Craveable

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Author :
Publisher : Charisma Media
ISBN 13 : 1616389702
Total Pages : 273 pages
Book Rating : 4.6/5 (163 download)

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Book Synopsis Craveable by : Artie Davis

Download or read book Craveable written by Artie Davis and published by Charisma Media. This book was released on 2013-02-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craveable is an all-out call for Christianity to return to the allure that caused the church to win the world in the first century.

Literally, the Best Language Book Ever

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Author :
Publisher : Penguin
ISBN 13 : 9780399534232
Total Pages : 212 pages
Book Rating : 4.5/5 (342 download)

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Book Synopsis Literally, the Best Language Book Ever by : Paul Yeager

Download or read book Literally, the Best Language Book Ever written by Paul Yeager and published by Penguin. This book was released on 2008-05-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: By turns gleefully precise and happily contrarian, this is a highly opinionated guide to better communication. In Literally, the Best Language Book Ever, author Paul Yeager attacks with a linguistic scalpel the illogical expressions and misappropriated meanings that are so commonplace and annoying. Identifying hundreds of common language miscues, Yeager provides an astute look at the world of words and how we abuse them every day. For the grammar snobs looking for any port in a storm of subpar syntax, or the self-confessed rubes seeking a helping hand, this witty guide can transform even the least literate into the epitome of eloquence.

Craveable

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Author :
Publisher : Charisma Media
ISBN 13 : 1616389710
Total Pages : 273 pages
Book Rating : 4.6/5 (163 download)

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Book Synopsis Craveable by : Artie Davis

Download or read book Craveable written by Artie Davis and published by Charisma Media. This book was released on 2013-02-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craveable is an all-out call for Christianity to return to the allure that caused the church to win the world in the first century.

Concept Research in Food Product Design and Development

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470289996
Total Pages : 612 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Concept Research in Food Product Design and Development by : Howard R. Moskowitz

Download or read book Concept Research in Food Product Design and Development written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2008-02-28 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called “fuzzy front end.” Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a “how to” business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. Concept Research in Food Product Design and Development appeals to a wide variety of audiences: R&D, marketing, sensory analysts, and universities alike. Corporate R&D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the “consumer-connection.” Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.

Hospitality and Travel Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000655717
Total Pages : 864 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Hospitality and Travel Marketing by : Alastair M. Morrison

Download or read book Hospitality and Travel Marketing written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2022-10-27 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.

The End of Overeating

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Author :
Publisher : Rodale
ISBN 13 : 1605294578
Total Pages : 354 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis The End of Overeating by : David A. Kessler

Download or read book The End of Overeating written by David A. Kessler and published by Rodale. This book was released on 2010-09-14 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovers the influences that have conditioned people to overeat, explaining how combinations of fat, sugar, and sa

Chemesthesis

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Publisher : John Wiley & Sons
ISBN 13 : 1118951638
Total Pages : 312 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Chemesthesis by : Shane T. McDonald

Download or read book Chemesthesis written by Shane T. McDonald and published by John Wiley & Sons. This book was released on 2016-01-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chemesthesis are the chemically initiated sensations that occur via the touch system. Examples in the mouth include the burn of capsaicinoids in chilies, the cooling of menthol in peppermint, and the tingle of carbonation. It is physiologically distinct from taste and smell, but is increasingly understood to be just as important as these senses for their contribution to flavor, especially with the sustained growth in interest in spicy foods from around the world. Chemesthesis: Chemical Touch in Food and Eating surveys the modern body of work on chemesthesis, with a variety of contributors who are well known for their expertise on the topic. After a forward by John Prescott and an introduction by Barry Green (who originally coined the term chemesthesis 25 years ago), the book moves on to survey chemesthetic spices and address the psychology and physiology of chemesthesis; practical sensory and instrumental analysis; the interaction of chemesthesis with other chemical senses; health ramifications; and the application of chemesthesis in food. The major types of chemesthesis, including pungency/burning, cooling, tingling, nasal irritation, and numbing, are each covered in their own chapter. The book concludes with a look to the future. This is the first comprehensive book on chemesthesis since 1990, when Barry Green and his colleagues edited a volume on the perception of chemical irritants, including those in food. This new book is intended to be a vital resource for anyone interested in the sensory impact of the food we eat, including food scientists, sensory professionals, analytical chemists, physiologists, culinary scientists, and others.

