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Creating A Successful Digital Presence
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Book Synopsis Creating a Successful Digital Presence by : Gordon Fletcher
Download or read book Creating a Successful Digital Presence written by Gordon Fletcher and published by Routledge. This book was released on 2021-07-29 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.
Book Synopsis Digital and Social Media Marketing by : Aleksej Heinze
Download or read book Digital and Social Media Marketing written by Aleksej Heinze and published by Taylor & Francis. This book was released on 2016-11-18 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Book Synopsis 42 Rules for a Web Presence That Wins (2nd Edition) by : Philippa Gamse
Download or read book 42 Rules for a Web Presence That Wins (2nd Edition) written by Philippa Gamse and published by Happy About. This book was released on 2012-11 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams, this volume explains business concepts, issues, strategies, and tactics for the Web.
Download or read book Viralnomics written by Jonathan Goodman and published by Createspace Independent Publishing Platform. This book was released on 2015-12-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author shares his personal insights and advice for successfully using social media to promote yourself, your service, or your product to the right audience.
Book Synopsis Digital Marketing Success by : John Monyjok Maluth
Download or read book Digital Marketing Success written by John Monyjok Maluth and published by Independently Published. This book was released on 2024-04-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Your Digital Presence with Panyim and Nyakor Feeling lost launching your business online? Panyim, a passionate entrepreneur with a killer fashion line, faces the same challenge. But with the help of Nyakor, a digital marketing guru, he's about to unlock the secrets to building a powerful online presence. This engaging guide, told through the story of Panyim and Nyakor, will equip you with the tools to: Craft a stunning website: Learn how to showcase your brand identity, target audience, and mission with a website that converts. Master Search Engine Optimization (SEO): Unravel the mystery of getting found online and attract customers organically. Dominate Social Media: Discover the power of platforms like Instagram and create engaging content that builds a loyal following. Develop a winning content marketing strategy: Learn to create valuable content, from "behind the scenes" videos to expert tips, that keeps your audience hooked. Digital Marketing: Your Digital Presence is your one-stop guide to navigating the ever-evolving online world. With actionable advice and real-world examples, you'll be empowered to turn your passion into a thriving online business, just like Panyim.
Book Synopsis Social Media in Higher Education by : Timos Almpanis
Download or read book Social Media in Higher Education written by Timos Almpanis and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, professional practice, leadership, networking and career development. The impact of social media is evaluated critically, with an eye both to the benefits and the problems of using these new forms of digital communication. This is the first volume to give such detailed attention to this area of high interest. Its innovative approach extends to its creation, with contributors found via their presence on Twitter. The short and impactful chapters are accessible while retaining an academic focus through their application of relevant learning theories and educational context. Social Media and Higher Education is essential reading for any professional working in higher education, including lecturers teaching education courses. It is also significant for researchers looking at more recent developments in the field and what it means to work in a modern higher education environment.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book SEO for Growth written by John Jantsch and published by Seo for Growth. This book was released on 2016-09-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.
Book Synopsis Secrets of the Art World by : LItsa Spanos
Download or read book Secrets of the Art World written by LItsa Spanos and published by . This book was released on 2017-06-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Litsa Spanos knows a thing or a thousand about making it in the art world. She's been a successful gallery owner for twenty-five years and has sold millions of dollars in original art and watched unknown artists, grow, flourish, and succeed. She has literally seen it all. And then some. And she has some insider secrets to share. (Okay, more like lots of them.) She believes that every artist should have the same opportunity to succeed and she wants to help as many artists as she can, while she can. So she put together an inspiring and informative book that will help the emerging artist, the mid-career artist, and the thriving or successful artist in equal measure. In this book you'll find everything you need to help you succeed. You'll also hear from other artists, gallery owners, tradeshow executives, and many more on what they think is the key to their success.
