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Corporate Diversity Communication Strategy
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Book Synopsis Corporate Diversity Communication Strategy by : Roxana D. Maiorescu-Murphy
Download or read book Corporate Diversity Communication Strategy written by Roxana D. Maiorescu-Murphy and published by Springer Nature. This book was released on 2019-11-05 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.
Book Synopsis Strategic Communication for Organizations by : Sara LaBelle
Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by University of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Book Synopsis Strategic Corporate Communication by : Ross Brinkert
Download or read book Strategic Corporate Communication written by Ross Brinkert and published by . This book was released on 2017-12-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.
Book Synopsis Smart Strategies and Societal Solutions for Sustainable International Business by : Derbali, Abdelkader Mohamed Sghaier
Download or read book Smart Strategies and Societal Solutions for Sustainable International Business written by Derbali, Abdelkader Mohamed Sghaier and published by IGI Global. This book was released on 2023-11-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nations' 17 Sustainable Development Goals (SDGs) were set with a target date of 2030, and they represent our collective endeavors for a more sustainable future. However, seven years since their introduction, international business scholars have yet to fully comprehend their potential to lead these goals. This critical gap raises a pressing question: why has the academic community not fully harnessed its power to advance the SDGs? Amid an abundance of scholarly publications on ethics and responsible governance, corporate social responsibility (CSR), sustainable development, and environmental concerns, the spotlight has dimmed on the pivotal role that international business can play in this transformative agenda. Smart Strategies and Societal Solutions for Sustainable International Business solves this issue with chapters developed specifically for academic scholars. This book serves as a comprehensive guide to unleash the untapped potential of international business in promoting the SDGs. Covering a wide range of disciplines, from information sciences to sociology and environmental studies, it equips scholars with the knowledge and tools they need to push sustainable international business to the forefront of the global agenda. With a meticulous exploration of crucial topics such as corporate governance, digital transformation, environmental sustainability, social responsibility, and more, this book offers a blueprint for academic scholars to spearhead the charge toward a more sustainable and equitable world.
Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith
Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2020-11-11 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.
Book Synopsis Communicating in a Diverse Workplace by : Lillian A. Kuga
Download or read book Communicating in a Diverse Workplace written by Lillian A. Kuga and published by Pfeiffer. This book was released on 1996 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Vault/Inroads Guide to Diversity Internship, Co-op and Entry-level Programs by :
Download or read book Vault/Inroads Guide to Diversity Internship, Co-op and Entry-level Programs written by and published by Vault Inc.. This book was released on 2005 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: For minority law students or attorneys, no factor is more important in deciding where to work than the quality of a firm's diversity program is central to their decision.
Book Synopsis Career Advancement in Corporate Canada: A Focus on Visible Minorities ~ Survey Findings by :
Download or read book Career Advancement in Corporate Canada: A Focus on Visible Minorities ~ Survey Findings written by and published by Catalyst. This book was released on 2007 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Diversity, Equity, and Inclusion in Strategic Communications by : Lee Bush
Download or read book Diversity, Equity, and Inclusion in Strategic Communications written by Lee Bush and published by Taylor & Francis. This book was released on 2024-08-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865.
Book Synopsis Cross-Cultural Journalism and Strategic Communication by : Maria E Len-Rios
Download or read book Cross-Cultural Journalism and Strategic Communication written by Maria E Len-Rios and published by Routledge. This book was released on 2019-11-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias. It provides guidance on communicating the complexity inherent in issues such as crime, immigration, and sports, and understanding census data gathering methods and terms to craft stories or strategic campaigns. Above all, the book encourages readers to reconsider assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize communicators’ responsibilities in shaping national discussions. This new edition addresses the ever-changing political and social climate, differentiates excellent journalism from punditry, and shows the business value of understanding diverse perspectives. A fantastic introduction to this complex but important field, this book is perfect for students, teachers, and early career communicators. The combintion of a hands-on approach and pull-out boxes with the diverse voices curated by editors María Len-Ríos and Earnest Perry make this an ideal text for the classroom and beyond.
Download or read book Change Agent written by James H. Lowry and published by Archway Publishing. This book was released on 2020-02-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: James H. Lowry encapsulated his thirty plus years of experience in the field of minority business development in the book he co-authored in 2011, Minority Business Success: Refocusing on the American Dream. In his new book, Change Agent: A Life Dedicated to Creating Wealth for Minorities, Lowry delivers a deeply personal, candid, and often humorous, portrayal of his life from the South Side of Chicago to Wall Street and trailblazing entrepreneur. Often the first black in many rooms, at eighty years old, he continues the fight so he will not be the last. More than just a story of his life, this memoir illustrates the power of iconic mentors and pivotal opportunities leveraged across the globe, demonstrates how breakthroughs can be achieved through years of lessons learned, and offers real solutions to the ever widening wealth gap that plagues minority communities today. Unlike like many who only diagnose the problem, Lowry delivers a plan to accelerate economic development in the black community. This book is a road map for the next generation of leaders and will inspire new change agents to take the reins.