Salt & Straw Ice Cream Cookbook

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Author :
Publisher : Clarkson Potter
ISBN 13 : 1524760153
Total Pages : 242 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Salt & Straw Ice Cream Cookbook by : Tyler Malek

Download or read book Salt & Straw Ice Cream Cookbook written by Tyler Malek and published by Clarkson Potter. This book was released on 2019-04-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a simple five-minute base recipe, you can make the “brilliant” (Andrew Zimmern), “astonishingly good” (Ruth Reichl) flavors of the innovative “ice cream gods” (Bon Appétit) Salt & Straw at home. NAMED ONE OF THE BEST COOKBOOKS OF THE SEASON BY Eater • Delish • Epicurious Based out of Portland, Oregon, Salt & Straw is the brainchild of two cousins, Tyler and Kim Malek, who had a vision but no recipes. They turned to their friends for advice—chefs, chocolatiers, brewers, and food experts of all kinds—and what came out is a super-simple base that takes five minutes to make, and an ice cream company that sees new flavors and inspiration everywhere they look. Using that base recipe, you can make dozens of Salt & Straw’s most beloved, unique (and a little controversial) flavors, including Sea Salt with Caramel Ribbons, Roasted Strawberry and Toasted White Chocolate, and Buttered Mashed Potatoes and Gravy. But more importantly, this book reveals what they’ve learned, how to tap your own creativity, and how to invent flavors of your own, based on whatever you see around you. Because ice cream isn’t just a thing you eat, it’s a way to live. Praise for Salt & Straw Ice Cream Cookbook “Making ice cream at home is already enough of a mental hurdle. . . . Salt & Straw is out to prove us wrong with a new cookbook . . . making crazy ice cream flavors is more than doable—it’s addictive.”—Portland Monthly “The approachable, you-can-do-this nature of the book should be all that home cooks need to try it out.”—Eater “I originally sought out this book solely because of the Meyer Lemon Blueberry Buttermilk Custard. . . . It is the greatest ice cream flavor that’s ever existed and, because it’s only a seasonal flavor in their stores, I needed the recipe so I could make it whenever I wanted.”—Bon Appétit “A cookbook dedicated to ice cream? Yes, please. This is essential reading for Salt & Straw fans.”—Food & Wine “Few of America’s many ice cream makers are as seasonally minded and downright creative as Salt & Straw co-founder Tyler Malek.”—GrubStreet

The Outdoor Citizen

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Author :
Publisher : Apollo Publishers
ISBN 13 : 1948062194
Total Pages : 219 pages
Book Rating : 4.9/5 (48 download)

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Book Synopsis The Outdoor Citizen by : John Judge

Download or read book The Outdoor Citizen written by John Judge and published by Apollo Publishers. This book was released on 2019-12-17 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the president and CEO of the Appalachian Mountain Club comes an astounding comprehensive plan to save our planet, make the outdoors the epicenter of our communities, and commit to an active outdoor lifestyle. In The Outdoor Citizen, John Judge coins the term “Outdoor Citizen” as he delivers an urgent call to action and a remarkably persuasive argument for why we must all become citizens of the natural world, reconnecting with life's most essential foundation, nature, and defending it, embracing it, and advocating for it. Judge, an international leader in conservation stewardship, covers such topics as how to turn our cities into Outdoor Cities, with a wide range of green spaces, outdoor recreation activities, eco-friendly transportation, and sustainable food sources; how to globally transition to green energy sources; what environmental policies must be implemented and how to enact them; and how to fund a sustainable economy. At a time when we are facing an unprecedented climate crisis, the continued use of carbon emissions will lead to devastating, irreversible effects on the earth. This unique and riveting volume, brimming with expert advice and case studies, is unparalleled—a game-changer for saving our planet and an entry point into a world of healthier and happier people.