Book Synopsis Million Dollar Web Presence by : Chad Barr
Download or read book Million Dollar Web Presence written by Chad Barr and published by Entrepreneur Press. This book was released on 2012-04-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits. Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele—quickly raising the bar to produce better results for their brand and their business. Starting with their website, Weiss and Barr reveal five critical areas that can be immediately enhanced to emphasize creditability and instantly build trust among visitors. Entrepreneurs also discover how to outfit their site with new tools, products and offerings that pull visitors in, keep them captivated, and compel them to keep coming back. Weiss and Barr then coach thought leaders in capitalizing on today’s social web, delivering a strategic plan to uncovering opportunity in online communities, social networks, and other popular platforms—allowing them to showcase their greatest business draw: their expertise. Entrepreneurs also learn which components are critical to their success as a thought leader, gaining valuable insight into trending technologies like mobile devices to help them in determining which avenues are of the greatest gain. Offering support such as assessments, real-life examples, screen shots, and access to free downloads, tutorials, and more, Weiss and Barr deliver a comprehensive plan to help entrepreneurs enhance their online efforts and strategically elevate their brand, and ultimately, their business.
Book Synopsis Creating Personal Digital Presence by : Atharva R. Chandkar
Download or read book Creating Personal Digital Presence written by Atharva R. Chandkar and published by Atharva R. Chandkar & Suraj Pangarkar. This book was released on 2021-09-15 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on three major topics, i.e., defining the term personal digital presence, defining the various elements/tools that can be used to leverage personal digital presence, and furthermore framing an ideal strategy for people working in various fields. Many people think the word digital presence is specifically meant for businesses, and a relatively small number of individuals are aware of the importance of personal digital presence. This book helps individuals to frame out his/her strategy to leverage personal digital presence, build a good personality and indeed stand ahead of the competition in many spheres of life.
Book Synopsis Social Media Strategy by : Ray Goodwin
Download or read book Social Media Strategy written by Ray Goodwin and published by Independently Published. This book was released on 2023-07-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an essential component of any successful marketing strategy. From small businesses to large corporations, organizations of all sizes must have a solid social media plan in place to effectively engage with their audience and achieve their goals. In this book, industry veteran Ray Goodwin, shares his many years of experience to provide readers with a comprehensive guide to developing and implementing a successful social media strategy. You will learn how to define your brand and audience on social media, create engaging content, build a community, leverage influencers, integrate social media into your marketing mix, analyze metrics, manage your reputation, scale your efforts and much more. With practical advice and real-world case studies from brands that have achieved success on social media platforms like Facebook, Instagram, Twitter and LinkedIn, this guide will help you take your organization's online presence to the next level. Whether you're just getting started or looking to enhance your existing strategy, this book is a must-read for anyone who wants to develop a winning social media strategy that drives results.
Book Synopsis See You on the Internet by : Avery Swartz
Download or read book See You on the Internet written by Avery Swartz and published by Page Two. This book was released on 2020-03-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.
Book Synopsis Digital Domination: How to Build a High-Performing Marketing Organization in the Digital Age by : Chris Thompson
Download or read book Digital Domination: How to Build a High-Performing Marketing Organization in the Digital Age written by Chris Thompson and published by Chris Thompson. This book was released on 2023-04-30 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is constantly evolving, and staying up to date with the latest trends and strategies is essential for success. In this comprehensive guide, an experienced digital marketer shares their expertise gained from over 20 years in the industry. Covering everything from building a digital marketing team and infrastructure, to creating effective campaigns and measuring performance, this book provides a step-by-step roadmap for achieving digital domination. Readers will learn how to develop a marketing automation strategy, create a content marketing plan, build a social media presence, and utilize search engine marketing and email marketing to their fullest potential. They'll also gain insights on emerging technologies such as virtual and augmented reality, artificial intelligence, and machine learning, and how to leverage them in their digital marketing efforts. The book doesn't stop at just providing information; it also offers practical tips and advice on managing digital marketing budgets, building a brand online, engaging with customers, and optimizing websites and landing pages. With motivational quotes and real-life examples peppered throughout, readers will find the book not only informative, but also inspiring. Whether you're a seasoned digital marketer looking to take your skills to the next level, or a business owner wanting to master the digital landscape, this guide is the ultimate resource for achieving digital domination. So, get ready to take your digital marketing game to the next level and become a leader in your industry.