Book Synopsis Diversity in Multinational Corporations by : Roxana Maiorescu
Download or read book Diversity in Multinational Corporations written by Roxana Maiorescu and published by Taylor & Francis. This book was released on 2016-10-26 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, information and communication technologies, and the millennials who have entered the workforce, compelled corporations to change their resistant and defensive approaches to diversity and to proactively address differences. Companies determined that embracing diversity positively impacts their bottom line, as a result of the variety of perspectives and skills that derive from fostering a diverse workforce. To date, the majority of the studies in the business and communication fields shed light on diversity engagement in the US and leave room for the further exploration of how diversity is construed and approached in international milieus. There is a paucity of recent studies on diversity engagement in the US and the topic requires current investigation of the newest corporate engagement in diversity. Diversity in Multinational Corporations aims to address the two gaps in the literature. For this purpose, the book analyzes the diversity approaches of twenty-eight US companies from ten industries to develop a theoretical framework whose practical application enables companies to make significant contributions to the environments in which they operate. The framework addresses the present challenges that American corporations face in their diversity engagement, namely low employee engagement and "diversity fatigue," and proposes the implementation of a new social responsibility approach, whose aim is to address inequality at a global scale by adaption to the local environment and less focus on immediate business benefits. Finally, because the book discusses diversity engagement in global business environments, its results can be applied by international companies that operate at a global scale.
Book Synopsis Strategic Management of Diversity in the Workplace by : Emile Chidiac
Download or read book Strategic Management of Diversity in the Workplace written by Emile Chidiac and published by Routledge. This book was released on 2018-06-14 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management of Diversity in the Workplace discusses the strategic management of ethnic and cultural diversity by taking particular examples from Australia, Canada, The United Kingdom and the United States of America, in order to determine the salient benefits that organisations could derive when ethnic and cultural differences are seen as opportunities, not as problems, and are viewed as benefits rather than threats. Strategic Management of Diversity in the Workplace provides a clear demonstration of the benefits, conflicts and challenges faced by organisations. The renewed interest in multiculturalism in academic and policy circles revives the debate about issues related to the management of ethnic diversity in society at large and in specific settings, such as corporate Australia. This book specifically focuses on this problematic area by aiming to explore the practice of management and application of multiculturalism in the workplace. This book seeks to examine post-multiculturalism in Australia and explore whether it has affected the ways in which corporate Australia deals with issues of diversity and the lessons learned here are ones that apply across the business world. Strategic Management of Diversity in the Workplace would be of interest for researchers, academics, undergraduate and postgraduate business degrees students in the fields of Strategic Human Resources Management, Cross-Cultural Management, Managing Workplace Training and Managing and Leading People.
Book Synopsis Diversity within Diversity Management by : Andri Georgiadou
Download or read book Diversity within Diversity Management written by Andri Georgiadou and published by Emerald Group Publishing. This book was released on 2019-04-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enhances our understanding as to how diversity and equality are managed in different national contexts. Focusing on workplace equality, diversity, and inclusion, this book brings together a unique blend of scholarly research and professional practice, evidenced through an array of individuals both outside and inside organizations.
Book Synopsis Diversity, Equity, and Inclusion in Strategic Communications by : LEE. BUSH
Download or read book Diversity, Equity, and Inclusion in Strategic Communications written by LEE. BUSH and published by Routledge. This book was released on 2024-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on "Inclusive Leadership" and "Working on Diverse Teams," as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on "Communicating for Social Change" allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for Instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865.
Book Synopsis Profitable Diversity by : Anise D. Wiley-Little
Download or read book Profitable Diversity written by Anise D. Wiley-Little and published by Hillcrest Publishing Group. This book was released on 2013-03-13 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without doubt, this is the critical question every company must ask itself in order to secure the future and well-being of the organization-and its shareholders. In Profitable Diversity, corporate executive and chief diversity officer Anise Wiley-Little examines the intersection of diversity and business, sharing her perspective on a business practice that is often ignored despite the tremendous impact it has. Wiley-Little provides an insightful look into diversity and inclusion from a personal, yet provocative, point of view-prompting us to give careful thought to how this often-missed opportunity drives results. She also offers detailed strategies to learn more about the complexities of our similarities and differences, and discusses why they should matter to our corporations and communities. Drawing on her many years of corporate interactions with senior executives, Wiley-Little has dissected the fundamentals of understanding how diversity works through observation and analysis of issues such as race, gender, corporate social responsibility, career planning, and work life. Some of the topics covered extensively include: The Four Quadrants of Work and Life Integration, An Integrated Approach to Profitability, A Spectrum of Sample Goals and Measurements, The Eight Steps to Profitable Diversity, The Eleven-Phase Methodology for Identifying Business Needs and Determining Solutions to Business Problems through the lens of diversity Profitable Diversity is a remarkable look at diversity today as an essential component for understanding and securing the future of our rapidly-changing and evolving global society. Book jacket.
Book Synopsis Handbook of Workplace Diversity by : Alison M Konrad
Download or read book Handbook of Workplace Diversity written by Alison M Konrad and published by SAGE. This book was released on 2006-01-10 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showcases the scope of international perspectives that exist on workplace diversity and defines this field. This book is a useful resource for students and academics of human resource management, organisational behaviour, organisational psychology and organisation studies.