The Least of Us

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1635574374
Total Pages : 433 pages
Book Rating : 4.6/5 (355 download)

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Book Synopsis The Least of Us by : Sam Quinones

Download or read book The Least of Us written by Sam Quinones and published by Bloomsbury Publishing USA. This book was released on 2021-11-02 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple Best Books of 2021 Longlisted for the Andrew Carnegie Medal * Shortlisted for the Zocalo Book Prize From the New York Times bestselling author of Dreamland, a searing follow-up that explores the terrifying next stages of the opioid epidemic and the quiet yet ardent stories of community repair. Sam Quinones traveled from Mexico to main streets across the U.S. to create Dreamland, a groundbreaking portrait of the opioid epidemic that awakened the nation. As the nation struggled to put back the pieces, Quinones was among the first to see the dangers that lay ahead: synthetic drugs and a new generation of kingpins whose product could be made in Magic Bullet blenders. In fentanyl, traffickers landed a painkiller a hundred times more powerful than morphine. They laced it into cocaine, meth, and counterfeit pills to cause tens of thousands of deaths-at the same time as Mexican traffickers made methamphetamine cheaper and more potent than ever, creating, Sam argues, swaths of mental illness and a surge in homelessness across the United States. Quinones hit the road to investigate these new threats, discovering how addiction is exacerbated by consumer-product corporations. “In a time when drug traffickers act like corporations and corporations like traffickers,” he writes, “our best defense, perhaps our only defense, lies in bolstering community.” Amid a landscape of despair, Quinones found hope in those embracing the forgotten and ignored, illuminating the striking truth that we are only as strong as our most vulnerable. Weaving analysis of the drug trade into stories of humble communities, The Least of Us delivers an unexpected and awe-inspiring response to the call that shocked the nation in Sam Quinones's award-winning Dreamland.

Cauliflower Comfort Food

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Author :
Publisher : Ulysses Press
ISBN 13 : 1646040228
Total Pages : 128 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis Cauliflower Comfort Food by : Jeanette Hurt

Download or read book Cauliflower Comfort Food written by Jeanette Hurt and published by Ulysses Press. This book was released on 2020-04-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover satisfying, healthier, low-carb and no-carb alternatives and carb substitutes for all of the best comfort food dishes, from keto-friendly pizza and mac and cheese to paleo-friendly tater tots and cauliflower fried rice, and much more! Whether it be a carb replacement or just a way to make a decadent meal a little bit healthier, cauliflower is quickly becoming one of the trendiest recipe foundations out there today. So what better way to add a healthy twist to your favorite comfort food dishes than with cauliflower? This book takes your classic guilty pleasures—from mac and cheese to brownies—and gives them a more nutritious spin thanks to delicious and nutritious cauliflower. With the full-color photographs and easy-to-follow, step-by-step instructions in this cookbook, you’ll soon discover what a versatile vegetable cauliflower is! Boost your breakfasts, lunches, dinners, and even desserts with delicious cauliflower-based recipes, including: Classic Pizza Margarita Spicy Cauliflower “Wings” with Blue Cheese Sauce Cauliflower Gnocchi Cauliflower Fried “Rice” And many more!

Baking Out Loud

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Author :
Publisher : Clarkson Potter
ISBN 13 : 0770433413
Total Pages : 227 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Baking Out Loud by : Hedy Goldsmith

Download or read book Baking Out Loud written by Hedy Goldsmith and published by Clarkson Potter. This book was released on 2012-10-02 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fun, craveable desserts—from even-better-than-you-remember-them homemade Pop Tarts and Oreos to brilliant original treats—are the hallmark of pastry chef Hedy Goldsmith. Celebrated in the New York Times and on Food Network for the clever and delicious dishes she creates, Hedy has a sense of humor that comes out in her sweets. Baking Out Loud includes her most sought-after recipes and many more desserts that will inspire home bakers. Hedy grew up on the kind of supermarket treats that are familiar to Americans—Cracker Jacks, Nutter Butters, coffee cakes from Entenmann’s bakery—as well as concoctions from her Easy-Bake Oven. In Baking Out Loud, she not only details how she transformed her childhood favorites into grown-up versions that are irresistible to kids and adults alike but also shares recipes that boast her signature in-your-face flavors. Twinkies were the inspiration for her Red Velvet Twinks, which combine rich chocolate cake and cream cheese filling that has a touch of tang from the addition of goat cheese. Her Chocolate Caramel Peanut Bars are the most indulgent version of a Snickers bar imaginable. And Hedy finally gives the recipe for her famous Junk in Da Trunk cookies (aka Chocolate Chunk Cookies) and Banana Toffee Panini. From cookies and bars to pies, cakes, tarts, custards, and all sorts of ice creams, Baking Out Loud is a whimsical collection of eighty inventive recipes that any home baker is going to love to make.

