Creating And Capturing Value

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Unlocking the Customer Value Chain

Author : Thales S. Teixeira
Publisher : Currency
ISBN 13 : 1524763098
Total Pages : 352 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Unlocking the Customer Value Chain by : Thales S. Teixeira

Download or read book Unlocking the Customer Value Chain written by Thales S. Teixeira and published by Currency. This book was released on 2019-02-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

Creating and Capturing Value

Author : Garth Saloner
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Creating and Capturing Value by : Garth Saloner

Download or read book Creating and Capturing Value written by Garth Saloner and published by John Wiley & Sons. This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution. * Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

The Personal MBA

Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 1101446080
Total Pages : 422 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Personal MBA by : Josh Kaufman

Download or read book The Personal MBA written by Josh Kaufman and published by Penguin. This book was released on 2010-12-30 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Creating and Capturing Value Through Crowdsourcing

Author : Christopher L. Tucci
Publisher : Oxford University Press
ISBN 13 : 0198816227
Total Pages : 376 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Creating and Capturing Value Through Crowdsourcing by : Christopher L. Tucci

Download or read book Creating and Capturing Value Through Crowdsourcing written by Christopher L. Tucci and published by Oxford University Press. This book was released on 2018 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is made up of a unique collection of contributions of leading scholars from different research areas to provide a systematic overview of the research on crowdsourcing, based on a clear definition of the concept, its difference for innovation, and its value for both private and public sector.

Managing Benefits

Author : Steve Jenner
Publisher :
ISBN 13 : 9780117082519
Total Pages : 271 pages
Book Rating : 4.0/5 (825 download)

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Book Synopsis Managing Benefits by : Steve Jenner

Download or read book Managing Benefits written by Steve Jenner and published by . This book was released on 2014-09-29 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Projects and programmes should achieve a return on the investment made by the owner or sponsor. This return is now thought of as the benefits that accrue from the investment: some financial, others perhaps harder to define, but nonetheless just as important in justifying the investment. Making sure that they are realised, and that unanticipated benefits are maximised, is as important as the initial justification, and without that many projects have earned a bad name for project management. This publication provides comprehensive guidance on how to manage delivery of the benefits used to justify investment in change. It provides guidance for all involved in successful change delivery from senior responsible owners and directors through to portfolio, programme and project managers. The guidance is the source material for an accredited qualification from APMG-International

Technology and Global Industry

Author : Harvey Brooks
Publisher : National Academies Press
ISBN 13 : 0309037360
Total Pages : 281 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Technology and Global Industry by : Harvey Brooks

Download or read book Technology and Global Industry written by Harvey Brooks and published by National Academies Press. This book was released on 1987-02-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Author : Harry Macdivitt
Publisher : McGraw Hill Professional
ISBN 13 : 0071768602
Total Pages : 305 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value by : Harry Macdivitt

Download or read book Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value written by Harry Macdivitt and published by McGraw Hill Professional. This book was released on 2011-10-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings—you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers’ wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers—and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers—through marketing, selling, negotiation, and pricing—you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today’s more intangible markets—such as consulting services or digital properties like e-books and music files—these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value—and how to communicate it to others—everybody profits.

Pricing on Purpose

Author : Ronald J. Baker
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (52 download)

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Book Synopsis Pricing on Purpose by : Ronald J. Baker

Download or read book Pricing on Purpose written by Ronald J. Baker and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategies for e-Business

Author : Tawfik Jelassi
Publisher : Springer Nature
ISBN 13 : 3030489507
Total Pages : 793 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Strategies for e-Business by : Tawfik Jelassi

Download or read book Strategies for e-Business written by Tawfik Jelassi and published by Springer Nature. This book was released on 2020-06-28 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

/Move the CEO's Playbook for Capturing Value

Author : Sandy Ogg
Publisher :
ISBN 13 : 9780996587013
Total Pages : pages
Book Rating : 4.5/5 (87 download)

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Book Synopsis /Move the CEO's Playbook for Capturing Value by : Sandy Ogg

Download or read book /Move the CEO's Playbook for Capturing Value written by Sandy Ogg and published by . This book was released on 2015-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mastering Customer Value Management

Author : Ray Kordupleski
Publisher : Customer Value Management I
ISBN 13 : 9781893673076
Total Pages : 372 pages
Book Rating : 4.6/5 (73 download)

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Book Synopsis Mastering Customer Value Management by : Ray Kordupleski

Download or read book Mastering Customer Value Management written by Ray Kordupleski and published by Customer Value Management I. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.

Better, Simpler Strategy

Author : Felix Oberholzer-Gee
Publisher : Harvard Business Press
ISBN 13 : 1633699706
Total Pages : 348 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Better, Simpler Strategy by : Felix Oberholzer-Gee

Download or read book Better, Simpler Strategy written by Felix Oberholzer-Gee and published by Harvard Business Press. This book was released on 2021-04-20 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the best strategy books of 2021 by strategy+business Get to better, more effective strategy. In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference. Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business. How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization. With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.