Book Synopsis The Digital Marketer's Coach: Strategies for Success by : MD Taufiq Hasnat
Download or read book The Digital Marketer's Coach: Strategies for Success written by MD Taufiq Hasnat and published by Shovon Ahmed. This book was released on 2023-11-14 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the dynamic world of digital marketing coaching with 'The Digital Marketer's Coach: Strategies for Success.' This comprehensive guide is your roadmap to mastering the intricacies of digital marketing and becoming an effective coach in the ever-evolving online landscape. From laying the foundations of digital marketing principles to crafting personalized strategies, navigating challenges, and harnessing the power of data, this book equips both seasoned coaches and newcomers with the knowledge and tools to guide clients toward success. Whether you're looking to enhance your coaching toolkit or embark on a new coaching venture, 'The Digital Marketer's Coach' is your go-to resource for unlocking the full potential of digital marketing coaching. Explore the chapters, gain valuable insights, and embark on a journey of continuous learning and success in the digital age.
Book Synopsis How to Make Money Online Using ChatGPT by : GURMEET SINGH DANG
Download or read book How to Make Money Online Using ChatGPT written by GURMEET SINGH DANG and published by GURMEETWEB TECHNICAL LABS. This book was released on with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to generating online income with the revolutionary power of ChatGPT! In "How to Make Money Online Using ChatGPT," you'll explore innovative strategies and practical steps to harness AI technology for financial success. This comprehensive guide covers everything you need to know, from understanding and setting up ChatGPT to creating engaging content and automating customer interactions. Learn how to write and publish e-books, enhance customer support, and develop personalized marketing campaigns that convert prospects into loyal customers. Delve into educational opportunities by developing webinars and online courses, and offer AI-powered consulting and coaching services. Explore advanced applications of ChatGPT in e-commerce, boosting your online store’s efficiency and sales, and managing investments with AI-driven financial advice. Gain insights from real-life success stories of entrepreneurs who have achieved remarkable results by leveraging ChatGPT. Stay ahead with the latest trends and prepare for future advancements in AI that can impact your online business. Understand the ethical and legal considerations to ensure responsible AI use and compliance with legal standards. Whether you're an entrepreneur, freelancer, or someone looking to create additional income streams, "How to Make Money Online Using ChatGPT" provides the essential tools and knowledge to achieve financial freedom. Embrace the future of AI and transform your online business with this ultimate guide to leveraging ChatGPT for success.
Book Synopsis Creating a Sense of Presence in Online Teaching by : Rosemary M. Lehman
Download or read book Creating a Sense of Presence in Online Teaching written by Rosemary M. Lehman and published by John Wiley & Sons. This book was released on 2010-08-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a Sense of Presence in Online Teaching This important new resource shows how a strong sense of online presence contributes to greater student satisfaction and retention. The authors explore the psychological and social aspects of online presence from both the instructor and student perspective and provide an instructional design framework for developing effective online learning. Based on solid research and extensive experience, the book is filled with suggested methods, illustrative case scenarios, and effective activities for creating, maintaining, and evaluating presence throughout an online course. "The authors have taken the mystery out of the critical concept of presence by providing the theory that supports its importance and simple techniques to make it happen. Instructors who read this book will be able to develop effective online learning communities and achieve desired learning outcomes." Rena M. Palloff and Keith Pratt, program directors and faculty, Teaching in the Virtual Classroom Program, Fielding Graduate University "Lehman and Conceição blend hands-on experience, research, and a collection of practical tips to provide every online instructor with strategies for 'being there.' If you want to bring the real you into your online classes and take your online teaching to the next level, this is the book to read." Chip Donohue, director of distance learning, Erikson Institute "This book provides a practical and interactive model to help readers reflect on why and how they can guide online and blended learning activities, characterized by a personal 'sense of presence.'" Alan B. Knox, professor, School of Education, University of Wisconsin-Madison