Cook This Book

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Author :
Publisher : Clarkson Potter
ISBN 13 : 0593138279
Total Pages : 306 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Cook This Book by : Molly Baz

Download or read book Cook This Book written by Molly Baz and published by Clarkson Potter. This book was released on 2021-04-20 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A thoroughly modern guide to becoming a better, faster, more creative cook, featuring fun, flavorful recipes anyone can make. ONE OF THE BEST COOKBOOKS OF THE YEAR: NPR, Food52, Taste of Home “Surprising no one, Molly has written a book as smart, stylish, and entertaining as she is.”—Carla Lalli Music, author of Where Cooking Begins If you seek out, celebrate, and obsess over good food but lack the skills and confidence necessary to make it at home, you’ve just won a ticket to a life filled with supreme deliciousness. Cook This Book is a new kind of foundational cookbook from Molly Baz, who’s here to teach you absolutely everything she knows and equip you with the tools to become a better, more efficient cook. Molly breaks the essentials of cooking down to clear and uncomplicated recipes that deliver big flavor with little effort and a side of education, including dishes like Pastrami Roast Chicken with Schmaltzy Onions and Dill, Chorizo and Chickpea Carbonara, and of course, her signature Cae Sal. But this is not your average cookbook. More than a collection of recipes, Cook This Book teaches you the invaluable superpower of improvisation though visually compelling lessons on such topics as the importance of salt and how to balance flavor, giving you all the tools necessary to make food taste great every time. Throughout, you’ll encounter dozens of QR codes, accessed through the camera app on your smartphone, that link to short technique-driven videos hosted by Molly to help illuminate some of the trickier skills. As Molly says, “Cooking is really fun, I swear. You simply need to set yourself up for success to truly enjoy it.” Cook This Book will help you do just that, inspiring a new generation to find joy in the kitchen and take pride in putting a home-cooked meal on the table, all with the unbridled fun and spirit that only Molly could inspire.

The Belly Fat Cure Combo Pack

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401935907
Total Pages : 563 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis The Belly Fat Cure Combo Pack by : Jorge Cruise

Download or read book The Belly Fat Cure Combo Pack written by Jorge Cruise and published by Hay House, Inc. This book was released on 2011-01-01 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: This combo pack comprises of THE BELLY FAT CURE and THE BELLY FAT CURE SUGAR & CARB COUNTER. For years, experts have told you that you’re overweight because you eat too much and don’t exercise enough. They were WRONG. The truth is that you are eating foods packed with hidden sweeteners that deliver a belly-fattening Sugar/Carb Value. The Belly Fat Cure makes smart eating effortless and affordable. It includes more than 1,500 options customized for: carboholics, meat lovers, chicken and seafood fans, chocoholics, fast-food junkies, and even vegans! Based on this revolutionary New York Times bestseller, The Belly Fat Cure Sugar & Carb Counter is the only supermarket guide that exposes the true cause of belly fat and disease: hidden sugar! BFC Sugar & Carb Counter transforms your health, energy, and waistline by unlocking the secret to fat loss, providing one simple menu which tells you exactly what to eat to melt up to 9 pounds this week, and lists thousands of "Belly Good" items that make shedding pounds each week a snap. It also has a bonus dining-out section, featuring menu items from some of your favorite restaurants.