Technology Entrepreneurship

Author : Thomas N. Duening
Publisher : Academic Press
ISBN 13 : 0080922880
Total Pages : 591 pages
Book Rating : 4.0/5 (89 download)

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Book Synopsis Technology Entrepreneurship by : Thomas N. Duening

Download or read book Technology Entrepreneurship written by Thomas N. Duening and published by Academic Press. This book was released on 2009-10-21 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups Extensive discussion of technology management and continuous innovation as a competitive advantage Addresses the issue of leading, managing, motivating, and compensating technical workers More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists

Six Questions

Author : Russell Mcguire
Publisher :
ISBN 13 : 9781393015925
Total Pages : 102 pages
Book Rating : 4.0/5 (159 download)

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Book Synopsis Six Questions by : Russell Mcguire

Download or read book Six Questions written by Russell Mcguire and published by . This book was released on 2020-12-25 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business success requires making hard decisions. Making hard decisions well requires a depth of understanding about the business and its environment that, unfortunately, many business leaders lack, or at least they haven't formulated their understanding of the business into a framework that makes it easy to consistently and confidently apply. In this book Russell McGuire asks six simple questions that any leader should be able to answer about their business. The answers to those six questions provide a mental framework that can help leaders navigate the challenges their organizations will undoubtedly face. But more than simply asking the questions, McGuire provides the tools and approaches leaders can use to thoughtfully develop the answers to those questions.

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 9783319500065
Total Pages : 0 pages
Book Rating : 4.5/5 ( download)

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Book Synopsis The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World by : Colin L. Campbell

Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Remix Strategy

Author : Benjamin Gomes-Casseres
Publisher : Harvard Business Review Press
ISBN 13 : 1625270577
Total Pages : 291 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Remix Strategy by : Benjamin Gomes-Casseres

Download or read book Remix Strategy written by Benjamin Gomes-Casseres and published by Harvard Business Review Press. This book was released on 2015-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and capture value, no matter what path you've chosen. How to Create Joint Value Alliances, partnerships, acquisitions, mergers, and joint ventures are no longer the exception in most businesses—they are part of the core strategy. As managers look to external partners for resources and capabilities, they need a practical roadmap to ensure that these relationships will create value for their firm. They must answer questions like these: Which business combinations do we need? How should we govern them? Will their results justify our investments? Benjamin Gomes-Casseres explains how companies create value by “remixing” resources with other companies. Based on decades of consulting and academic research, Remix Strategy shows how three laws shape the success of any business combination: • First Law: The combination must have the potential to create more value than the parties could create on their own. Which elements from each business need to be combined to create joint value? • Second Law: The combination must be designed and managed to realize the joint value. Which partners best fit our strategic goals? How should we manage the integration? • Third Law: The value earned by the parties must motivate them to contribute to the collaboration. How will we share the joint value created? Will the returns shift over time? Supported by examples from a wide range of industries and companies, and filled with practical tools for applying the three laws, this book helps managers design and lead a coherent strategy for creating joint value with outside partners.

Worthless, Impossible and Stupid

Author : Daniel
Publisher : Harvard Business Press
ISBN 13 : 1422186997
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Worthless, Impossible and Stupid by : Daniel

Download or read book Worthless, Impossible and Stupid written by Daniel and published by Harvard Business Press. This book was released on 2013-06-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the global mind-set changing the way we do business. In this fascinating book, global entrepreneurship expert Daniel Isenberg presents a completely novel way to approach business building—with the insights and lessons learned from a worldwide cast of entrepreneurial characters. Not bound by a western, Silicon Valley stereotype, this group of courageous and energetic doers has created a global and diverse mix of companies destined to become tomorrow’s leading organizations. Worthless, Impossible, and Stupid is about how enterprising individuals from around the world see hidden value in situations where others do not, use that perception to develop products and services that people initially don’t think they want, and ultimately go on to realize extraordinary value for themselves, their customers, and society as a whole. What these business builders have in common is a contrarian mind-set that allows them to create opportunities and succeed where others see nothing. Amazingly, this process repeats itself in one form or another countless times a day all over the world. From Albuquerque to Islamabad, you will travel with Isenberg to discover unusual yet practical insights that you can use in your own business. Meet the founders of Grameenphone in Bangladesh, PACIV in Puerto Rico, Sea to Table in New York, Actavis in Iceland, Studio Moderna in Slovenia, Hartwell Metals in Hong Kong and Southeast Asia, Given Imaging in Israel, WildChina in China, and many others. You’ll be moved by the stories of these plucky start-ups—many of them fueled by adversity and, more often than not, by necessity. Great stories, stunning successes, crushing failures—they’re all here. What can we, in the East and West, learn from them? What can you learn—and what will these entrepreneurial stories, so compellingly told, inspire you to do? Let this book open doors for you where you once saw only walls. If you’ve ever felt the urge to turn a glimmer of an idea into something extraordinary, these stories are for you.