Corporate Communication Strategy

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Strategic Corporate Communication

Author : Ross Brinkert
Publisher :
ISBN 13 : 9781516532735
Total Pages : 280 pages
Book Rating : 4.5/5 (327 download)

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Book Synopsis Strategic Corporate Communication by : Ross Brinkert

Download or read book Strategic Corporate Communication written by Ross Brinkert and published by . This book was released on 2017-12-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.

Corporate Communication

Author : Joep Cornelissen
Publisher : SAGE
ISBN 13 : 1446209407
Total Pages : 297 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Corporate Communication by : Joep Cornelissen

Download or read book Corporate Communication written by Joep Cornelissen and published by SAGE. This book was released on 2011-03-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo

Corporate Communication Strategy

Author : Benita Steyn
Publisher :
ISBN 13 : 9781868539314
Total Pages : 241 pages
Book Rating : 4.5/5 (393 download)

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Book Synopsis Corporate Communication Strategy by : Benita Steyn

Download or read book Corporate Communication Strategy written by Benita Steyn and published by . This book was released on 2000 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Corporate Diversity Communication Strategy

Author : Roxana D. Maiorescu-Murphy
Publisher : Springer Nature
ISBN 13 : 3030299449
Total Pages : 210 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Corporate Diversity Communication Strategy by : Roxana D. Maiorescu-Murphy

Download or read book Corporate Diversity Communication Strategy written by Roxana D. Maiorescu-Murphy and published by Springer Nature. This book was released on 2019-11-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.

Corporate Communications

Author : Lars Thoeger Christensen
Publisher : SAGE
ISBN 13 : 1473902622
Total Pages : 473 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Corporate Communications by : Lars Thoeger Christensen

Download or read book Corporate Communications written by Lars Thoeger Christensen and published by SAGE. This book was released on 2008-02-28 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate′ communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.

Strategic Corporate Communication in the Digital Age

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1800712669
Total Pages : 206 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri

Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Corporate Communication

Author : Sandra Oliver
Publisher : Kogan Page Publishers
ISBN 13 : 9780749423735
Total Pages : 240 pages
Book Rating : 4.4/5 (237 download)

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Book Synopsis Corporate Communication by : Sandra Oliver

Download or read book Corporate Communication written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.

The Communication Strategy Handbook

Author : Betteke vanRuler
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433154836
Total Pages : 174 pages
Book Rating : 4.1/5 (548 download)

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Book Synopsis The Communication Strategy Handbook by : Betteke vanRuler

Download or read book The Communication Strategy Handbook written by Betteke vanRuler and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2018 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.

A Handbook of Corporate Communication and Public Relations

Author : Sandra Oliver
Publisher : Routledge
ISBN 13 : 1134314485
Total Pages : 479 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis A Handbook of Corporate Communication and Public Relations by : Sandra Oliver

Download or read book A Handbook of Corporate Communication and Public Relations written by Sandra Oliver and published by Routledge. This book was released on 2004-04-22 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.

Strategic Internal Communication

Author : David Cowan
Publisher : Kogan Page Publishers
ISBN 13 : 0749478667
Total Pages : 233 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Strategic Internal Communication by : David Cowan

Download or read book Strategic Internal Communication written by David Cowan and published by Kogan Page Publishers. This book was released on 2017-06-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

Communicating Corporate Change

Author : Bill Quirke
Publisher : McGraw-Hill Companies
ISBN 13 : 9780077093112
Total Pages : 333 pages
Book Rating : 4.0/5 (931 download)

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Book Synopsis Communicating Corporate Change by : Bill Quirke

Download or read book Communicating Corporate Change written by Bill Quirke and published by McGraw-Hill Companies. This book was released on 1996 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting communication right is vital to making change happen inside organizations - yet poor internal communication is routinely sabotaging efforts for change. The great majority of employees do not know where their companies are going or what they are trying to achieve, but are convinced they themselves are already doing a good job. They get 70 per cent of their information on the grapevine, believe management has a hidden agenda, and feel saying what they really think would be a career limiting move. Communicating Corporate Change tackles these problems with a framework for identifying the right internal communication strategy. It focuses on linking the communication strategy directly to the business strategy, and gives insights into how to make a new strategy work or identify where a current strategy is failing. Now updated and expanded to cover the impact of new technology, the role of the internal communicator, and the future of internal communication, it takes a practical look at the Catch 22s that dog communication, using real examples from a variety of key businesses.

Strategic Communication for Organizations

Author : Sara LaBelle
Publisher : University of California Press
ISBN 13 : 0520298527
Total Pages : 367 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Strategic Communication for Organizations by : Sara LaBelle

Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by University of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Corporate Communication

Author : Michael B. Goodman
Publisher : Business Expert Press
ISBN 13 : 1606493094
Total Pages : 152 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Corporate Communication by : Michael B. Goodman

Download or read book Corporate Communication written by Michael B. Goodman and published by Business Expert Press. This book was released on 2012-01-18 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline. Designed for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Essential to effective communication in corporate and organizational environments is the ability to understand and apply the concepts of corporate communication as strategic management functions.

Introduction to Corporate Communication

Author : Charu Lata Singh
Publisher : Taylor & Francis
ISBN 13 : 1000516601
Total Pages : 294 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Introduction to Corporate Communication by : Charu Lata Singh

Download or read book Introduction to Corporate Communication written by Charu Lata Singh and published by Taylor & Francis. This book was released on 2021-12-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others. Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.

Corporate Communications

Author : Joep Cornelissen
Publisher : SAGE
ISBN 13 : 9780761944362
Total Pages : 218 pages
Book Rating : 4.9/5 (443 download)

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Book Synopsis Corporate Communications by : Joep Cornelissen

Download or read book Corporate Communications written by Joep Cornelissen and published by SAGE. This book was released on 2004 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.

Corporate and Organizational Identities

Author : Bertrand Moingeon
Publisher : Routledge
ISBN 13 : 1134460147
Total Pages : 226 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Corporate and Organizational Identities by : Bertrand Moingeon

Download or read book Corporate and Organizational Identities written by Bertrand Moingeon and published by Routledge. This book was released on 2002-07-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h

Communicating Strategy

Author : Phil Jones
Publisher : Taylor & Francis
ISBN 13 : 1351950266
Total Pages : 198 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Communicating Strategy by : Phil Jones

Download or read book Communicating Strategy written by Phil Jones and published by Taylor & Francis. This book was released on 2017-03-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.