The Cookie That Changed My Life

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Author :
Publisher : Knopf
ISBN 13 : 0593321677
Total Pages : 513 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis The Cookie That Changed My Life by : Nancy Silverton

Download or read book The Cookie That Changed My Life written by Nancy Silverton and published by Knopf. This book was released on 2023-11-14 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The eagerly anticipated baking bible from America's most respected authority: 100+ recipes for cookies, cakes, breads, breakfast pastries, and much more. A Best Book of the Year: NPR, Los Angeles Times, Epicurious "Nancy Silverton baked a brioche so perfect that it brought Julia Child to tears...Nancy showed us how to strip away the extras and spotlight the essentials. She’s still doing that and we’re all still learning from her." —Dorie Greenspan, author of Dorie's Cookies Nancy Silverton made her reputation as the original pastry chef for Wolfgang Puck's restaurant Spago. Biting into a particularly delicious peanut butter cookie one day, she and had an epiphany: every single thing we bake should taste this good. And so she decided to return to her roots, and set to work perfecting the rest of the American baking canon. From Lattice-Topped Apple Pie to Carrot Cake with Brown Butter Cream Cheese Frosting (the secret? Carrot puree) to Cornbread (is it too much to ask that it actually taste like corn?), she shares recipes for the platonic ideals of our most beloved baked goods. Alongside the classics—Lemon Bars, Key Lime Pie, Layered Buttermilk Biscuits—Silverton includes a handful of her own inventions: Double-Decker Chocolate Cookies (double the fun!), Iced Raisin Bars (a better fig newton), and Chocolate Brandy Cake (chocolate and brandy!)—all sure to become future classics. With more than a hundred perfected recipes, The Cookie That Changed My Life is a veritable encyclopedia of the very best things to bake.

Live Life Keto

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Author :
Publisher : BenBella Books
ISBN 13 : 1637741537
Total Pages : 457 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis Live Life Keto by : Jennifer Banz

Download or read book Live Life Keto written by Jennifer Banz and published by BenBella Books. This book was released on 2022-11-29 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 100 easy, low-carb recipes, this essential cookbook and expert guide will help you start—and stick with—the ketogenic diet. The benefits of the keto diet are well established: It’s proven to lower insulin levels, increase metabolism, and control hunger. For many of us, though, it can be intimidating to start—and extremely difficult to stay on plan. Author Jennifer Banz, a certified life coach and the founder of the popular blog Low Carb with Jennifer, has not only lost 50 pounds with keto, but she has also helped hundreds of people in her private program do the same with her simple 5 “fail-stops” to keto success. Live Life Keto shows how to change your mindset so you can stay compliant with keto and reap the rewards—weight loss, reduced cravings, increased energy, and more. Accompanied by full-color photographs, Live Life Keto shares a huge variety of delicious, uncomplicated recipes the whole family can enjoy, including: Energizing breakfasts like California Sheet Pan Omelettes, Sausage and Radish Breakfast Hash, and Cinnamon Crunch Bread Hearty soups, chowders, and stews, including Steak and Fauxtato Soup, Salmon Chowder, and Bacon and Mushroom Beef Stew Power lunches perfect for meal prep, such as Sloppy Joe Stuffed Portobellos and Bang Bang Chicken and Green Beans Crowd-pleasing appetizers like Loaded Guacamole and Baked Spinach Artichoke Dip Quick dinners, such as Taco "Cornbread" and Bruschetta Salmon Satisfying sides like Cheesy Baked Cauliflower and Roasted Cabbage Steaks Craveable desserts like Browned Butter Chocolate Chunk Cookie Cups and Snickerdoodle Mug Cake Essential low-carb condiments including sauces, spice rubs, and dressings With a focus on ingredients that are easy to find at any grocery store, plus tried-and-true advice to help you live keto for life, this book will become an indispensable companion on your journey to optimal health.

How to Price Effectively

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Author :
Publisher : Utpal Dholakia
ISBN 13 : 0999186701
Total Pages : pages
Book Rating : 4.9/5 (991 download)

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Book Synopsis How to Price Effectively by : Utpal Dholakia

Download or read book How to Price Effectively written by Utpal Dholakia and published by Utpal Dholakia. This book was released on 2017-07-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor―costs, customer value, reference prices, and the value proposition― and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions.