book was released on 1989 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Big Fish Experience: Create Memorable Presentations That Reel In Your Audience by : Luke Jones
Download or read book The Big Fish Experience: Create Memorable Presentations That Reel In Your Audience written by Luke Jones and published by McGraw-Hill Education. This book was released on 2016-02-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of Inc. magazine's "Coolest College Startups"—the revolutionary three-step method that will transform every presentation into an experience for the audience Rid the world of bad presentations with: Engaging Content + Memorable and Simple Design + Powerful Delivery Together, these create an unforgettable experience for the audience, The Big Fish Experience. Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it’s a presentation about an idea, a product, a service, a business, or a cause, at its heart, it’s a story. The Big Fish Experience will help you tell yours. Learn how to: CAPTIVATE with the power of story, enticing visuals, and infectious enthusiasm INSPIRE with the perfect pitch, a strong message, and a call to action ENGAGE with supreme skill and confidence—and achieve your purpose every time In this practical, step-by-step guide, you'll find proven techniques and expert tips on new presentation tools; innovative ways to deliver your ideas; case studies of presentations, which you can emulate immediately; and ways to recover if things go wrong. Big Fish Presentations works with clients nationwide—from startups to Fortune 100 companies—to turn presentations into experiences by providing copywriting, presentation design, presentation training, and video production, using the latest, most innovative strategies.
Download or read book Advertising Annual written by and published by . This book was released on 1995 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Presentation Skills by : Michael Weiss
Download or read book Presentation Skills written by Michael Weiss and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation A Presentation is not a meeting; it's a Performance! It's your time to stand up, shine and win over your audience with your ideas and your stories. This book is for anyone who has to present their ideas to internal teams, clients, the board of directors or who aspires to give a TED talk. Too often the fear of vulnerability stands in the way of delivering a rock solid presentation. We get hung up on how we talk, how we look, how we move and we forget that we are given the chance to educate and entertain. With the tools included in Presentation Elevation you will soon be the presenter you always wanted to be! How? By focusing on YOU and your style, how to win THEM over finally HOW to create a presentation slide deck that will make you a rock star in the eyes of your audience. If you find yourself opening old Powerpoint Slide decks when creating a new presentation, then this book is for you! If you often find your audience reaching for their smart phones, then this book is for you. If you want to educate, inspire and entertain your audiences of 5 or 500 people then Presentation Elevation is for you! There are many books on HOW to become a better presenter. And many of them are very good yet exhaustive. The goal of this book is for you to be able to read it on the plane from New York to LA and step off inspired and ready to rock and roll your next presentation!
Download or read book Slide:ology written by Nancy Duarte and published by "O'Reilly Media, Inc.". This book was released on 2008-08-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one.
Download or read book Rule the Room written by Jason Teteak and published by Morgan James Publishing. This book was released on 2014-01-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rule the Room is the product of Jason Teteak’s twenty-year experience as a trainer and coach. His thoroughly tested advice covers every presenter’s concerns, from hooking the audience immediately to entertaining them, and from overcoming your fears to handling questions. He covers every base—content creation, delivery, audience management— with an overview plus step-by-step instructions, review exercises, and scores of specific and practical tips. Whether you want to persuade, motivate, teach, or inspire, Rule the Room can be your guide.
Book Synopsis Corporate Blogging For Dummies by : Douglas Karr
Download or read book Corporate Blogging For Dummies written by Douglas Karr and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Download or read book IMC written by Thomas R. Duncan and published by . This book was released on 2002 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller)and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).
Book Synopsis Harvard Business School Core Collection, 1998 by : Baker Library
Download or read book Harvard Business School Core Collection, 1998 written by Baker Library and published by . This book was released on 1998 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide lists approximately 3,500 books -- recent titles of general interest to the business reader that Harvard Business School faculty, researchers, and students consider central to their work. Revised and updated annually, it includes the full bibliographic record for each book and features an appendix of publishers' addresses as well as indexes by title, author, core classics, and notable books.
Book Synopsis The Levitan Pitch. Buy This Book. Win More Pitches by : Peter Levitan
Download or read book The Levitan Pitch. Buy This Book. Win More Pitches written by Peter Levitan and published by . This book was released on 2014-08-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Download or read book Resonate written by Nancy Duarte and published by John Wiley & Sons. This book was released on 2013-07-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.
Book Synopsis HBR Guide to Building Your Business Case by : Raymond Sheen
Download or read book HBR Guide to Building Your Business Case written by Raymond Sheen and published by Harvard Business Press. This book was released on 2015 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--
