Visualizing Marketing

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Visualizing Marketing

Author : S. Umit Kucuk
Publisher : Springer
ISBN 13 : 3319480278
Total Pages : 126 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Visualizing Marketing by : S. Umit Kucuk

Download or read book Visualizing Marketing written by S. Umit Kucuk and published by Springer. This book was released on 2016-12-20 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies.

Visualizing Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (16 download)

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Book Synopsis Visualizing Marketing by :

Download or read book Visualizing Marketing written by and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Visualizing Data

Author : Ben Fry
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596519303
Total Pages : 384 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Visualizing Data by : Ben Fry

Download or read book Visualizing Data written by Ben Fry and published by "O'Reilly Media, Inc.". This book was released on 2008 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the methods of visualizing data on the Web, along with example projects and code.

Storytelling with Data

Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Visualizing Taste

Author : Ai Hisano
Publisher : Harvard University Press
ISBN 13 : 0674242599
Total Pages : 345 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Visualizing Taste by : Ai Hisano

Download or read book Visualizing Taste written by Ai Hisano and published by Harvard University Press. This book was released on 2019-11-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.

Effective Data Visualization

Author : Stephanie D. H. Evergreen
Publisher : SAGE Publications
ISBN 13 : 1544350872
Total Pages : 494 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Effective Data Visualization by : Stephanie D. H. Evergreen

Download or read book Effective Data Visualization written by Stephanie D. H. Evergreen and published by SAGE Publications. This book was released on 2019-04-03 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOW IN FULL COLOR! Written by sought-after speaker, designer, and researcher Stephanie D. H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate their data findings. This comprehensive how-to guide functions as a set of blueprints—supported by both research and the author’s extensive experience with clients in industries all over the world—for conveying data in an impactful way. Delivered in Evergreen’s humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for building the chosen graph in Excel. Now in full color with new examples throughout, the Second Edition includes a revamped chapter on qualitative data, nine new quantitative graph types, new shortcuts in Excel, and an entirely new chapter on Sharing Your Data With the World, which provides advice on using dashboards. New from Stephanie Evergreen! The Data Visualization Sketchbook provides advice on getting started with sketching and offers tips, guidance, and completed sample sketches for a number of reporting formats. Bundle Effective Data Visualization, 2e, and The Data Visualization Sketchbook, using ISBN 978-1-5443-7178-8!

Visualizing Data

Author : William S. Cleveland
Publisher : Hobart Press
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Visualizing Data by : William S. Cleveland

Download or read book Visualizing Data written by William S. Cleveland and published by Hobart Press. This book was released on 1993 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Big Book of Dashboards

Author : Steve Wexler
Publisher : John Wiley & Sons
ISBN 13 : 1119282780
Total Pages : 448 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Big Book of Dashboards by : Steve Wexler

Download or read book The Big Book of Dashboards written by Steve Wexler and published by John Wiley & Sons. This book was released on 2017-04-24 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive reference book with real-world solutions you won't find anywhere else The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards. Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) The Big Book of Dashboards is the only book that matches great dashboards with real-world business scenarios. By organizing the book based on these scenarios and offering practical and effective visualization examples, The Big Book of Dashboards will be the trusted resource that you open when you need to build an effective business dashboard. In addition to the scenarios there's an entire section of the book that is devoted to addressing many practical and psychological factors you will encounter in your work. It's great to have theory and evidenced-based research at your disposal, but what will you do when somebody asks you to make your dashboard 'cooler' by adding packed bubbles and donut charts? The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many 'best practices' battles and having endured bring an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world. A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. The Big Book of Dashboards gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.

Data Visualization

Author : Tim Bock
Publisher :
ISBN 13 : 9781731351043
Total Pages : 140 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Data Visualization by : Tim Bock

Download or read book Data Visualization written by Tim Bock and published by . This book was released on 2018-11-19 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautiful. Memorable. Professional. Are these words used to describe your data visualizations? They can be! This book is designed to help you craft visualizations that instantly allow your audience to grasp - and remember - the story of your data. It covers everything from the fundamentals of good graphic design for data viz to how to tap into the secrets of information processing. Twenty-four techniques for improving visualizations are illustrated with almost one hundred examples of the good, the bad, and the downright ugly.

Marketing Analytics

Author : Wayne L. Winston
Publisher : John Wiley & Sons
ISBN 13 : 1118417305
Total Pages : 727 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Marketing Analytics by : Wayne L. Winston

Download or read book Marketing Analytics written by Wayne L. Winston and published by John Wiley & Sons. This book was released on 2014-01-08 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Getting Everything You Can Out of All You've Got

Author : Jay Abraham
Publisher : Macmillan
ISBN 13 : 9780312284541
Total Pages : 388 pages
Book Rating : 4.2/5 (845 download)

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Book Synopsis Getting Everything You Can Out of All You've Got by : Jay Abraham

Download or read book Getting Everything You Can Out of All You've Got written by Jay Abraham and published by Macmillan. This book was released on 2001-10-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.

Better Data Visualizations

Author : Jonathan Schwabish
Publisher : Columbia University Press
ISBN 13 : 0231550154
Total Pages : 464 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Better Data Visualizations by : Jonathan Schwabish

Download or read book Better Data Visualizations written by Jonathan Schwabish and published by Columbia University Press. This book was released on 2021-02-09 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, content must be visual if it is to travel far. Readers everywhere are overwhelmed with a flow of data, news, and text. Visuals can cut through the noise and make it easier for readers to recognize and recall information. Yet many researchers were never taught how to present their work visually. This book details essential strategies to create more effective data visualizations. Jonathan Schwabish walks readers through the steps of creating better graphs and how to move beyond simple line, bar, and pie charts. Through more than five hundred examples, he demonstrates the do’s and don’ts of data visualization, the principles of visual perception, and how to make subjective style decisions around a chart’s design. Schwabish surveys more than eighty visualization types, from histograms to horizon charts, ridgeline plots to choropleth maps, and explains how each has its place in the visual toolkit. It might seem intimidating, but everyone can learn how to create compelling, effective data visualizations. This book will guide you as you define your audience and goals, choose the graph that best fits for your data, and clearly communicate your message.

Visualizing with Text

Author : Richard Brath
Publisher : CRC Press
ISBN 13 : 1000196852
Total Pages : 242 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Visualizing with Text by : Richard Brath

Download or read book Visualizing with Text written by Richard Brath and published by CRC Press. This book was released on 2020-11-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visualizing with Text uncovers the rich palette of text elements usable in visualizations from simple labels through to documents. Using a multidisciplinary research effort spanning across fields including visualization, typography, and cartography, it builds a solid foundation for the design space of text in visualization. The book illustrates many new kinds of visualizations, including microtext lines, skim formatting, and typographic sets that solve some of the shortcomings of well-known visualization techniques. Key features: More than 240 illustrations to aid inspiration of new visualizations Eight new approaches to data visualization leveraging text Quick reference guide for visualization with text Builds a solid foundation extending current visualization theory Bridges between visualization, typography, text analytics, and natural language processing The author website, including teaching exercises and interactive demos and code, can be found here. Designers, developers, and academics can use this book as a reference and inspiration for new approaches to visualization in any application that uses text.

Visualize This

Author : Nathan Yau
Publisher : John Wiley & Sons
ISBN 13 : 1118140265
Total Pages : 431 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Visualize This by : Nathan Yau

Download or read book Visualize This written by Nathan Yau and published by John Wiley & Sons. This book was released on 2011-06-13 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical data design tips from a data visualization expert of the modern age Data doesn't decrease; it is ever-increasing and can be overwhelming to organize in a way that makes sense to its intended audience. Wouldn't it be wonderful if we could actually visualize data in such a way that we could maximize its potential and tell a story in a clear, concise manner? Thanks to the creative genius of Nathan Yau, we can. With this full-color book, data visualization guru and author Nathan Yau uses step-by-step tutorials to show you how to visualize and tell stories with data. He explains how to gather, parse, and format data and then design high quality graphics that help you explore and present patterns, outliers, and relationships. Presents a unique approach to visualizing and telling stories with data, from a data visualization expert and the creator of flowingdata.com, Nathan Yau Offers step-by-step tutorials and practical design tips for creating statistical graphics, geographical maps, and information design to find meaning in the numbers Details tools that can be used to visualize data-native graphics for the Web, such as ActionScript, Flash libraries, PHP, and JavaScript and tools to design graphics for print, such as R and Illustrator Contains numerous examples and descriptions of patterns and outliers and explains how to show them Visualize This demonstrates how to explain data visually so that you can present your information in a way that is easy to understand and appealing.

Visualizing Financial Data

Author : Julie Rodriguez
Publisher : John Wiley & Sons
ISBN 13 : 111890785X
Total Pages : 480 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Visualizing Financial Data by : Julie Rodriguez

Download or read book Visualizing Financial Data written by Julie Rodriguez and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh take on financial data visualization for greater accuracy and understanding Your data provides a snapshot of the state of your business and is key to the success of your conversations, decisions, and communications. But all of that communication is lost — or incorrectly interpreted — without proper data visualizations that provide context and accurate representation of the numbers. In Visualizing Financial Data, authors Julie Rodriguez and Piotr Kaczmarek draw upon their understanding of information design and visual communication to show you how to turn your raw data into meaningful information. Coverage includes current conventions paired with innovative visualizations that cater to the unique requirements across financial domains, including investment management, financial accounting, regulatory reporting, sales, and marketing communications. Presented as a series of case studies, this highly visual guide presents problems and solutions in the context of real-world scenarios. With over 250 visualizations, you’ll have access to relevant examples that serve as a starting point to your implementations. • Expand the boundaries of data visualization conventions and learn new approaches to traditional charts and graphs • Optimize data communications that cater to you and your audience • Provide clarity to maximize understanding • Solve data presentation problems using efficient visualization techniques • Use the provided companion website to follow along with examples The companion website gives you the illustration files and the source data sets, and points you to the types of resources you need to get started.

Visual Content Marketing

Author : Stephen Gamble
Publisher : John Wiley & Sons
ISBN 13 : 1119158559
Total Pages : 368 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Visual Content Marketing by : Stephen Gamble

Download or read book Visual Content Marketing written by Stephen Gamble and published by John Wiley & Sons. This book was released on 2016-03-29 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.

Data Visualization Made Simple

Author : Kristen Sosulski
Publisher : Routledge
ISBN 13 : 135138077X
Total Pages : 272 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Data Visualization Made Simple by : Kristen Sosulski

Download or read book Data Visualization Made Simple written by Kristen Sosulski and published by Routledge. This book was released on 2018-09-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Visualization Made Simple is a practical guide to the fundamentals, strategies, and real-world cases for data visualization, an essential skill required in today’s information-rich world. With foundations rooted in statistics, psychology, and computer science, data visualization offers practitioners in almost every field a coherent way to share findings from original research, big data, learning analytics, and more. In nine appealing chapters, the book: examines the role of data graphics in decision-making, sharing information, sparking discussions, and inspiring future research; scrutinizes data graphics, deliberates on the messages they convey, and looks at options for design visualization; and includes cases and interviews to provide a contemporary view of how data graphics are used by professionals across industries Both novices and seasoned designers in education, business, and other areas can use this book’s effective, linear process to develop data visualization literacy and promote exploratory, inquiry-based approaches to visualization problems.