Create Brand Attraction

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Create Brand Attraction

Author : Michael Kotick
Publisher : Archway Publishing
ISBN 13 : 1480841285
Total Pages : 159 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Create Brand Attraction by : Michael Kotick

Download or read book Create Brand Attraction written by Michael Kotick and published by Archway Publishing. This book was released on 2017-05-15 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all. Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this essential guide for anyone concerned about building goodwill, boosting a brand, and making sales. Instead of overcomplicating modern marketing strategy with jargon, he explains how to use an intuitive, attraction-based framework to understand what successful marketers are doing, how theyre doing it, and where theyre headed next. He explores topics like pickup lines and why nice guys finish last, primarily using the psychology of attraction to uncover what people really want from brands today. He also shares case studies from some of the worlds best brands, including Chrysler, Burberry, and Sharpie. Go beyond Instagram envy, engagement rates, and the list of rules that marketers have created for themselves to get to the crux of the matter: being interesting and likable to Create Brand Attraction. This is not your average business book. Kotick begins by reminding us that marketers are people too, and our job is straightforward: We need to help people like our brands. From that insight, he lays out a refreshingly simple way to approach just about any new platform or marketing strategy challenge. Jason Burby, POSSIBLE, President, Americas In a refreshingly honest account of his own personal experience, Kotick succeeds at offering a how to framework without resorting to the same-old, same-old of other, far less readable, business books. Thomas Gensemer, Burson Marsteller, Chief Strategy Officer

The Law Of Brand Attraction

Author : Sammy Blindell
Publisher :
ISBN 13 : 9781912774562
Total Pages : 188 pages
Book Rating : 4.7/5 (745 download)

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Book Synopsis The Law Of Brand Attraction by : Sammy Blindell

Download or read book The Law Of Brand Attraction written by Sammy Blindell and published by . This book was released on 2020-05-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 100-Page Book

Author : Mike Capuzzi
Publisher : Bite Sized Books
ISBN 13 : 9781734118711
Total Pages : 110 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The 100-Page Book by : Mike Capuzzi

Download or read book The 100-Page Book written by Mike Capuzzi and published by Bite Sized Books. This book was released on 2020-07-16 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED AND REVISED FOR 2022! Writing and Self-Publishing a Book to Attract Ideal Customers (Clients, Patients, Students, Members) Isn't Difficult. All You Need is an Experienced Guide to Show You Exactly What to Do! But first a warning, this book is not for everyone. This book is not focused on convincing you to write a book or showing you how to make money selling books. Instead, this is all about how to create a strategic sales tool for your business, in the form of a book. The 100-Page Book is all about saving time and creating profitable results. If you are reading these words right now, there's a good chance you are searching for help writing a book-one that will differentiate your business and position you as an authority. There is no shortage of how to author a book books or books on how to self-publish a book, however what I share in The 100-Page Book is different for many reasons, including: A 100-page book is faster to write and publish-big benefits for you! A 100-page book if faster and easier to read-big benefits for your readers! Short, helpful books, around 100-pages, are ideal for today's busy consumers. My specific, direct-response marketing recipe for writing a customer attraction book. The 100-Page Book is about writing a book to attract your ideal customer and getting them to take the specific action shared in your book. Not only that, this book (which should take you only about an hour to read), shares these gems of wisdom: The #1 reality of what your book really is (page 19). Forget these two things and your book is diluted (page 21). The critical first step before writing a single word (page 23). The critical second step before writing a single word (page 29). A Capuzzi-mantra to always remember (page 36). The critical third step before writing a single word (page 51). The 100-Page Book is short on purpose and you will be able to quickly read it and start on your own 100-page book. The first part focuses on who I wrote this book for and what my ideal reader will get out of it (including some special gifts). The second part focuses on my 100-Page Book Blueprint and shares the exact recipe I use for my own books and my clients' books. I also share my best strategies, examples and resources for creating your own short, helpful book. The last part shares an effective path forward for you to create your own 100-page book! Plus, I am including several bonus gifts I created exclusively for readers of The 100-Page Book. Pick up your copy today by clicking the Buy Now button at the top of this page!

The New Rules of Attraction

Author : Arden Leigh
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402266537
Total Pages : 303 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis The New Rules of Attraction by : Arden Leigh

Download or read book The New Rules of Attraction written by Arden Leigh and published by Sourcebooks, Inc.. This book was released on 2011-12-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET THE LOVE YOU WANT FROM THE GUY YOU WANT She walks into a room and heads turn. Conversations stop. Drinks spill. The man you've been trying to talk to all night suddenly excuses himself. You hope she'll break a stiletto. Don't hate her. Become her. What would you rather do-have a strategy to win the guy you want, or sit at the bar all night and wait for him to come to you? Arden Leigh schools women in the art of getting their desires, offering you effective tips for attracting him, mesmerizing him, and convincing him that what he really wants is you, including: Why being sexy shouldn't be your only weapon Why waiting for him to approach you is one of the worst things you can do Why you should always do more at the party than have fun How Facebook, Twitter, and texting can help you-or hurt you. The New Rules of Attraction gives you the tools to create lasting attraction with the kind of men you want in your life.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505806
Total Pages : 416 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Place Branding Methodologies and Theory for Tourist Attraction by : Bayraktar, Ahmet

Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

No B.S. Wealth Attraction In The New Economy

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613080069
Total Pages : 277 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Wealth Attraction In The New Economy by : Dan S. Kennedy

Download or read book No B.S. Wealth Attraction In The New Economy written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2010-06-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy? Kennedy covers: • How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! • Wealth Inhibition—do you suffer from it? • Why Positive Thinking alone is worthless • Your #1 Entrepreneurial Responsibility • Is there a ‘dirty little secret’ behind many wealthy entrepreneurs? • The worst of all wealth-defeating habits • Are you an ‘opportunity thinker’ --- or are you guilty of ‘outcome thinking’? • “ Do what you love and the money will follow” B.S. that’s hazardous to your wealth • How to Stop playing Blind Archery • 12 Ways To Increase Your ‘Personal Value’ • Why you must STOP thinking about Income! • The 90 Day Experiment that may change your life forever

Blue Ocean Shift

Author : W. Chan Kim
Publisher : Hachette Books
ISBN 13 : 0316314056
Total Pages : 286 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Blue Ocean Shift by : W. Chan Kim

Download or read book Blue Ocean Shift written by W. Chan Kim and published by Hachette Books. This book was released on 2017-09-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Logo Design Love

Author : David Airey
Publisher : Pearson Education
ISBN 13 : 0321985206
Total Pages : 241 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

The Secret

Author : Rhonda Byrne
Publisher : Simon and Schuster
ISBN 13 : 0731815297
Total Pages : 224 pages
Book Rating : 4.7/5 (318 download)

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Book Synopsis The Secret by : Rhonda Byrne

Download or read book The Secret written by Rhonda Byrne and published by Simon and Schuster. This book was released on 2011-07-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth-anniversary edition of the book that changed lives in profound ways, now with a new foreword and afterword. In 2006, a groundbreaking feature-length film revealed the great mystery of the universe—The Secret—and, later that year, Rhonda Byrne followed with a book that became a worldwide bestseller. Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it. In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world. You’ll begin to understand the hidden, untapped power that’s within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers—men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.

City Branding

Author : K. Dinnie
Publisher : Springer
ISBN 13 : 0230294790
Total Pages : 267 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis City Branding by : K. Dinnie

Download or read book City Branding written by K. Dinnie and published by Springer. This book was released on 2010-12-03 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

How Brands Grow

Author : Byron Sharp
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195573565
Total Pages : 246 pages
Book Rating : 4.5/5 (735 download)

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Book Synopsis How Brands Grow by : Byron Sharp

Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Holistic Approaches to Brand Culture and Communication Across Industries

Author : Dasgupta, Sabyasachi
Publisher : IGI Global
ISBN 13 : 1522531513
Total Pages : 303 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Holistic Approaches to Brand Culture and Communication Across Industries by : Dasgupta, Sabyasachi

Download or read book Holistic Approaches to Brand Culture and Communication Across Industries written by Dasgupta, Sabyasachi and published by IGI Global. This book was released on 2017-12-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466625252
Total Pages : 675 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Customer-Centric Marketing Strategies: Tools for Building Organizational Performance by : Kaufmann, Hans-Ruediger

Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.

Creating Powerful Brands

Author : Leslie De Chernatony
Publisher : Routledge
ISBN 13 : 1856178498
Total Pages : 496 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Creating Powerful Brands by : Leslie De Chernatony

Download or read book Creating Powerful Brands written by Leslie De Chernatony and published by Routledge. This book was released on 2011 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.

Managing Visitor Attractions

Author : Alan Fyall
Publisher : Routledge
ISBN 13 : 100057072X
Total Pages : 498 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Managing Visitor Attractions by : Alan Fyall

Download or read book Managing Visitor Attractions written by Alan Fyall and published by Routledge. This book was released on 2022-05-31 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

BrandChild

Author : Martin Lindstrom
Publisher : Kogan Page Publishers
ISBN 13 : 0749447117
Total Pages : 370 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis BrandChild by : Martin Lindstrom

Download or read book BrandChild written by Martin Lindstrom and published by Kogan Page Publishers. This book was released on 2004-10-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

The Entertainment Marketing Revolution

Author : Al Lieberman
Publisher : FT Press
ISBN 13 : 9780130293503
Total Pages : 388 pages
Book Rating : 4.2/5 (935 download)

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Book Synopsis The Entertainment Marketing Revolution by : Al Lieberman

Download or read book The Entertainment Marketing Revolution written by Al Lieberman and published by FT Press. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.